Geo-Analytics is analysis, visualisations, and advanced modelling to data which has geographical or spatial aspect to derive business benefits. Using geo-analytics, location based statistics are evaluated that depict user behavior as well as market trends in specific geo-location; enabling your business to take smart decisions.
Geo-Analytics can be used in wide areas from Marketing to Operations and even Strategic Pllannic. With Geo-Analytics you get to recognize areas where your business needs to focus more. With demographic trends, you get to understand the market better; thus leading you to convert more and better. For example you can plan promotions and execute dynamic pricing using geo-analytics. Similarly you can plan your daily operations better by managing supply demand in micro geographies.
Geo-fence is a virtual boundary that defines a particular region on map to depict a real-life geographic region. Using a circle, rectangle or polygon you can simply define an area. You can define as much areas as you want using geo-fencing.
By default, latitude and longitude coordinates are generated when you enter any geo-location. You can input latitude and longitude directly for better search and it is definitely better than typing in the geographical names.
For clients and businesses that have multiple apps running, you can manage all of them under one account. Management console for every app is created and you can switch among all those depending upon your requirement.
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