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Google Enters the On-Demand Grocery Space. Starts Fresh Grocery Delivery Through Google Express

By Guest User 1st March 2016
google-express-grocery

The on-demand grocery delivery space seems to be the next big thing after the on-demand taxi industry as not just budding entrepreneurs but giants like Google are eyeing a share out of this enormous market. Competing with players like Amazon Fresh & Instacart, Google (Alphabet Inc.) has recently started to deliver fresh groceries in major cities of the USA. After partnering with leading stores, Google has started same-day delivery service under the tag ‘Google Express’ which was earlier known as Google Shopping Express.

However, this does not come as a shock to many, because Google is always innovating and trying its hands in various growth sectors. In the transportation sector, along with self-drive cars, Google had started a car-sharing platform in Israel after acquiring Waze. The on-demand economy is surely a promising thing of the future but one point which needs some consideration over here is – Google’s entry into the on-demand grocery delivery sector. Although, it is a fact that this sector has very thin profit margins but Google seems to go overboard in exploring this space.

Apart from canned and non-perishable food items, Google announced that it will now be delivering fresh fruits and vegetables along with a range of other perishable grocery items that too within a matter of few hours. Although, “Google Express” – Google’s on-demand delivery service debuted in 2014, but it is after a year that it has extended its cart to fresh fruits and vegetables as a result of the huge consumer demand. According to Redcode, Google has started a grocery delivery service to select neighborhoods in San Francisco and Los Angeles. Some of the retail partners to have a tie-up with Google Grocery Delivery Service include Costco, Smart & Final, Whole Foods, and Vicente Foods.

On Demand Grocery Delivery Space:

According to a report published on CbInsights, the on-demand grocery space saw investments worth $1 Billion last year making it one of the hottest VC Investment sectors.

If we look at general trends then it is a fact that groceries are needed in every household. Online shopping and the era of the on-demand economy have made it easy for people to buy grocery items from their smartphones and get them delivered to their doorstep. Instacart was the first startup that made a big name for itself in the on-demand grocery sector. But the huge market potential has made many small and big enterprises enter this segment.

How Google is trying to take on Instacart and Amazon

google-021816

Google is all set to tap into the enormous online grocery shopping market. It does not need seed or angel investors and can sustain well without any VC-backed fund. Google has offered exciting prices to consumers and even has annual plans in place to make a user a regular customer. The brand value, trust factor, and online marketing costs are surely in Google’s favor.

Google Express will deliver groceries for a minimum order value of $35 and the starting delivery fees have been kept at $2.99 per order. Membership for Google Express costs $95 per year for grocery deliveries. For non-Google Express members, orders start at $4.99, and the price ranges depending on how fast the user wants an order to be delivered.

Instacart’s fees for non-members start at $5.99 per delivery. Users can avail of annual membership of Instacart at $149 and access free two-hour and scheduled deliveries for orders above $35. On the other hand, Amazon Fresh costs users $299 per year.

Instacart has recently offered a 1-hour delivery window while Amazon’s Prime Now offers a 2-hour grocery delivery window. Google Express has also started with a two-hour window and they might reduce their delivery time in the future.

What this means for small online grocery shopping platforms?

With companies like Amazon and Google entering this market, the on-demand grocery shopping & delivery sector has become more strong. It gives everyone a strong message that this segment has huge potential in the future. If you are a small enterprise or an entrepreneur with an interest in the online grocery market, then this is the right time to launch your startup and gain some traction in your local area before scaling up to more geographies.

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You may be interested in these articles

Online commerce is getting competitive every day. With changing consumer behavior, it is becoming tough to survive in the space. In order to grow profitably in today’s era, your business needs to have a well-defined UI and UX which encourages customers to shop with you. Generally, businesses update their UI and UX periodically in 1 to 2 months, but the customer needs are evolving at a faster pace which inevitably leads to a slower growth rate. This is where businesses need headless commerce to succeed.

Headless commerce is very flexible and adaptive. It enables businesses to change the UI and UX on the go and test multiple frontend templates rapidly to select the winning design that generates the most revenue for the business. It also will enable businesses to adapt to new technologies and integrate them with their platform with ease using APIs.

Headless Commerce

Things you will learn in this blog?

  1. What is headless commerce?
  2. What is the difference between traditional and headless commerce?
  3. Which businesses need headless commerce?
  4. Which businesses do not need headless commerce?
  5. Why do businesses need headless commerce?

What is headless commerce?

A headless commerce platform is a decoupled platform in which the frontend and backend are separated from each other and communicate via APIs. Compared to a traditional platform, it does not have a set template for the frontend but instead a flexible layer that can be modified accordingly to deliver content to the consumers.

What is the difference between traditional and headless commerce?

In traditional commerce, businesses have a predefined set of front-end templates, limiting the amount of personalization and the experience a business can provide to its customers. Whereas with headless commerce, companies get more control over their customer journey and provide a better customer experience.

Traditional commerce is very tightly bound and rigid in terms of adopting new technology. This makes it hard to integrate them without disrupting the architecture. In contrast, the decoupled frontend and backend make the adoption of newer technologies easier without disrupting the whole architecture. Thus headless commerce enables businesses to become early adopters of new technologies.

Traditional commerce platforms are inelastic in terms of content distribution, limiting them from providing their customers with relevant content, which increases the timeline of their customer’s buying journey. In contrast, headless commerce enables businesses to go omnichannel easily as compared to traditional commerce, which helps in better and faster content delivery, thus, reducing the customer’s buying journey.

Which businesses need headless commerce?

Headless commerce has many advantages. Mainly, the ability to tailor personalized content according to the user. Which has the ability to increase the sales of the brand by many folds.

Whereas not all businesses should go headless or need to go headless. The companies which are most likely to go headless are:

  • Brands who want to provide their customers with the best possible experience
  • Businesses that find the UI and UX of their current traditional CMS limiting.
  • Enterprises that want to reduce the workload on backend developers.
  • Businesses that want to test multiple frontend templates and are satisfied with their backend solution.

Which businesses do not need headless commerce?

Businesses that are in the early stages of their journey. This is where they are not making a very large number of transactions. Thus, do not need a headless or a custom solution. It is preferable if they get started with an online SaaS platform like yelo.

Why do businesses need headless commerce?

Headless commerce makes the platform of the business more efficient and faster in terms of adaptation of the latest consumer-side UI and UX trends. This leads to better customer retention and increases customer loyalty. 

The flexibility and freedom of customization allow businesses to choose from a vast array of frontend templates. This helps businesses with the ability to rapidly test and scale using their winning design in newer geographies. 

Headless commerce platforms enable the business to get creative with IoT and artificial technologies to enable customers with purchasing power on different platforms. This allows a brand to pivot to the changing customer needs and enables them to adopt emerging technologies quickly and efficiently.

Yelo’s headless commerce lets your brand provide a unique experience to your customers by powering your business with its best-in-class backend technology. The seamless integration allows you to integrate any 3rd APIs you might need to upscale your business in real-time. You get the freedom to build your omnichannel brand and get complete ownership of your site architecture.

To know more about Yelo’s headless solution, Connect NOW!

