Startup Story #5- Lindsey Andrews and Lara Crystal on How Minibar is rolling the party with On Demand Alcohol Delivery
A party without Spirits? Not possible!
Dinner without Wine? Not classy!
Soccer night without Beer? Don’t even talk about it!
We are all very busy. I don’t remember when was the last time my status was put on ‘Available’. Due to our packed calendar, we hardly get time to even cook a healthy meal and enjoy the tranquility of our own house. Keeping people like us in mind, many Entrepreneurs are now offering on demand services, to help us run errands and solve our problems in the most seamless way.
One such startup is Minibar, which is offering on demand alcohol delivery services in the US. It is targeting customers who are always on the go, and hardly get time to buy their own booze. Started by friends Lara Crystal and Lindsey Andrews, this startup is definitely getting noticed as the alcohol delivery buddy.
Q: Tell us something about Minibar, and how it works.
A: Minibar is a platform providing consumers with on-demand access to wine, liquor, beer, mixers and more from their local liquor store. Launched in February 2014, Minibar gives users an easy and hassle-free way to stock their spirits. Available in New York, LA, San Francisco, Chicago, Miami, Dallas and more; 30-60 minute delivery.
Q: How did you come up with the idea of Minibar?
A: We would meet every Tuesday night (aka: Takeout Tuesday) to discuss a variety of business ideas. When another friend from business school suggested alcohol delivery, we realized that would improve takeout Tuesday, and our lives, generally. When we looked at the space we realized how much opportunity there was to bring this industry online – all of this eventually evolved into Minibar — on-demand alcohol delivery.
Q: Please throw some light upon the marketing efforts put behind in making Minibar a first preference in the market.
A: Our focus is always on our consumer and how we can make their life better with Minibar. In each market, we aim to reach our customer everywhere they are with on-the-ground efforts as well as online and offline marketing. We often partner with local start-ups and brands to provide something different to our consumers.
Minibar and On Demand Alcohol Delivery
Q: How is Minibar contributing towards revolutionizing the On Demand Sector?
A: Minibar provides a new and better way to shop for wine, spirits, beer and more; connecting consumers to their local liquor store by providing them with the right products at the right time. We hope to help revolutionize the on-demand sector by making the shopping experience not just convenient but also superior by blending content with commerce.
Q: In your opinion, how important it is to have a Mobile Service Solutions for the On-Demand Alcohol?
A: Our consumers are busy, on-the-go professionals that don’t want to spend their free time running errands.
Q: How are you planning to position Minibar against prospective Competitors, and how will you sustain your USP?
A: Minibar provides a premium shopping experience that aims to add value to our users by providing them with all the information that they need to make a purchase decision.
Q: According to you, what is the most important thing to keep in mind while disrupting the decades old industry?
A: In any highly regulated industry, it’s important to keep in mind the regulations but also that eventually the consumer usually gets what they want.
Q: Where do you see Minibar in the next 5 years?
A: We hope to provide the go-to destination for alcohol online that consumers turn to when they need wine, spirits, and beer.
Q: Any word of advice for all the startups out there, who are trying to make it big like Minibar.
A: It’s important to stay focused on your long-term vision and not expect to get it right immediately. It’s more important to build an MVP and iterate than it is to spend years making something perfect and never getting to market.