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How can GPS Tracking improve your deliveries?

By Tahira Bhasin 17th February 2023

In today’s fast-paced e-commerce industry, delivering packages on time and to the right location is more important than ever. GPS tracking devices have emerged as a critical tool for e-commerce businesses. It can streamline their delivery operations and improve the customer experience.

GPS tracking devices can improve your deliveries big time via real-time tracking capabilities, optimizing delivery routes and reducing delivery costs.

In this article, we will explore the various benefits of GPS tracking devices for e-commerce deliveries and how they are revolutionizing the delivery process.

GPS Tracking

Benefits of GPS Tracking Devices for E-Commerce Deliveries

Last mile delivery has always been looked at as a cost centre for retailers. With technology coming into the picture, the last mile has been revolutionized and has big potential to reduce costs and generate more revenue. Here’s how. 

Faster Deliveries

GPS tracking devices monitor your delivery progress in real-time. It keeps you informed of the different routes one can take for faster deliveries. For eg. Businesses can identify and easily avoid traffic congestion and other roadblocks via GPS tracking.

Improved Tracking and Visibility

GPS tracking devices provide real-time information on the status of deliveries. This information is displayed on a software platform, which allows businesses to monitor their deliveries in real-time. With this information, businesses can quickly identify and resolve any delivery issues, ensuring that packages are delivered on time. 

Improved Delivery Efficiency

By using GPS tracking devices to optimize delivery routes and reduce delivery times, e-commerce businesses can lower their delivery costs. This results in a more efficient and cost-effective delivery process, allowing businesses to pass on savings to their customers.

For example, businesses can use GPS data to avoid traffic, find the quickest route to the delivery location, and reduce delivery times. This results in improved delivery management, increased productivity, and reduced delivery costs.

Order Fulfilment

Better Customer Experience 

GPS tracking devices provide customers with real-time information on the progress of their deliveries. This increased transparency and accountability leads to a better customer experience, as customers can feel confident that their packages are being handled with care and attention. 

For example, customers are more likely to shop with businesses that provide real-time delivery information, accurate delivery times, and improved delivery management, resulting in a superior customer experience.

Data-Driven Decisions 

GPS tracking devices generate a wealth of data that can be used to optimize delivery operations. Businesses can analyze delivery routes, delivery times, and delivery success rates to identify areas for improvement and make data-driven decisions to improve their delivery operations. This leads to a more efficient and cost-effective delivery process. 

Enhanced Security

GPS tracking devices provide an added layer of security for both e-commerce businesses and customers. Businesses can track their deliveries to ensure they are not lost or stolen, while customers can feel confident that their packages are being delivered safely.

Tookan: Revolutionizing Middle Mile and Last Mile Fleet Management with GPS Tracking 

Tookan is a powerful fleet management platform that aims to streamline the delivery process for e-commerce businesses. By introducing GPS tracking as a key functionality, Tookan is taking middle mile and last mile fleet management to the next level.

Tookan’s GPS tracking hardware Tookan Tracker works in conjunction with its powerful software platform, providing businesses with a complete solution for middle mile and last mile fleet management.

Overall, Tookan is a powerful tool for businesses looking to improve their delivery operations and provide a superior customer experience. With its real-time tracking, route optimization, and delivery management features, Tookan offers a comprehensive solution for middle mile and last mile fleet management.

It helps businesses to streamline their delivery operations and provide a superior customer experience. Now, let’s understand how it can help the middle and last mile logistics for any business.

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Benefits of Tookan Tracker

Real-Time Location Tracking: Stay Ahead of the Fleet

GPS tracking devices provide real-time location tracking, allowing businesses to monitor the location of their delivery vehicles in real-time. With this information, businesses can stay ahead of their fleet, ensuring that deliveries are on track and on time.

Route Optimization: Maximize Delivery Efficiency

GPS tracking devices can be used to optimize delivery routes, reducing delivery times and increasing productivity. By analyzing real-time data and delivery history, businesses can make informed decisions to improve their delivery operations.

Preventing Fuel Frauds

Rising fuel costs can become a big nuisance for your business if not checked. Tookan Tracker is equipped to calculate fuel consumption for a task, a journey and an agent. Last-mile delivery is the most expensive process of the whole supply chain and saving fuel can save you a lot of costs.

Vehicle Monitoring: Maintaining Fleet Health

GPS tracking devices can also be used to monitor the health of delivery vehicles, providing businesses with valuable information about vehicle performance and maintenance needs. With this information, businesses can ensure that their fleet is operating at optimal levels, reducing the risk of breakdowns and maintaining delivery efficiency.

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Customer Satisfaction: Enhancing Delivery Experience

GPS tracking devices can be used to improve the customer experience by providing real-time delivery updates and delivery tracking information. With this information, customers can stay informed about their deliveries, knowing exactly when they will arrive, and providing peace of mind about their purchases.

Monitoring Driver Behaviour

The GPS monitors the behavior of the driver, the driving pattern and the performance. Over-speeding, rash driving, over-braking, forceful acceleration can also be detected via the GPS. 

It also creates a detailed report of the drivers performances so that it becomes easy to analyze their behaviors and provides concrete info on vehicle usage by the drivers. 

Continuous monitoring of your vehicle leads to more safety and less insurance costs. 


GPS tracking devices are a game-changer for e-commerce deliveries. With real-time monitoring, route optimization, reduced delivery costs, improved customer satisfaction, and data-driven decision making, e-commerce businesses can streamline their delivery operations and provide a superior customer experience. The benefits of GPS tracking devices are clear, and businesses that adopt this technology will be well-positioned to stay ahead of the competition. 

As the e-commerce industry continues to grow and evolve, GPS tracking devices will play an increasingly important role in delivering packages to customers on time and to the right location.

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