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“Engagement with the customer today … is understanding that you must be present in a conversation when they want to have it, not when you want to. It’s just the way people buy today”

– Bob Thacker, Gravitytank Strategic Advisor and former CMO of OfficeMax

Mobile marketing automation is the perfect approach for customer engagement today…due to multiple reasons. Everyone has a mobile phone today and the majority of web traffic is on mobile.
Mobile marketing is the most convenient thing for customers and so should be for businesses. But, you can’t be available 24×7 to engage with your customer, thus, mobile marketing automation that helps you engage with your customers at the time of their convenience.

Mobile Marketing

Mobile marketing | What is Mobile Marketing Automation? Hippo

Mobile marketing is a multi-channel digital promotional activity that uses mobile devices such as smartphones and tablets to reach the target audience via email, SMS and MMS, social media, websites, and apps like WhatsApp.

Mobile marketing is one of the most important digital marketing strategies used by businesses to promote their products and services. It also assists organisations in reducing paper costs and denotes a quick and convenient method of interacting with target customers. It enables the integration of new, innovative advertising methods with existing marketing strategies to increase their impact and approachability among target users.

Growth Opportunities in the mobile marketing market

The global mobile marketing market is expected to grow at a compound annual growth rate (CAGR) of 18.9 per cent from USD 10.5 billion in 2019 to USD 25.0 billion by 2024. The popularity of mobile marketing with increasing mobile devices, high penetration of mobile users, growth of social media and advertising, and increased use of mobile web and mobile applications are the major factors driving the mobile marketing industry.

Mobile Marketing Market Growth | What is Mobile Marketing Automation? Hippo
  • The global mobile marketing market size is projected to grow from USD 10.5 billion in 2019 to USD 25.0 billion by 2024, at a CAGR of 18.9% during the forecast period.
  • Popularity of mobile marketing with increasing mobile devices, high penetration of mobile users, and increased use of mobile web and mobile applications are fueling the mobile market growth.

In 2020, the number of unique mobile internet users was 4.28 billion, indicating that more than 90% of the global internet population uses a mobile device to access the internet. Mobile phone ownership and internet usage are expected to rise in the future as mobile technologies become more affordable and widely available. This upward trend in mobile internet adoption is most noticeable in developing digital markets where mobile networks are the primary means of internet access. Today, mobile internet traffic accounts for more than 55% of total web traffic, with mobile connections accounting for an even larger share of page views in mobile-first markets such as Asia and Africa.

Mobile Marketing Market Growth | What is Mobile Marketing Automation? Hippo

According to CNBC, almost three quarters (72.6 per cent) of internet users will access the web solely via their smartphones by 2025, equivalent to nearly 3.7 billion people.

Mobile marketing is a must for all businesses today 

Mobile Marketing Automation

Mobile marketing automation is the process of performing repetitive marketing tasks at scale. With Hippo, marketers can plan, coordinate, manage, and measure all of their campaigns from a single dashboard.

Brands are moving away from the laborious personalization of digital content. Instead, they’re leveraging automation software to send personalized messages to the right customers at the most critical time.

Automation is a step-by-step process that saves time and increases engagement, allowing marketers to go further and do more. For example, automation can segment and target based on what consumers are doing, creating a library of rich content to engage users.

You can retain customers with automation. With an email, users will receive the message in their inboxes and be encouraged to re-engage with your company at a later date. Push notifications, unlike emails, will only stay on the user’s phone for a certain amount of time before it gets deleted or forgotten about.

How does Mobile Marketing automation work?

It enables brands to target large groups of people with campaigns that occur across every stage of the user journey. This is perfect for people looking to reach a large number of people.

Using data-driven insights, app teams can create specific segments for individual app users. This customized experience creates a personalized, relevant app experience for everyone. Marketers can reach the right people with mobile messages such as push notifications, emails, in-app messages, and App Inbox. These marketing tactics not only encourage key conversions but also build a new level of trust with your target audience.

Brands can use instant messaging to send tailored messages to consumers at very opportune times. For example, a message could be triggered when a user falls dormant for several days or completes their first purchase.

Mobile marketing automation can engage customers at every stage of their journey.

How Can Mobile Marketing Automation Benefit Your Business?

Mobile marketing automation is hugely beneficial for both businesses and the consumers they are marketing to. In this new era, notifications on our smartphones will make it easier for us to complete our daily tasks with less stress. On the other hand, we can also expect targeted promotions and coupons that will help customers save money.

There are multiple advantages for opting for Mobile Marketing automation:

  • Large audience: Over half of the world web traffic is on mobile, Mobile Marketing provides huge potential customers to target. Thus automating it would help you reach them efficiently.
  • Swift Response: Mobile is always in hands of your customers. This can result in them read the message and respond to it instantaneously. Automating mobile marketing would help you be ready for their responses whether good or bad.
  • Low cost: The cost of mobile marketing is minimal compared to other modes of marketing. Even other digital mediums can take a toll on your budget, while Mobile marketing can reduce your marketing costs.
  • Easy tracking: Mobile marketing automation helps you in tracking all your marketing campaigns. You can get complete data analytics of mobile apps from impressions to clickthrough rate, from conversions to bounce rates. You can even accumulate data regarding your customer’s geographics, demographics and behaviour which can help you in segmenting your prospects for future campaigns.

Attract customers with Mobile Marketing automation |What is Mobile Marketing Automation? Hippo

Let’s put it all together!

In today’s world, people are either asleep or connected. The best time to reach them is when they are both awake and connected

In the digital age, it’s time for marketers to get personal. Mobile marketing automation platforms enable you to customize your marketing campaigns with a few simple clicks. This means a better connection with your customer and a more successful campaign.

Mobile marketing is absolute for any business. With 55% web traffic coming from mobiles and market size growing at 18.9% CAGR, any business that does not perform mobile marketing is bound to fail. The question is how to do it. One option is to hire a team of experts to perform mobile marketing second one is to automate mobile marketing.

Mobile marketing automation is inevitable because you can’t perform every activity of mobile marketing and hiring a team can empty your pockets, especially if you are a small or medium scale business. 

Automation of mobile marketing can grow your business to great heights. But choosing the right automation software is a pickle. That’s where Hippo comes in. 

 

Hippo is among the leading SaaS providers for support and customer engagement. Hippo is trusted by brands like McDonald’s, KFC, Adnoc across the globe and can be integrated with your business within a week. To learn more about Hippo and how can it help you grow, you can visit our resources or schedule a live demo from our experts.

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Engage Your Customers With The Best Mobile Marketing Software Book your free demo now
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We live in times when the lines between what we do online and in real life have blurred. As we continue to change our shopping behavior, businesses are stepping up their game to provide customers with a seamless customer experience. 

A business’s success today is measured by how many memorable experiences it crafts for its shoppers. Incorporating a world-class payment experience helps companies break geographical restrictions and reach customers where they are. Today, many payment options that range from cards, UPI payments to digital wallets have entered the fray to make online purchases accessible to everyone. 

That’s why Yelo has partnered with Razorpay, so your business is not left behind in the race to give your customers an enhanced customer experience. 

Razorpay is India’s leading payments solution provider that empowers SMEs and enterprises to accept, process and disburse payments. Further, its users enjoy the ease of doing business with the convenience of 100+ payment modes, including credit cards, debit cards, net banking, UPI payments, and third-party digital wallets. With Razorpay, managing your Yelo marketplace. Automating NEFT/RTGS/IMPS bank transfers, collecting recurring payments, and sharing invoices with your customers become simpler on a single platform. 

