Hyperlocal and E-Commerce: How are they different?
Hyperlocal businesses are the one where one wants to build a local ecosystem that enables customers to buy anything from their neighborhood stores.
Hyperlocal refers to all businesses in your vicinity, the nearby General merchant, Restaurant, Market, Mall and other products and service providers. Hyperlocal platforms solve the problem of matching immediate demand with the nearest available supply in the most optimized manner.
E-commerce business are brands that go “national” or “international”, having large operations with economies of scale and branding to succeed. The appeal of these brands is strong and consumers are happy with both pay and wait for shipping.
Why go Hyperlocal?
The largest barriers to E-commerce players in the industry are
1) the logistical challenges of getting deliveries on time
2) the negative perception of fraud
For a hyperlocal business to set up an online shop they both have to invest to overcome these two barriers and then find the promised land of customer discovery.
Hyperlocal business has an extreme physical vicinity to the consumer. While a vast E-commerce retailer may expect you to order today so that they can deliver tomorrow, a hyperlocal grocery merchant would guarantee that you get the grocery with an hour.
The differentiating factor of a hyperlocal business is that their whole supply chain is found entirely near to the customer and also the vendor. Thus making the transactions trustworthy and easy.
Hyperlocal platforms resolve the problem of matching quick demand with the nearest available supply in the most optimized way. In short, if you require your air conditioner fixed, wish to order food from an excellent restaurant or need to get a haircut inside the comforts of your drawing room, just look towards a hyperlocal system for a solution.
Hyperlocal marketplace system is more helpful for both merchants and customers. The merchant can simply add the location where they can ship their products. The customers can enter their area, check the available products and merchants in that area. The Merchants/administrator can add their location according to their products are shown to the customer. They can also add shipping rate as per the location range thus making communication easier.
Though hyperlocal businesses usually do not have as strong a brand as a large online retailer, they often evoke a greater degree of trust. This can be explained by the fact that the customer feels quite in control of the entire supply chain, i.e., the customer knows where the product is being sourced from, in-case it is a furniture or any electronic device he knows he can get it assembled in case of a problem, he will also know where it’s present location is, and as a consequence when it will be delivered.
Benefits of Hyperlocal eCommerce Businesses:
- Scaling or expanding to a newer geography is harder as one needs to replicate a similar model frequently in various regions. But getting started is easy
- Marketing spends are very effective given the little geographic spread of a hyperlocal business is limited
- Controlling quality and inventory can be easy and one can focus on a customer-centric model
Bridging the offline vs online gap
As consumers, they need an instant gratification and ease to move between physical and online shopping experiences. However, the current online and offline shopping experience are disconnected and non-personalised.
Yelo act as a personal shopper to help customers to find what they need in the store and helps the retailer to understand more about customers creating a holistic view of the customer profiles, allowing retailers to extend services to enhance offline experiences with digital enhancements.
Location-based technology is here, and we’re currently witnessing the emergence of the missing piece of the puzzle—a shift in the consumer mindset. For this reason, retailers need to be considering the use of location-based technology to improve their customers’ experiences, drive revenue and increase operational efficiency.
Due to shift in consumer mindset, hyperlocal business needs to be considering the use of location-based technology to interact with customers’ in proximity to enrich their experiences, drive revenue and increase operational efficiency.