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Want to develop an app like Uber? Know the cost and other details

By Parag 17th September 2016
How much does it cost to make an app like uber

How much doest it cost to make an app like uber

How much does it cost to develop an app like Uber? We come across this question almost always when we think about app development for building apps like uber. The answer always is – It depends!
Uber’s business model has given rise to a large number of On-Demand Platforms being adapted for different verticals. The demand for taxi apps like uber and uber clone app has grown eminently in the recent times. Many entrenched industry value chains stand to be disrupted. The online-offline nature and involvement of multiple stakeholders make these platforms difficult to design, master and scale for uber like app development for your business.
Related Reading – The Uber Business Model 
Entrepreneurs and enterprises looking to build uber like apps for different verticals often find this analogy easiest to articulate and hence the genesis of the question. There are several variables associated with getting to a correct estimate to make an app like uber. Let’s have a quick look at these variables to understand what goes into designing an Uber for X platform. I am confident this will also lead to a better appreciation of why we as Juggernaut took a modular approach and designed an MBaaS (Mobile Backend as a Service) architecture to create a winning value proposition for entrepreneurs/enterprises looking at making an uber like app / uber clone for their business.
Generally the cost for the initial MVP for an app like uber is upwards of $100k-$300k, however while taking the Juggernaut approach it can be as low as $40k – $80k. Read more to learn how :
A) Is your business model exactly like Uber? If not, how does it differ from Uber?
Uber for X can be best described as a platform looking to deliver a product or provide a service On-demand with demand being aggregated online and serviced offline. But there are so many variations that can come up when we start analyzing different implementations in this field.

When we talk about an app like Uber:

  1. We can assume – supply is loosely bound to the platform and we are merely aggregating the supply.
  2. Demand is not scheduling the product/service for a time in the future and everything is instantaneous.
  3. Demand is not choosing the service provider and he is being allocated the one based on his choice and other variables.
  4. Service/product that we are talking about has a standardized flow and doesn’t involve customer making a selection across lot of different variables.

Clearly, for most of the entrepreneurs their business model will have many stark differences from Uber’s business model cited above. These considerations have a direct impact on how you deal with decisions related to identity, scheduling, matching, payment, etc. while designing the product and thus the cost associated with defining the MVP.

Related Reading  On-demand startup in mind? Success depends on these planning factors – Venture Beat

If you are in the process of defining the contours of your business model and making these design choices and are looking for a more exhaustive take on the topic – download this free eBook that talks about how to finalize the business model for your On Demand Startup – Ebook: Understanding the On Demand Business Model

B) What is the business vertical you are trying to target?
Is it a taxi app like uber business or an On-Demand platform designed for some other vertical? When you are trying to find a solution to help your existing taxi/limo business with an Uber like application development experience, there are many companies providing white label solutions. When you start going broader to say, ground transportation (shuttle/event/hailing solutions directed at children/senior citizens/corporates etc.) or beauty or home services or delivery and so on, things start becoming more complicated and it is difficult to find a script based approach that works.

We have been grappling with this problem for the last 24 months and have come up with a top down approach as a solution. The basis is that there are certain modules – matching, scheduling, tracking, payments, reviews, notifications, aggregation and signup that form the backbone of any such platform. So we have created backend code blocks or an MBaaS based architecture structured to take care of most of the use cases that can be thrown by an On Demand Business Model. For more information on functional choices that go in defining each of those modules – download this eBook that talks about the Building Blocks for On-Demand Technology.

The underlying premise is that the front end needs to be custom developed. Leveraging the proven backend architecture ensures that we are not reinventing the wheel when it comes to deeper customizations/corner cases.

Uber like app development

Uber like app development

C) Evolution of On-Demand Platforms
When we talk about an app similar to Uber, it is helpful to keep the general evolutionary framework associated with all startups in mind. It is a fact that all business apps like or unlike Uber have to go through the 4 stages mentioned below. But the fact that most On Demand platforms are associated with network effects/playbook evolution/solving the initial chicken and egg hurdles, etc. the case for a clear understanding of these stages is much more important. Question then becomes are we looking to validate the business model that is doing less than 1000 transactions a day or are we talking about a system that has already scaled to multiple geographies built on top of a highly optimized logistics framework.

How to make an app like uber

How to make an app like uber

Focus areas during different stages of platform evolution are different. The first hurdle is getting a functioning product to the market that aces the core interaction. Once the MVP is launched its often a race towards achieving that product-market fit which in itself might span multiple sprints. Once the product market fit is in sight, the next hurdle is getting the unit economics (Customer Acquisition Costs/Lifetime Values) right while constantly improving cohort data. This phase generally involves lot of focus on building the analytics capabilities.

Total cost of developing an on-demand app like Uber:

By now it should be clear that the cost of making an app like Uber depends on numerous factors. But here’s an attempt at the estimate. Building an MVP for an On Demand Platform involves creating web/mobile interfaces for both supply and demand. Add to this the fact that native experiences are the expected norm leading to parallel development efforts if we chose to build both for iOS and Android. The other important component is the nerve center/admin panel that doubles up as a CRM and a Dashboard to control some of the critical operations. Everything is glued together by the APIs that operate on top of central databases and control logic – part of the backend framework that runs on cloud.
Assuming the platform architecture is scalable and is able to handle 500-1000 transactions a day right away we are looking at an upwards of $100k-$300k effort for an initial MVP. Variations in the ball park primarily are on 3 accounts –
1. Number of stakeholders
2. Number of platforms that are part of the initial launch
3. Complexities in the business model
4. Geography/ Region out of which your development team operates or engineers the product. Per hour rates vary from $20 -$60 (parts of India/Eastern Europe/South East Asia) to $80 -$150 (parts of Western Europe/US)
With a modular approach that takes advantage of pre-built IP, we at Juggernaut are able to reduce the time and cost involved by around 30%. In addition, since Juggernaut’s engineering teams are based out of India we bring a huge cost arbitrage to the table while still ensuring smoothness in communication generally associated with in-house teams. The engagement processes have evolved over more than 5 years of distributed product development. All in all the costs for an MVP while taking the Juggernaut approach can be as low as USD 40k to USD 80k. But more than the cost advantage the bigger value proposition that we bring to the table is experience drawn from doing more than 50+ On-Demand Platform in different geographies and domains. This makes the approach consultative wherein at every step, we draw from the playbook of many successful implementations that we have been associated with directly and indirectly.

Want to get an accurate cost for your own idea? Get in touch with us now!

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Gone are the days when medical services were confined to a small room of a hospital. The COVID-19 outbreak has drastically transformed the healthcare sector overnight. We can witness clinics finding innovative ways to deliver healthcare services such as hospitals on wheels, autonomous vehicles to deliver COVID tests, etc. 

Even before the onset of the present pandemic, the Centers for Disease Control and Prevention (CDC) reported that around 1.7 million infections are hospital-acquired and have resulted in 99,000 deaths. 

A survey estimates that 20% of the COVID-19 cases were hospital-acquired. So there is an increasing trend among the public to opt for remote healthcare to avoid the hospital environment for basic services such as routine general checkups. 

This has made healthcare providers embrace technology to deliver safe and more convenient healthcare

The global telemedicine market is estimated to reach $171 billion by 2026, with a CAGR of 37.2%. The market has a huge growth potential during the forecast period due to lack of access to quality healthcare, rising consumer demand, patient acceptance, and increasing adoption of telemedicine. With just a smartphone, anyone can access quality health care and order medicines from anywhere. 

Healthcare Services like Practo : Tookan

In this e-book, we are going to look into one of the largest health tech companies in the world – Practo, and what it takes to become like it in the present world.

Different services provided by Practo 

Healthcare Services like Practo : Tookan

Practo is the world’s leading health tech company that aims to connect fragmented healthcare providers with millions of patients worldwide. It offers end-to-end solutions for all healthcare needs of a patient, from online medical consulting to medicine delivery. 

Practo offers its services to three different stakeholders:

Patients

Practo allows patients to access various healthcare services through its seamlessly integrated platforms:

1. Practo Search

Practo has a comprehensive medical directory with information about 1,00,000+ doctors worldwide. It allows patients to search for doctors, hospitals, or laboratories at any given location. There are filters to refine the search based on experience, availability, and specialty.

2. Health Consultation 

Practo identifies health problems by gathering symptom details and recommends doctors from 20+ specialties from 9000+ leading hospitals. It offers users both free and paid online consultation and ensures quick response to user’s queries.

