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How to choose the right online ordering system for your business

By Abhishek Goel 4th January 2022

Whether you run a clothing store or a restaurant, you must always explore new methods to serve your clients better each day. Selling online is critical for many businesses in order to adapt to today’s challenges. More and more of us choose cashless and contactless shopping. One of the biggest hurdles today is the online ordering system. 

Many companies report problems with their ability to place online orders quickly and efficiently to replenish inventory and place online orders to deliver to customers.  The good news is that it doesn’t have to be that frustrating. There has never been a better time to invest in a new online ordering system for small businesses. If you have enough bugs in your old system and endless menus, there are some important features to keep in mind when upgrading to a more user-friendly version.

online ordering system

Before making your selection on an online ordering system, you should examine a few key factors. In this post, we’ll go over some important considerations to think about when selecting an online ordering system for your small business.

The following are the top 8 features to look for in an online ordering system:

Fully customizable:

The online ordering system you use should function as an extension of your brand or company. When conducting business online, it should ideally provide your consumers with a seamless experience.

You’ll notice that better systems provide customizable settings. This includes the ability to add your brand names and/or change the color of the interface. As a result, the ordering method will appear consistent with your branding. It should also change the overall appearance and feel of your system. For instance, if you own a restaurant, with your food ordering system you must be able to depict the theme and feel of your restaurant to your customers. 

One-third of merchants are experiencing computer issues when attempting to place online orders, while some are complaining about the depth and complexity of online ordering, as well as the difficulty in locating what they want on DIY websites.

Don’t try to struggle your way through those issues or pass them on to your customers when an easy, simplified POS system can take care of them.

Ease of ordering:

Restaurants can use an online ordering system to present an up-to-date menu and delete out-of-stock products as they sell out. As a result, the client is always viewing a live menu. In the case of a pharmaceutical marketplace or a medicine delivery, instead of a client calling and asking specific concerns regarding allergies, all of this information may be shown on the ordering dashboard for each menu item. Every menu item the consumer wants is in their basket with just a few clicks.

Want to make changes? With a single click, the consumer may add notes to their order and select modifications or revisions. The payment procedure may then be performed safely on the screen of a computer or a mobile phone. Every step of the ordering process is simplified, from viewing the menu to paying.

Ease of integration:

Ideally, you should look for an online ordering system that can be integrated with your Point-of-Sale (POS) system. This results in a more simplified experience.

The greatest online ordering systems may be combined with well-known point-of-sale (POS) systems. That way, you can seamlessly integrate the new with the old, making onboarding a pleasure.

Because you don’t have to switch interfaces, you can swiftly fulfill online and in-person orders with this type of connectivity. Nonetheless, verify with your POS provider first to ensure compatibility and avoid future complications. Integrations play an important role in a smooth and seamless experience for a customer on any online ordering system.

User friendly, accurate, user interface (UI):

To online customers, the user interface is crucial. The UI of any online ordering app should include guidance and contribute to building a clear, appealing web presence that guides the customer through your full inventory click-by-click. Because simplicity is crucial, ensure that your website operates equally as effectively on a tiny smartphone screen as it does on a huge PC.

Everything the buyer sees is for sale, whether or not it is ready to ship. By connecting your on-screen display with your in-store inventory, you can avoid the emotional cost of disappointing your would-be digital regulars.

online ordering system

Better data collection:

The more customer data an online store possesses, the more equipped it is to compete and remain on top of ordering patterns and trends. Customer data enables online stores to identify who their regulars are, what specials and menu items are popular, and how customers like to order. This works best for restaurant ordering systems.

The capacity to collect customer data can provide you with useful information. This covers information such as age range, location, best-selling items, and top-order sources.

You may use this information to perform the following:

  • Determine where you should concentrate your marketing efforts.
  • Identify the best location for a new store or fulfillment center.
  • Understand what products you must maintain in stock and when you must do so.

That way, you can continue to improve your customer experience.

Fees, cost, budget:

There is a cost associated with all online ordering platforms. Some service providers charge per transaction, while others charge a monthly or annual fixed price. Take some time to examine the prices of each system and the expected ROI. While per-transaction fees may appear appealing at first, depending on the number of transactions, they might have a major influence on your profitability in the long term. 

Ideally, you should choose one that has all of the necessary features and functions that fall within your budget.

Ordering + Delivery features:

Another aspect to think about is the delivery options available through your online ordering system. In an ideal world, you should look for a company that has the following qualities in your system:

Location navigation: This feature should be available in your system if you want to know the exact location of received queries or orders. This is to guarantee that customer delivery are made on schedule and without any delays.

Displaying and updating menus: You should install the menu on your PC and quickly update it on a regular basis.

Payment methods: It should accept all payment ways so that clients may pay quickly and easily without wasting time figuring out how to pay you.

Order tracking: Your online ordering system should also have an order tracking feature. Customers will be able to see the precise date and time that their orders will be delivered.

Marketing as an extension:

Choose an online ordering system that helps you to describe your brand. Similarly, it should effectively talk about and promote your brand.

It should function as a marketing extension, increasing the value of your brand and business. Provide promotions and loyalty programs to reward your customers.

Similarly, it should not appear to be general. It should be tailored to your brand message. As a result, you must select a system that can be customized to meet your specific requirements.

In addition to this, marketing automation and customer engagement should come along as chatbots, live chats, SMS, and push notifications are a peaking trend in this digital era. It aims to solve customer queries faster and to further provides a smooth user experience.

Wrapping up:

Now, listed above are the best eight features you should consider when choosing the right online ordering system for your online business. Put an end to your search and checkout Yelo which possesses all the key features listed above. Yelo is a hyperlocal ordering & delivery SaaS platform that is enhanced by powerful technology to streamline your online ordering & delivery processes for every business type. 

Not just that, Yelo comes with a feature-rich platform consisting of 80+ payment gateways, and seamless integrations to simplify your business. Visit Yelo to learn more. 

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