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Managing Promo Codes in the On-Demand Economy : Part 8/8 of the User Journey Series

By Guest User 28th January 2016

This is the last part of an 8 part series called ‘User Journey on an On-Demand Business Platform’ 

Promo codes are a great way to drive app downloads and increase traffic on your platform.  For example, Users are often incentivized to sign up on the platform.

Types of promotions

Different kinds of promotional codes available are:

  • Discount codes : Promo codes are often alphanumeric strings that are entered during checkout for gaining some sort of discount on the value of the transaction. They are effectively used to drive people to take actions more quickly on a platform and are a great way to reward loyal customers.
  • Referral codes : Referral codes are unique codes generated for each user that incentivize sharing of the code to get other users on the platform. It aims to promote the platform through a peer-to-peer community wherein both the referee and referral recipient benefit from signing up on the platform.
  • Credits in wallets : To ensure stickiness to the platform, you can reward users not with discounts, but with cashback/credit to their accounts, often called wallets. These can be used as cash when making the next purchase.

Attributes of Promotional Codes

There are various attributes of a promotional code that need to be defined by you in order to ensure the codes are used fairly and effectively. As a platform owner, you can customize and measure the performance of each code in the backend or the admin panel that we build for you. Common attributes are:

Start Date and End Date : The duration for which the promo code is applicable can be set by specifying the start and end date of the campaign.

No. of Uses per User: The number of times a user is allowed to use a particular code on the platform can be set manually.

No. of Total Uses in the Campaign : If you don’t (or in addition to) specify the duration of the campaign, you can also put a cap on the number of times the code can be claimed in totality.

Maximum Discount: You can set the maximum amount that can be discounted in case the percentage discount is given.

Minimum Bill Amount: You can set the minimum bill amount to which the discount code can be applied.

Timezone and Location: You can set the time zones and locations where your promo code is applicable, or even specify if it’s global.

Promo Code Application in the User Journey

Promo Codes are commonly applied at the following stages in the user journey:

Signup: Referral codes are meant to be entered while the user is creating an account on the platform. The benefit, usually in the form of a cashback, is credited to the user’s account. (Know more about the Signup stage)

Scheduling: Before you are matched with a service provider, you are required to enter a promo code enabling you to get a discount on the transaction. (Know more about the Scheduling stage)

Payment: Discount Codes are entered just before or at the time when you are submitting your payment details. Upon validation, the code is successfully applied and the pricing is accordingly adjusted. (Know more about Payments)

Promotions or Incentives for Service Providers

Use of promotional codes is not restricted to customers. Service providers too can be rewarded, for example, when they bring other providers on the platform. Uber has a rider referral program that pays drivers when new drivers sign up on the platform using their referral code.

Managing Promo Codes at the backend

The backend provides you various options to extract value out of creating promo codes, apart from defining their attributes. Here are some common functionalities:

  1. Creating a unique code for each user : Each user or set of users may be sent a unique code. This can be automatically generated by the system or can be defined by the admin.
  2. Measuring the ROI of a campaign: You can measure the revenue brought in by a particular promo code campaign across different channels.
  3. Integrating with Email: Promo codes can be emailed to each user as part of email marketing campaigns or in communication with a user. To read more about how interaction is facilitated on your platform, please see the Notifications module.

Get in Touch with us if you are looking to create the next big disruption with your on-demand business idea! We have got your tech covered. no worries. To know more about Juggernaut, go to the homepage  .

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The days of visiting typically crowded places like hospitals and restaurants are behind us courtesy the COVID-19 virus. With social distancing and limited physical contact becoming the new normal, most physical services are evolving to be suitable for the post COVID world. The most popular amongst them are medical services. Since most people are even more cautious of visiting hospitals due to fear of infection. One branch of telemedicine that has become even more popular in teleradiology. What is teleradiology and how is it significant in the COVID world? Let’s find out.

teleradiology

What is Teleradiology?

Radiology is the science of capturing images of the internal body. The purpose is to diagnose an illness and determining its treatment. As you can imagine, radiology is a widely used practice in clinics, urgent care centers, hospitals, and imaging companies due to its significance in identifying potential diseases. Some common radiology techniques include x-rays, CT (computed tomography) scans, MRI (magnetic resonance imaging, and many others.

Teleradiology involves a simple three step process which goes as follows:

  1. First, to get the patient’s scans and medical imaging
  2. Second, these scans are studied and interpreted by radiologists
  3. Finally, the radiologists share their findings with the patient or doctor who has recommended the test

If you’re wondering what makes teleradiology different from radiology, it’s the fact that radiologists don’t need to be in the same location as the patient to offer their services. This doesn’t just offer patients better care than they would have otherwise received. But also removes the geographical constraints many patients face when it comes to receiving quality care. Let’s look at some of the advantages of teleradiology.

Advantages

  • The biggest advantage of teleradiology is that it allows patients to receive better care. Since radiologists don’t need to be physically present. This is especially important if the case requires a radiology specialist to step in and study the medical images. Since most of these specialists live in big cities, teleradiology makes access to them easier by removing all geographical barriers.
  • Courtesy its digital nature, radiology allows for better collaboration between doctors and radiologists. With advancing teleradiology technology, radiology specialists can effectively diagnose symptoms in collaboration with other radiologists and doctors. Essentially, teleradiology makes getting a second professional opinion much easier since all the patient data is available digitally.
  • Teleradiology functions as a boon for smaller hospitals that don’t have a dedicated radiology department. Using teleradiology services, these hospitals can offer better treatment to their patients without having to physically send patient data to another location or even city.

The Importance of Teleradiology in COVID-19

teleradiology

By its very nature, any telemedicine service is perfectly suited for a post-COVID world where physical contact is being limited. With many parts of the world still being in lockdown and access to quality medical care being restricted, teleradiology allows for patient scans and images to be transferred rapidly. This rapidness is especially crucial when doctors want to focus on the impact of the virus on a positive patient through x-rays and CT scans. Time is of the essence is just cases and teleradiology allows for quick transfer of patient data to the relevant medical professionals.

Teleradiology is also a blessing when doctors themselves have tested positive and are quarantining at home. With digital access to patient data, they can still diagnose and treat patients without having to step out of their home. While there might be radiologists who need to be physically present at the hospital for performing procedures, most others can report on cases offsite.

With the virus seemingly here to stay, the significance of teleradiology will increase exponentially since patients can get the care they deserve without having to step into a hospital and doctors can diagnose patients more quickly without having to wait days for the reports coming in from another city.

How to Set up a Teleradiology Practice?

It’s clear that there’s a lot of value to teleradiology, particularly in the COVID-19 era. If you’re looking to launch a teleradiology platform where radiologists can offer their services and patients can book online consultations, we have just the solution for you. Panther, a powerful SaaS Telemedicine software development platform that allows you to build your very own teleradiology platform without having to invest millions of dollars or years on development. Some features that make Panther the go-to solution for building a teleradiology practice include:

teleradiology
  • Your teleradiology platform app will be created using SaaS and not a custom script. This means much lesser app issues, faster loading time, and most importantly, faster launch time. Since there’s no coding required, you can get started in a couple of clicks.
  • With Panther, your teleradiology platform will be super easy to use. Patients can sign up on the app, list their ailments and choose a doctor from the list available. The doctor will then offer them consultation services through call, video, or chat to ensure quick and easy diagnosis and treatment.
  • To ensure doctor’s payment is regularly and fair, Panther offers the option for patients to pay after each consultation. The platform also has multiple payment  gateways for quick and safe transactions.
  • For any teleradiology app, the biggest selling point is an easy appointment booking widget. When you choose Panther for your teleradiology app development, you can be assure for a hassle-free appointment booking process for new and returning patients. To ensure fewer no-shows, patients also receive reminder notifications on their phones.
  • Doctors can update their working hours on the teleradiology app and their availability on the app will be toggled accordingly. Patients can also book an appointment for their preferred time.