3. Health Articles 

A well-informed patient will always be aware of his/her health status when consulting a doctor. With an aim to create awareness on healthcare, Practo maintains a blog to give users important information by regularly posting on various health-related articles.

Healthcare Services like Practo : Tookan

4. Order Medicines

One of the biggest challenges most patients face is access to medicines. Some medicines are hard to get, and patients often run from pharmacy to pharmacy searching for these medicines. Practo offers an exceptional medicine delivery service through a trusted network of verified pharmacies and medical stores worldwide. It even offers faster delivery options through in-house pharmacists and ensures reliable on-time home deliveries.

Doctors

Healthcare Services like Practo : Tookan

Practo helps doctors easily manage daily appointments using their smartphones or computers. It helps them engage with their patients effectively and retain them by offering new discounts and health lessons. Practo app for doctors provides three services: 

1. Practo Profile 

Doctors can create and edit their profiles from anywhere. The doctor’s profile contains important information such as timings, fees, etc. Practo also allows doctors to keep track of users’ feedback and build credibility

2. Practo Consult 

It enables doctors to connect with any patients at the comfort of their homes through video, phone, and chat. 

3. Practo Health Feed

Through Practo health feed, doctors and medical experts can publish health articles and tips through an easy-to-use article editor and connect with millions of people worldwide

Clinics & Hospitals

Healthcare Services like Practo : Tookan

Practo for clinics and hospitals constitutes two major SaaS products: Practo Ray and Practo Search

1. Practo Ray

Practo Ray helps hospitals and their staff efficiently handle daily hospital operations such as scheduling appointments, managing doctor databases, managing patient records, and their history and transactions.

2. Practo Search

Practo search software has powerful tools that help patients check about any hospitals or clinics. It also offers ad services for hospitals to get featured on the top

Business model and revenue model of Practo

Healthcare Services like Practo : Tookan

The three main revenue streams of Practo include:

  • Revenue from selling SaaS solutions to healthcare providers like hospitals and clinics. Practo provides services to all its stakeholders on a subscription-based system.
  • Revenue from selling SaaS solutions to healthcare providers like hospitals and clinics. Practo provides services to all its stakeholders on a subscription-based system.
  • Revenue from selling SaaS solutions to healthcare providers like hospitals and clinics. Practo provides services to all its stakeholders on a subscription-based system.

Importance of using software in providing medical services online

The advancements in technology have enabled hospitals and other healthcare facilities to enhance the delivery of healthcare services to their patients. Here are some top benefits of using software in providing medical services online –

Healthcare Services like Practo : Tookan

Better Patient Experience 

Integrating medical software into your healthcare delivery will offer a better user experience, especially for the patients who are tired of standing in long queues for booking an appointment. For example, medical software provides a platform for patients to type in their own medical information in the comfort of their homes and fix their first appointment. 

A dedicated patient portal will allow you to send push notifications to patients via emails, text, or even a recorded voice mail message to remind them of appointments and other events. It helps patients easily access their order prescription refills, latest lab test reports, and upcoming appointments through the portal. 

Medical software will also help save your staff time by reducing paperwork and making patient check-in faster. Also, it provides easy online payment options, and patients can pay directly through the software or app.

Manage Scheduling 

From setting up new appointments to quickly rescheduling appointments, medical software will help doctors manage schedules on the go. When a patient cancels his/her appointment, the software automatically makes the slot available to another patient.

Another significant benefit of using medical software is to prevent burnout of doctors due to overworking. A software through an advanced scheduling system carefully manages the number of patients a doctor has to attend daily and helps manage the staff level issues

EHR

Medical software provides an EHR (Electronic Health Record) facility that allows doctors and nurses to understand the patient’s illness history at the click of a button. They no longer have to go through tonnes of reports to find the patient’s health information.

With an EHR, you will also be able to lock the files from unauthorized viewers. An EHR ensures effective communication with another doctor’s office and helps in the easy sharing of patient data when you make a referral

Billing

A medical software billing system helps doctors manage payment transactions, generate customized patient statements and detailed financial reports. The software will help your team automate the procedures involved in the transactions and track them throughout the revenue cycle. The software offers easy-to-understand invoices and reminders through push notifications to the patients if they are late with paying their bills

Which online channels can you use to provide different healthcare services? 

Healthcare Services like Practo : Tookan

Websites and Mobile Applications 

If you are an existing healthcare provider planning to start an online healthcare delivery business, you need to be present on both website and mobile application platforms. It will help in: 

  • Immediate and remote access to quality health care.
  • Efficient handling of cases at the time of emergency.
  • Improved coordination between doctors and patients through a cloud-based online platform.
  • Easy integration of health data with wearables.

The continuous evolution of technology has opened new opportunities such as Artificial Intelligence, Augmented Reality, Blockchain, and the Internet of Things. When these technologies are interwoven with mobile applications and website platforms, they can help revolutionize the medical industry to levels we never imagined before.

Video Conferencing 

Traditionally, one has to travel to the doctor’s facility to get treated, or the doctor should travel to the patient’s location. The covid crisis has made it impossible to go out and meet doctors for minor illnesses, routing consultations, or follow-ups. Medical video conferencing helps by: 

  • Saving travel time and money as routine consultations and follow-ups do not require in-person checkups.
  • Offering more reliable and effective communication between the doctor and patients.
  • Breaking down the geographical barrier as anyone from any part of the world can access quality healthcare.
  • Offering higher productivity and allowing doctors to help more patients.
  • Offering hospitals and doctors a competitive advantage in the healthcare market.

Social Media

Healthcare and social media are a powerful combination as most adults use social media to learn and share health information today. Healthcare providers, institutions, and hospitals need to create engaging content that is informative, accurate, and updated frequently on their social media handles. Through social media, you can: 

  • Raise awareness among the public about new and emerging health concerns.
  • Combat misinformation by providing correct facts.
  • Provide instant crisis communication.

Must-have Features in a health-tech portal like Practo

Search

No medical service delivery platform would be complete without a search feature. The search function usually has location, doctor/clinic name, specialty, etc., in its input fields. You should provide other subfeatures such as autocompletion and suggestions similar to what you would see when you perform a search on Google.

My Account – Patient 

A patient should be able to create and manage his/her account and log in using the email/social media accounts for convenience. The patient should be able to manage booking and appointment history, prescriptions, payment invoices, and medical reports.

My Account – Doctor 

My account page should allow doctors to manage their specializations, experience, and other details that help patients choose them. Some of the notable features in my account page of doctor should be: 

  • Doctor’s bio, education, and experience.
  • Awards and recognitions.
  • Memberships and registrations.
  • Insurance offered.
  • Accepted payment options.
  • Feedback and ratings that he/she received in the past

Find Doctor Availability 

Patients should be able to check the availability of doctors in real time and book an appointment without ever talking to a receptionist. Before booking the appointment, there should be a form asking for the following details: 

  • Patient’s name, age, gender. 
  • Illness. 
  • Preferred timing and date. 
  • Contact information.

Video Conferencing 

While developing a platform like Practo, you can integrate a virtual consultation feature. This is needed for both virtual consultations and Remote Patient Monitoring (RPM). If you can’t build your own video conferencing platform, you can integrate it with an external platform like Zoom. 

Track your order 

Healthcare Services like Practo : Tookan

While developing a platform like Practo, you can integrate a virtual consultation feature. This is needed for both virtual consultations and Remote Patient Monitoring (RPM). If you can’t build your own video conferencing platform, you can integrate it with an external platform like Zoom.

How you can be the next Practo

Even though you now know everything required to start an online healthcare delivery business like Practo, you simply can’t start one instantly. There is a lot of planning and analysis involved. You need to identify the problems that the current big players in the industry are facing in your target market. Define your purpose by offering a solution to those problems. This will help you to stand apart from your competitors

Now that you have your purpose defined, you should prepare a detailed document regarding the technical specifications required to develop your online platform. Always start with developing the Minimum Viable Product (MVP) first without wasting a lot of time and money on the bells and whistles. You have two options – you can either hire your own in-house team to develop your platform or choose the simpler way of hiring a third-party vendor to do the same in less time and money

More importantly, integrate good delivery management software with your platform to manage the delivery of your medicines and health products. Tookan, an online delivery management software, has all the necessary tools tailored for your online healthcare delivery business. It has advanced features like automatic scheduling for easy delivery management, optimized routing for faster deliveries, and real-time tracking of order status that enhances the overall customer experience. 