Yelo Razorpay partnership

Razorpay is India’s leading payment gateway in the last few years. One can chalk down the payment giant’s success to its sharp focus on customer satisfaction and providing excellent service. Yelo by Jungleworks has also always put customers first. By joining hands with Razorpay, Yelo hopes to bring its users closer to a seamless and sophisticated payment system that can help you grow your business. 

How to Integrate Razorpay on Yelo’s Dashboard 

Yelo’s platform is designed to be a scalable, agile, and flexible product that allows for integrations and modifications to suit your unique business needs. Additionally, by integrating your online store with Razorpay. Also, you can focus on your business and leave the hassles of money movement to us.

With Razorpay Route, you can easily split incoming payments to individual accounts, make vendor payouts, and manage your marketplace money flow. 

Razorpay is already defined and embedded for users as it gets built into your Yelo website. Use the Razorpay Payment Guide to set up Razorpay on your site today. 

Cutting-Edge Payment Features to Boost Your Businesses 

Razorpay’s product suite is designed to empower e-Commerce businesses with the right tools to accept online payments. 

With Razorpay, business owners can: 

  • Accept Payment in 100+ Modes 

With Domestic and International. Credit & Debit cards, EMIs (Credit/Debit Cards & Cardless), PayLater, Netbanking from 58 banks, UPI, and 8 mobile wallets, Razorpay provides the most extensive set of payment methods. 

  • Provide Checkout and Global Card Saving 

An easily integrated checkout with cards saved across businesses, so your customers can pay seamlessly everywhere. 

  • Get a Powerful Dashboard 

Get reports and detailed statistics on payments, settlements, refunds, and much more for you to make better business decisions. 

  • Enjoy Robust Security 

Razorpay’s payment gateway is PCI DSS Level 1 compliant and undergoes frequent third-party audits. By a dedicated internal security team to make sure your business data is always safe. 

Why Yelo – Razorpay is the Way Forward 

In an online business, the checkout page is where shoppers become customers. Giving your customers the convenience to pay is essential to increase conversions and sales. Further, you stand to gain an edge over your competitors and grab more market share by delivering such value to your customers. 

Yelo by Jungleworks was built on the foundation to offer more value to users. The Yelo – Razorpay partnership aims to help your business enhance customer retention and, thereby, customer satisfaction. Also, for business owners who use Yelo’s website, Razorpay’s payment gateway will provide your customers with an easy, simple, and safe online payment experience.

Redefining Your Customers’ Payment Experience 

As a business owner, your top goal is to make decisions that are best for your brand. Additionally, a stable and reliable brand image goes a long way in influencing consumers to choose your business over your competition. 

In addition to this, more than 50 lakhs businesses trust Razorpay to simplify their payments. You, too, can join millions of Razorpay’s happy users and simplify your customers’ online payment experience. 

Start accepting payments with Razorpay today!

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The global pandemic has vastly affected businesses around the world. Whether it’s a large industry or a small industry, every sector has faced a depletion in the growth of success. 

The need to be healthy and safe has mandated one to maintain social distance and stay at home. In this period, most of the businesses have adopted the D2C strategy to meet the demand and supply vice versa, maintaining the social guidelines.

The path of digitalization turned out to be a profitable opportunity for a large number of businesses, but with the adoption of the d2c strategy by the businesses, the pain of the loss has been suffered by most of the traditional retailers.

Fortunately, curbside delivery has emerged as a solution to their problems and also given the means to reinforce the work and shop. All types of retailers are working towards their curbside delivery service by enhancing or launching various features for customer engagement. 

Curbside delivery allows customers to make a purchase online, then drive to the nearby business retail store to pick up the product, without leaving their vehicle. It provides convenience to customers as well as to experience the hassle-free delivery service without waiting. 

This could be a win-win strategy for the retailer to satisfy the needs of their customer efficiently and enhance loyalty by providing an excellent curbside pickup experience. It cuts down the cost of delivery charges for which the customer might pay instant gratification immediately by obtaining their order.

Curbside pickup has become a more common way to shop for customers and retailers. It allows both parties to adhere to the social guidelines and be safe from any of the risks. 

This impact might be overseen in future too, as the customers might prefer getting direct delivery to the car, resisting to get into the shops. 

The convenience of instant delivery of online orders will encourage many customers to continue with the same facilities in the future. Also, curbside pickup is a more profitable opportunity for retailers than home delivery service. 

Due to which the retailers might also prefer to continue with the same strategy by experiencing the customers with ease and comfort, increasing customer satisfaction and loyalty.

What are the Benefits of Curbside Delivery? 

benefits of curbside delivery: Tookan

Curbside delivery is a beneficial strategy for businesses that want to enter the long-term game. Some of the benefits are: 

  1. Avoid Delivery Charges

Every customer tries to avoid shipping charges of the product, curbside pickup facility enables retailers to eliminate the barrier of delivery and serve the customers with a good service experience. In turn, it emerges to be a good move by the retailers. 

  1. Quickly meet the order 

Creating a good customer experience starts with a fast delivery service. Hence, it enables your customers to get their item delivered within a couple of hours, which adds up a benefit to this. 

  1. Get to review the item

Major times the issue of wrong items delivered has been summed up by online shopping. Curbside delivery enables one to check and confirm their product before receiving and taking it home. Hence, it acts as proof of customers’ agreement over the product. 

  1. Frictionless experience

With the meeting demands of customers on time, retailers have bent down to borrow the latest technology to provide eminent facilities. The use of great technology has enabled the customers to experience frictionless. 

  1. Maintain the social distance
curbside delivery benefits with Tookan

Curbside pickup adheres to the social guidelines by avoiding fewer people interaction or involvement. It ensures the safety of the product too by delivering the right order in a good condition and well-packed. 

  1. Leverages store inventory

Using in-store inventory increases the velocity of your store stock. It means the faster the inventory is cleared up the less handling and damaging risk are associated with it. 

  1. Increases overall sales

Diversifying your business to multiple options can help incur high revenue. Such as converting a portion of your business towards curbside delivery will help you to grow your chain. With the use of BOPIS, the retailers had an average growth of 23%.

The key to the success of retailers is implementing the curbside delivery service to ensure a great customer experience. 

Moreover, opting for a Curbside pickup virtual assistant could help you to maintain a proper flow of meeting customers’ demands. 

For example, the stores that have a high demand for orders and are overwhelmed with calls can generate negative customers which might affect the relationship with the potential customers. 

In such cases, virtual assistants can be an alternate option to solve the issue. 

Key Things You Need to Delight Customers? 

Curbside delivery delights customers

As stated above, the key to success for retailers is to have a good customer experience. Hence, the effective move can help to delight the customer’s experience. The key moves are: 

  • Automate the customer experience – Automating the experience of customers can help you build a better relationship. Such as, enable them to receive the product at their convenience or leisure time. Avoiding the hassle of stating a customer for the delivery when he reaches can automatically help to generate a good customer experience. 
  • Ready the order pre-handed – Synchronizing the time of arrival for the pickup of delivery and getting it ready before the customer arrives can help you to avoid the customer waiting at your store and enable them to shop without stopping. 
  • Educate the staff with the arrival of customers – Eliminating the customers introducing himself for receiving the parcel, and immediately handling them with a simple cross-check of the identity of the owner without wastage of time can help to meet the other requirements. 
curbside delivery: Tookan
  • Know exactly where your customers are – Immediate tracking the customer’s location with the help of the identification mark provided by the customer can help you to identify the customers and deliver the product without any hassles. 
  • Advertising – Businesses need to advertise the curbside pickup service to educate their customers. Using social media platforms or web portals for your advertisement can enable you to incur a high amount of customer engagement towards your service. 
  • Innovative  – The unique features of your business sets you apart from your competitors. Hence, featuring your services with the spark of innovation can help you to lead the market. 