Conclusion

These are just a few of the features that make Panther the go-to partner for your teleradiology app development. If you’re running a teleradiology practice, be ready to face a lot of competition amid the pandemic. To counter this, you can make data-driven decisions to enhance your business using an online medical consultation app.

Got questions about how Panther can help you make your practice better organized and profitable? Get in touch with our experts for an in-depth breakdown of everything Panther can do for you.

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The Online delivery sector is one of the few segments that was continuously booming during the pandemic. In the UK alone, the delivery business has grown by 11.5% while other businesses struggle to keep their doors open. This has created a huge demand to create an on-demand delivery app for Fast Moving Consumer Goods due to ever-increasing demand.

Here is the complete SWOT Analysis of the Online FMCG delivery industry

SWOT Analysis of the Online FMCG delivery industry

Strengths:

  1. Low Entry Barriers
  2. Early Mover advantage
  3. Customer loyalty
  4. Brings ease to daily needs
  5. Quick access to your services/products

Weakness:

  1. Owning the Supply Side
  2. Rising need to match algorithm of demand and supply
  3. Technological Assistance
  4. Tracking the delivery agents

Opportunities:

  1. Huge Target Segment
  2. Grow your customer base 
  3. Forward Collaboration
  4. Low investments 

Threat :

  1. High risk of competition
  2. Unexpected lag in regulation/ execution
  3. Incompetent delivery app
  4. Serving customers on time

Blue Print for The Business Plan

Blue Print for your Business Plan

STUDY YOUR AUDIENCE

Before stepping ahead, study your audience’s pattern and preferences. Understand their needs and try catering to the latest technology. Study and add products after conducting a survey. Find the right platform to serve your app expectations. By conducting extensive market research, it would be easier for you to know how to make an on-demand delivery app for your business that can cater to your target audience’s requirements efficiently. 

Identify your Target Segment

Start by asking the question Who am I creating value for?”. This would define your customer segments. Let’s turn this question towards FMCG Sector and understand if the initial product is a perfect fit for the market or not.

Point of Differentiation (POD)

Understand whether you are fulfilling the needs of Target Segment which were previously unfulfilled or you are catering to those needs in a new advanced way, if not either, your business is lacking a POD.  

Identify the type of BUSINESS MODEL

Whether you want to be an aggregator or you want to own the supply side of the business, the choice depends on you. Both businesses have their own set of merits. While owning the supply-side gives more freedom for the business on the other hand being an aggregator reduces the financial leaks in the system. 

Revenue Model

Identify the revenue sources with a pricing structure. There are 3 mains types of pricing Strategies

  1. Premium – High Premium is charged, this pricing strategy is used when the competitive advantage is attained in an industry.
  2. Economy Pricing – Also known as cost-plus pricing, the service provider just puts a markup of x% on the manufacturing cost. Plain and Simple.
  3. Penetrative Pricing – To gain market share, pricing is kept artificially low. 

Technology Partner 

 This is the most critical step of any business today, your technology partner should, at the very least, understand the industry you are working in. Discuss the challenges that you want the technology partner to look upon. Starting a delivery business in FMCG business is all about speed and accuracy, along with the means to justify the small financial leaks in the system. 

How can technology partners help you combat the weakness of your delivery app? 

weakness of your delivery app

Think about giving your business a delivery software to help you have a hold onto your business activities from tracking to schedule, from assigning to managing routes, and what not! Such software not only assists you with management but also your customers to track their order progress in real-time. From placing the order to getting it delivered, from ordering service to getting it fulfilled, one can track down all here!. Let’s read more to know how this software can be at your service: 

  1. Quick Task Automation: Let all your worries be on the software because it will save you from the hassle of matching the supply and demand algorithm. Auto assignment of tasks will help to assign to the nearest delivery agent. 
  2. Customer Ordering App: Enable your customers to order digitially with a powerful platform that facilitates direct to brand interaction
  3. Get the real-time tracking: Now delight your customers even more, because the software can also help them to track their order status from the delivery app itself. 

If you’re interested in the business idea, click here to discuss it.

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When compared to other medical sciences, the workforce dedicated to dermatology has always been on the lower end. To counter this lack of manpower, teledermatology has been on the rise since the 1990s and has now become a legit way of running a dermatology practice. Given the technology enabled lives most people lead today, it should come as no surprise that dermatology would head the telemedicine way. In fact, teledermatology happens to be amongst the most competitive amongst health care environments. If you’re looking forward to starting your own teledermatology practice via an app or website, we have just the thing for you.

Teledermatology

What is Teledermatology?

Before we dive into how to set up a teledermatology app, let’s shed some light on what teledermatology is. A subspecialty of dermatology, teledermatology ranks high in the list of popular use of telemedicine and tech in the medical industry. Just like telemedicine, teledermatology allows medical records and data to be transfer in audio or visual form irrespective of the distance. The utilization of Teledermatology is in many varied spaces of healthcare management including diagnosis, treatment, consultation, and college-level education.

Advantages

1. Quality of Service

Most people anticipate a shift in quality from offline to online, especially when it comes to healthcare services. If you’re wondering whether a physical dermatology clinic offers better services than a teledermatology practice, we have got news for you. According to research, online dermatology is just as efficient and appropriate as a physical practice. In fact, according to a recent study the diagnosis rate accuracy is as high as 80%.3 for teledermatology. If there’s one fact these findings and researches help confirm, it’s that despite not being in the same room as the patient, medical professionals are able to provide quality care to their patients. With teledermatology, doctors can offer quality services to patients without being limited by their location.

2. Economic Value

One of the biggest advantages of telemedicine is its cost effectiveness. According to a report, states that offered advanced dermatology services online ended up saving more than $17,000 over a period of 3 years. A completely online dermatology practice doesn’t need a physical clinic to operate out of and can save a lot of money on expenses. This also means they charge less from their patients as compared to a physical clinic since they don’t have any investment to recuperate. By providing patients with access to affordable and effective teledermatology services online, medical professionals are able to expand their operating area while saving on setup and other costs.

3. Time Reduction

Often time is equated with money. Everyone’s time is important but physical clinics aren’t generally the epitome of time management. Long waiting hours, poorly scheduled appointments, and a general absence of respect for everyone’s time are some of the issues that plague physical dermatology clinics. With a teledermatology platform, both doctors and patients can save time, with over 60% of clinic users stating that improved patient access and scheduling flexibility were key factors in delivering satisfaction. According to a study, teledermatology services led to a decrease in in-clinic dermatologist visits by almost 74%. Stellar dermatology services can also ensure that patient follow-up visits are lesser, treatment costs are low. And cases undetected are fewer, which would positively affect the healthcare system both in terms of finances and time.

Teledermatology

What can a Teledermatology App be Used for?

Maintenance of Skin Conditions

With a teledermatology app, you can offer virtual appointments for first-time consultations, maintenance-related visits or a general skin checkup. Given dermatology’s visual nature, you can easily identify potential issues with skin and diagnose the condition accordingly. Some skin conditions that are easily identifiable and treatable via teledermatology include eczema, psoriasis, shingles, or poison ivy. Even distinct rashes can be identified and cared for on a purely virtual level.

Unlike other medical science, dermatology often doesn’t require a scan of the body to identify potential issues, making it a prime candidate for app-based telemedicine services. A consultant can analyze your skin condition over a video call or get more details from you based on past records, diagnose the condition, and suggest a treatment. Some teledermatology apps also offer an option to buy medicines directly from the app. But there are further regulations that need to be taken care of in those cases.