Healthcare Services like Practo : Tookan

Summary 

The rise of smartphones and tablets is an important development in the healthcare industry. Mobile apps, particularly online health care service delivery apps that provide telemedicine features, have made people’s lives easier as they offer support from busy health care professionals from the comfort of home. Through online platforms, doctors and nurses can now communicate better with the patient about the medication, diagnosis, and follow-up process. It has made patient monitoring very easy, thus decreasing the number of readmissions. Due to these advantages, online health care service delivery is now a growing trend with huge revenue potential. It would be wise to reap the benefits of this model in the present scenario (brought by the pandemic) by recreating a successful business like Practo.

Healthcare Services like Practo : Tookan

Practo has been dominating the online healthcare market due to the various advanced features it provides for improved user convenience. That’s how it has scaled to various cities worldwide, hiring around 100,000+ medical practitioners and serving millions of customers across the world. To become like Practo, you should be focusing mainly on the quality of the service and customer satisfaction. There is nothing that makes customers happy other than on-time deliveries. By hiring third-party delivery management software like Tookan, you can offer exceptional service and faster on-time deliveries. This will enhance the user experience and satisfaction. So what are you waiting for? Talk to a Tookan expert right away.

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The ongoing COVID-19 pandemic has irrevocably altered how businesses are run, particularly enterprises that rely on physical proximity for their services. With social distancing and limited physical contact becoming the new form, there’s been a noticeable rise in the popularity of contactless delivery. Why is contactless delivery important for businesses? and, what are the benefits of contactless delivery? Let’s find out.

The Need For Contactless Deliveries

need for contactless delivery: Tookan | Jungleworks

Despite many approved vaccines being produced around the world, there are new COVID-19 variants cropping up regularly, making people mindful of how they interact with others. This continued presence of the virus makes contactless deliveries the way forward since people can get things delivered to their space without having to come in contact with delivery partners. Contactless deliveries are required even more in countries with a big population and a growing appetite for on-demand businesses. Also, with massive unpredictability in terms of upcoming waves of infection, people are expected to depend on e-commerce for their needs.

Key Components Of Contactless Delivery Software

Key components of contactless delivery: Tookan | Jungleworks
  • Pickups: A successful contactless delivery starts from the pickup process. Some ways that pickups have become contactless include curbside pickups, retail stores turned fulfilment centers, and dark stores. Almost every step of the pickup process including label generation, delivery executive assignment, packing has been digitised to reduce human intervention.
  • Temperature Checks: Customers want to be reassured that the delivery partner arriving at their doorstep or gate is healthy. One way to assuage their doubts is by displaying the delivery executive’s temperature on the order tracking screen. Temperature tracking is particularly important for food and grocery delivery businesses and an absolute must-have.
  • Payments: Another crucial component of contactless delivery software is payments. Since customers won’t come face-to-face with the delivery executives, cash on delivery or card on delivery are no longer available. Customers should then have the option to either prepay for the order or receive a link or a QR code they can use to make payment once the delivery is complete.
  • Proof of Delivery: In a contactless world, how do delivery executives collect proof of delivery? To begin with, they can click a picture of the delivered goods and share it with the customer via the booking app. Another option for digital proof of delivery is an OTP-based option.

Benefits of Contactless Deliveries

benefits of contactless delivery: Tookan | Jungleworks
  • Customer Goodwill: In the long run, there’s nothing quite as important as winning customer goodwill and ensuring they return to engage with your brand again and again. In stressful times like these, it’s imperative that businesses are mindful of customer needs. Businesses that offer a hassle-free delivery experience during these times automatically enter the customers’ good books since they’re showing concern for the customers’ well-being.
  • Digital Ready: Everything’s going to be digital in a couple of years and by integrating contactless delivery systems in your business, you can prepare for the digital wave that’s bound to come.
  • Delivery Executive Safety: More than the customers, it’s the delivery executives who are out and about risking their lives to deliver goods. By making contactless delivery the norm, businesses can protect their delivery fleet from coming in direct contact with an infected person.
  • Survival: At the end of the day, businesses need to adapt to survive the changing market scenario. Contactless delivery is the ‘it’ thing now and for a business to survive in the long run, it needs to offer contactless delivery as an option to customers.

Importance of contactless delivery

importance of contactless delivery: Tookan | Jungleworks

When it’s all said and done, what really matters is employee and customer safety. The virus is still amongst us and delivery and e-commerce businesses need to ensure they operate keeping this fact in mind. Outside of all its other benefits including profitability and convenience to customers, at its core, contactless delivery helps stop the spread of the virus. Since delivery executives don’t have to come in direct contact with delivery partners anymore, the chances of the virus spreading drop considerably. If not for any other reason, businesses need to offer contactless delivery to do their part in finally bringing the virus to an end.

Quick tips for businesses to ensure seamless contactless delivery

quick tips for contactless delivery: Tookan | Jungleworks
  • Keep the customers aware of the fact that the delivery will be contactless. This will ensure they don’t raise a complaint when the order isn’t delivered to their hands.
  • Training delivery executives in proper contactless delivery behaviour is crucial to a smooth experience. From where to place the order to how to send pictures to the customers, delivery executives need to know all the steps in the process.
  • Since the package is not being handed directly to the customer, the packaging needs to be more durable than before to avoid any damages.
  • If there’s no visible place to keep the packages, delivery executives should contact the customer and inform them of the fact and ask for a place where they can keep the order.

How to execute contactless delivery?

how to execute contactless delivery: Tookan | Jungleworks

The key to implementing contactless delivery is finding the right tools. With Tookan’s delivery management solutions, you can make contactless delivery a part of your offering without any hassle. We offer custom delivery management software for a variety of on-demand businesses including food, laundry, grocery, and more. With advanced features like digital proof of delivery, multiple payment options, customer alerts and notifications to customers, and much more, you can easily set up your contactless delivery operations without having to engage the services of a third-party vendor.

Conclusion

Contactless delivery is here to stay, long after the pandemic is gone. Get with the times and make your delivery business customer’s go-to choice by offering them contactless delivery. Get in touch with the expert team at Tookan to learn more about our offerings and how we can help you achieve the perfect delivery experience.

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An Overview of Shein

Shein is an international brand of fast fashion focusing on B2C. The company offers both men’s and women’s clothing. Besides clothing, Shein offers bags, shoes, accessories, and accessories. The company targets consumers in North America, Europe, the Middle Eastern, and other nations. Be it boho dresses, graphic tees, chic swimwear, or patterned blouses, Shein has something for everyone.

China’s SheIn has exploded from 500,000 to 4 million unique visitors a month in just a few months, making the company the best online fashion marketplace. Shein has now become one of the most visited fashion e-commerce sites in the world, surpassing not only Next and ASOS but also having a presence in 230 global markets.

The way Shein approached this group has been wise, and we can learn from their success in several ways.

How Shein was founded and who founded it?

The Chief Executive Officer (CEO) of Shein is Chris Xu (formerly YangTian Xu). Chris used to work at Nanjing Aodao’s ‘online foreign trade marketing department’ before founding Shein.

Chris always dreamed of starting up his own business, and Shein was his opportunity. To begin with, he was involved in developing Shein’s website. In time, Chris began to handle sales, revenue, and marketing at Shein and moved away from the technical side. It is Chris Xu’s vision and leadership that makes Shein stand out amongst e-commerce giants today.

As part of Chris’s strategy to popularize and intensify Shein’s reach, he set up a fashion blogger program, a free trial center, and a bonus points program. Despite high competition, he was able to create deals that appealed to buyers quickly. 

Further, Chris Xu conjured up an exciting product catalog by recruiting designers from around the globe. Meanwhile, Shein has teamed up with upcoming designers to provide design ideas and drafts for the store. The designers were given a 30% commission from the sale of the design and a long-term collaboration contract if their designs were chosen. At Shein, these business models are referred to as C2B business models, where design professionals become members of Shein’s community. These are then known as ‘Sheinside designers’.

Business model

Shein’s global reach stretches to 220 countries across eight primary markets. The company has had to use strategic thinking to operate at this scale while remaining cost-effective.

Shein’s business model relies on internet-based sales that include both mobile and desktop storefronts. Since the company does not have to pay for maintaining and running a physical storefront, using an eCommerce business model helps the company to reduce costs.

For cost-saving reasons, Shein outsources some of its production. Despite this, Shein keeps a close eye on all of its partners’ operations to make sure they meet the standards set by the brand. 

Shein revenue model 

Shein is a major online retailer that serves online customers across the globe, creating primary net sales mainly in the United States as well as in France and Italy. Shein currently has its largest market in the United States, but the company also distributes its products in 219 countries, including Europe, India, the Middle East, and Australia, which have their specialized applications and websites. In terms of item range, Shein’s online fashion collection generates the largest sales volume.

