Direct-to-Consumer (D2C) – The Ultimate Guide 2021

In a fast-changing online landscape, businesses have to constantly evolve to stay relevant. Current business trends point to owning a flexible method to both sales and marketing to get the best out of your business. In the present scheme of things, businesses are adopting newer methods of moving their product. The popular one that is picking up steam is the direct to consumer sales. 

What is D2C?

Direct to consumer sales is nothing but preempting the middlemen involved in your supply chain and selling directly to your consumers. This has become quite prevalent in the market now with big brands following the same. Apple, for example, has always pushed sales on its websites, apart from retail stores. With consumers preferring online shopping these days, Apple has the chance to sell more phones and computers, not to mention accessories, on their D2C website. Direct to consumer sales eliminates the multitude of processes involved in the traditional way of selling and helps you reach out to your target audience directly. It also promotes better understanding of your customer base and fosters a good relationship with your customers.

Does Direct to Consumer Work Better?

Is DTC better than traditional sales? This question is easy to answer. When the DTC mode of business is applied to different products, we can arrive at a conclusion that is verifiable. According to a study by Profitwell, at least 80% of the population in the USA shop online at least once a year. The numbers might differ for India but we can rest assured that online shoppers have only increased in number. With easy access to internet data and mobile apps bringing products to the consumers easily, more and more people are shopping online. So, as a business, you have the groundwork laid out for you and you can expect an uptick in D2C sales if you target your audience the right way.

The fashion retail industry is one of the best cases for the study of whether D2C works better. Big brands across India have seen a 75% increase in online sales for clothes, shoes and fashion accessories. In fact, online sales outweigh retail sales by quite a margin. So, the fashion industry can rely on direct to consumer sales to offer growth. Furthermore, given the COVID-19 pandemic, almost all of the turnover for fashion giants has been through online shopping. 

The Impact of Direct to Consumer Brands

In a direct to consumer business, you can do away with wholesalers, distributors and retailers. The only thing to focus on is marketing your brand better. It is interesting to note that the marketing budget for brands has increased exponentially over the last few years. This is mainly due to the popularity of smartphones and computers. Social media, without a doubt, plays a huge role in getting your product to the consumers. By having a proper marketing plan and emphasising on direct sales, your brand can reach new heights.

What the direct-to-consumer brands bring to the market is a refined and sophisticated method of trade that is both easy and high-yielding. It is gaining traction as the preferred mode of business globally. Reduced costs, lower overhead and fast-to-market are qualities that play a big role in attracting new businesses across industries, both small and large scale.

Why Choose a D2C Business?

Brands are directly going to the consumers. In this new era of digital marketing, users have become more intelligent and aware. Brands that are able to keep up and capture the market are the real winners. A D2C business has the flexibility to adapt to new markets and it is quite easy to set up. On the flipside, since it is a novel method of business, many are reluctant to go direct. However, the numbers speak for themselves and trends show that a high number of businesses are conforming to the new world.

If you are the owner of a new business, you may be aware of the challenges that you have to endure. However, taking a proactive measure and launching a direct to consumer business can very well work in your favour. The low investment is surely the talking point here and so is your chance to create a favourable online presence. Yelo by Jungleworks is the D2C platform that can get you off to a flying start.

Yelo by Jungleworks

Creating an online store used to be a cumbersome process earlier but now with Yelo, you can have your D2C platform designed and ready within a day. Give your customers the best digital experience on your online store with a host of product listings, faster checkout, multiple payment gateways and order tracking facilities. 

From an administrative point of view, Yelo offers:

• Easy-to-use technology: Yelo is designed in a way that is user-friendly and simple.
• Seamless UI & UX: Delivering a robust and immersive experience in every step of the way is something that your business requires.
• Customized themes and layouts: Your company design, logo, colour scheme, favoured theme and much more can be incorporated to give you the best authentic experience that you deserve.
• Multiple third-party integration support: APIs to embed features such as geo-location, social media support, payment plugins, etc. are made available so your website is fully functional.
• AI-enabled live chat: Customer support is hugely aided by a 24/7 live chat feature that uses Artificial Intelligence to respond to incoming customer queries and pending service tickets. 
• Automated marketing: Setting up email and SMS marketing right from your D2C platform takes you a step further to your customers.
• In-buit Reporting; Gaining valuable insights of your performance, productivity, sales, marketing and more is necessary for business growth. With the report feature, you can steer your business the right way.

Not only this, Yelo is quite cost-effective and offers quick implementation. Direct to consumer brands have a real advantage launching their businesses online with the help of Yelo. 

The Future of DTC

Direct to consumer business is here to stay. In the last year alone, 11% of D2C businesses enjoyed a turnover of $100 million or more. Given how new the business template is, that figure is quite impressive. As major giants are stepping into the game, it is a testament to the fact that the future of DTC looks promising and bright. DTC is being termed as the “hot new thing” in the world of commerce and that can only mean that everyone is going to be flocking to it. This trend is here to stay until something better comes along.

Conclusion

Be it a startup or a retail setup, entering the virtual atmosphere is the need of the hour for your business. Websites and mobile apps have become quintessential to any business but with Yelo you can go several steps further. E-commerce is best done with the right kind of support and equipment. Yelo offers you both. With clients in more than 180 countries in the world, Jungleworks is quite experienced in the online market arena. Yelo is the platform that is built to launch businesses to the top tier. Decide what is right for your business and begin your online journey with Yelo by Jungleworks, for D2C is the future of retail and you will need the right help navigating that space. Book your demo today! is the platform that is built to launch businesses to the top tier. Decide what is right for your business and begin your online journey with Yelo by Jungleworks, for D2C is the future of retail and you will need the right help navigating that space. Book your demo today! Book your demo today!