Conclusion 

The Curbside pickup service ensures that you aren’t left behind in the competitive market force. Along with building the customer’s experience, it tends to build your brand image too. Well, providing the customers with valuable service can help you to build a better business-customer relationship and enable you to stand up with your competitors. 

So, if you’re looking to diversify or expand your business, a curbside pickup facility is the perfect place to start, as it acts as a co-supporter of your business. Get in touch with Tookan to get started with Curbside delivery right away. 

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The GST Council, which is headed by the Union Finance Minister and includes representatives from all states and Union territories, has approved a proposal to make food delivery platforms like Zomato and Swiggy responsible for collecting and depositing the 5% GST (Goods and Services Tax) applicable to food with the government, effective January 1, 2022. Finance Minister Nirmala Sitharaman made the announcement on Friday, 17 September, after the meeting of the GST Council in Lucknow. To make tax administration easier, the Council has taken this decision.

Finance Minister Nirmala Sitharaman

What happens once it comes into effect?

Currently, if a customer orders food, for example, from Restaurant ‘A’ using Swiggy or Zomato, the food delivery platform collects the 5% tax on food from the customer and passes it on to the restaurant. However, the government believes several restaurants have not deposited their taxes even though they experienced high turnover. Accordingly, beginning January 1, 2022, food delivery apps will collect the tax on behalf of restaurants and deposit it on their behalf. Consequently, restaurants will also need to register themselves, just as e-commerce sellers do.

In its 45th meeting, the GST council also pegged on the need to bring delivery services under taxation. But it determined that since the customer does not directly avail of the services of a delivery agent, nor do they have the choice of which delivery agent services or delivers them, the responsibility for paying the tax on delivery services will lie with the food delivery apps.

What does it mean for customers?

Revenue Secretary Tarun Bajaj has stated that customers will not be adversely affected by this change. According to him, no new taxes are being levied, but the GST collection point is being moved. The customers will continue to pay the 5% rate on the food they order online.

swiggy zomato

How does it have a huge impact on restaurants and food delivery apps?

It seems likely that the most significant impact will be on smaller restaurants and cloud kitchens, particularly those with an annual turnover of less than INR 20 lakhs, since they weren’t previously included in the GST net. Combined with the responsibility for collecting taxes resting with the aggregator, these smaller restaurants will also be required to pay taxes.

Restaurants, however, will have an added compliance burden as they will have to keep two separate books of account: one for the regular business they do, and a second for the part they do with Zomato or Swiggy. In addition, this will also increase the burdens on the aggregators for collecting and accounting for taxes on behalf of the restaurants. Moreover, the switch could create confusion over the application of input tax credits, for which food aggregators are likely to ask for clarifications.

In Tarun Bajaj’s view, the decision was made to prevent “revenue leakage” by unregistered restaurants. According to the analysis of tax returns filed by food delivery apps and a few Haryana restaurant services, there is a large gap in taxable turnover for suppliers, seemingly indicative of tax evasion among some restaurants. In the study, the TCS deducted by a delivery app was more than the turnover revealed by these suppliers.

How to overcome this influencing decision?

Are you a small restaurant? Do you own a cloud kitchen? Worried about the GST Council’s decision on tax application? We understand all your questions and we come along with the supporting answers too. 

If you’re a small food business, restaurant, cloud kitchen, or food store, you have the power to grow your business by yourself. Why be dependent and pay high commissions to the aggregators, and now these taxes as well? Trust us, you don’t have to bear so much to expand your food ventures. Wondering how?

Yelo is a solution to all your problems. Since today is a generation of D2C, your small food business can rise to heights through this no-code platform, that helps you connect your customers directly to your brand. Clearly, no commissions and no taxes to be paid to anyone. Moreover, you need not wait for months to get started. Just a couple of hours and days are all it will take. The platform provides businesses with customer and delivery agent apps along with an intelligent admin dashboard. Not just D2C, if you wish to create your own hyperlocal food delivery platform just like Zomato or Swiggy, we support those requirements too, end-to-end. Even the customizations you might need for your own food ordering system are supported.

swiggy zomato yelo

Build your own brand and become known for it, instead of growing under other aggregators like Zomato or Swiggy. Don’t hesitate and decay time thinking. Just hop on a free 14-day trial for Yelo and get started with the business model of your choice.

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A Beginner's Guide to Building an Online Food Ordering & Delivery Marketplace Learn the benefits of an online food ordering and delivery marketplace and how you can launch your own food business. Download Free E-book
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title image for headless commmerce

The world is changing. Consumers are spending more time online. Thus, consuming more content online, giving birth to newer shopping touchpoints. Technologies such as voice search, IoT, Kiosks, etc, are becoming new touchpoints for online shopping. A new kind of technology known as headless commerce is becoming mainstream to enable brands/enterprises to sell products to these millennial consumers. There are many benefits of headless commerce, some of which we will discuss in the blog.

What is headless commerce and benefits of headless commerce?

Headless commerce is a decoupled approach where frontend and backend are separated and communicate using APIs. The front-end part makes up for the  UI, UX, and everything else a customer interacts with. Whereas the backend system manages, stores data along with features of the platform. 

So in simple terms, Headless commerce is a solution. The frontend and backend are separated and work independently of each other. Therefore, changes done on one end do not affect the other end, and everything works seamlessly.

To know more about headless commerce: Click Here.

headless commerce

Though decoupled, both parts work with each other and interact via APIs, enabling headless commerce solutions to be more interactive, user-centric, and flexible. Developers can fully utilize any frontend technology to supply personalized content to the customers on any channel while using APIs to communicate with a backend solution and maintain all the necessary features and functionalities. 

Key benefits of headless commerce:

  1. Complete ownership of UI and UX of your platform
  2. Improved conversion optimization
  3. Faster to market
  4. Scalabile
  5. Cost savings
  6. Seamless Integration

Complete ownership of UI and UX of your platform

With headless, the front end, .i.e. content management layer, and the back end, .i.e.  content delivery layer, are decoupled for greater control over content delivery.

The main reason businesses go headless is they’ve outgrown their platform’s consumer side technology. While their backend provides support to their business, they need more out of their front-end system. The benefit of headless commerce is that it enables them to have an independent front-end which allows the brand to tailor their UI according to their consumer behavior.

shorcode

Know how Yelo can add value to your Business

shorcode

Improved conversion optimization

Headless commerce enables you to test out various frontend templates with customers. 

For example, you can have different UI and UX for one region and a completely separate UI and UX for another region to test, providing better conversions.

Thus, a headless commerce solution allows you to perform rapid testing, which increases your learning rate compared to your competitors.

Faster to market

If you manage to build a customized multi-channel solution for your brand in a traditional setting such as fork ( where the frontend and backend solution is customized according to your needs ), the time to market will become slower, and scaling will become a more tedious process.

Whereas, headless commerce solution enables you to build different frontend experiences at the same time while creating new touchpoints. Since the content and functionalities are housed in the backend, it can be controlled using APIs to deliver anywhere. This reduces the time to market while entering new markets and adopting the latest technologies.