From each sale, the company earns a profit margin. For the year 2020, Shein’s Global Rank by net sales is 46. According to their 2020 annual report, they earned US$2,764.8 million. Its revenue is not revealed publicly, but it has been privately estimated at more than $8 billion annually and is continuing to grow. It has experienced a loss of income due to the pandemic in 2020. In India, it is prohibited.

overview of Shein
An overview of Shein
Shein’s Marketing strategy

The eCommerce company Shein has developed some of its strategies to work all over the globe, and its success is no surprise. Take a look at some global Shein marketing strategies that proved effective globally. 

  • Body Positivity

The brand has dedicated sections for plus-sized clothes, and it embraces body positivity. This company specializes in women’s garments and has been celebrating plus-size models, something that very few other companies have done so far. 

  • Shein Haul

h On YouTube & Instagram, look up “Shein haul” to see how many on-trend clothes influencers have been able to buy for a few hundred pounds from the store. Some of these videos have reached upwards of 3 million views.

  • Social Proof

Shopping at Shein builds trust and increases conversion rates by revealing sales feedback from recent purchases. On the product page, you may see a “free trial report” as an example.

  • Micro-Influencer marketing

Using influencer messages as product marketing techniques is a unique idea in Shein’s Marketing Strategy.

In contrast to most companies that use celebrity endorsements to market their products, Shein relies on influencers to market its services. 

The controversy surrounding Shein

  •  Shein being a Fast Fashion brand

The Shein company produces clothing for cheap, mass production that is based on celebrity fashion trends. Most of the clothes cannot be worn more than a few times before they decay. A large percentage of global pollution comes from fast fashion. 

Aside from the pollution caused by the means of production, the nature of fast fashion clothes, which are meant to be thrown away after only a season of wearing them, creates a lot of unnecessary waste.

  • Exploitation of Labour

Shein allegedly engages in unethical practices such as child labor, which is particularly concerning given rumors that the company lacks transparency about its production chain.

Although Shein vehemently denies it, child labor laws vary widely among countries where garment factories are located. Bangladesh for example allows children as young as 14 to work, so Shein could legitimately employ teenagers while still claiming that it opposes child labor.

Hurting Religious sentiment

The company was criticized for selling Greek carpets branded as Greek fringe mats or tassel trim on its website in July 2020. Activist Nabela Noor, a Muslim fashion influencer and activist for inclusivity, exposed the issue on Twitter. In response, Shein promptly took down the rug from its site and apologized, calling it “a serious mistake.”

The company was also criticized in 2020 for selling a Nazi swastika necklace for £2. They quickly removed it from the website after backlash

  • Theft of clothing designs and patterns

Shein has repeatedly been accused of stealing designs from small designers. Influencer Felicity Hayward accused Shein of copying the t-shirt she sold under her brand Self Love Brings Beauty in 2017

Shein was also accused of stealing a garment pattern from an independent designer in August 2020.

  • The shutdown of Shein and comeback in India

Shein was a hit in India until June 2020, when it was banned along with a bunch of other Chinese apps due to border tensions between the two nations. Orders remain suspended in India for almost a year. 

Shein made a comeback through Amazon’s Prime Day sale on 26th July 2020 in India.

Are you interested in creating your own Shein clone?

Inspired by Shein’s incredible journey? Our Yelo marketplace builder lets you create your custom version of Shein. Our online marketplace solutions require no coding, 14-days free trial, and can help you launch your online business in a day. 

Build your dream business today with Yelo’s online marketplace builder. Want to learn more about our services? Get in touch with us today!

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The days of visiting typically crowded places like hospitals and restaurants are behind us courtesy the COVID-19 virus. With social distancing and limited physical contact becoming the new normal, most physical services are evolving to be suitable for the post COVID world. The most popular amongst them are medical services. Since most people are even more cautious of visiting hospitals due to fear of infection. One branch of telemedicine that has become even more popular in teleradiology. What is teleradiology and how is it significant in the COVID world? Let’s find out.

teleradiology

What is Teleradiology?

Radiology is the science of capturing images of the internal body. The purpose is to diagnose an illness and determining its treatment. As you can imagine, radiology is a widely used practice in clinics, urgent care centers, hospitals, and imaging companies due to its significance in identifying potential diseases. Some common radiology techniques include x-rays, CT (computed tomography) scans, MRI (magnetic resonance imaging, and many others.

Teleradiology involves a simple three step process which goes as follows:

  1. First, to get the patient’s scans and medical imaging
  2. Second, these scans are studied and interpreted by radiologists
  3. Finally, the radiologists share their findings with the patient or doctor who has recommended the test

If you’re wondering what makes teleradiology different from radiology, it’s the fact that radiologists don’t need to be in the same location as the patient to offer their services. This doesn’t just offer patients better care than they would have otherwise received. But also removes the geographical constraints many patients face when it comes to receiving quality care. Let’s look at some of the advantages of teleradiology.

Advantages

  • The biggest advantage of teleradiology is that it allows patients to receive better care. Since radiologists don’t need to be physically present. This is especially important if the case requires a radiology specialist to step in and study the medical images. Since most of these specialists live in big cities, teleradiology makes access to them easier by removing all geographical barriers.
  • Courtesy its digital nature, radiology allows for better collaboration between doctors and radiologists. With advancing teleradiology technology, radiology specialists can effectively diagnose symptoms in collaboration with other radiologists and doctors. Essentially, teleradiology makes getting a second professional opinion much easier since all the patient data is available digitally.
  • Teleradiology functions as a boon for smaller hospitals that don’t have a dedicated radiology department. Using teleradiology services, these hospitals can offer better treatment to their patients without having to physically send patient data to another location or even city.

The Importance of Teleradiology in COVID-19

teleradiology

By its very nature, any telemedicine service is perfectly suited for a post-COVID world where physical contact is being limited. With many parts of the world still being in lockdown and access to quality medical care being restricted, teleradiology allows for patient scans and images to be transferred rapidly. This rapidness is especially crucial when doctors want to focus on the impact of the virus on a positive patient through x-rays and CT scans. Time is of the essence is just cases and teleradiology allows for quick transfer of patient data to the relevant medical professionals.

Teleradiology is also a blessing when doctors themselves have tested positive and are quarantining at home. With digital access to patient data, they can still diagnose and treat patients without having to step out of their home. While there might be radiologists who need to be physically present at the hospital for performing procedures, most others can report on cases offsite.

With the virus seemingly here to stay, the significance of teleradiology will increase exponentially since patients can get the care they deserve without having to step into a hospital and doctors can diagnose patients more quickly without having to wait days for the reports coming in from another city.

How to Set up a Teleradiology Practice?

It’s clear that there’s a lot of value to teleradiology, particularly in the COVID-19 era. If you’re looking to launch a teleradiology platform where radiologists can offer their services and patients can book online consultations, we have just the solution for you. Panther, a powerful SaaS Telemedicine software development platform that allows you to build your very own teleradiology platform without having to invest millions of dollars or years on development. Some features that make Panther the go-to solution for building a teleradiology practice include:

teleradiology
  • Your teleradiology platform app will be created using SaaS and not a custom script. This means much lesser app issues, faster loading time, and most importantly, faster launch time. Since there’s no coding required, you can get started in a couple of clicks.
  • With Panther, your teleradiology platform will be super easy to use. Patients can sign up on the app, list their ailments and choose a doctor from the list available. The doctor will then offer them consultation services through call, video, or chat to ensure quick and easy diagnosis and treatment.
  • To ensure doctor’s payment is regularly and fair, Panther offers the option for patients to pay after each consultation. The platform also has multiple payment  gateways for quick and safe transactions.
  • For any teleradiology app, the biggest selling point is an easy appointment booking widget. When you choose Panther for your teleradiology app development, you can be assure for a hassle-free appointment booking process for new and returning patients. To ensure fewer no-shows, patients also receive reminder notifications on their phones.
  • Doctors can update their working hours on the teleradiology app and their availability on the app will be toggled accordingly. Patients can also book an appointment for their preferred time.

Conclusion

These are just a few of the features that make Panther the go-to partner for your teleradiology app development. If you’re running a teleradiology practice, be ready to face a lot of competition amid the pandemic. To counter this, you can make data-driven decisions to enhance your business using an online medical consultation app.

Got questions about how Panther can help you make your practice better organized and profitable? Get in touch with our experts for an in-depth breakdown of everything Panther can do for you.

