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This is why it’s important to communicate your value proposition

Your business’s value proposition is arguably the most important element of your overall marketing strategy. A value proposition tells prospects why they should do business with you rather than your competitors, and makes the benefits of your products or services crystal clear from the outset.

Unfortunately, many businesses either bury their value proposition in buzzwords or trite, meaningless slogans or don’t bother highlighting it on their site and in their marketing campaigns – or they don’t figure out what it is at all!

Prove you are the best

As I already mentioned only a statement won’t work. People need to believe that you are the best option for them.

You can use numbers, testimonials, studies and a bit of common sense to prove your claims.

Craft your value proposition

Craft your value proposition in such a way that it targets a specific audience. Keep in mind if you don’t target a specific audience then your value proposition is useless. You should know that different audiences need different messages and different styles of design.

Let’s have a look at some of the biggest market players and understand how they communicate their value proposition to the targeted audience.


Have you ever thought what does this arrow signify in Amazon’s logo? The value proposition of Amazon lies inside this arrow. It clearly signifies that Amazon provides all useful products starting from  “a” to “z”. And one can easily verify its proposition by just logging into Amazon app.

Uber-The smartest way to get around.

Uber always propose that it offers the smartest way to go around. This simple copy taken from the Uber homepage excellently conveys the simplicity and ease that lies in using its service.

Your business will only boom when people understand why your product is better than others. Once they understand they will definitely buy it. Hence the value proposition is a must. But before that, you need to figure out what makes you different from your competitors and the best choice for your target customers.

If you have a unique value proposition, then this is the right time to execute your Online Marketplace Idea. Contact us today!

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