Scalable 

These days brands have to become more flexible and provide outstanding personalized product offerings to the customers. In a headless commerce solution, the decoupled architecture allows brands to make changes on the fly, deploy rapid updates, and stay ahead of the competition.

Headless commerce enables the brands to make rapid changes in their UI and UX to keep up with the consumer side technology without using the bandwidth of the backend IT team. Generally, brands using a traditional platform, such as SaaS solutions, roll out UI updates every couple of weeks. In contrast, businesses using headless commerce can adapt to the latest trends more quickly. Since your backend is robust you can scale easily with tweaking the UI and UX.

Cost savings

Brands that go for headless commerce solutions are usually the ones who have outgrown the UI and UX capabilities of their standard or SaaS solution. While the backend fully satisfies their functional requirements, developing a customized frontend experience in a traditional commerce environment is usually very expensive.

Headless commerce enables them to have a flexible frontend while enjoying the same backend engine, which reduces the load on the backend. Thus, it reduces the overall cost of development and maintenance.

Seamless Integration

The decoupled architecture of headless commerce enables seamless integration of different platforms or technologies using APIs, which makes it easier to communicate with other platforms.

Still, looking for why your brand should go headless? Check out why

Yelo is the headless commerce CMS your business needs. It is suitable for small to large businesses. The omnichannel capabilities and the flexibility of the platform enables you to integrate it with any API or SDK your business needs.

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Online food ordering has become a fad among customers all over the world. Nowadays, the customers prefer comfort, and thus, want their food, groceries, and almost everything delivered to their doorstep. This gives the home delivery service sector its own space. On the other hand, customers also prefer to have piping and sizzling food just came out of the kitchen. That can be picked up by themselves on their route or drive-through so that it can be consumed fresh. And here, the takeaway services come into play. At present, both these services of home delivery and takeaway are HOT! Let’s read about the Just Eat business model for Takeaways.

just eat business model

About Just Eat

Just Eat’s mission is to empower consumers to get the most out of their takeaway experience. The brand is also known by the name Just Eat Takeaway. It is a hyperlocal marketplace that is connecting customers to restaurants for online food ordering. In other words, it acts as an intermediary between independent takeaway food outlets and customers. It is headquartered in London, England.

Just Eat allows users to search for local takeaway restaurants, place orders, and pay online, and select whether to have their orders delivered or picked up. There are more than 580,000 local restaurants participating on the platform, which is present in 24 countries worldwide. 

History of Just Eat

Initially, Just Eat was incorporated in Kolding, Denmark. It was founded in 2000 by Jesper Buch, Laurens Groenendijk, Marc Wesselink, Martijn Rozendaal, and Per Meldgaard. Back then, the then 25-year-old Buch was completing a diplomatic internship in Norway. He was craving some old-fashioned Italian pizza one night. Buch had no knowledge of any local pizza places since he was new to the area. He discovered that most information about local restaurants is not readily available on the internet. And thus, it is extremely difficult for customers to order food online.

This frustration acted as the spark for what would turn out to become Just Eat. With over 10,000 employees worldwide, Just Eat Takeaway has multiple offices serving various parts of the globe. The UK’s biggest market belongs to Just Eat, with over 122 million orders processed alone in 2018. Canada is considered the second established market for Just Eat. With the contribution of 22.8% of the company’s revenues in 2018, it operates under the subsidiary brand ‘Skip the Dishes’.

just eat timeline

Peeping into Just Eat Money Earning Channels

With millions of monthly customers, Just Eat has grown quickly in recent years. By doing this, the company expanded into other cross-selling opportunities, such as selling advertising space on its highly frequented apps and offering business catering services.

  • Restaurant Commissions: In the United Kingdom, Just Eat charges restaurants £699 to get access to the service, and for each order placed through the website or mobile app, Just Eat charges a commission of 13-14%. Commissions account for over 90% of the company’s revenue.
  • Delivery & Service Fees: Delivery fees for the U.K. vary from zero to £4.50 per delivery, based on the distance of delivery. Just Eat also charges £1.99 for its service fee, which includes both the payment processing fees and other services.
  • Sponsored Placements: Just Eat Takeaway makes money via sponsored placements via a so-called Cost Per Click (CPC) model. This means the restaurant will pay a small fee for every click the customer makes on a promotional link.
  • Interchange Fees: When using a traditional debit card or credit card, an interchange charge is applied, which is paid by the merchant. Approximately one percent of the fee goes to interchange. The partnership between Adyen and Just Eat is likely to result in both companies sharing that income.
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Understanding the Just Eat Business Model

The company operates on a marketplace business model. In order to operate, there are two interdependent customer segments that are both needed:

  • Consumers: Users who want to be able to order takeout from local restaurants.
  • Restaurants: Businesses that offer takeout and wish to gain a larger customer base outside of traditional channels.

As the intermediary between the customer and restaurant, Just Eat manages the product discovery and sorting, the order and payment processing, and sometimes even the delivery.

Just Eat business model utilizes a hybrid model, meaning some of its restaurant partners utilize their own delivery fleets while with others, it works together with independent contractors to fulfill orders. Afterward, these couriers are paid a per-order fee (on top of the tips they receive). Orders are accepted and fulfilled by couriers using a separate app. On the Just Eat website, visitors can explore all the available menu items, or they can download one of the mobile apps, available on iOS and Android devices.

Just Eat Funding, Revenue & Valuation

  • According to Crunchbase, Just Eat and Takeaway.com have raised a combined $2.9 billion across nine rounds of equity and debt funding. Leading investors include Rheingau Founders, Prime Ventures, Redpoint, Index Ventures, 83North, Venrex, and many more.
  • Upon the merger of the two companies, Just Eat Takeaway was worth roughly $10 billion. Currently, the business is valued at nearly $17 billion.
  • In fiscal year 2020, Just Eat Takeaway generated revenue of $2.85 billion, an increase of 54 percent over fiscal year 2019.
just eat takeaway

Competitors of Just Eat

  • UberEats: UberEats is an online food ordering and delivery platform launched by Uber in 2014. Users can browse menus, read reviews of restaurants, order, and pay for food from participating restaurants via an application on iOS or Android, or through their web browser.
  • DoorDash: DoorDash, Inc. operates an online food ordering and food delivery platform. It is based in San Francisco, California, United States. As the biggest food delivery service in the United States, it holds a 56% market share.
  • Zomato: Zomato is an Indian multinational restaurant aggregator and food delivery company founded by Deepinder Goyal, Pankaj Chaddah, and Gunjan Patidar in 2008. Zomato provides users with menus, reviews, and ordering systems for restaurants and food delivery services in select cities.
  • Swiggy: Swiggy is India’s largest online food ordering and delivery platform, founded in July 2014. The company is based in Bangalore, India, and operates in 100 Indian cities as of March 2019.
  • Grubhub: Grubhub Inc. is an American online and mobile prepared food ordering and delivery platform owned by Just Eat Takeaway that connects diners with local restaurants. Founded in 2004, the company is based in Chicago, Illinois.

Summing Up

If you are thinking of getting into a business similar to Just Eat business model, then Yelo can be the ultimate solution! Yelo can help you create a hyperlocal marketplace platform. With the aid of its all-encompassing range of features, Yelo can help you cater to your wide and varied customers in the easiest and most efficient manner possible.

