The Impact of Real-Time Tracking on Customer Trust and Retention

Real-time tracking is an essential technology for every Delivery Software. Whether it is for startups or global industry leaders, real-time tracking boosts customer retention. It drives growth and gives your business a competitive edge. 

The main goal of including a tracking feature in delivery software is to enhance operational efficiency. That will ensure transparency among the businesses and their customers. The key features for developing businesses should follow all these terms as a prior basis to scale up their services.

The Consequences of Missing Real-Time Tracking

1. Increased Customer Dissatisfaction:- When customers face too many problems in the delivery process, then this results in service decline. This can result in no more interest in your services.

2. Customer Service Strain:- As the customer is away from their delivery status they will not be able to get any notification about the delivery results in connecting to customer support for updates again and again. The customer will rely more on customer services rather than deliveries.

3. Missed Deliveries and Inconvenience:- If there is no delivery status update visible to customers or having no idea about the estimated delivery time, this will result in their absence in the delivery location at the time of delivery.

4. Customer Frustration & Lack of Transparency:- Without a real-time tracking feature in delivery software is like keeping customers in the dark by hiding the delivery status from them. This could lead to frustration as the customer will have no idea about their package i.e. when it will be delivered. Here, the customer-business transparency term is totally out of the delivery process.

5. Difficulty in Managing Expectations:- Due to the absence of real-time tracking in delivery software, will keep the delivery status knowledge away from customers which leads to difficulties in managing the services. As the customers have no idea of when their package will be delivered.

Features of Tracking that Boost Customer Retention

1. Live Location Updates:- This is a feature of real-time tracking in which users are allowed to see the exact location of the delivery shipment on the map. It helps to get the precise location of the delivery driver, it results in transparency between users and businesses.
   Example:- When a customer orders food online, a real-time feature will update him or her with the exact location of the delivery agent.
   
2. Estimated Time of Arrival (ETA):- On the basis of live location updates, real-time tracking helps the users get more knowledge about the estimated time for the product delivery.
   Example:- This feature will help the customer with the latest update on the delivery process and the estimated time for completing delivery.
   
3. Integration with Other Systems:- It is the process of integrating real-time technologies with other platforms or tools to enhance the functionality and efficiency of user experiences. The integration of CRM(Customer Relation Management) with real-time, helps the customer to get automatic updates on delivery status.
   Example:- This feature will help in building the trust of the customer by clarifying their doubts regarding the delivery process.
   
4. Geofencing:-  It is a location-based technology, which creates virtual boundaries using GPS and RFID. When the delivery vehicle enters or exits the location, the system automatically sends a notification to the customer. This provides them with the latest information about their shipments.
   Example: The system notifies customers about their delivery status, helping them know when the delivery is nearing completion.
   
5. Notifications and Alerts:- This feature of real-time tracking is essential as it updates the customers with effective communication which results in smooth operations.
   Example:- This feature will update the customers with notifications and alert them earlier if any issue occurs.
   
6. Driver Behavior Monitoring:- This feature of real-time tracking helps the customer track the delivery agent’s behavior. It will also help the business to maintain their delivery vehicles i.e. speed monitoring, harsh breaking, acceleration, etc.
   Example:- It will help the customer by tracking the delivery status so that according to that they can plan their schedule.

Conclusion

All these features of Tookan Delivery Software will be highly beneficial for your delivery services. So you can easily fulfill customer requirements with the Tookan Delivery Platform which more focuses on customer satisfaction and retention. Hence, it primarily focuses on meeting customers’ requirements.
This includes addressing all types of problems or issues that customers face.
The delivery software ensures performance that fulfills these requirements effectively.
It aims to provide solutions that align with customer expectations.

It enhances the customer experience by offering transparency, reducing uncertainty, and efficient and customer-friendly deliveries. The delivery businesses in this competitive world must integrate this feature of tracking packages. This feature enhances their delivery efficiency, customer satisfaction, and scaling of their business.

This article explores the positive impact of real-time tracking in boosting customer retention. It highlights how tracking technology improves the delivery process. You can explore how this works by trying a free trial. Tookan Delivery Software offers a 14-day free trial for new users.