Partnerships in Businesses Today
Partnerships can mean a lot of different things in today’s day and age. It could be two companies coming together to help each other with their unique specialization or an individual joining hands with a SaaS provider to distribute its products around the globe. Essentially, partnerships have become more conducive to the changing rules of business and companies no longer want to do everything from scratch when there are experts who can do it for them.
Types of Partnerships:
In the context of an on-demand business, here are the four primary types of partnerships you need to know about:
A channel partnership involves a company selling products and services on behalf of a technology manufacturer or vendor. Typically, these products/services include hardware, cloud computing solutions, traditional software, or Software as a Service (SaaS).
In a channel partnership, the channel partner is considered a part of the vendor’s indirect sales team. This means that while they’re selling products or services on behalf of a vendor, they’re an independent company. A channel partner can engage with different vendors and sell products and services produced by them, along with selling products they develop themselves.
In an affiliate marketing partnership, one business shares a tracking URL with another to independently drive traffic or conversions for them. The incentive depends on the business and could be anything from revenue or lead share to a flat fee. An affiliate partner earns a commission by promoting other businesses products or services. Essentially, as an affiliate partner, you promote a product to others and earn a piece of the profit for every sale that you make.
A reseller partnership involves a third party (reseller) who is hired to sell a company’s products or services. For instance, if you buy chocolates from a grocery store, you’re dealing with a reseller partnership. In this case, the grocery store is a partner selling chocolates on behalf of the manufacturer for a commission. In the SaaS (Software as a Service) startup world, reseller partnerships function in a similar manner but with a few more rules and regulations.
A SaaS partnership doesn’t involve just one type of agreement but a variety of options, depending on how the partners wish to interact. For a SaaS provider, traditional partnerships don’t work for a variety of reasons. Instead, SaaS companies have partners in one of the following categories:
- Advocate partners – In this type of partnership, your partners will recommend your product only when it makes sense and not push products incessantly
- Strategic partners – Here, the patterns and business work together for common goals and are generally aligned around the same values and vision
The JungleWorks Partner Program
JungleWorks delivers mobility solutions to businesses and entrepreneurs from a wide range of verticals, including fleet management, insurance, food and grocery delivery, home services and much more. The JungleWorks Partner Program gives you complete access to a revolutionary group of products designed to offer scalable solutions for freelance marketplace, consultation marketplace, delivery management and more.
Wondering what makes JungleWorks special?
- A robust suite of products developed to cater to the needs of all types of businesses, including food delivery, logistics, movers & packers, courier delivery, and more
- 24/7 customer support for all your technology or business related issues
- Top class sales team that’s incentivized to sell with you
- Regularly updated training modules and content to help keep you updated on everything that’s happening in the business world
- Ability to earn commissions
The JungleWorks Partner Program is tailor-made for IT consultants, entrepreneurs, marketing agencies, technology resellers, software developers, and essentially anyone who’s passionate about technology and on-demand businesses. Get in touch with us to learn more about our partner program or start your online application by clicking here.
Subscribe to our newsletter
'Jungleworks Entrepreneur's Den' to get access to the latest industry & product insights.