Start your own online food delivery business with home delivery or takeaway or even both, and cater to the hunger of your customers with exotic delicacies!
Would the trial of the platform give you more confidence? We know you better. Hop on Yelo’s free 14-day trial and get started today!

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Roofoods Ltd. (Deliveroo) is a British online food delivery company founded in 2013 by entrepreneurs Will Shu and Greg Orlowski. Before going global, the company started off small in the United States, with just a few stock listings and little sales. In the third year, revenues reached around £18 million, and the firm began to develop significantly. This article will discuss the Deliveroo business model.

In 2016, revenues reached £128 million, making it one of Europe’s fastest-growing businesses.

Deliveroo doubled its revenue in 2017 to £227 million, an increase of 116 percent since the beginning of the company. Their first driver was William Shu. To get to Chelsea in Central London, Mr. Shu drove about for around six hours.

Deliveroo business model

The aim was simply to deliver excellent local eateries to everyone’s doorstep, right at their doorstep. When it comes to food, Deliveroo has you covered whether you want milkshakes for breakfast, a fresh salad for lunch, or an Italian main food for the evening.

Deliveroo business model

Using Deliveroo, customers can order food from nearby restaurants and have it delivered directly to their homes or office. Those who use Deliveroo’s services can order food via their website or through their mobile apps, which are available on both Android and iOS.

To establish a new hyperlocal on-demand business model, they integrated the aggregator strategy with the marketplace and logistics model. Disrupting previous business models where ordering partners like Just Eat operated separately from delivery partners like Onfleet.

Under this strategy, it tries to tackle both the problem of bad restaurants and poor delivery. 

Restaurant Partners

The restaurants in that area might not be capable of providing doorstep delivery but are eager to grow and expand their reach. Hence, partnering with Deliveroo has helped these restaurant partners to significantly grow over time.

Deliveroo’s revenues have grown at a pace of about 30% every year, according to the company. Some of the fantastic prospects that they offer that other food delivery companies in the UK have failed to provide to these restaurants include:

  • Brand promotion: These restaurants’ brands are constantly promoted through their channels and various growth programs.
  • Service: In addition to extremely effective 24×7 Customer support and specialized account management. Deliveroo helps its restaurants and kitchen partners constantly with analytics to evaluate the performance of their business.
  • Tech support: Deliveroo has strived to equip these businesses with fully automated procedures that are simple to understand and use. Further allowing them to receive and deliver orders in the most efficient manner possible.
  • Integrations: Deliveroo has also established a Restaurant Partner API, which allows connection between Deliveroo and restaurants’ POS systems. As a result, restaurants are able to see all Deliveroo orders in their POS system in real-time.
  • Growth: Deliveroo’s business strategy includes an Editions program that assists businesses in opening additional outlets in new cities. Their algorithm and technology-driven market study on the food tastes and eating patterns of people in that region have resulted in these conclusions.

Delivery Partners

Deliveroo’s delivery network is made up of over 30,000 drivers who pick up hot, freshly prepared meals from local restaurants. In addition, they’ll be able to deliver it to customers within 30 minutes on their motorbikes, scooters, and bicycles.

A key part of Deliveroo’s business strategy is its riders who hustle for customers. It gives them a lot of credit for assisting Will Shu in reshaping the food delivery platform landscape.

Deliveroo

These riders not only make a good living, but they also get a lot of bonuses and help. This is why they choose Deliveroo over other food delivery services. Some of these are:

  • Insurance: When it comes to the Deliveroo business model, it prioritises the safety of its riders on the road. On this platform, their vehicles may be insured for a one-time fee and paid for on the spot using the Zego app.
  • Tips & Referrals: These riders make about £7-8 per hour depending on how many hours they work. They also get to keep all of the tips that the customer provides during the order process on the app. On average, an everyday rider makes £120 per week in this manner. In addition, they receive £250 for recommending riders to Deliveroo.
  • Other benefits: High-quality safety equipment, Deliveroo essentials, free international money transfers, promotions, and discounts for riders. As part of the program, Deliveroo riders have access to free internet tools and are encouraged to form social groups like the Deliveroo riders’ network.
  • Flexible work shifts: Riders have a great deal of flexibility in terms of working hours, and they may choose when they wish to work. The Deliveroo rider app allows users to log in and start riding anytime they choose, so they can better plan their time.

Deliveroo business model: How does it work?

Deliveroo business model relies heavily on its mobile app and website platform. The following is how you order your food with the Deliveroo app:

  • Customers may choose from a variety of foods from a variety of cuisines by searching for them on Deliveroo’s website or mobile app. Customers may choose the nearby area where they want food delivered based on the postal code, and neighboring restaurants are listed on the app.
  • After that, customers may make their orders and pay for them using highly secure payment channels like credit cards, PayPal, Apple Pay, and others after selecting their food from the partner restaurants. The ordering procedure using the app takes less than a minute to complete.
  • When the order is completed, the restaurants are alerted of the food that will be cooked, along with any extra information provided by the customer. Those who place the order may also monitor their food using the Google Maps API, which is linked to Deliveroo’s app.

As the Deliveroo business model places a premium on quick delivery of great food. Riders are stationed within a 2.2-kilometer radius of the eateries they sign up for, making pickup and dispatch a breeze. Riders are informed on their respective apps to arrive at the pickup spot as soon as an order is placed by the customer.

The riders ensure that hot, delicious food is delivered to doorsteps within 30 minutes without compromising the food quality.

Deliveroo UK

How Deliveroo makes money?

Deliveroo’s business strategy and revenue model, like many others, is built on a commission + fee system. Revenues are created by the combination of several businesses. APIs and channels that aid in the generation of the company’s major revenue streams.

The channels that Deliveroo works with to earn income are listed below.

Upfront Fees for Deliveroo Drivers / Riders

According to the most recent version, the commission charge structure is as follows:

£2 pickup charge + £1 delivery fee + variable distance fee determined by the software application system. The remaining balance is paid to Deliveroo. Individuals interested in working as a Deliveroo driver must submit a £150 security deposit in addition to downloading the Deliveroo Driver application.

Registered Restaurants that sell through Deliveroo

Deliveroo business model refuses to disclose the exact commission structures that they charge restaurants. A number of restaurant owners allege that they charge them a 20% commission fee for each completed order. Deliveroo now has over 35,000 establishments registered.

Shoppers / Buyers

Deliveroo has 45,000 daily users in the United Kingdom. 80 percent of a solid loyal user who will not move or transfer their services or apps (UK users are more likely to remain using Deliveroo’s services, boosting Deliveroo’s income streams).

The secret of Deliveroo’s success

  • Accessibility & Convenience: Ordering food online has never been easier than it is now with Deliveroo business model. Deliveroo ensures that every step of the procedure, from selecting the cuisine to delivering it to your home, is done in a professional manner. In the global food landscape, its popularity has skyrocketed by a wide margin.
  • Brand development: As a result of its vital services and dwindling numbers, this business has been able to develop its own brand. Since then, Deliveroo’s income has grown by about 650 percent a year. It’s no secret that Deliveroo’s high-profile restaurant partners have seen a significant increase in income. A robust customer base has been the focus of Deliveroo’s seasonal programming and advertising efforts.
  • Affordability: Customers can easily afford good quality food at a normal price. They still get to relish the pleasure of dining in a restaurant for an economical price.
  • Technological Innovation: The company prides itself on its cutting-edge customer practices. Deliveroo has already been able to reduce delivery times by 20 percent thanks to its ‘Frank’ algorithm. Which uses strong predictive technology to determine the most effective way to distribute orders based on restaurant locations, riders, and consumers.
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The growing SaaS sector comes with its own set of risks and benefits. Business models are rapidly expanding, and these changes are reflecting on bigger priorities. As a result, SaaS’s dynamic nature has taken two paths: vertical SaaS and horizontal SaaS.

