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Medicine Delivery and its Role in Revolutionizing Healthcare Industry

By Aastha Malhotra 15th March 2021

As the pandemic took a toll on the world, what do you think was on everyone’s minds? Keeping well and staying safe. While quarantining was one way to go, the pharmaceutical industry spectated a sea change with people prioritizing stocking up their shelves with OTCs, immunity boosters, and other essential medical requirements. With stay-at-home orders in effect, customers switched to buying their medical supplies from online pharmacies. Whether they were long-haul couriers or on-demand platforms, medicine delivery apps became increasingly popular during the COVID-19 crisis.

Online Medicine Delivery

How Are Online Medicine Delivery Platforms Revolutionizing the Healthcare Industry?

The global online pharmacy market was estimated to be worth USD 60,430 million in 2020. However, it was projected to witness a drastic growth owing to the COVID-19 pandemic. Lockdowns and travel restrictions, paired with the fear of contracting the SARS-nCoV2 virus have fuelled a surge in the interest in e-pharmacy model businesses. The move to digital telehealthcare and online video-based consultations has been a rather fast one and along with it, the e-pharmacy market is booming.

With the pandemic still raging, the world has warmed up to the idea of integrating technology into every facet of their lives. While the world is inching towards a digital and contactless future, offering medicine delivery through an app can help your business stay competitive in a market dominated by on-demand pharmacy and medicine delivery apps. The importance of maintaining social distance and the emphasis on public health and safety has made us all more conscious of how well we’re able to conform to these guidelines to stay safe. This is why there is a growing demand for online medicine delivery platforms and more pharmacies are switching to digital modes of business every day. Give your pharmacy business the traction it needs to take off by implementing an online medicine delivery system app.

Online Medicine Delivery

There are various benefits of an online medicine delivery platform

  • Customers can choose the products they would like to have delivered and choose to have them delivered immediately or schedule it for a later time when it’s most convenient for them.
  • Customers can avail of various discounts, rewards, and other promotions that are unavailable at brick-and-mortar pharmacies.
  • Online medicine delivery platforms can help you build a healthy relationship with your customer. You can identify customers and create a profile for them, allowing you to show them products that are most relevant to them.
  • Customers choose to shop online to save money and time. The idea of being able to shop for their favorite products from home is appealing to a lot of people. There is an especially large demand for online medicine delivering platforms now due to people stocking up on medicines and other medical essentials that they’re likely to need while staying at home during the pandemic.
  • Medical emergencies are rising and online pharmacy platforms are helping people in need get access to medicines they wouldn’t normally find at most physical pharmacies. People recognize the convenience of such accessibility to healthcare and are turning to online medicine delivery apps more than ever before.

If you are still wondering why you should start an online pharmacy delivery business, head over to another article especially for you – Here!

India’s online pharmacy market alone is estimated to be worth well over $2.3bn by 2023, as compared to $360 million as of 2020. The scope for growth is exponential and makes room for very lucrative business opportunities. It comes as no surprise that many major institutions are investing heavily in the online pharmacy market. However, you don’t have to be an institutional investor to cash in on the demand for online pharmacies in India. With the help of an online pharmacy app system, you can manage your e-pharmacy and cater to the ever-growing demand for medicines to be delivered to the doorstep. Wondering what to look for in an online medicine delivery platform and how to get started? 

A delivery management system like Tookan can help you take your pharmacy business online seamlessly!

Build Your Online Pharmacy with Tookan

Online Medicine Delivery App_How it Works

Here’s a rundown of how having a dedicated and customized medicine delivery app powered by Tookan can help your business:

Easy and Quick Online Payments

Accept payments online using various online payment methods including, credit/debit cards, online wallets, UPI, and many more. Allow your customers to have medicines delivered to their doorstep without having to worry about paying on delivery. Contactless deliveries and payments can help your business stay COVID-compliant at all times.

Online Payment for Online Medicine Delivery

Prescription Upload

Do your customers need to buy prescription-only medicines? No problem. With a customized online medicine delivery app, customers can easily upload a copy of their prescriptions and have their medicines delivered to them without an issue. The prescriptions can be saved for documentation and record-keeping purposes.

Real-time Order Tracking

With a customized online medicine delivery app, your customers can track their orders in real-time on a map that shows the current status and location of the delivery partner assigned to their respective orders. This allows customers to coordinate time-sensitive deliveries and keep track of how far away their order is.

Real time tracking of Online Medicine Delivery

Bird’s Eye View through Dashboard

Businesses can have a bird’s eye view of the performance of their business right from the dashboard. This gives you quick insight into how your deliveries are performing and whether there are bottlenecks in your workflow that are causing delays. This helps you identify issues and tend to them immediately to allow for smoother workflows without interruptions.

Manage all your orders from one place

The Dashboard allows you to manage and take stock of all your orders including those that are currently active right from the dashboard. You can also see your daily earnings and compare them to businesses conducted over the week or last month.

Seamless Driver App Integration

Our driver app allows for seamless integration with the dashboard, allowing for real-time updates of locations as well as status. Drivers can choose to accept or decline an offer right from their app with ease. This allows for quick assignment of delivery partners and faster order fulfillment

Route Optimization

The driver app automatically assigns the driver the fastest and most economical route available to maximize fuel efficiency and optimize delivery operations.

e-Pharmacies in the Post-Pandemic World

Online Medicine Delivery/ E-Pharmacy

The rapid growth of online medicine delivery platforms over the past year has made it abundantly clear that people love the concept of an online pharmacy that offers various benefits including cost-effectiveness, convenience, accessibility as well as access to medicines that are hard to come by at regular brick-and-mortar stores. The COVID-19 pandemic was a wake-up call to all of us and reminded us that we hadn’t been making the most of the information technology infrastructure available to us. The rapid adoption of such technologies over the past year has been a testament to the fact that online pharmacies are here to stay. Considering that presently, the market share of traditional pharmacies is much larger than that of their online counterparts, there is considerable scope for growth for businesses that are looking to make the switch out of the saturated traditional pharmacy sector and into the coming-of-age online pharmacy model which is still largely untapped but gaining traction. However, it’s important to note that online pharmacies are far from a fad, but are rather a necessity that is poised to stay strong and maintain the pace at which it is growing in a post-pandemic world.

Are you ready to scale your pharmacy business into an online medicine delivery platform? Tookan is your best bet!  Get in touch with us for a consultation on building a robust customized app for your online pharmacy.

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