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The Online delivery sector is one of the few segments that was continuously booming during the pandemic. In the UK alone, the delivery business has grown by 11.5% while other businesses struggle to keep their doors open. This has created a huge demand to create an on-demand delivery app for Fast Moving Consumer Goods due to ever-increasing demand.

Here is the complete SWOT Analysis of the Online FMCG delivery industry

SWOT Analysis of the Online FMCG delivery industry

Strengths:

  1. Low Entry Barriers
  2. Early Mover advantage
  3. Customer loyalty
  4. Brings ease to daily needs
  5. Quick access to your services/products

Weakness:

  1. Owning the Supply Side
  2. Rising need to match algorithm of demand and supply
  3. Technological Assistance
  4. Tracking the delivery agents

Opportunities:

  1. Huge Target Segment
  2. Grow your customer base 
  3. Forward Collaboration
  4. Low investments 

Threat :

  1. High risk of competition
  2. Unexpected lag in regulation/ execution
  3. Incompetent delivery app
  4. Serving customers on time

Blue Print for The Business Plan

Blue Print for your Business Plan

STUDY YOUR AUDIENCE

Before stepping ahead, study your audience’s pattern and preferences. Understand their needs and try catering to the latest technology. Study and add products after conducting a survey. Find the right platform to serve your app expectations. By conducting extensive market research, it would be easier for you to know how to make an on-demand delivery app for your business that can cater to your target audience’s requirements efficiently. 

Identify your Target Segment

Start by asking the question Who am I creating value for?”. This would define your customer segments. Let’s turn this question towards FMCG Sector and understand if the initial product is a perfect fit for the market or not.

Point of Differentiation (POD)

Understand whether you are fulfilling the needs of Target Segment which were previously unfulfilled or you are catering to those needs in a new advanced way, if not either, your business is lacking a POD.  

Identify the type of BUSINESS MODEL

Whether you want to be an aggregator or you want to own the supply side of the business, the choice depends on you. Both businesses have their own set of merits. While owning the supply-side gives more freedom for the business on the other hand being an aggregator reduces the financial leaks in the system. 

Revenue Model

Identify the revenue sources with a pricing structure. There are 3 mains types of pricing Strategies

  1. Premium – High Premium is charged, this pricing strategy is used when the competitive advantage is attained in an industry.
  2. Economy Pricing – Also known as cost-plus pricing, the service provider just puts a markup of x% on the manufacturing cost. Plain and Simple.
  3. Penetrative Pricing – To gain market share, pricing is kept artificially low. 

Technology Partner 

 This is the most critical step of any business today, your technology partner should, at the very least, understand the industry you are working in. Discuss the challenges that you want the technology partner to look upon. Starting a delivery business in FMCG business is all about speed and accuracy, along with the means to justify the small financial leaks in the system. 

How can technology partners help you combat the weakness of your delivery app? 

weakness of your delivery app

Think about giving your business a delivery software to help you have a hold onto your business activities from tracking to schedule, from assigning to managing routes, and what not! Such software not only assists you with management but also your customers to track their order progress in real-time. From placing the order to getting it delivered, from ordering service to getting it fulfilled, one can track down all here!. Let’s read more to know how this software can be at your service: 

  1. Quick Task Automation: Let all your worries be on the software because it will save you from the hassle of matching the supply and demand algorithm. Auto assignment of tasks will help to assign to the nearest delivery agent. 
  2. Customer Ordering App: Enable your customers to order digitially with a powerful platform that facilitates direct to brand interaction
  3. Get the real-time tracking: Now delight your customers even more, because the software can also help them to track their order status from the delivery app itself. 

If you’re interested in the business idea, click here to discuss it.

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When compared to other medical sciences, the workforce dedicated to dermatology has always been on the lower end. To counter this lack of manpower, teledermatology has been on the rise since the 1990s and has now become a legit way of running a dermatology practice. Given the technology enabled lives most people lead today, it should come as no surprise that dermatology would head the telemedicine way. In fact, teledermatology happens to be amongst the most competitive amongst health care environments. If you’re looking forward to starting your own teledermatology practice via an app or website, we have just the thing for you.

Teledermatology

What is Teledermatology?

Before we dive into how to set up a teledermatology app, let’s shed some light on what teledermatology is. A subspecialty of dermatology, teledermatology ranks high in the list of popular use of telemedicine and tech in the medical industry. Just like telemedicine, teledermatology allows medical records and data to be transfer in audio or visual form irrespective of the distance. The utilization of Teledermatology is in many varied spaces of healthcare management including diagnosis, treatment, consultation, and college-level education.

Advantages

1. Quality of Service

Most people anticipate a shift in quality from offline to online, especially when it comes to healthcare services. If you’re wondering whether a physical dermatology clinic offers better services than a teledermatology practice, we have got news for you. According to research, online dermatology is just as efficient and appropriate as a physical practice. In fact, according to a recent study the diagnosis rate accuracy is as high as 80%.3 for teledermatology. If there’s one fact these findings and researches help confirm, it’s that despite not being in the same room as the patient, medical professionals are able to provide quality care to their patients. With teledermatology, doctors can offer quality services to patients without being limited by their location.

2. Economic Value

One of the biggest advantages of telemedicine is its cost effectiveness. According to a report, states that offered advanced dermatology services online ended up saving more than $17,000 over a period of 3 years. A completely online dermatology practice doesn’t need a physical clinic to operate out of and can save a lot of money on expenses. This also means they charge less from their patients as compared to a physical clinic since they don’t have any investment to recuperate. By providing patients with access to affordable and effective teledermatology services online, medical professionals are able to expand their operating area while saving on setup and other costs.

3. Time Reduction

Often time is equated with money. Everyone’s time is important but physical clinics aren’t generally the epitome of time management. Long waiting hours, poorly scheduled appointments, and a general absence of respect for everyone’s time are some of the issues that plague physical dermatology clinics. With a teledermatology platform, both doctors and patients can save time, with over 60% of clinic users stating that improved patient access and scheduling flexibility were key factors in delivering satisfaction. According to a study, teledermatology services led to a decrease in in-clinic dermatologist visits by almost 74%. Stellar dermatology services can also ensure that patient follow-up visits are lesser, treatment costs are low. And cases undetected are fewer, which would positively affect the healthcare system both in terms of finances and time.

Teledermatology

What can a Teledermatology App be Used for?

Maintenance of Skin Conditions

With a teledermatology app, you can offer virtual appointments for first-time consultations, maintenance-related visits or a general skin checkup. Given dermatology’s visual nature, you can easily identify potential issues with skin and diagnose the condition accordingly. Some skin conditions that are easily identifiable and treatable via teledermatology include eczema, psoriasis, shingles, or poison ivy. Even distinct rashes can be identified and cared for on a purely virtual level.

Unlike other medical science, dermatology often doesn’t require a scan of the body to identify potential issues, making it a prime candidate for app-based telemedicine services. A consultant can analyze your skin condition over a video call or get more details from you based on past records, diagnose the condition, and suggest a treatment. Some teledermatology apps also offer an option to buy medicines directly from the app. But there are further regulations that need to be taken care of in those cases.

Not suitable for potential skin cancer diagnosis

While a majority of dermatology-based services can be offered over call or video, actual skin checks can only be performed at physical clinics. This is because most skin checks require the use of a dermatoscope, which isn’t possible online. The initial diagnosis can be done via a teledermatology app. But the actual treatment in more serious cases is only possible by visiting an actual clinic.

How to Set up a Teledermatology App

If you’re planning to develop a teledermatology app from scratch, don’t. The time and money required to create and launch an app from scratch is not for the faint of heart. Particularly businesses that are just starting out. Enter Panther, a one-of-a-kind SaaS teledermatology software development platform. It allows you to create your own app for online doctor consultation. Let’s look at some features that make Panther the go-to partner for your teledermatology app development needs:

Teledermatology
  • There’s a major visual element to the science of dermatology and with Panther’s voice and video calling feature, patients can connect with dermatologists whenever they need to.
  • Being cautious about your skin is understandable and being worried when something unusual shows is equally worrisome. With Panther’s teledermatology app, patients can ask questions and get opinions at any time of the day.
  • Using Panther’s teledermatology software solutions, patients can book appointments from a list of dermatologists available on the platform. After an appointment booking, patients will receive a notification closer to the time to ensure fewer no-shows.
  • With Panther, you decide what your teledermatology app would look like. From the prominent colour scheme to the overall layout of the app, you decide every aspect.
  • Getting access to a patient’s medical history is a crucial element of any telemedicine app. With Panther’s teledermatology app development software, doctors can easily access patient medical history via patient history bots. And they even can share their findings with other doctors on the team.

