Your business’s value proposition is arguably the most important element of your overall marketing strategy. A value proposition tells prospects why they should do business with you rather than your competitors, and makes the benefits of your products or services crystal clear from the outset. Unfortunately, many businesses either bury their value proposition in buzzwords […]
Read More15th January 2018
4 steps to validate your marketplace idea
The following article focuses on the importance of validating your marketplace idea and enlists a few steps to validate your marketplace idea. Why do 90% of startups fail? Industry experts attribute the failure to a lot of varied reasons. One of the major factors is a lack of validation of the marketplace idea. Validation of […]
Read More27th October 2014
Beauty On Demand: How the Beauty salon has Moved into Your Home
Tap an App and summon your own staff – sounds revolutionary, right? The On Demand and instant gratification economy that we live in today is demanding just that. While sometime ago this was a sole prerogative of the wealthy, many concurrent developments are democratizing services and enabling entrepreneurs to create marketplaces providing these services at an […]
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