“The advance of technology is based on making it fit in so that you don’t really even notice it, so it’s part of everyday life.” – Bill Gates, co-founder of Microsoft
Technology – The New Normal
Technology has undoubtedly become an integral part of our lives. Something that was once a luxury has now become a necessity, simply because of the accelerated growth of technology. In the world of business, having a digital footprint has become extremely crucial. It is the fastest way to reach customers by providing easy access to products and other essential information. Using technology to start or run an online business is the new normal.
What Does it Mean to Start an Online Business?
Starting an online business means that the majority of your business activities such as buying, selling, and advertising, will be done online.
How to Start an Online Business?
There are of course a lot of factors that need to be considered while starting a new online business. We’ve put down the major steps involved in giving you a head start:
1. Find Your Niche – A Product/Service that is in need
Finding a niche is crucial when you’re trying to establish a new business. Technology has paved the way for continuous innovation when it comes to online businesses. New and unique ideas that fill a need in society are bound to take off and appeal to the masses.
2. Figure out your Target Audience
Conduct thorough market research and figure out who your target audience is. This will help you tailor your product and your website thereby driving the right traffic to you.
3. Design and Build a Website for your Product
Having a website or application that is user-friendly and appealing is important to attract and maintain your customers. Customers look for efficiency and ease when it comes to purchasing a product or service.
4. Figure out the Logistics for your Website/Application
A lot of finer details need to be adhered to when it comes to the world of online business. Setting up an e-commerce platform, choosing the right payment gateway, and figuring out delivery options, are just some of those logistics that need to be sorted out before you launch your product.
Lucky for you, several platforms can help you manage these logistics and set up your online business. We have a few recommendations for you, so keep reading!
5. Come up with Creative Marketing Campaigns
Coming up with creative campaigns to market your product is never easy. Given that there are several advertisements that customers are bombarded with on the internet, you must take the time to come up with something clever and unique that appeals to your target audience.
Transitioning from a Regular Business to the New Normal – an Online Platform
If you have an existing business and are looking to move or extend to an online platform, half your work is already taken care of. You have your target audience and market, you’ve established a reputation in the industry, and you have the experience and sales to back up your online business. Now all you have to do is find the right platform to create an online store for your product.
Tools to Start an Online Business for the New Normal
The great news is that there are several e-commerce platforms to help you set up your own online business instead of having to start everything from scratch. Platforms like Squarespace, Shopify, Zyro, OpenCart, and many more, help you do just that. Jungleworks is one such platform that allows you to start a business online with ease.
Jungleworks aims to provide end-to-end solutions for all your online business needs. Right from setting up a website, to finding the right payment gateway, to choosing the best delivery options, all of these services are available to every entrepreneur. The Jungleworks platform is stacked completely with all the technological requirements for an online business.