But, in terms of software solutions, what is the difference and how do each of these wings work? According to a recent press release, the SaaS industry is predicted to grow to almost $60 billion by 2023.

This category of SaaS products includes solutions that completely engulf and fill the needs of a specific industry. For example, food, pharmaceuticals, grocery, life sciences, etc.

Consumers usually prefer to buy from sellers who provide a specialized assortment of products and services. Commerce platform buyers shouldn’t expect anything less from their software vendors.

The vertical SaaS commerce solution is the amalgamation of core commerce competencies and industry-specific enhancements, leaving enough flexibility to build in the unique practices that make a business distinct and successful.

The true power of a vertical SaaS commerce comes from the fact that all of the commerce components have been trained, trimmed, and fashioned for a specific industry vertical – with all of the best practices built-in, such as guided selling, self-service options, specialized pricing, specialized bundling, and subscription billing, for example.

In the article

The business benefits of vertical SaaS

Over the previous decade, vertical SaaS software packages have grown in popularity and will continue to do so. Vertical SaaS holds a lot of promise for businesses of all sizes, especially as they grow more digitally savvy towards no-code and move away from on-premises, in-house IT and toward cloud-based IT.

  • Minimal deployment time

Customers receive their renters quickly, but commerce, like other SaaS goods, would come pre-installed and ready to use straight immediately. The benefit for a specific area is that molding or last-mile adjustments can begin much sooner. It enables worry-free infrastructure management while also cutting IT costs.

  • Scalability

The infrastructure of a vertical SaaS solution auto-scales to manage up-and-down cycles without wasting valuable resources on tracking, monitoring, and maintenance. It also means getting frequent, automated software updates with seamless advancements, enabling continuous, quick innovation.

  • Integration

From the beginning, vertical SaaS commerce would provide strong, tight, and native preset integrations with other goods. Consider how ERP, billing, governance systems, payment providers, and marketing could be integrated with some of the industry’s most vital commodities.

  • Benchmarking

Commerce entails a range of industry-specific regulatory and legal duties that can be addressed through strong governance systems. An industry-specific commerce solution provider can take on the burden of staying on top of these complex and frequently changing rules.

  • Governance and compliance

Commerce includes a number of industry-specific regulatory and legal obligations that effective governance procedures can address. An industry-specific commerce solution provider can take on the responsibility of staying on top of these constantly changing and complex regulations.





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The demand for specialized solutions will grow as the imperative for digital transformation spreads to additional industries and commerce solutions become more of a mainstay and key source of revenue creation for businesses. Consumer products retail is the current focus, and there are already a number of tailored solutions on the market.

But, perhaps, at some time, vendors will pay attention to customer demand, recognize the income and customer loyalty opportunities, and jump in. When the road forks, vertical commerce (SaaS) will be the clear one to choose.

The best SaaS platform solution for food ordering and delivery marketplace

If you’re a fledgling entrepreneur with some fantastic ideas and concepts and want to create a food ordering and delivery app, Yelo can be your best solution.

Yelo is a pre-managed hyperlocal marketplace development platform that gives you access to ready-to-use elements for creating your food delivery app or website.


In technical terms, Yelo, a SaaS system allows users to create a food ordering and delivery app without writing even a single line of code, designing, and testing. 

The reasons why you should use Yelo to build a marketplace or take your food business online are manifold. For Instance –

  • Build without Coding
  • Proficient management abilities
  • Single-day launch
  • Extensive features and functions
  • Integrations
  • Design your marketplace
  • Multiple payment gateways
  • Marketing and SEO
  • Help and Support

Yelo comes with the most diversified features in the category and unlike our competitors, it has no hidden charges with the best pricing plans. We provide all the functionality of a SaaS commerce solution, including:

  • Covers niche markets that offer higher chances of lead conversion (Companies often have higher customer retention due to the level of niche expertise they offer)
  • Companies enjoy a lower customer acquisition cost and limited marketing spend
  • Is compliant with industry-specific standards and requirements
  • Product content management capabilities
  • A powerful, fast search engine supporting flexible navigation
  • Well-integrated web content management capabilities with omnichannel support
  • Streamlined cart and checkout capabilities and order management
  • Promotion, bundling, pricing
  • API extensibility features that support headless commerce scenarios
  • Real-time Analytics
  • Social logins

And many more….

Now go ahead and set up your online food business with Yelo and be a successful entrepreneur.

Don’t just wait and admire, start your business with our 14 days free trial now!

To read more refer to our resource page.

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Let’s Understand the “Why” First

Before getting into the “how”, let’s first understand the “why” of building the best mental health app. Don’t you think it’s a bit opportunistic to say that you should build an app for people struggling with mental health? Well, all businesses are opportunistic in nature. However, the most impactful ones do more than just topline and bottom line. They touch people’s lives and in one way or the other improve the social fabric of our society.

Mental health app

It’s a sad reality that the modern world has mind-numbing statistics when it comes to people suffering from mental health issues, big or small. Recently, a blog published in World Bank presents a gory picture of how severe it is.

“Today, nearly 1 billion people live with a mental disorder and in low-income countries, more than 75% of people with the disorder do not receive treatment. Every year, close to 3 million people die due to substance abuse.  Every 40 seconds, a person dies by suicide. About 50% of mental health disorders start by the age of 14.”

Now, I can imagine what you must be thinking. “Yes, yes it’s a worrisome thing and I get your point, but just like many other health issues, aren’t there medical consultants to help people out? Are you not blowing this out of proportion?

Are we?

The Stigma

Unlike many other health issues, talking about mental health is a taboo in our society, no matter how “progressive” or advanced it is. There are stereotypes that people with mental health issues are violent, dangerous, freaks, and what not. Media, over the period of time, has often portrayed them as unfit to lead “normal” lives. There is a long history of such discriminatory behavior towards people struggling with mental health problems, and that explains the inherent hesitation among its victims to come out and talk about it.

Okay, okay. I understood it’s a grave concern, but why build a mental health app? They could still go to doctors without telling anyone anything at all, right?

Well, not entirely true. You see, it’s one thing to sympathize with people and completely another to be one. This WHO article states

“Investment is required on all fronts: for mental health awareness to increase understanding and reduce stigma; for efforts to increase access to quality mental health care and effective treatments; and for research to identify new treatments and improve existing treatments for all mental disorders. In 2019, WHO launched the WHO Special Initiative for Mental Health (2019-2023): Universal Health Coverage for Mental Health to ensure access to quality and affordable care for mental health conditions in 12 priority countries to 100 million more people.”

To acknowledge that there is an issue, and to act on this, to do something about it, requires a hell lot of courage. And given how reclusive and “socially-distanced” our world has become recently (courtesy COVID-19), it is all the more difficult to identify the right avenues in order to address one’s mental health problems. However, recent developments (Yes, I’m referring to Covid), have also been a blessing-in-disguise of sorts.

Why Mental Health Consultants Need an Online Presence?