Not suitable for potential skin cancer diagnosis

While a majority of dermatology-based services can be offered over call or video, actual skin checks can only be performed at physical clinics. This is because most skin checks require the use of a dermatoscope, which isn’t possible online. The initial diagnosis can be done via a teledermatology app. But the actual treatment in more serious cases is only possible by visiting an actual clinic.

How to Set up a Teledermatology App

If you’re planning to develop a teledermatology app from scratch, don’t. The time and money required to create and launch an app from scratch is not for the faint of heart. Particularly businesses that are just starting out. Enter Panther, a one-of-a-kind SaaS teledermatology software development platform. It allows you to create your own app for online doctor consultation. Let’s look at some features that make Panther the go-to partner for your teledermatology app development needs:

Teledermatology
  • There’s a major visual element to the science of dermatology and with Panther’s voice and video calling feature, patients can connect with dermatologists whenever they need to.
  • Being cautious about your skin is understandable and being worried when something unusual shows is equally worrisome. With Panther’s teledermatology app, patients can ask questions and get opinions at any time of the day.
  • Using Panther’s teledermatology software solutions, patients can book appointments from a list of dermatologists available on the platform. After an appointment booking, patients will receive a notification closer to the time to ensure fewer no-shows.
  • With Panther, you decide what your teledermatology app would look like. From the prominent colour scheme to the overall layout of the app, you decide every aspect.
  • Getting access to a patient’s medical history is a crucial element of any telemedicine app. With Panther’s teledermatology app development software, doctors can easily access patient medical history via patient history bots. And they even can share their findings with other doctors on the team.

Winding-up

Partner with Panther and bring your teledermatology business to life. Get in touch with our team of tech experts. Learn more about the various features of the Panther app development software. Its design is to help you build a great teledermatology app.

And if you are looking for an in-depth understanding of how to set up a telemedicine platform, here is a free e-book curated just for you!

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How to Set Up a Telemedicine Platform : From Inception to Completion Want to start your online teleconsultation services? Read the e-book to understand what goes behind creating a telemedicine platform in depth. Download E-book Now
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In the early days, it was very clear that manufacturers will make the product and Retailer or Wholesalers will sell the product, with the introduction of online shopping gave rise to a host of online retailers which fundamentally didn’t affect the model of the brick and mortar world and manufacturer to retailer largely remained intact. The modern customer wants to interact with the brand directly to have all the information at their disposal so that they can compare prices, read product reviews, provide feedback, and much more. To meet these expectations manufacturers need to rethink their relationship with and dependence on the retailers and wholesalers for getting their products to the consumers. D2C model enables manufacturers to take the responsibility of selling and marketing their products in their own hands.

What is D2C?

D2C

Direct to Consumer or D2C is simply selling directly to the consumer by eliminating the middleman. The internet has eliminated the need for middlemen from today’s economy, it is time for companies to adapt to D2C to make better profits and provide even better customer experience at a lower price making it a win-win for both companies and consumers.

7 major reasons why the companies should shift to a D2C model are:

1) Increase Revenue: Leverage the demand for your product.

2) Provide the best customer experience and build a direct relationship with your customers

3) Understand your customer better

4) Improved customer engagement and customer loyalty

5) Showcase a wider product range on your Own D2C Store

6) Optimizing costs and prices

7) Sell to anyone, anywhere using D2C

Increase Revenue: Leverage the Demand for your Product.

Every brand has 3 types of customers:

1) The consumer who finds your product at a retail store while they’re looking for something.

2) Those who have had a great offline experience with your brand and go to the store to buy a specific product of your brand.

3) The ones who shop with the brand simply because they like the brand.

In the case of the 2nd and 3rd types of consumers. You already have built a demand for your product, it makes sense to sell directly to the consumer to fulfill that demand. This move can make a dramatic difference in your revenue and increase your profits. Since your brand is not paying commissions for any purchase.

Provide the Best Customer Experience and Build a Direct Relationship with Your Customers

Customer experience is very important. It allows brands to build relationships with customers. Having full control means brands can customize their customer experience for their audience.

Most Brands are built upon the message and stories and retail stores fail to convey the same. Customers do not buy the commodity but the experience that is delivered by the brand and expect a direct link with the brand itself. Moreover, customers tend to trust the product more if they buy directly from the brand.

When there is a middleman who is selling your products, you have very little say on “how the product is sold”. You have to rely on the middleman to convey your message or story to the end consumer so that they leave the store with satisfaction, also the post-purchase experience can be handled better by the brands as compared to the middleman.

Understand your Customer Better

Before the D2C model, manufacturers didn’t really interact with consumers. Sure they did do market research by testing the target market and conducting tests on focus groups.

Ideally, Brands need to have a direct relationship with the consumers at every stage of the sales process, this includes the post-purchase communication and feedback on the services which are hard to test on focus groups.

This direct relationship will help you to understand your target audience better and create lucrative offers that attract repeat customers while generating actionable insights that will help you grow your business.

Improved customer engagement and customer loyalty

“One-third of consumers visiting a brand’s website with the intent to make a purchase prefer to buy from the brand,” – Forestor.

Direct and authentic engagement helps you understand the “why” behind the purchase that helps the brand tap into emotions and increase sales.

Customers love to be directly in touch with the manufacturing brand, a D2C store enables the same not only this it also provides better prices. The organic engagement of the customers allows a brand to grow with word of mouth and generate trust among the community members thus increasing the customer base.

Know how Yelo can add value to your Business

Showcase a wider product range on your Own D2C Store

Brands have a risk of losing shelf space due to competitors not only this retailers don’t tend to keep the spare parts or the accessories that a consumer might need to save the shelf space which harms the brand’s customer lifetime value since not knowing about the availability of the spare parts increases the risk of purchase of that particular product. Limited shelf space means consumers get access to only a limited range of your products that too with a risk of losing to competitor brands in the same space.

D2C approach overcomes this by allowing you to showcase the entire portfolio to the consumer with detailed information about the product that helps the consumer to make an informed decision. It also enables you to upsell or cross-sell the related products to the consumer increasing the overall cart value. Not only this, a D2C model limits competition by zero since you only display your products and you focus the messaging on assisting the customer with the purchase.

Optimizing costs and prices

With no middleman, brands save up a lot of margins which in turn can be utilized by them to give out attractive discounts that attract a large number of customers with intent to purchase. When you control what you sell and what products you show next to the main product you have overall control to create unique offers and combos that increase the profit margin and also give you the ability to clear out the stock faster.

Sell to anyone, anywhere using D2C

Another reason to shift to the D2C bandwagon is that it helps you sell your product without any geographic restrictions. Online marketplaces and websites help your brand to sell your products across the border which will help you explore the demand in multiple markets helping you grow at a faster pace.

Conclusion

Shifting to the D2C model makes sense for the brands. It offers great potential to grow sales, improve margins, and be a direct link to customers. Apart from the reasons we discussed, adopting the D2C approach can help brands improve overall brand control and brand messaging, access to the customer data can help them personalize their advertising campaigns.

With so many benefits the question is not of “if” but “when”. In short, the opportunities in the D2C model are endless. However, every brand has to be careful while planning their shift and should not stop looking for additional channels to grow their business rather than just relying on the Direct to Consumer channel.

If you have read till here, you are probably interested in starting your own Direct to Consumer business. Here’s a guide you need to succeed in 2021 in D2C industry.

We here are at Yelo have developed the turnkey solution you need to get started and turn your business idea into a mean profit-making machine.

How do we do it? We do this by enabling you with technology that provides you with functions like order management giving you the ability to update your catalog anytime and your customers the ability to order anything from anywhere using their phone within some simple clicks, marketing ecosystem which will help you with hyper-personalization of your brand messaging and engage with your customers at a deeper level using promo-codes, referral programs, custom push notifications and real-time analytics that provides you with actionable and valuable insights that help you tap into customer behavior and come up with a unique and attractive offer.

