Disruptive Innovation can hurt, if you’re not the one doing the disrupting. Sure, disruption can be inconvenient at first but it’s a humongous opportunity to grow, especially when the market demands it.
UBER AND ‘UBERFICATION’
On a New Year’s Eve, Garrett Camp, The Founder of Uber, spent $800 hiring a private driver with friends and had been mulling over ways to decrease the cost of black car services ever since. He realized that sharing the cost with people could make it affordable, and his idea morphed into Uber.
Uber, valued at approximately $70 Billion today, has been a pioneer in the Ride-Sharing economy. It has brought about a radical alteration in the way enterprises conceptualize, handle their logistics, manage their workforce and employ technology. It became the world’s most successful startup in 2014 and has been growing at an accelerating pace with presence now in 83 countries and over 674 cities worldwide, fulfilling 40 million rides monthly!
Uber was successful enough for entrepreneurs and researchers to come up with terms such as ‘Uberfication’ and ‘Uber for X’. ‘Uberfication‘ is all about pivoting your business to deliver on a core under-exploited consumer need – “convenience”.
Love it or loathe it, the ‘Uberfication’ of everything has scaled up people’s expectations of the businesses and services to a whole new level altogether.
WHY IS ‘UBERFICATION‘ IMPORTANT?
‘Uberfication‘ is important because of the growing number of disruptors offering seamless technology solutions and their ability to smartly make their ever-growing user base’s life more convenient!
On an entering a market, the disruptor doesn’t need that much time to prosper and grab public attention. By the time the general public starts to increase consumption from these companies and their popularity starts to soar, the big players start to notice. Only problem is, it’s too late. The disruptor now has now entered the mainstream market and is a fierce competitor with the traditional companies. Yes, the disruptor has stolen the spotlight.
For example, Uber came in and ripped off the traditional taxi services. Airbnb managed to overpower established Hotel Chains. Netflix completely replaced BlockBuster.
DISRUPTION IS EVERYWHERE
There is also a lot of ‘uberfication‘ in areas such as commerce and logistics. Effortless buying, Frictionless Checkout, Mobile Web Revolution and Consumerization of Delivery are some new sought after features when it comes to on demand commerce. As far as logistics is concerned, brick and mortar businesses are losing out to the app-based businesses. Many companies are racing ahead to establish themselves as Uber-style leaders in their respective areas and the rest of the logistics industry needs to keep up!
Here are some interesting businesses that are disrupting their respective verticles-
Instacart- Grocery delivery; Blue Apron- Recipe and ingredients delivery; ZoomCar- Rental platform for cars; TaskRabbit- Running Errands; GladlyDo- Running odd jobs; MiniLuxe- Beauty and Stylists; DogVacay- Dog-Sitting; BlackJet- Private Jets; City Parking- MoneyParking; Cambli- Tuition Providers; Go2Nurse- On Demand Nurses; MedPlus- On Demand Medicines only to name a few!
TRADITIONAL BUSINESSES ALREADY ADOPTING UBER LIKE MODELS
DHL, the traditional logistics company recognised the strong demand for high-value and premium goods in the global marketplace, as well as the emergence of start-up retailers who are expanding opportunistically to new overseas markets that require a worldwide door-to-door delivery service. “In response to the dynamic growth and to ensure that the our services continue to exceed customer expectations, we have launched On Demand Delivery”, says John Pearson, CEO Europe and Global Head of Commercial, DHL Express, Europe. Also, E-commerce companies such as Amazon and Alibaba are buoying Parcel Delivery providers and E-commerce fulfillment companies, who are now using their revenues to cement their foothold on both business-to-business and direct-to-consumer services. In response to this, DHL announced it had created a new digital freight platform, CILLOX, which links shippers and carriers within Germany and Europe, which is an attempt to “accelerate the digitization” of the logistics industry, and “shake up the freight forwarding business,” as digital transformation benefits all parties.
WHAT SHOULD A CONVENTIONAL BUSINESS LIKE YOURS DO NOW ?
Businesses recognize that the threat of disruption is a reality, but in many cases they don’t know quite what to do about it. Once a company or an innovator has disrupted a market, they’re at the risk of having the same thing happen to them. A lot of enterprises see the initial disruptors as their major competitors and want to disrupt them. So what options are traditional players left with once the disruptor made an entry? They tend to go through the dilemma of either pursuing the same path they have always been on, or to compete by adopting innovative schemes. Some have done it, some haven’t.
One potentially problematic option could be to adopt innovative technology to improve processes.
We, at Juggernaut, specialise in tech solutions that match your business requirements to help you create Uber like apps that are powerful & secure. We expertise in fully customized apps like Uber and develop Uber Clones for your business model.
We’ve worked with companies such as Coca-Cola and CapitalOne for ‘uberfication‘ of their business model. Here are some reasons why they chose to invest in us-
- FAST TO MARKET- 55% faster mobile application development
- SCALABLE- Scalable Technology Stack enables seamless transition.
- SUBJECT MATTER EXPERTS- Highly skilled and professional app- developers
- COST-EFFECTIVE- Stop trying to reinvent the wheel and save on man hours
If you would like to build an Uber like app or convert your current business app to an Uber like App, you can always reach out to us at [email protected]!
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