Winding-up

Partner with Panther and bring your teledermatology business to life. Get in touch with our team of tech experts. Learn more about the various features of the Panther app development software. Its design is to help you build a great teledermatology app.

And if you are looking for an in-depth understanding of how to set up a telemedicine platform, here is a free e-book curated just for you!

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How to Set Up a Telemedicine Platform : From Inception to Completion Want to start your online teleconsultation services? Read the e-book to understand what goes behind creating a telemedicine platform in depth. Download E-book Now
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In the early days, it was very clear that manufacturers will make the product and Retailer or Wholesalers will sell the product, with the introduction of online shopping gave rise to a host of online retailers which fundamentally didn’t affect the model of the brick and mortar world and manufacturer to retailer largely remained intact. The modern customer wants to interact with the brand directly to have all the information at their disposal so that they can compare prices, read product reviews, provide feedback, and much more. To meet these expectations manufacturers need to rethink their relationship with and dependence on the retailers and wholesalers for getting their products to the consumers. D2C model enables manufacturers to take the responsibility of selling and marketing their products in their own hands.

What is D2C?

D2C

Direct to Consumer or D2C is simply selling directly to the consumer by eliminating the middleman. The internet has eliminated the need for middlemen from today’s economy, it is time for companies to adapt to D2C to make better profits and provide even better customer experience at a lower price making it a win-win for both companies and consumers.

7 major reasons why the companies should shift to a D2C model are:

1) Increase Revenue: Leverage the demand for your product.

2) Provide the best customer experience and build a direct relationship with your customers

3) Understand your customer better

4) Improved customer engagement and customer loyalty

5) Showcase a wider product range on your Own D2C Store

6) Optimizing costs and prices

7) Sell to anyone, anywhere using D2C

Increase Revenue: Leverage the Demand for your Product.

Every brand has 3 types of customers:

1) The consumer who finds your product at a retail store while they’re looking for something.

2) Those who have had a great offline experience with your brand and go to the store to buy a specific product of your brand.

3) The ones who shop with the brand simply because they like the brand.

In the case of the 2nd and 3rd types of consumers. You already have built a demand for your product, it makes sense to sell directly to the consumer to fulfill that demand. This move can make a dramatic difference in your revenue and increase your profits. Since your brand is not paying commissions for any purchase.

Provide the Best Customer Experience and Build a Direct Relationship with Your Customers

Customer experience is very important. It allows brands to build relationships with customers. Having full control means brands can customize their customer experience for their audience.

Most Brands are built upon the message and stories and retail stores fail to convey the same. Customers do not buy the commodity but the experience that is delivered by the brand and expect a direct link with the brand itself. Moreover, customers tend to trust the product more if they buy directly from the brand.

When there is a middleman who is selling your products, you have very little say on “how the product is sold”. You have to rely on the middleman to convey your message or story to the end consumer so that they leave the store with satisfaction, also the post-purchase experience can be handled better by the brands as compared to the middleman.

Understand your Customer Better

Before the D2C model, manufacturers didn’t really interact with consumers. Sure they did do market research by testing the target market and conducting tests on focus groups.

Ideally, Brands need to have a direct relationship with the consumers at every stage of the sales process, this includes the post-purchase communication and feedback on the services which are hard to test on focus groups.

This direct relationship will help you to understand your target audience better and create lucrative offers that attract repeat customers while generating actionable insights that will help you grow your business.

Improved customer engagement and customer loyalty

“One-third of consumers visiting a brand’s website with the intent to make a purchase prefer to buy from the brand,” – Forestor.

Direct and authentic engagement helps you understand the “why” behind the purchase that helps the brand tap into emotions and increase sales.

Customers love to be directly in touch with the manufacturing brand, a D2C store enables the same not only this it also provides better prices. The organic engagement of the customers allows a brand to grow with word of mouth and generate trust among the community members thus increasing the customer base.

Know how Yelo can add value to your Business

Showcase a wider product range on your Own D2C Store

Brands have a risk of losing shelf space due to competitors not only this retailers don’t tend to keep the spare parts or the accessories that a consumer might need to save the shelf space which harms the brand’s customer lifetime value since not knowing about the availability of the spare parts increases the risk of purchase of that particular product. Limited shelf space means consumers get access to only a limited range of your products that too with a risk of losing to competitor brands in the same space.

D2C approach overcomes this by allowing you to showcase the entire portfolio to the consumer with detailed information about the product that helps the consumer to make an informed decision. It also enables you to upsell or cross-sell the related products to the consumer increasing the overall cart value. Not only this, a D2C model limits competition by zero since you only display your products and you focus the messaging on assisting the customer with the purchase.

Optimizing costs and prices

With no middleman, brands save up a lot of margins which in turn can be utilized by them to give out attractive discounts that attract a large number of customers with intent to purchase. When you control what you sell and what products you show next to the main product you have overall control to create unique offers and combos that increase the profit margin and also give you the ability to clear out the stock faster.

Sell to anyone, anywhere using D2C

Another reason to shift to the D2C bandwagon is that it helps you sell your product without any geographic restrictions. Online marketplaces and websites help your brand to sell your products across the border which will help you explore the demand in multiple markets helping you grow at a faster pace.

Conclusion

Shifting to the D2C model makes sense for the brands. It offers great potential to grow sales, improve margins, and be a direct link to customers. Apart from the reasons we discussed, adopting the D2C approach can help brands improve overall brand control and brand messaging, access to the customer data can help them personalize their advertising campaigns.

With so many benefits the question is not of “if” but “when”. In short, the opportunities in the D2C model are endless. However, every brand has to be careful while planning their shift and should not stop looking for additional channels to grow their business rather than just relying on the Direct to Consumer channel.

If you have read till here, you are probably interested in starting your own Direct to Consumer business. Here’s a guide you need to succeed in 2021 in D2C industry.

We here are at Yelo have developed the turnkey solution you need to get started and turn your business idea into a mean profit-making machine.

How do we do it? We do this by enabling you with technology that provides you with functions like order management giving you the ability to update your catalog anytime and your customers the ability to order anything from anywhere using their phone within some simple clicks, marketing ecosystem which will help you with hyper-personalization of your brand messaging and engage with your customers at a deeper level using promo-codes, referral programs, custom push notifications and real-time analytics that provides you with actionable and valuable insights that help you tap into customer behavior and come up with a unique and attractive offer.

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It’s Friday night and your friends invited themselves to your house for a party, you know it’ll be a long party as the weekend is just commencing. You go to your kitchen and don’t find any drinks. This is where apps like Drizly come in handy. Drizly is basically a tech intermediary that enables liquor stores to deliver the Liquor to their customers. It does not sell or deliver alcohol to consumers that is the reason it proudly calls itself a tech intermediary.

Alcohol consumption has become a staple for almost every party. With this growing customer base of tipplers who want to relax over the weekends and leave the exhaustion of working from Monday to Friday behind. Drizly helps you by delivering the alcohol directly to your doorstep and solves the pain of going to buy the same.

Drizly

About Drizly

Simply put Drizly is a marketplace that connects people with Liquor stores near them to get the desired alcohol/drink delivered to their doorstep just by doing some simple swipes on the customer app. The more the number of people grows on the app looking for alcohol delivery the more liquor stores get interested in signing up on the app to increase their revenue. Founded by Nick Rellas and Cory Rellas in Boston in the year 2012.  It has been growing its customer base and seller network rapidly. Presently the app has a seller network of more than 3000 liquor stores spread across the USA and Canada.

According to the reports by Crunchbase. Drizly has gone through 9 rounds of funding and has raised a total of $ 119.6Mn with 31 investors and 4 lead investors. It has also acquired a start-up Buttery.

The alcohol beverage market was valued at $1493 Bn in the year 2017. It is expected to reach $1684 Bn by 2025 showing a growth of 2% CAGR from 2018-25. According to the reports by Allied Market Research.  The growth is expected to be more exponential due to pandemics raising the stress levels and increasing alcohol consumption among the people. This makes the alcohol industry a Low-Risk High-Reward industry. The people who invested in the industry early on have already gained huge returns and the demand for the drink has been increasing exponentially.

How Drizly like apps work?

Drizly allows customers to order their fav. Alcoholic and non-alcoholic drinks with simple clicks on their customer app. It has 2 parties customers and business .i.e. Liquor stores. It provides a convenient platform for both parties to function.