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It’s Friday night and your friends invited themselves to your house for a party, you know it’ll be a long party as the weekend is just commencing. You go to your kitchen and don’t find any drinks. This is where apps like Drizly come in handy. Drizly is basically a tech intermediary that enables liquor stores to deliver the Liquor to their customers. It does not sell or deliver alcohol to consumers that is the reason it proudly calls itself a tech intermediary.

Alcohol consumption has become a staple for almost every party. With this growing customer base of tipplers who want to relax over the weekends and leave the exhaustion of working from Monday to Friday behind. Drizly helps you by delivering the alcohol directly to your doorstep and solves the pain of going to buy the same.

Drizly

About Drizly

Simply put Drizly is a marketplace that connects people with Liquor stores near them to get the desired alcohol/drink delivered to their doorstep just by doing some simple swipes on the customer app. The more the number of people grows on the app looking for alcohol delivery the more liquor stores get interested in signing up on the app to increase their revenue. Founded by Nick Rellas and Cory Rellas in Boston in the year 2012.  It has been growing its customer base and seller network rapidly. Presently the app has a seller network of more than 3000 liquor stores spread across the USA and Canada.

According to the reports by Crunchbase. Drizly has gone through 9 rounds of funding and has raised a total of $ 119.6Mn with 31 investors and 4 lead investors. It has also acquired a start-up Buttery.

The alcohol beverage market was valued at $1493 Bn in the year 2017. It is expected to reach $1684 Bn by 2025 showing a growth of 2% CAGR from 2018-25. According to the reports by Allied Market Research.  The growth is expected to be more exponential due to pandemics raising the stress levels and increasing alcohol consumption among the people. This makes the alcohol industry a Low-Risk High-Reward industry. The people who invested in the industry early on have already gained huge returns and the demand for the drink has been increasing exponentially.

How Drizly like apps work?

Drizly allows customers to order their fav. Alcoholic and non-alcoholic drinks with simple clicks on their customer app. It has 2 parties customers and business .i.e. Liquor stores. It provides a convenient platform for both parties to function.

In order to make it possible, the app follows very simple steps:

  1. The customer goes on the apps and places an order for their favorite drinks.
  2. The app then sends the notification to the nearest available stores which take care of the fulfillment of the order and the delivery.
  3. The customer gets regular updates on their app with notifications and gives them the ability to track their orders.

Drizly is an intermediary between the liquor stores and customers, streamlining the efforts ordering and fulfillment. Since the order fulfillment is taken care of by the stores they do not need any special licenses and thus they call themselves tech intermediaries. 

The reason why Drizly is popular with stores is that it does not take a commission on every order. It rather takes a monthly membership fee. It also plays the role of an advertiser for the liquor store by providing them with a larger audience. The reason it is popular with the customers is because of the stringent quality tests for the stores to get them listed.

Business Model

Drizly is not like other delivery services it does not sell its own alcohol and neither does it have its own delivery fleet. It is a unique concept that only provides the customers with an app to place orders and the liquor stores with technology to fulfill the orders. It is more like an advertising platform for the liquor stores that provides them with more orders. For customers, it offers them an extensive range of alcoholic beverages at reasonable prices.

Revenue Model

We are clear on how Drizly works and the business model it uses. Let us understand on what is the major sources of revenue Drizly has. The main source of revenue for Drizly is the monthly membership charges. It takes a fee from the Liquor store to become a delivery partner. It does not take any commission from the liquor store. I this manner, it stays out of the alcohol delivery business while managing to provide customers with unbeatable offers.

It also has a proprietary age verification framework which it offers to other companies for monetization purposes.

Drizly also applies a service fee on orders which cover any cost associated with developing and maintaining its products and services.

Not only this, but Drizly also earns by offering advertising space on the platform and by selling aggregated user data to other companies and brands.

Is Drizly Sustainable?

Drizly has almost all the characteristics of a successful business. But, maintaining scale in all the cities is a challenge. The alcohol Delivery business is not a winner takes all business and can be copied by a determined competitor.  Since Drizly depends upon the liquor stores for fulfillment in different cities like uber it is also a clustered network. It can be copied in a single market or large market with multiple liquor fulfillment stores without too much work.

The only line of defense Drizly has is its data and ability to create the best-in-class experience for its customers. While it is a clustered network the data provides Drizly an edge over the competitors. It can draw the best insights to create hyper-personalized recommendations.

How is Drizly Unique?

Drizly offer best-in-class features to the stores and customers that the rest of the industry is still trying to perfect, some of which are:

  1. Smart and Elegant UI: Drizly’s application offers simple and easy to use Ui and UX which helps customers to navigate through the app easily. It also offers features such as filters and product search that make it easier for the customer to purchase the desired product.
  2. Insights from Customer Data: Drizly being an old player and having first movers advantage has an edge over the customer data which it uses to give out hyper-personalized offers and preferences to the customers.
  3. Wide Array of Listing: The on-demand alcohol delivery app has more than 2000 products on the platform, offering a wide range of products at the most affordable prices.
  4. Quality Checks on Stores: Drizly has very stringent quality checks to ensure the quality of products being delivered to the customers. These quality checks are done before a store becomes the partner and joins the platform.

In order to get started with a similar model of Drizly do check with your local offices for the laws you’ll have to comply with.

Alcohol Delivery

How can Yelo help you achieve your alcohol delivery start-up goals?

Yelo offers you all the industry-leading features you require to get started with an app like Drizly. We have an end-to-end solution that helps you take care of customers and stores in a single place. Yelo enables your customers with mobile applications having smart and simple UI and UX which encourages them to make a purchase decision.

We also have merchant apps that your stores can use to list and fulfill orders on your platforms. Efficient tax management also helps you with calculating taxes automatically and makes your customers aware of the same.

We also boast a plethora of payment gateway integrations providing your customers with a smooth transaction experience. Along with a wide range of 3rd party addons enabling you to take on any challenge that the industry has to offer.

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In the earlier times before D2C platform existed. The only way brands could reach out to consumers was through retailers and wholesalers, which means they had to share the commissions with the middlemen. The other popular form of unorganized retail was door-to-door sales which were prevalent in the late 1990s.

There was almost no direct relationship between the brand and the end consumer. Even if it existed it was more of a person-to-person relationship rather than a direct-to-consumer relationship. Thus, the ability of the brand to understand the needs of the end consumer was very insignificant.

With the advent of the internet and the penetration of mobile shopping, we have witnessed multiple Direct to Consumer brands and Direct-to-Consumer platform(s) emerge. Some of these brands are Dollar Shave Club, Wakefit, Bewakoof.com, etc. Post-Covid, the D2C model is catching up real fast and companies are seeing it as the future of retail since consumers are now comfortable with shopping online.

D2C Platform Enabler

Until a Decade ago setting up your shop online was a huge task, it meant employing a dozen of IT people who were working day and night to make it a smooth experience whereas now with the help of SaaS companies like Yelo, JungleWorks, it is merely a task on 10-15 days and as easy as drag and drop. With many retailers having to close their shops due to unforeseen circumstances going online was the only option and that is when brands like Yelo, JungleWorks came out to help the distressed economy to help them bounce back on their feet.

What a SaaS Platform can do for your D2C Business?

  • Get you started in 10-15 days
  • Save cost
  • Integrate with analytics
  • Integrate with Social Media
  • Offer Seo Optimization
  •  24/7 Support
  • Offer Inventory Management
  • Integrate with Payment Gateway
  • Order Fulfillment
  • Customer Relationship Management
  • Provide an Interface for customers to place orders.

