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The power of digital marketing in increasing conversions for your online consultancy business

Saloni Kackar 27th May 2021

The online consultancy space boasts of fierce competition. With a plethora of available options, consumers look for the ones that catch their eye. Having a strong online presence is one of them. Interacting with your potential customers at every touchpoint they frequent can step up conversions for your business. One of the most effective ways to build a name in the online market is by implementing digital marketing strategies. 

digital marketing

Most people who use digital marketing tactics do it to increase their website’s traffic with less attention to conversions. The average website conversion rate for a business is 2.35%, whereas it goes upwards of 11% for the top websites. Needless to say, if you want to step up conversions for an online consultancy business and end up in the top performers league, an omnichannel digital marketing strategy is the way to go! 

Before we dive into the various digital marketing tactics, let’s understand what effect digital marketing can have on your business.

Why do you need digital marketing to amplify your consultancy business?

The business world is aggressively adapting to the cohesive digital world. Now is the high time for you to channelize your efforts into digital marketing initiatives.

Digital marketing is more effective than traditional marketing

Digital marketing is known to be more cost-effective. Gartner’s Digital Marketing Spend Report shows that about 40% of respondents using digital marketing to promote their offerings save significantly on marketing costs. 

It nurtures interactive dialogue between you and your customers

Traditional marketing is usually a one-way street. You post an ad in the newspaper, and that’s the end of the conversation. However, digital marketing gives your customers an inlet to get in touch with you. It allows you to understand their concerns and preferences letting you cultivate better customer relationships.

It is a mobile-first marketing method

2021 users spend most of their time scrolling through their smartphones making it important for you to touch bases with them where they are. Whether it’s Instagram or Facebook, your marketing efforts need to be directed at your target audience on phones.

It fetches revenue and more conversions

Incoming website traffic generates leads, which may turn into conversions, thereby generating revenue for your business. A compelling digital marketing campaign holds enough capability to deliver high-potential leads if executed the right way.

We know the authority digital marketing possesses for online businesses in coming times. As an online consultancy, you can now ace it to get more conversions on your website!

digital marketing

How do you use digital marketing to boost conversions for your online consultancy business?

If you are struggling to get conversions for your online business, you need to focus your attention on amplifying your marketing game.

Write content that radiates urgency

Fear of missing out or colloquially called FOMO is a psychological phenomenon that occurs in people who believe they are missing out on experiences others are part of. Your content copy should reflect the sense of urgency that makes users convert in the nick of time.

Write punchy CTAs meant to drive a particular action from the user. Invest your time in designing your content that speaks directly to your ideal customer’s sore spot. 

Optimize your page loading times

Did you know that 40% of people abandon a website that takes more than 3 seconds to load? If you think your website could be one of them, then it’s time you look into optimizing your website’s loading times. Crowding your website with data-heavy aspects like videos, graphics, and plugins can bring down the loading speed significantly.

Station smart pop-ups

Pop-ups are known to boost leads and augment email lists. You can consider installing pop-ups that correspond with your objectives on your web pages. For example, users are more likely to sign up and convert to your website after reading an impactful content copy. So, you can put a pop-up after that on your website.

Pay attention to your reviews and testimonials

Your visitors are more likely to choose your service when others did have something good to say about it. Optimize your reviews on display. Ensure they are helpful, add value to your business, and target to clear any doubts your visitors could have.

Use imagery, infographics, videos

A lot of users are visual shoppers, which means that they understand and relate to products and services when presented to them in a visual format. 

For instance, a short video can give your viewer a brief about you, your service, the value you bring, and solutions you have to their problems. In a few minutes you can explain how you stand apart from the crowd and draw users to take the desired action.

Wrapping up

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While these are few ways you can harness internet marketing, the online world is constantly evolving with changing trends and customer demands. 

At Jungleworks, we offer specialized digital marketing services through Growth Stack, where you can hire seasoned digital marketing experts. Growth Stack boasts a network of industry professionals who are well-versed with the latest digital marketing tricks. Supercharge your website’s online footfall and get more conversions with us today!

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