Churn Rate Calculator

Find out how much revenue you are losing

Total customers

At the beginning of last month

Customers lost

In the last month

Customer LTV ($)

The average spend of a customer

Result:

Churn Rate:

Revenue Lost due to churn:

Calculate Again

Did you know?

Businesses using Hippo have viewed
up to a 71% decrease in customer churn
over a period of 3 months.

Want to reduce your churn rate and increase customer retention?

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FAQs

What is customer churn?

Customer churn is the number of customers a business loses over a period of time. It is also known as customer attrition and is measured in percentage.

Why is it important?

Studying customer churn helps you plug the holes in your customer base. It helps you retain your customers and get more from each customer. Customer retention is important as customer acquisition is 4 times more costly than customer retention and there is only a limited no. of customers that you can acquire.

Can I eliminate customer churn?

Customer churn can not be eliminated. Minimization is the key and lowering it below your competitors can give you a competitive edge and ultimately their customers will become yours. A churn rate of 2-8% is considered ideal.

Blogs on churn reduction

What our customers have to say

Taqi Naqvi
Founding Member Growth & Retention (Krave Mart)
" Hippo has helped me convert my data-driven insights from yelo and make automation with ease out of it as the sync between the two tools is seamless.
Apart from that I much appreciate the technical support I get from the Hippo team. "

Ayush Gupta
Manager, Operations (Fatafat)
" Hippo has reduced our turnaround time from hours to minutes, as a result, we have seen order cancellations reduce by 37%.
The improvements provided for an increase in the number of orders indicating increased customer satisfaction and we now have the ability to form strong relationships with our customers because of simplified connections with the team. "

"Since we started to use Hippo marketing tool, we have much better results from campaigns and through push notifications, chat messages or mails. We see better conversions with each campaign specially for new customers onboarding."

Eugene Danilenko CPO, Tupuca