Let’s Dive a bit deeper on how to select a platform for your D2C business:

Pricing

The price is the uniform controller for growth in any country. Your business needs to pick the right platform while keeping pricing at the forefront. While almost all the platforms offer you the basic features, they differ in terms of file storage, GDPR compliance, bandwidth, and support, such as Live Chat support 24/7, a webstore, and app modules, as well as blog modules.

Yelo helps with all this and much more. Use content pages to link blogs to your main website and provide clarity to your customer. Yelo helps you accomplish all this and so much more, like linking multiple blogs to your main site, providing clearer information to your users as well as spreading your brand message etc.

Payment Gateways

The next crucial step is the seamless integration of payment gateways. A failed payment can turn off your customers and send them to your competitors – This is a major weak point of emerging brands. The function of the payment gateway is to transfer funds between 2 parties. Depending on your target audience you should decide the right payment gateway and the platform that has seamless integration with the same. Not having the right payment gateway with multip[le payment options can lead to the loss of many customers which is a big pain point for any brand.

JungleWorks’ supports a plethora of payment gateways so that you don’t have to compromise on your choice of payment gateway. Most of the payment gateways charge 1.75% to 2.5% over the fixed cost per transaction so you should also keep that in mind while scaling up.

Security is also something that should be on the top of the mind while selecting the platform and the payment gateway to gain trust and retain the customers. Choosing payment gateways with SSL encryption and safety features to increase the trust among your customers since the payment gateways share financial information.

Know how Yelo can add value to your Business

SaaS or Cloud-Based D2C Platforms

Most Saas-based or Cloud-based D2C platforms provide a ready-to-use platform hosted on the cloud and managed by them for you to take your business online in only a span of 10-15 days. They along with the platform also provide you with the ability to analyze the data and use their platform to market their products to the end consumer.

These platforms are generally simple order management systems that help you with everything you need to manage your retail side of the business along with the integrations with 3rd party software so that you can be omnipresent to your customers. Along with marketing and payment integrations these platforms also tend to have other 3rd party integrations such as delivery management, catalog management, google maps, customer relationship management platforms, etc.

Yelo provides you with the full-fledge ordering solution that helps you with an inbuilt marketing ecosystem giving you features like promo code management, loyalty scheme, referral codes management along with an option of SEO optimization. Apart from this it also boasts its proprietary mapping platform FLIGHTMAPS that helps you save costs on google maps who has increased its cost by 8 times in the last few years. Along with this it also has a seamlessly integrated suite of customer relationship management platforms “BULBUL”, Delivery Management Platform “TOOKAN” and many 3rd party integrations that are required to make your D2C business a mean revenue-generating machine.

While an in-house platform seems more reliable to the companies since it provides more control over the platform it does require additional resources and long-term planning while scaling. It involves a whole lot of extra costs for servers, resources that will manage, update and give support to the platform. One has to continuously update the platform according to the latest trends and always be on top of the new technologies which is not possible for small startups and hence, cloud-based SaaS solutions are the best choice for them to launch and get to market fast and easy.

Social Media and Analytics

Besides big tech companies providing order management and cart software, Social Media platforms such as Google, Youtube, Facebook, Instagram, etc have helped multiple D2C brands to establish their brand and increase awareness among their target audience by taking them online and giving them visibility.

They’ve helped the brands to get in touch with their consumers and control the narrative and messaging of the brands by offering multiple cost-effective channels to communicate with the customers directly using various mediums such as audio, video, and images.

Finally, with all the channels helping the brands spreading their message and increasing their customer base, analytics and integration with platforms like google analytics is of prime importance. This is where brands get the collated view of their customers and the effect of their marketing on them. Analytics provides you with the data you need to make future decisions that will make or break your brand in the D2C world.

Yelo provides you with real-time reports that help you make decisions quicker along with the inhouse business intelligence tool it also has the ability to integrate with google analytics so that you can also get a deeper insight about your products, customers, and brand messaging and develop your strategies accordingly.

Lastly, you can also put some emphasis on the questions like:

Does the platform allow you to sell on up-and-coming marketplaces such as Facebook?

What kind of 3rd party integrations does the platform support?

What is the frequency of updates over the platform and how customizable is it?

In conclusion, different platforms will work for different brands, depending upon their budget and requirements. With the wave of D2C driving the future of retail and wholesale it’ll be a win-win for the brands and various platform providers.

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As the COVID-19 pandemic continues, smart organizations are getting creative and realigning marketing strategies to better suit the changing climate of business and grow their business post-pandemic. 

On a smaller scale, micro and small business owners continue to adopt new marketing practices in a bid to stand out in the tough economy. 

The pandemic forced consumer behavior to take a completely different turn. 

Similarly, It also had an impact on the way people treated their office work. Not to say, it has changed society and the way it went about its business. One of the most significant changes that we have experienced is the shift in consumers’ buying habits and how they would prefer the deliveries of their products. Gone are the days when the first preference of the consumers was to go out and have a lavish buffet. 

Today, people prefer sitting in the comfort of their sofas and having their food delivered on their doors with no contact whatsoever. The situation may change in the future, but it won’t unless the pandemic subsides. 

But it has also showcased the brands’ ability, including fierce competitors, to come together when the situation demands. For example, McDonald’s requested people to visit Burger King (its biggest competition) to ensure that they do a decent business

Delivery brands such as Zomato and Swiggy won hearts during the pandemic by adding groceries and other household items to their deliverables list. When people were unable to go out, these companies ensured that they had their needs fulfilled. 

Challenges Posed By Covid-19 Pandemic

Challenges Posed By Covid-19 Pandemic| Tookan

1. Money management 

By far, the most significant challenge for any business is money management. At any point in your company’s growth and development, you are likely to be faced with the question of where the next dollar is coming from. 

Challenges Posed By Covid-19 Pandemic | money management | Tookan

Whether you’re just starting out, scaling up, or running in the red, it’s important that your business can pay the bills and provide for its future. During this pandemic, the demand has decreased and operational costs have increased. Therefore, a cautionary word to business owners is that they must learn how to budget.

2. Adopting Digital Medium 

Before the pandemic, not every business had an online presence. However, COVID-19 has forced companies to adopt digital mediums to communicate with both their employees and customers. 

adopt digital medium post pandemic | Tookan

In order to grow your business post pandemic, you have to connect and engage with your target audience. You have to look at digital marketing tools such as a brand website, social media handles, chatbot, customer care support, 24/ 7 online availability, email marketing, newsletters, and lastly efficient online delivery of your products and services. 

Through digital marketing, brands can send timely updates to their customers and promote new products or features to keep customers interested. 

3. Maintaining work-life balance

maintain work-life balance | Tookan

The COVID-19 pandemic has brought in the “Work from Home” concept and forced companies to embrace this new method of working. The constant challenge for employees is to balance work and personal obligations. 

When a person is stressed or overburdened, their work performance and ability to make decisions can be affected. This results in them being less effective on the job and creates a burden that they are unable to manage. As people’s needs increase, it becomes more difficult to balance both work and personal responsibilities. 

Strategies To Grow Your Business

There are indefinite challenges being faced by almost every business in this world due to the ongoing pandemic. However, with changing times, companies need to change their strategies in order to stay ahead of the competition. 

It is important that businesses recognize and identify these challenges early in order to strategize and reevaluate other options. Let’s take a look at some strategies that can help you to grow your business.

1. Bringing A Full-fledged Digital Model

Your business has a portal or has tied up with the top delivery partners for its services. That’s great, but not enough. It i s imperative for companies to figure out all the feasible digital channels viable for their business. Utilizing advanced analytics and other available techs, such as satellite imaging, to develop a plethora of insights would be crucial for businesses in moving forward. 

2. Bringing A Rapid Growth Mindset

growth mindset to grow business | Tookan

Growth has taken a backseat for many businesses since last year. It has become about surviving challenging times to grow business post pandemic, but you can do better. Inculcate an agile mindset and augment accountability throughout the workforce. If feasible, undertake a weekly review model to ensure that everything is in sync. 

