How can FMCG Companies reach directly to
customers with Online Delivery App

The Online delivery sector is one of the few segments that is booming during the pandemic. In the UK, the delivery business has grown by 11.5% while other businesses struggle to keep their doors open. This has created a huge demand to create a delivery app for Fast Moving Consumer Goods due to ever-increasing demand.

  • Powerful Native Apps

    Native apps for both iOS and android to facilitate customer ordering on the go.

  • Custom Domain

    We allow you to connect your own custom domain for your online marketplace website.

  • Unlimited Transactions

    You will never be charged for the number of transactions in your marketplace.

    Live Order Management
  • Powerful Native Apps

    Native apps for both iOS and android to facilitate customer ordering on the go.

  • Custom Domain

    We allow you to connect your own custom domain for your online marketplace website.

  • Live Order Management

    Unlimited Transactions

    You will never be charged for the number of transactions in your marketplace.

  • 3 Separate Apps

    Real-time tracking

    Track real time, Optimize routes and schedules and resource allocation in one centralized view.

  • 3 Separate Apps

    Powerful Analytics

    Analyze data and reports to improve and optimize performance of fleets and drivers.

  • 3 Separate Apps

    Notifications & Alerts

    Stay updated by tracking orders with customized alerts and resolve issues proactively.

Here is the complete SWOT Analysis of the Online FMCG delivery industry

Strengths:

Low Entry Barriers Early Mover advantage Customer loyalty Brings ease to daily needs Quick access to your services/products

Weakness:

Owning the Supply Side Rising need to match algorithm of demand and supply Technological Assistance Tracking the delivery agents

Opportunities:

Huge Target Segment Grow your customer base Forward Collaboration Low investments

Threat:

High risk of competition Unexpected lag in regulation/ execution Incompetent delivery app Serving customers on time

Here is a Blue Print for your Business Plan

  • Study Your Audience Before stepping ahead, study your audience’s pattern and preferences. Understand their needs and try catering to the latest technology. Study and add products after conducting a survey. Find the right platform to serve your app expectations. By conducting extensive market research, it would be easier for you to know how to make an on-demand delivery app for your business that can cater your target audiences requirements efficiently.
  • Identify your Target Segment Start by asking a question “Who am I creating value for?”. This would define your customer segments. Let’s turn this question towards FMCG Sector and understand if the initial product is a perfect fit for the market or not.
  • Point of Differentiation (POD) Understand whether you are fulfilling the needs of Target Segment which were previously unfulfilled or you are catering to those needs in a new advanced way, if not either, your business is lacking a POD.
  • Identify the type of Business Model Whether you want to be an aggregator or you want to own the supply side of the business, the choice depends on you. Both businesses have their own set of merits. While owning a the supply side gives more freedom for the business on the other hand being an aggregator reduce the financial leaks in the system.
  • Revenue Model Identify the revenue sources with a pricing structure. There are 3 mains types of pricing Strategies. Premium - High Premium is charged, this pricing strategy is used when the competitive advantage is attained in an industry.
    Economy Pricing - Also known as cost-plus pricing, the service provider just puts a markup of x% on the manufacturing cost. Plain and Simple.
    Penetrative Pricing - To gain market share, pricing is kept artificially low.
  • Technology Partner This is the most critical step of any business today, your technology partner should, at the very least, understand the industry you are working in. Discuss the challenges that you want the technology partner to look upon. Starting a delivery business in FMCG business is all about speed and accuracy, along with the means to justify the small financial leaks in the system.

How can technology partners help you combat the weakness of your delivery app?

Think about giving your business a delivery software to help you have a hold onto your business activities from tracking to schedule, from assigning to managing routes and what not! Such software not only assists you with management but also your customers to track their order progress real-time. From placing the order to getting it delivered, from ordering service to getting it fulfilled, one can track down all here!. Let’s read more to know how this software can be at your service:

Quick Task Automation: Let all your worries be on the software because it will save you from the hassle of matching the supply and demand algorithm. Auto assignment of tasks will help to assign to the nearest delivery agent. Pick the shortest possible route: To delight your customers with an early delivery, the software will offer the shortest possible route allocation to the delivery agents. Get the real-time tracking:Now delight your customers even more, because the software can also help them to track their order status from the delivery app itself. SDK Integration: Your growing business needs more compatible integrations. Make it possible with Tookan. We offer quick collaboration with available extensions to make your delivery app suitable for all.
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