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How Toppr Works | Toppr’s Business Model & How You Can Replicate It

By Tarannum Aggarwal 25th August 2020

In the words of India Arie, “God is infinitely creative, and everyone’s different, and everyone has a different path, a different lesson, a different song, a different face, a different voice.” Therefore, being unique implies that we all have our individual learning needs. Believing in this concept, Mr Zishaan Hayath and Mr. Hemanth Goteti got together and founded Toppr.

What is Toppr?

Toppr is an opportunity to change how students learn using technology. Because most importantly, the co-founders trust that they are teaching students just a little more in a better way every day.

Toppr approaches better learning in the following way:

Toppr’s Business Model Structure

Toppr follows a freemium based business model. It offers online and live classes, concepts, and stories on every topic in the syllabus for free. However, full potential of this e-learning program can be exploited through a subscription via a paid package.


Toppr ‘s Journey

Zishaan co-founded “Chaupaati Bazzaar”, a phone-commerce marketplace, in April 2008. In 2010, it was acquired by Futurebazzar.com, the digital commerce arm of Future Group. It was during phase of his life when the idea for Toppr.com came to him. He reckoned students in India were spending enormous amounts of money on coaching classes.

Zishaan recognised that students studying at a time of their choice grasp concepts faster. Students prefer to study late at night or early in the morning, but at such hours they cannot get their doubts solved. Studying in the traditional classroom set-up, students shy away from asking doubts for the fear.

As a result, after recognizing this need-gap, he teamed-up with Hemanth Goteti, his friend from IIT Bombay, and came up with the idea for Toppr Doubts. They intended it as a live app where students could get their doubts addressed even at 2 in the morning, instantly and by experts.

Today, Toppr is a team of passionate and driven people working to provide the best learning experience for over 1 Crore students.

Revenue Model


Leveraging a subscription-based service model, Toppr’s revenue grew 3-fold every between 2016-19. The revenue is split across all grades from 5th to 12th equally. The delivery model and quality of content will allow Toppr to encourage its 2.3 million subscribers to migrate to a subscription plan.

Customer Base

Toppr caters to the educational needs of students from class 5th to 12th studying in the CBSE, ICSE, IGCSE boards along with over 10 state boards. They also have learning packages for over 20 entrance exams from the engineering, commerce, and medical fields. They provide packages for multiple scholarship exams as well. Toppr believes circumstances should not create a roadblock in learning and offers scholarships based on the student’s merit.

The Road Ahead

Toppr plans to use their latest investment to develop the artificial intelligence based Toppr School Operating System. This platform will enable schools to run digitally unifying in-school and after-school learning, to create a standardised and personalised experience.


How Can You Create Your Own Toppr Clone?

Inspiration should always be encouraged to evolve. If Toppr’s incredible journey inspired you, you can easily create your own version of Toppr using Panther for a personalised online consultation marketplace. Panther is our on-demand business solution.

Empowered with the following features, Panther offers:

  • Real-time audio and video chat with screen sharing.
  • A catalogue manager for admins to add, edit and update details on a single dashboard.
  • Push Notifications – Service providers and clients receive instant notifications about bookings through chats and reminders.
  • Easy payment – Easy payment through multiple payment gateways.
  • Advanced Search – Clients can easily search & select from a wide range of providers.
  • Quick appointments – Clients can book appointments according to their and the service provider’s availability.

Build your dream business today with Panther – an online consultation marketplace builder.  Want to learn more about our services? Get in touch with us today!

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