3. Utilize The Newer Delivery Models

new delivery models | Tookan

The pandemic has affected a lot of the existing supply chain models. It means that it is imperative for businesses to adapt and undertake collaborations that were previously not considered feasible. It also means that management will have to be innovative and gauge what can work for their business and not depend merely on the pre-COVID resources. 

The pandemic period has seen businesses work with utmost urgency and the output they could deliver was beyond their expectations. We saw many companies undertake social listening to understand the need of the hour and make changes to their business accordingly. It has enabled them to streamline their delivery department and several other processes across departments. 

Also, the sales team adopted a host of agile models that enabled them to solve problems faster. It paved the way for a clear growth plan and strategies to cater to different clients with improved clarity. 

If you want to survive the pandemic, you will have to adopt these models too. It includes the need to find innovative ways to incorporate urgent delivery tasks into existing workflows and finding alternate ways to utilize the available resources. 

new delivery model | Tookan

For example, Amazon undertook drone deliveries in several parts of the world. Swiggy started Swiggy Genie, a service that enabled its workforce to deliver documents, laundry, and other items from one location to another. Several other brands across the world have been innovative and used the newer delivery models to keep themselves relevant.

4. Bringing In Operational Transparency

Cloud computing has made available a lot of infrastructures “as-a-service” for the brands. But entities weren’t making the most of it until the pandemic arrived. It pushed them to convert their capital expenses into variable ones. But when they did so, it brought about improvements throughout their value chain, such as cutting down costs and improved management. 

Adopting digital technologies such as capital- spend diagnostics gave them insights into their cost model that was never available before. It encouraged them to undertake greater transparency in their operations and have a newer outlook towards spending. 

5. DEVELOPING OPERATIONAL RESILIENCE

Grow Your Business Post Pandemic| Tookan

Brands looking to survive the pandemic need to understand that operational resilience is one of the critical factors that would enable them to do so. It includes outsourcing tasks other than core competency, undertaking cross-training, and utilizing multiple sources. Also, the inculcation of newer technologies has improved insights into the regional advantages. It has allowed developing greater resilience towards potential future disruptions. 

6. AUGMENTING SUSTAINABILITY 

The pandemic saw massive shifts in customer behavior and the way they demand. For businesses to counter the platonic changes with ease, they will have to be sustainable and offer better value to the customer. It includes building a more interconnected but flexible workflow that would enable the workforce to adapt to the evolving customer behavior with utmost ease. An IBM report mentions that COVID-19 supercharged digital transformation by a stupendous 59%. It also led to businesses completing 66% of initiatives that previously suffered resistance. 

7. REIMAGINING DELIVERIES

Grow Your Business Post Pandemic | Tookan

Brands looking to survive the pandemic need to understand that operational resilience is one of the critical factors that would enable them to do so. It includes outsourcing tasks other than core competency, undertaking cross-training, and utilizing multiple sources. Also, the inculcation of newer technologies has improved insights into the regional advantages. It has allowed developing greater resilience towards potential future disruptions.

CONCLUSION

These are strategies for ensuring success for businesses during and post the COVID-19 pandemic. You could be the market leader if you learn from your mistakes and your competitors’ mistakes. 

Just use the right tools and technology for your business. So when you start a business and plan to expand it, just follow the steps and use the mentioned strategies and get ready to disrupt the industry. 

Apart from these, Tookan’s delivery management platform provides applications to make online delivery of your products and services more efficient, keep a real-time track of every task, broadcast messages to delivery agents and employees, advanced analytics reports to visualize the business performance, and many more. Providing the best services and a great experience is the only key to customer retention. 

So, have an edge in technology to deliver services in the promised time using Delivery Management Platforms.

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Buying stuff online is a passionate habit being developed by consumers considerably. Consumers nowadays prefer and spend most of their time browsing products online and making purchases for almost all basic and luxurious commodities from groceries to pieces of jewelry, etc.

While this fad of placing orders for products using smartphones and other means of technology is picking up pace, research shows that consumers find it useful to skip their trips down the liquor stores and rather order the exact preferred drink online.

alcohol delivery business

Infographic facts to boost your thoughts to move online

According to statistics released by the U.S. Department of Commerce, consumers spend around $54.1 billion on the purchase of alcoholic drinks.

Statistics of the alcohol industry in 2021:
  • There are nearly 10,000 wineries in the U.S. alone.
  • Total alcoholic beverages sales in the U.S. is $253 billion.
  • If we talk specifically about wine, the total retail value of wine sales in the U.S. is $68.1 billion.
  • Wine production in the U.S. amounts to 24.3 million hectoliters.
  • The average Year-over-Year (YoY) growth from 2014-2019 for the online alcohol delivery industry was 11.6%.
  • Total alcohol sales in COVID-19 lockdown has gone up by 58%.
  • Breaking down the stats: Wine was up by 39%; Beer 62.4%; and Liquor 59.5%.
  • If we see week-over-week growth in online alcohol sales, it’s approximately 234% since COVID-19 struck, compared to last year’s sales.
Direct-to-Consumer information:
  • Rabobank’s research shows that direct-to-consumer online alcohol sales reached $410 million in 2017, due in large part to wineries. As stated in BeverageDaily, “The winery tasting room remains the leading direct-to-consumer experience, and major wineries are upping their online retail game. The top 20 percent of wineries selling through their websites are responsible for 90 percent of revenue flowing through the channel, with an average order value of $363.”
  • Blurring the direct to consumer model are companies like Naked Wines and Winc, which operate as licensed wineries and fulfill deliveries across the United States.
alcohol delivery business

What delivery mode options are available for your on-demand delivery platform?

There are two delivery modes supporting your online alcohol delivery business through which you can provide ease to your customers:

  • Takeaway/Click and Collect: The customer can select and order the product from your store online but can collect it from your offline outlet. This model helps the customers to order & collect their drinks without waiting for the product to be picked and packed.
  • Home Delivery: This is where the customers can order liquor online and get the  delivery at home. There can be two segments in this model, one is same day delivery and the other is scheduled delivery, where the customers can select a preferred date and time to get their drinks delivered.

How to earn with an online alcohol delivery platform?

Here are some of the most lucrative sources of revenue for your alcohol delivery business:

  • Advertisements: Advertising is a major medium of earning revenue for any online platform. Businesses partner with other platforms or add discount and promotional banners within their marketplace to enjoy high traffic and escalate sales. This is a great way of generating revenue and improving product visibility.
  • Premium memberships: To earn a balanced revenue, businesses should emphasize on building repeat-customers so they continuously place orders. For that, offering premium memberships to customers as well as vendors is a good option for increasing revenue. Premium memberships can entail numerous benefits such as zero transaction fees, free delivery, some percentage off on all orders, etc.
  • Commission on every transaction: The most important source of revenue is by charging a commission on every transaction. The admin provides a platform for the liquor and wine via which the transactions can be completed. The business then can earn a commission for every transaction that is processed.

