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On Demand Businesses 101

Client Success Stories of Juggernaut- Lessons to be learned from Jugnoo

“What can we do in 6 months?”

This was a question I asked myself last September. I am the co-founder of Juggernaut and it was growing pretty well given the value proposition we were bringing to the clients. One thing that we were feeling slightly helpless with was helping you scale post-launch from the non-technology perspective. I decided I needed to shift the day to day Juggernaut operations and long-term growth responsibilities to the rest of the team and grow and scale a B2C On Demand Startup.

This series of Blog Posts is my 2 cents on helping you plan for your ongoing success.

A brief background, Jugnoo is building a hyperlocal marketplace to provide everything on demand using auto rickshaws (most common means to go from Point A to Point B in India) for providing both rides and deliveries. Even Uber has been unable to achieve this elusive dream, but Jugnoo is built around the notion of multiple use case from ground up.


Fast forwarding to April 2015,

  • Jugnoo has grown on to an 80 people separate team providing auto-rickshaws, meals and grocery on-demand.
  • Logistics network of 800 autos in 3 cities doing more than 1000 transactions a day.
  • Completed the Seed round of $1 million from Rakesh Mathur (Junglee, FlyWheel), Vikas Taneja (previous investments in Rapportive, PubNub and 500 Startups among others), Kirloskar group and others.


Transaction Graph of Jugnoo

The experience over the past 6 months competing with Uber and Ola (Uber’s Indian clone) and creating a niche for Jugnoo resulted in insights that I believe are at the core of any On Demand business’s success.

I will refrain from giving tips on what does and doesn’t make a startup successful (for a singular reason that Jugnoo has a long way to be clubbed in that category). There are plenty of posts out there from experienced entrepreneurs that do a good job at giving generic tips to entrepreneurs. One such overarching tip in this comprehensive post from Paul Graham a while back talks about the importance of making something users want.

Instead, let me focus specifically on On Demand – business model analysis, technology, scaling

  1. 4 key elements that will impact your Uber like Business Model
  2. 9 core tech modules that power your On-Demand Platform – Insights from Jugnoo
  3. 4 stages of evolution – Lessons in scaling On-Demand Startups

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‘16 Hottest Tech Trends in the World’ by Andreessen Horowitz

Like most of us, I am always in a lookout for the latest trends and inventions, be it a new theory or a new gadget. I remember, when Uber was first launched, I ended up feeding hungrily on every piece of information and news I found on internet. Its business model was out of the box, and I knew that the (then) startup and its concept had the power to revolutionize the world we were living in.

One such déjà vu happened with me yesterday, when I came across an article on VentureBeat ‘Andreessen Horowitz shares the 16 tech trends it’s most excited about’. And I knew that I had to share it with you guys. It discussed about the the list of 16 things, known as 16z, which are destined to change the world. Take a look at them.

16z by Andreessen Horowitz


Out of the 16 trends, two that caught my interest are Online Marketplace and The Full-Stack Startup. Take a look at them.

The Full Stack Startup

Chris Dixon, an Internet Entrepreneur and General Partner at Andreessen Horowitz, defined a Full Stack Startup as a new approach in which a startup “builds a complete, end-to-end product or service that bypasses incumbents and other competitors”. For example: Uber. The company gave tough competition to large and decades old Taxi Companies with its simple on demand mobile app. According to Dixon, these companies ‘capture greater portion of economic benefits and deliver a much better experience to the end users’.

Online Marketplace

Jeff Jordan, Venture Capitalist at Andreessen Horowitz, pointed the similarities between a Perfect Competition and Online Marketplace in the most interesting way. He said, “today’s new marketplaces must nurture and manage perfect competition to thrive”. With his past experience as a Vice President and General Manager of a renowned online marketplace, eBay, he explained the following theory about an Online Marketplace:

  • All sellers offer identical goods (exception: sellers with an exclusive tag attached to them)
  • Sellers are the price takers, as buyers decide the price they wish to pay (exception- sellers with good brand reputation)
  • All sellers have limited meaningful market share, as there are number of them across all the categories
  • Buyers enjoy transparency as they have full access to all the information like prices, specifications, seller details, etc.
  • There are low barriers of entry and exit for buyers and sellers, hence maintaining an equilibrium in the marketplace.

(Source: The Full Stack Startup and Online Marketplaces)

Like Andreessen Horowitz noted, “We don’t invest in themes; we invest in special founders with breakthrough ideas,” Juggernaut follows the same path of powering on demand Startups and Online Marketplaces with our customizable technology solutions and expertise. Get in touch with us today, and give wings to your idea.

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