In order to make it possible, the app follows very simple steps:

  1. The customer goes on the apps and places an order for their favorite drinks.
  2. The app then sends the notification to the nearest available stores which take care of the fulfillment of the order and the delivery.
  3. The customer gets regular updates on their app with notifications and gives them the ability to track their orders.

Drizly is an intermediary between the liquor stores and customers, streamlining the efforts ordering and fulfillment. Since the order fulfillment is taken care of by the stores they do not need any special licenses and thus they call themselves tech intermediaries. 

The reason why Drizly is popular with stores is that it does not take a commission on every order. It rather takes a monthly membership fee. It also plays the role of an advertiser for the liquor store by providing them with a larger audience. The reason it is popular with the customers is because of the stringent quality tests for the stores to get them listed.

Business Model

Drizly is not like other delivery services it does not sell its own alcohol and neither does it have its own delivery fleet. It is a unique concept that only provides the customers with an app to place orders and the liquor stores with technology to fulfill the orders. It is more like an advertising platform for the liquor stores that provides them with more orders. For customers, it offers them an extensive range of alcoholic beverages at reasonable prices.

Revenue Model

We are clear on how Drizly works and the business model it uses. Let us understand on what is the major sources of revenue Drizly has. The main source of revenue for Drizly is the monthly membership charges. It takes a fee from the Liquor store to become a delivery partner. It does not take any commission from the liquor store. I this manner, it stays out of the alcohol delivery business while managing to provide customers with unbeatable offers.

It also has a proprietary age verification framework which it offers to other companies for monetization purposes.

Drizly also applies a service fee on orders which cover any cost associated with developing and maintaining its products and services.

Not only this, but Drizly also earns by offering advertising space on the platform and by selling aggregated user data to other companies and brands.

Is Drizly Sustainable?

Drizly has almost all the characteristics of a successful business. But, maintaining scale in all the cities is a challenge. The alcohol Delivery business is not a winner takes all business and can be copied by a determined competitor.  Since Drizly depends upon the liquor stores for fulfillment in different cities like uber it is also a clustered network. It can be copied in a single market or large market with multiple liquor fulfillment stores without too much work.

The only line of defense Drizly has is its data and ability to create the best-in-class experience for its customers. While it is a clustered network the data provides Drizly an edge over the competitors. It can draw the best insights to create hyper-personalized recommendations.

How is Drizly Unique?

Drizly offer best-in-class features to the stores and customers that the rest of the industry is still trying to perfect, some of which are:

  1. Smart and Elegant UI: Drizly’s application offers simple and easy to use Ui and UX which helps customers to navigate through the app easily. It also offers features such as filters and product search that make it easier for the customer to purchase the desired product.
  2. Insights from Customer Data: Drizly being an old player and having first movers advantage has an edge over the customer data which it uses to give out hyper-personalized offers and preferences to the customers.
  3. Wide Array of Listing: The on-demand alcohol delivery app has more than 2000 products on the platform, offering a wide range of products at the most affordable prices.
  4. Quality Checks on Stores: Drizly has very stringent quality checks to ensure the quality of products being delivered to the customers. These quality checks are done before a store becomes the partner and joins the platform.

In order to get started with a similar model of Drizly do check with your local offices for the laws you’ll have to comply with.

Alcohol Delivery

How can Yelo help you achieve your alcohol delivery start-up goals?

Yelo offers you all the industry-leading features you require to get started with an app like Drizly. We have an end-to-end solution that helps you take care of customers and stores in a single place. Yelo enables your customers with mobile applications having smart and simple UI and UX which encourages them to make a purchase decision.

We also have merchant apps that your stores can use to list and fulfill orders on your platforms. Efficient tax management also helps you with calculating taxes automatically and makes your customers aware of the same.

We also boast a plethora of payment gateway integrations providing your customers with a smooth transaction experience. Along with a wide range of 3rd party addons enabling you to take on any challenge that the industry has to offer.

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In the earlier times before D2C platform existed. The only way brands could reach out to consumers was through retailers and wholesalers, which means they had to share the commissions with the middlemen. The other popular form of unorganized retail was door-to-door sales which were prevalent in the late 1990s.

There was almost no direct relationship between the brand and the end consumer. Even if it existed it was more of a person-to-person relationship rather than a direct-to-consumer relationship. Thus, the ability of the brand to understand the needs of the end consumer was very insignificant.

With the advent of the internet and the penetration of mobile shopping, we have witnessed multiple Direct to Consumer brands and Direct-to-Consumer platform(s) emerge. Some of these brands are Dollar Shave Club, Wakefit, Bewakoof.com, etc. Post-Covid, the D2C model is catching up real fast and companies are seeing it as the future of retail since consumers are now comfortable with shopping online.

D2C Platform Enabler

Until a Decade ago setting up your shop online was a huge task, it meant employing a dozen of IT people who were working day and night to make it a smooth experience whereas now with the help of SaaS companies like Yelo, JungleWorks, it is merely a task on 10-15 days and as easy as drag and drop. With many retailers having to close their shops due to unforeseen circumstances going online was the only option and that is when brands like Yelo, JungleWorks came out to help the distressed economy to help them bounce back on their feet.

What a SaaS Platform can do for your D2C Business?

  • Get you started in 10-15 days
  • Save cost
  • Integrate with analytics
  • Integrate with Social Media
  • Offer Seo Optimization
  •  24/7 Support
  • Offer Inventory Management
  • Integrate with Payment Gateway
  • Order Fulfillment
  • Customer Relationship Management
  • Provide an Interface for customers to place orders.

Let’s Dive a bit deeper on how to select a platform for your D2C business:

Pricing

The price is the uniform controller for growth in any country. Your business needs to pick the right platform while keeping pricing at the forefront. While almost all the platforms offer you the basic features, they differ in terms of file storage, GDPR compliance, bandwidth, and support, such as Live Chat support 24/7, a webstore, and app modules, as well as blog modules.

Yelo helps with all this and much more. Use content pages to link blogs to your main website and provide clarity to your customer. Yelo helps you accomplish all this and so much more, like linking multiple blogs to your main site, providing clearer information to your users as well as spreading your brand message etc.

Payment Gateways

The next crucial step is the seamless integration of payment gateways. A failed payment can turn off your customers and send them to your competitors – This is a major weak point of emerging brands. The function of the payment gateway is to transfer funds between 2 parties. Depending on your target audience you should decide the right payment gateway and the platform that has seamless integration with the same. Not having the right payment gateway with multip[le payment options can lead to the loss of many customers which is a big pain point for any brand.

JungleWorks’ supports a plethora of payment gateways so that you don’t have to compromise on your choice of payment gateway. Most of the payment gateways charge 1.75% to 2.5% over the fixed cost per transaction so you should also keep that in mind while scaling up.

Security is also something that should be on the top of the mind while selecting the platform and the payment gateway to gain trust and retain the customers. Choosing payment gateways with SSL encryption and safety features to increase the trust among your customers since the payment gateways share financial information.

Know how Yelo can add value to your Business

SaaS or Cloud-Based D2C Platforms

Most Saas-based or Cloud-based D2C platforms provide a ready-to-use platform hosted on the cloud and managed by them for you to take your business online in only a span of 10-15 days. They along with the platform also provide you with the ability to analyze the data and use their platform to market their products to the end consumer.

These platforms are generally simple order management systems that help you with everything you need to manage your retail side of the business along with the integrations with 3rd party software so that you can be omnipresent to your customers. Along with marketing and payment integrations these platforms also tend to have other 3rd party integrations such as delivery management, catalog management, google maps, customer relationship management platforms, etc.

Yelo provides you with the full-fledge ordering solution that helps you with an inbuilt marketing ecosystem giving you features like promo code management, loyalty scheme, referral codes management along with an option of SEO optimization. Apart from this it also boasts its proprietary mapping platform FLIGHTMAPS that helps you save costs on google maps who has increased its cost by 8 times in the last few years. Along with this it also has a seamlessly integrated suite of customer relationship management platforms “BULBUL”, Delivery Management Platform “TOOKAN” and many 3rd party integrations that are required to make your D2C business a mean revenue-generating machine.

While an in-house platform seems more reliable to the companies since it provides more control over the platform it does require additional resources and long-term planning while scaling. It involves a whole lot of extra costs for servers, resources that will manage, update and give support to the platform. One has to continuously update the platform according to the latest trends and always be on top of the new technologies which is not possible for small startups and hence, cloud-based SaaS solutions are the best choice for them to launch and get to market fast and easy.

Social Media and Analytics

Besides big tech companies providing order management and cart software, Social Media platforms such as Google, Youtube, Facebook, Instagram, etc have helped multiple D2C brands to establish their brand and increase awareness among their target audience by taking them online and giving them visibility.