8 prime advantages of moving your alcohol delivery business online

  • Contactless orders: The COVID-19 pandemic has forced everyone to maintain social distancing and personal hygiene. From working from home, education and schooling on online apps to restriction in purchasing groceries and other items from malls or shops, it has made everyone’s lifestyle completely different. Let us accept the fact that the majority of the audience having fine access to technology and internet today, rely only on the on-demand delivery services to avail contactless orders.
  • Global Access: You can provide their products and services globally without having any kind of restrictions to serve only locally. The deliveries can be carried out 24 hours a day and 7 days a week as per the customizable schedule set by the businesses. Moreover, the alcohol sector is hot the whole year, thus seeking more demands.
  • Convenient Payments: You can make your customers pay the way they want to. Online payments or COD, allow your customers to pay as per their convenience. Online platforms would also allow you to facilitate cashless transactions and track daily transactions too.
  • Saving Consumer Time: Customers no need to stand in the queue and wait for their turn, thus saving a lot of their time. Now no more returning customers from your store due to a big line. Take in all customers orders without any loss and take your sales to an exponential number. 
  • Better ROI and Analysis: Online platforms come with a convenient piece of analytics section wherein you can easily access and analyse your customers, vendors, sales, orders, and many more. With graphs and tables, it makes it easy for businesses to compare the statistics and work on the gaps for improvements as and when required.
  • Stock & Inventory Management: You can efficiently manage your stock and inventory of the liquor you cater, thus reducing the manual work. The online system self-updates the inventory when an order is placed by the customer. You need not allocate humans to the systems to update each inch of information, let your online platform do that for you.
  • Effortless promotions: Businesses can earn maximum profits with potential & repeating customer base through multiple mediums like discounts, promo codes, liquor occasional sales, etc. This drives the customers more towards your online store, thus increasing profits in business.
  • Improved customer support: While giving the best liquor products to your customers, you surely want to have their feedback and even complaints entertained. The online platform makes it easier for you to check the customer queries and respond to them in very less time.

Know how Yelo can add value to your Business

A channel to fulfil your on-demand alcohol delivery demands: Yelo

As tech evolves, you’ll find more opportunities to add value to your audiences, like community building and community support. This isn’t an impossible feat, but it requires a conscious effort. And that is why Yelo is here for you. Yelo is a pre-managed hyperlocal marketplace development platform that gives you access to ready-to-use elements for creating your marketplace.

You may also like to read:

How to build an alcohol delivery app?

In technical terms, we will call Yelo a Software-as-a-Service (SaaS) system that allows users to create a new product using the SaaS’s abilities and features without writing even a single line of code, designing, and testing.

Yelo comes along with a variety of features that your online alcohol delivery business can incorporate. Some of them are:

  • Customized Web apps and Mobile apps for your customers: Customizable & fully responsive mobile-friendly website and apps for both iOS and android to facilitate customer ordering on the go. Option for beautiful themes for your platform helps you enhance the user experience even more.
  • Ratings and reviews: Build a reputation for your online marketplace using the rate and review system. Let your customers be the judge for your pest control service quality.
  • Advanced Search & Filters: Search by keywords, dates and categories. Filtering and sorting by price, name, and rating are also enabled.
  • Real-time tracking: Track real-time on map, Optimize routes and schedules and resource allocation in one centralized view.
  • 100+ payment gateways: From Paypal to Razorpay to Paytm, Yelo has integrated with over 100+ external payment gateways from around the world. Enable one or multiple payment gateways on your platform for your customer, as per the requirement.
  • Google Analytics: Google Analytics works with your online marketplace, so you can track bookings, visits, and referrals.

Discover top-notch features for launching your Direct to Consumer (D2C) brand for alcohol delivery business and selling products directly to your customers online. Book your 14 days free trial now!

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The Beginner's Guide to Start Your Online Marketplace Pick any business type. We cover them all. Manage online ordering, delivery and more from a ready-to-use platform – Yelo Download Free E-book
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Mental health is the use of mobile technology in the healthcare sector. This technology is implemented to improve communication between doctors and patients. It provides easy access to patient records, and monitor chronic disease without location being a constraint. An increasingly digital landscape and the COVID-19 pandemic have put the spotlight squarely on mental health. Most people are looking for cheaper and faster diagnosis and treatment and that’s exactly what mental brings to the table. But like any other emerging technology-based service, there are some challenges associated with mental health app development as well. Let’s look at the trends and challenges of mental health software development and how you can face them head-on.

Mental Health App Development

Mental Health App/Software Development Trends 2021

Here’s a deep dive into the technological trends in Mental health:

Artificial Intelligence:

In 2021, it’s safe to assume that AI will have a part to play in any new technology. In fact, according to a report by Accenture, healthcare ranks higher than other industries in terms of the use of artificial intelligence. Mental health apps and tracking devices gather patient data. But apart from that, it’s AI can process the data and analyze it to create actionable next steps. At present, artificial intelligence is aiding medical professionals in better managing huge blocks of medical data. In the future, AI is expected to help mental health apps diagnose patients based on their past medical records and present symptoms.

IOMT:

The Internet of Medical Things (IOMT) helps medical devices connect and share health data that is gathered from numerous tracking devices. With IOMT, doctors can monitor the health of patients remotely. And it is a life-saving option for patients who live in remote parts without access to proper healthcare. IOMT enabled medical devices can measure heart rate, glucose level, blood pressure, and much more. And it helps to give doctors a clear picture of the patient’s vitals. The number of IOMT devices is expected to witness a sharp jump to almost 30 million by 2021 as opposed to 4.5 billion in 2015.

Blockchain:

Blockchain is a way of recording information that makes it almost impossible to hack or alter. This technology has already been adopted by various industries, and healthcare is in on it too. According to a report, by 2026 the applications of the blockchain in the healthcare market are expected to be worth more than $5.5 million. Blockchain is of great advantage for the healthcare industry since it can help keep medical data secure and make sharing it safe. Since patient data is super confidential and the rising menace of cybersecurity, blockchain provides some sort of protection against data breaches. Blockchain is still being incorporated into the healthcare industry and the process won’t be quick. However, unlocking the blockchain’s potential for healthcare won’t be a quick process.

The Challenges of Mental Health Software Development

Like any other app or service that majorly utilizes technology, mental health apps also face their fair share of challenges. Here’s a look at some of the challenges of mental health software development:

Mental Health App Development

Outdated healthcare infrastructure:

One of the biggest potential challenges for mental health app development is the complex nature of healthcare infrastructure. nowadays, almost everyone from doctors and nurses to patients and caregivers owns a mobile phone. But mobile app adoption in the healthcare industry hasn’t been great due to implementation challenges. Since the healthcare IT infrastructure is already pretty complex with multiple systems, bringing in the additional complexity of mobility might make things more complicated. The only way to deal with this challenge is for the mental health app developer to examine the IT infrastructure of the implementation environment and then plan the switch accordingly.

Data safety concerns:

Data security, especially when it comes to patient records and data, is not just a regulatory requirement. It is also an ethical one. Healthcare organizations cannot take data security lightly. Especially when bringing in mental health app solutions increases the risk of data breaches. It’s a known fact that mobile healthcare solutions are more likely to experience data theft since the data is exchanged over wireless networks. For instance, if a doctor uses his mobile device to access or share confidential patient health data, a lack of proper security measures can cause the data to be leaked. To ensure the risk of data breaches is minimal, healthcare providers need to tie up with the best mental health app developer.

Multiple devices:

The healthcare space has recently been flooded with a wide range of new devices. It includes voice-enabled devices, smartphones, smart TVs, and more. Finding the right devices, and more importantly, ensuring the patients use the right device is of absolute importance. Then there’s also the issue of compatibility. For instance, a device that works in an android phone might not work on iOS devices. Mental health app developers need to ensure that there’s some semblance of uniformity when setting up an app for a healthcare provider.

Compliance issues:

One of the biggest challenges faced during mental health app development is complying with health care regulations. Each country has a unique set of compliances that need to be factored in when developing a Mental health app. For instance, if you’re launching an app for the US, you will need to comply with the PHI and HIPAA regulations. There are also CCPA, NIST, and GDPR rules that need to be factored in. For any healthcare organization looking to launch their Mental health software globally, following all these different rules and regulations becomes quite a challenge. This is where a healthcare software development platform like Panther can step in and help.

