Online commerce is getting competitive every day. With changing consumer behavior, it is becoming tough to survive in the space. In order to grow profitably in today’s era, your business needs to have a well-defined UI and UX which encourages customers to shop with you. Generally, businesses update their UI and UX periodically in 1 to 2 months, but the customer needs are evolving faster, which inevitably leads to a slower growth rate. This is where businesses need headless commerce to succeed.
Headless commerce is very flexible and adaptive. It enables businesses to change the UI and UX on the go and test multiple frontend templates rapidly to select the winning design that generates the most revenue for the business. It also will enable businesses to adapt to new technologies and integrate them with their platform with ease using APIs.
- What is headless commerce?
- What is the difference between traditional and headless commerce?
- Is headless commerce right for your business?
What is headless commerce?
A headless commerce platform is a decoupled platform in which the frontend and backend are separated from each other and communicate via APIs. Compared to a traditional platform, it does not have a set template for the frontend but instead a flexible layer that can be modified accordingly to deliver content to the consumers.
What is the difference between traditional and headless commerce?
We are living in an era where technology is constantly evolving. When using a SaaS solution or any traditional commerce platform, you have a very tightly bound architecture, making adopting newer technologies difficult without tweaking the existing architecture. The headless solution solves this problem and makes the adoption of the latest technologies easier. Since everything is connected via APIs, a single API is needed to integrate newer technologies with your existing system.
When using a traditional SaaS or even a custom platform, it comes with a predefined frontend that does not provide a lot of flexibility to change the UI and UX. In contrast, a headless commerce platform enables your business to have a flexible frontend with greater control over UI and UX, which you can keep evolving as your customers’ needs change with time. This ability to change and test different UI and UX helps your business to select the winning design to enter newer geographies and provide a better customer experience.
Is headless commerce right for your business?
Headless commerce has many advantages but does your business needs it right now? Let’s find out.
Let’s compare two businesses:
Business A is just starting up and is in a very nascent stage. And, the average number of monthly transactions and revenue is low. Since business A is not doing many transactions. It does not make sense to invest upfront in hiring developers and building a custom UI and UX early on. Thus, they should use a SaaS platform to scale their revenue and transactions.
Business B is in a more advanced stage. They are doing more than 10,000 transactions a month and now need to differentiate from other businesses and provide a unique customer experience.
In business B, they need more control over their UI and UX to scale and grow their business further. Here, a traditional commerce platform or a SaaS solution limits the business to do so. This leaves them with two options either they build a custom solution or choose a headless commerce solution. Building a custom solution for a single store requires a huge investment. Since many resources are needed to build a perfect personalized system. Though it gives you total control over the frontend and backend of the platform. It takes up a significant amount of time and investment to build it.
Headless commerce solves this problem by bringing the best of both SaaS and custom solutions in one package. It enables businesses to have total control over their frontend while keeping the costs of development low. The loosely coupled frontend and backend of headless commerce enables businesses to have a flexible frontend. Which allows them to do rapid testing of different frontend templates to scale and grow their business.
Thus, headless commerce is right for the businesses:
- Who want to total control over the frontend of their business.
- Find the UI and UX of their current traditional CMS limiting.
- Want to reduce the workload on backend developers.
- Wish to test multiple frontend templates and are satisfied with their backend solution.
Yelo’s Headless Commerce
Yelo’s headless commerce lets your brand provide a unique experience to your customers by powering your business with its best-in-class backend technology. The seamless integration allows you to integrate any 3rd APIs you might need to upscale your business in real-time. You get the freedom to build your omnichannel brand and get complete ownership of your site architecture.
To know more about Yelo’s headless solution, Connect NOW!