Churn Rate Calculator

Find out how much revenue you are losing

Total customers

At the beginning of last month

Customers lost

In the last month

Customer LTV ($)

The average spend of a customer

Churn Rate:

Revenue Lost due to churn:

Did you know?

Businesses using Hippo have viewed
up to a 71% decrease in customer churn
over a period of 3 months.

Want to reduce your churn rate and increase customer retention?


What is customer churn?
Customer churn is the number of customers a business loses over a period of time. It is also known as customer attrition and is measured in percentage.
Why is it important?
Studying customer churn helps you plug the holes in your customer base. It helps you retain your customers and get more from each customer. Customer retention is important as customer acquisition is 4 times more costly than customer retention and there is only a limited no. of customers that you can acquire.
Can I eliminate customer churn?
Customer churn can not be eliminated. Minimization is the key and lowering it below your competitors can give you a competitive edge and ultimately their customers will become yours. A churn rate of 2-8% is considered ideal.

Serving clients all over the world

Customers in over 180 countries are growing their businesses with Jungleworks.
5K+Live businesses

Discover What Hippo Can Do For Your Business!