How to develop the best Software/App

Mental Health App Development

Developing an app from scratch is a big task, especially when it’s a mental health app. Panther can help you successfully launch a the same without investing a fortune and years of hard work. Panther is a health app development platform. Using which you can create a mental health app to take your health care services online. Some features that make Panther the go-to solution for mental health software development include:

  • With Panther’s mental health app development services, you can allow patients and doctors to book an appointment using the app. Once an appointment is booked, patients will get automated reminders to ensure they don’t miss the appointment. The app also enables doctors to manage appointments through a powerful scheduler.
  • Personalize your mental health software and make it your own with Panther. From the layout to the color scheme and text, you can choose every element of your app.
  • The biggest draw of using a mental health software is the voice and video calling feature that allows patients to connect with doctors irrespective of their location. Using the built-in call feature doctors can provide expert consultation on the app itself.
  • Panther’s mental health app makes tracking patient medical history through patient history much easier. You can also keep other team members in the loop regarding a patient’s condition via private notes.
  • With Panther’s mental health app, patients can ask questions and get recommendations from doctors at any time. The real-time chat feature is of great help to patients who tend to get anxious easily.

Partner with Panther and build your own mental health software. Get in touch with our team of experts and learn more about how we can help you create a mental health app that meets all your criteria and requirements.

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The companies are gradually shifting their focus from traditional business models to the D2C hyperlocal model. The rise in the popularity of direct sales is attributed to the increasing demand for low-cost goods. 

The market size for direct sales is projected to reach $1 trillion by 2022. The growth of e-commerce and social media is driving the D2C industry. Companies are increasingly adopting this model due to its low-cost benefits. Direct sales allow companies to reach out directly to customers.

Direct-to-consumer companies have been on the rise as of late, and many of the top brands in the world have shifted to this model. Some of the most popular companies in the world are direct-to-consumer businesses. 

Companies like Wayfair, Warby Parker, Dollar Shave Club, Domino’s, and Subway have been thriving since their launch, dealing directly with consumers to interact with customers more easily than before. 

Advantages of moving to Direct-to-consumer (D2C)

Besides the obvious benefit of earning higher margins, there are other notable benefits of selling D2C –

  • To gain a deeper knowledge of the customers 
  • Expanded Market Reach
  • Increased control over brand, product, and reputation
  • Omnichannel commerce
To gain a deeper knowledge of the customers 

Manufacturers rarely connected with the people who bought their products before D2C came around. Through this model, brands can interact with the customers at every stage of their sales funnel. In addition to this, brands can communicate effectively even after the sale of the product. Hence, allowing the companies to have a better understanding of their target market.

Expanded Market Reach

With D2C, brands can mitigate the risks by allowing them to launch a new innovative product on a smaller scale. DTC brands can develop a specific product, test it within a very tight demographic, and then get their feedback. This enables large manufacturing firms to understand what their customers love and hate about the product so they can make the required adjustments where appropriate.

Increased control over brand, product, and reputation

DTC brands can have transparency with the customers but can even hold on to the reputation, brand image, and product. Companies maintain complete control over their brand from the moment a customer makes their initial engagement right up until the product has been purchased.

Omnichannel commerce

Another benefit of selling direct-to-consumer is the potential of omnichannel delivery. A headless commerce platform can be used by brands to set up their online store. Customers will be able to browse and purchase across multiple channels and choose from a variety of delivery options as a result of this.

Importance of launching a hyperlocal marketplace

The hyperlocal marketplace is a marketplace that caters to the demands of a small geographic area. Going hyperlocal is the last thing you’ll say no to in 2020-21. The near-me hyperlocal business appears to be both cost-effective and convenient. The geo-location facility, on-time delivery, safety, and convenience are all crucial components in the hyperlocal marketplace’s success. 

We are aware of the situation and are experiencing difficulties as a result of the COVID-19 outbreak. Life is finally getting back on track, and the demand for home delivery is increasing. In a matter of minutes, hyperlocal marketplace enterprises provide home delivery services in the nearby region or zones.

It is widely popular since it connects customers with sellers who are located near them. It interprets the customer’s desire to be well served. Within a few hours, they have their product or service ordered.

Know how Yelo can add value to your Business

Satisfaction comes with minimal work and expense. On the other hand, merchants find it quite simple to cater to and deliver a consumer who lives close by. Merchants are aware of their customers’ aesthetic preferences and can tailor their business models accordingly. At the end of the day, both the aggregator and the merchant save money, making this a win-win strategy for both.

Hence, Hyperlocal marketplaces are an excellent way to broaden your reach inside a small geographic area. You can work with local shop owners and small e-commerce companies to make things more accessible to your target market.

Recent trends in the hyperlocal space

As we all are aware of some major industries dominating the hyperlocal space like food and grocery delivery, hospitality services, logistics, healthcare services, and more. Brands in this space have introduced some innovative ways to market their products and services. 

Tagging up with innovation has become ideal as the young entrepreneurs entering the market are always bringing something new to the table. For instance, in grocery delivery, there’s been an introduction of the 15-minute grocery delivery service.

A company offering 15-minute delivery rather than two-hour or next-day service could attract significant attention from shoppers looking to make fill-in trips online. Companies like Weezy, Fridge No More, Jokr have been advertising themselves as the 15-minute grocery delivery business.

The micro fulfillment centers have made it possible for these companies to come closer to the consumers and delivery faster and more efficiently.

How to build your Dierct-to-consumer stack or a hyperlocal marketplace

The demand for streamlining your digital with a powerful platform that facilitates direct-to-consumer sales has been increased lately. So why fall behind, have your hyperlocal marketplace today and step in the game with your innovative ideas and drive the shift in the industry.

With Yelo, allow your brand to reach out to the customer with a more personalized touch. The platform offers detailed features like managing multiple branches, geo-fencing & location tracking, and improved brand visibility. Go D2C with Yelo and add a new distribution channel for your brand.

Direct-to-consumer

Not just that, Yelo can even assist in leveraging a business with a hyperlocal marketplace platform with a focus on the right target audience and ensuring on-time delivery. 

Hyperlocal Marketplace

Now, since traditional commerce is going out of business because of its limitations to develop and customize, headless commerce has emerged as the need for young businesses today. 

Yelo Headless Commerce

With Yelo, you can now scale your business with a focus on an event-driven platform, where you can build your front-end with limitless customization.

Benefits offered by Yelo

Enhanced Customer Experience

Yelo provides a mobile-friendly website as well as specific Android and iOS apps for your marketplace to improve the client experience.

Bots and live chat are available to assist your suppliers 24 hours a day, seven days a week.

You can track the end user’s position and present their products depending on it thanks to geofencing.

In the marketplace, end users can search by keywords, dates, and categories. They have the option of sorting by price, name, and rating.

You’ll also get access to a thorough rating and review system for keeping track of what customers have to say about the product.

You can make your marketplace look premium and world-class with a variety of free themes.

Improved Operations

Your merchants will be able to quickly fulfill orders, manage inventory, and update their store using Yelo’s merchant apps.

To ensure that the product is delivered on time, Yelo offers real-time tracking and the ability to control routes and schedules all in one spot.

In a flash, you can manage your meta-tags, visible sitemap, and robots.txt files.

We will regularly check your websites to ensure that there are no outages in the hosting.

No limits will be placed on the number of users, traffic, listings, or images.

Better Security

Yelo provided you with a marketplace where you may choose your merchants solely by invitation to make your marketplace a safe environment for end-users.

We will also provide you with an SSL certificate to protect your information and client data.

Conclusion

It is the right time for you to step into the game and have your hyperlocal marketplace where you can go direct-to-consumer for a more personalized buying experience for the customers.

We understand the importance of money and want to provide consumers with a free taste of our great services. As a result, we’re providing a 14-day free trial pack to all of our clients. Click here to sign up for a 14-day trial pack.

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