Mental health app

Many businesses have realized the importance of taking their practice online. Medical consultants, aka doctors too, have been able to diagnose their patients virtually without subjecting each other to unseen risks of going out. This is specially good for people suffering (or suspected of suffering) from mental health issues. They can comfortably choose the expert of their choice and, without having to confront them physically, seek the best help possible. This one single aspect of online consultation has dramatically instilled confidence (or at least the willingness) in people suffering from mental health problems to not just come out, but also get the issues resolved in the most effective way possible. In short, it’s-

  • Accessible
  • Affordable, and 
  • Convenient for both, the patient and the doctor.

How Big is the Opportunity?

Certain key factors such as, increase in aging population, fast-paced and stressful lifestyle and increased focus of governments all over the world on mental health issues are driving the mental health app industry. There are more than 300,000 health apps in the app stores all across the world, and mental health applications demonstrate the highest growth. According to an article published in MarketWatch, mental health apps industry will grow to USD 3.3Bn by 2027 with an annual average growth rate (CAGR) of 20.5%.

Also, this is not just one composite industry. It is further bifurcated into many sub categories (and hence separate app universe) depending upon the specific issues such as mental disorders, substance-abuse disorders, depression/anxiety, co-occuring disorders, and other peripheral mental issues. 

While high revenue numbers and unprecedented growth have been observed everywhere, the exact numbers are closely linked with demography, penetration of internet services and support initiatives from the government. That said, the scope is immense across all geographies’ viz, North America, South America, Europe, Asia-Pacific and the rest of the world. Quite expectedly, the apps are readily available and downloaded from across all platforms/devices, viz. iOS and Android. The apps, then, come with weekly/monthly/yearly subscription or with one time payment (need based) business models.

Here are some recent headlines regarding mental health app industry

  • First-time downloads of the top 20 mental wellbeing apps in the US grew by 30% from January to April in 2020
  • Talkspace has recorded a 500% increase in requests from therapists to join the platform.
  • BetterHelp recorded nearly 2x the number of users seeking help with stress and anxiety over the last year.
  • US government has granted $5.5 billion for the Substance Abuse and Mental Health Services Administration (SAMHSA) in 2020.
  • FDA has eased entry for counseling apps during the COVID-19 pandemic
Mental health app

What All Services Can You Provide Through Your Mental Health App?

The mental health app, as an industry, is quite diverse owing to the fact that people face different varieties of mental health issues. Just like our physical health, mental health can vary in its type, severity and urgency with which it needs to be addressed. While they could vary a lot in its type, here is a list of some of the most commonly observable mental health issues that people struggle with.

  • Anxiety, Depression & Mood Control
  • Behavioral and emotional disorders in children
  • Bipolar affective disorder
  • Eating Disorder
  • Obsessive compulsive disorder
  • Paranoia
  • Psychosis
  • Dissociation and dissociative disorders
  • Post-traumatic stress disorders
  • Schizophrenia

This is obviously not an exhaustive list, but it does give an idea about how varied the issues could be. As a result of this, many consultation marketplaces offer very specific services which have experts pertaining to particular practices only. While others provide one-stop solution to all sorts of mental health issues. Needless to say, once such platforms gain traction i.e. build trust among its users, which includes both the practitioners and the patients, they expand their catalogue of services to other health issues too.

Top Features to Include in a Great Mental Health App

For Doctors/Consultants

Scheduling Tool : 

A scheduling tool becomes necessary for doctors. From where they can manage their workload and timetable conveniently. The feature should be integrated with a functional calendar which will manage appointments, leave notes, and so on.

Treatment Plans:

Every therapist and doctor have different charges for different treatments. So, this feature should allow the doctors to showcase their plans for the patients according to the various treatments offers.

Chat, Audio & Video Sessions with Patients

This is again a very crucial feature for both the doctor and the patient. Both should be able to talk to each other, be it via audio/video call or through normal chat. It will be also helpful to share files like lab results, documents etc., with each other within chats. 

Furthermore, many healthcare apps use a chatbot that asks users about their symptoms and concerns, so doctors can understand the problem from the beginning. 

Analytics:

It’s also important to provide specialists with different metrics to manage, track, and optimize various aspects of their counselling practice.

It can include:

  • Daily/weekly/monthly number of patients.
  • Total number of patients.
  • New patients (requests).
  • Total revenue
  • Revenue from each patient.
  • Satisfaction rate & reviews etc.

For Patients

User Profile

The basic of any healthcare app allows users to create their own user profiles.  It makes the process convenient for both the patient and the doctor. The point is to create your mental health app structure and design seamless.

Sign-up and Sign-in

The entire process should be short and easy. Our attention span is too short, and we usually get frustrated when we have to fill a long and tedious form. And if a common individual with no health issues can get irritated, then people who are suffering with any kind of mental health issues would get frustrated with too many steps. So the entire sign-up and sign-in process should make their life easier. 

Meditations & Mental Activities

Meditation feature may help patients understand their feelings better, understand the true reasons why they appear, and have a more aware lifestyle. Furthermore, it will engage them with your app in a more personal level. The idea is to get the patients to feel secure and connected with your app.

Apart from meditations, there are a bunch of different activities that can be added in your mental health app:

  • Breathing exercises.
  • Stretching & yoga
  • Sleep & lifestyle etc.
Chat, Audio & Video-calls

It is quite obvious that if the doctor has a chat, audio and video feature, the patient’s interface should also have the same. This is very important for mental health apps. A patient must be able to chat, call, or video call with the consultant from within the application.

Emergency Feature

This is one of the most important features to include in your mental health app. Patients with mental health issues can get anxiety attacks, panic attacks, and other such problems that require immediate solution. The app should provide them an option to send emergency messages to their doctor and caregivers with one click.

Push-Notifications:

This feature is useful to remind patients about their activities, daily tasks, journaling, and so on. Moreover, it can also work as a confidence booster by sending motivational and encouraging notifications to remind people how strong and capable they are. So, you can help one realize what they are capable of with the help of such push notifications. Even though the end goal of the mental health app is to help people, we must not forget about the business part. Push notifications can be used to offer personalized offers, which eventually will help you to increase sales.

Conclusion

A successful idea not only requires merit, but right time and right partnerships too. Indeed, this is one of the most opportune times to build a mental health consultation app. Moreover, to build something that not only does good business, but also improve people’s lives is nothing short of public service. 

A mental health app, in that sense, brings accessibility, affordability and convenience to those seeking professional help to deal with their mental health issues without having to go through the societal pressure of opening up in front of everyone. In addition, it also helps professionals to be available for the people who are seeking help and not comfortable for a face to face consultation. The mental healthcare industry  is moving towards digitalization to start providing services remotely, and nobody wants to lag behind when it comes to running a successful business.

mental health app

If you’re thinking of making your own mental health app or growing your current mental health consultation business, Panther is a go-to platform for you. No coding required & launch within a day! And to get started, you don’t need to invest in a large customer support team. Panther offers a robust chatbot feature that doesn’t just help patients with basic queries, but does a lot more. 

Curious about how Panther can help you take your online mental health consultation practice to the heights of success?  Get in touch with our experts straightway. We’d be glad to help you on this journey towards success.

If you enjoyed reading this, we’re sure you will also love to check out what we have in store in our resources.

If you need any help with the development or have questions left, feel free to reach out to us. We’d be happy to help you on your journey to improving people’s mental state!

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