Understanding the Marketplace Business Model

Today, as online marketplaces in the sharing economy disrupt the traditional ways of conducting business by removing the middleman, it is imperative that we understand the transformative power of the marketplace business model. After Airbnb and Uber paved the way for marketplaces and on-demand businesses, many startups are being conceived along the same business models that allow suppliers and consumers to interact and create value for one another at an unprecedented scale. Here’s a look at what a marketplace is and how it may very well be our future.