They’ve helped the brands to get in touch with their consumers and control the narrative and messaging of the brands by offering multiple cost-effective channels to communicate with the customers directly using various mediums such as audio, video, and images.

Finally, with all the channels helping the brands spreading their message and increasing their customer base, analytics and integration with platforms like google analytics is of prime importance. This is where brands get the collated view of their customers and the effect of their marketing on them. Analytics provides you with the data you need to make future decisions that will make or break your brand in the D2C world.

Yelo provides you with real-time reports that help you make decisions quicker along with the inhouse business intelligence tool it also has the ability to integrate with google analytics so that you can also get a deeper insight about your products, customers, and brand messaging and develop your strategies accordingly.

Lastly, you can also put some emphasis on the questions like:

Does the platform allow you to sell on up-and-coming marketplaces such as Facebook?

What kind of 3rd party integrations does the platform support?

What is the frequency of updates over the platform and how customizable is it?

In conclusion, different platforms will work for different brands, depending upon their budget and requirements. With the wave of D2C driving the future of retail and wholesale it’ll be a win-win for the brands and various platform providers.

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As the COVID-19 pandemic continues, smart organizations are getting creative and realigning marketing strategies to better suit the changing climate of business and grow their business post-pandemic. 

On a smaller scale, micro and small business owners continue to adopt new marketing practices in a bid to stand out in the tough economy. 

The pandemic forced consumer behavior to take a completely different turn. 

Similarly, It also had an impact on the way people treated their office work. Not to say, it has changed society and the way it went about its business. One of the most significant changes that we have experienced is the shift in consumers’ buying habits and how they would prefer the deliveries of their products. Gone are the days when the first preference of the consumers was to go out and have a lavish buffet. 

Today, people prefer sitting in the comfort of their sofas and having their food delivered on their doors with no contact whatsoever. The situation may change in the future, but it won’t unless the pandemic subsides. 

But it has also showcased the brands’ ability, including fierce competitors, to come together when the situation demands. For example, McDonald’s requested people to visit Burger King (its biggest competition) to ensure that they do a decent business

Delivery brands such as Zomato and Swiggy won hearts during the pandemic by adding groceries and other household items to their deliverables list. When people were unable to go out, these companies ensured that they had their needs fulfilled. 

Challenges Posed By Covid-19 Pandemic

Challenges Posed By Covid-19 Pandemic| Tookan

1. Money management 

By far, the most significant challenge for any business is money management. At any point in your company’s growth and development, you are likely to be faced with the question of where the next dollar is coming from. 

Challenges Posed By Covid-19 Pandemic | money management | Tookan

Whether you’re just starting out, scaling up, or running in the red, it’s important that your business can pay the bills and provide for its future. During this pandemic, the demand has decreased and operational costs have increased. Therefore, a cautionary word to business owners is that they must learn how to budget.

2. Adopting Digital Medium 

Before the pandemic, not every business had an online presence. However, COVID-19 has forced companies to adopt digital mediums to communicate with both their employees and customers. 

adopt digital medium post pandemic | Tookan

In order to grow your business post pandemic, you have to connect and engage with your target audience. You have to look at digital marketing tools such as a brand website, social media handles, chatbot, customer care support, 24/ 7 online availability, email marketing, newsletters, and lastly efficient online delivery of your products and services. 

Through digital marketing, brands can send timely updates to their customers and promote new products or features to keep customers interested. 

3. Maintaining work-life balance

maintain work-life balance | Tookan

The COVID-19 pandemic has brought in the “Work from Home” concept and forced companies to embrace this new method of working. The constant challenge for employees is to balance work and personal obligations. 

When a person is stressed or overburdened, their work performance and ability to make decisions can be affected. This results in them being less effective on the job and creates a burden that they are unable to manage. As people’s needs increase, it becomes more difficult to balance both work and personal responsibilities. 

Strategies To Grow Your Business

There are indefinite challenges being faced by almost every business in this world due to the ongoing pandemic. However, with changing times, companies need to change their strategies in order to stay ahead of the competition. 

It is important that businesses recognize and identify these challenges early in order to strategize and reevaluate other options. Let’s take a look at some strategies that can help you to grow your business.

1. Bringing A Full-fledged Digital Model

Your business has a portal or has tied up with the top delivery partners for its services. That’s great, but not enough. It i s imperative for companies to figure out all the feasible digital channels viable for their business. Utilizing advanced analytics and other available techs, such as satellite imaging, to develop a plethora of insights would be crucial for businesses in moving forward. 

2. Bringing A Rapid Growth Mindset

growth mindset to grow business | Tookan

Growth has taken a backseat for many businesses since last year. It has become about surviving challenging times to grow business post pandemic, but you can do better. Inculcate an agile mindset and augment accountability throughout the workforce. If feasible, undertake a weekly review model to ensure that everything is in sync. 

3. Utilize The Newer Delivery Models

new delivery models | Tookan

The pandemic has affected a lot of the existing supply chain models. It means that it is imperative for businesses to adapt and undertake collaborations that were previously not considered feasible. It also means that management will have to be innovative and gauge what can work for their business and not depend merely on the pre-COVID resources. 

The pandemic period has seen businesses work with utmost urgency and the output they could deliver was beyond their expectations. We saw many companies undertake social listening to understand the need of the hour and make changes to their business accordingly. It has enabled them to streamline their delivery department and several other processes across departments. 

Also, the sales team adopted a host of agile models that enabled them to solve problems faster. It paved the way for a clear growth plan and strategies to cater to different clients with improved clarity. 

If you want to survive the pandemic, you will have to adopt these models too. It includes the need to find innovative ways to incorporate urgent delivery tasks into existing workflows and finding alternate ways to utilize the available resources. 

new delivery model | Tookan

For example, Amazon undertook drone deliveries in several parts of the world. Swiggy started Swiggy Genie, a service that enabled its workforce to deliver documents, laundry, and other items from one location to another. Several other brands across the world have been innovative and used the newer delivery models to keep themselves relevant.

4. Bringing In Operational Transparency

Cloud computing has made available a lot of infrastructures “as-a-service” for the brands. But entities weren’t making the most of it until the pandemic arrived. It pushed them to convert their capital expenses into variable ones. But when they did so, it brought about improvements throughout their value chain, such as cutting down costs and improved management. 

Adopting digital technologies such as capital- spend diagnostics gave them insights into their cost model that was never available before. It encouraged them to undertake greater transparency in their operations and have a newer outlook towards spending. 

5. DEVELOPING OPERATIONAL RESILIENCE

Grow Your Business Post Pandemic| Tookan

Brands looking to survive the pandemic need to understand that operational resilience is one of the critical factors that would enable them to do so. It includes outsourcing tasks other than core competency, undertaking cross-training, and utilizing multiple sources. Also, the inculcation of newer technologies has improved insights into the regional advantages. It has allowed developing greater resilience towards potential future disruptions. 

6. AUGMENTING SUSTAINABILITY 

The pandemic saw massive shifts in customer behavior and the way they demand. For businesses to counter the platonic changes with ease, they will have to be sustainable and offer better value to the customer. It includes building a more interconnected but flexible workflow that would enable the workforce to adapt to the evolving customer behavior with utmost ease. An IBM report mentions that COVID-19 supercharged digital transformation by a stupendous 59%. It also led to businesses completing 66% of initiatives that previously suffered resistance. 

7. REIMAGINING DELIVERIES

Grow Your Business Post Pandemic | Tookan

Brands looking to survive the pandemic need to understand that operational resilience is one of the critical factors that would enable them to do so. It includes outsourcing tasks other than core competency, undertaking cross-training, and utilizing multiple sources. Also, the inculcation of newer technologies has improved insights into the regional advantages. It has allowed developing greater resilience towards potential future disruptions.

CONCLUSION

These are strategies for ensuring success for businesses during and post the COVID-19 pandemic. You could be the market leader if you learn from your mistakes and your competitors’ mistakes. 

Just use the right tools and technology for your business. So when you start a business and plan to expand it, just follow the steps and use the mentioned strategies and get ready to disrupt the industry. 

Apart from these, Tookan’s delivery management platform provides applications to make online delivery of your products and services more efficient, keep a real-time track of every task, broadcast messages to delivery agents and employees, advanced analytics reports to visualize the business performance, and many more. Providing the best services and a great experience is the only key to customer retention. 

So, have an edge in technology to deliver services in the promised time using Delivery Management Platforms.

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