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The Hidden Customer Acquisition Tactics Your Competitors in Pick Up and Delivery Don’t Want You to Know

By Riya Kanwar 17th November 2023

Expanding into a new market is an exhilarating step for on-demand delivery apps. However, gaining a foothold requires a robust customer acquisition strategy in pick-up and delivery. Here’s a blueprint for on-demand delivery businesses looking to capture and engage a new customer base with effective customer acquisition in pick-up and delivery.

1. Local Influencer Partnerships

Building Bridges with Influence

Local influencers are the modern-day town criers. They have the power to amplify your brand’s message to the right audience.

How to execute:

● Research to find influencers who align with your customer acquisition in pick-up and delivery goals.

● Craft a collaborative campaign that can include sponsored content or affiliate links.

● Offer unique promo codes that influencers can share to track their impact.

Pros and Cons: Influencers can lend immediate credibility and expand reach. However, they can be expensive, and the return on investment isn’t always guaranteed.

Budget and Timeline: Expect to allocate a moderate to a high budget with a timeline of 1-3 months to witness tangible results.

Success Measurement: Monitor engagement and conversions via unique codes and links to gauge success in customer acquisition in pick-up and delivery.

2. Search Engine Marketing (SEM)

Capturing Clicks and Customers

SEM puts your service in front of consumers the moment they search for it,  boosting your customer acquisition in pick-up and delivery efforts.

How to execute:

● Utilize keyword research tools to find what potential customers are searching for.

● Develop compelling ad copy and optimize your landing pages for conversion.

● Regularly monitor and adjust your bids and campaign settings.

Pros and Cons: SEM drives targeted traffic quickly but requires continuous investment and tweaking.

Budget and Timeline: Costs vary greatly, but the setup is immediate. Ongoing optimization is key.

Success Measurement: Use platform analytics to measure clicks, conversions, and overall ROI.

3. Referral Programs

Leveraging Word-of-Mouth

Nothing beats a recommendation from a friend. Referral programs turn your customers into advocates, a key strategy in customer acquisition in pick-up and delivery.

How to execute:

● Design a program that rewards customers for referrals.

● Seamlessly integrate the referral process into the user experience.

● Encourage shares by highlighting the benefits to both the referrer and the referee.

Pros and Cons: Referral programs can be a low-cost, high-reward strategy but may take time to gain momentum.

Budget and Timeline: A low-to-medium budget is often sufficient, with a focus on the first 3-6 months.

Success Measurement: Track new user sign-ups and overall program engagement.

Also Read: 3 Must-Do Analyses Before Taking Your Pick-Up and Delivery Business to New Geographies

4. Targeted Social Media Ads

Engaging the Connected Consumer

Social media platforms are where your potential users spend a significant amount of time, crucial for customer acquisition in pick-up and delivery.

How to execute:

● Define your target audience and tailor your ads to match their profiles  in the pick-up and delivery industry.

● Create engaging visuals and copy for your campaigns.

● Set up and monitor your ads on chosen social media platforms.

Pros and Cons: These ads offer precise targeting and scalability, but they can be costly and require constant attention.Budget and Timeline: Be prepared for a medium-to-high budget and expect to see

results in the short to medium term.

Success Measurement: Evaluate performance based on engagement rates, conversions, and return on ad spend.

5. Content Marketing

Establishing Thought Leadership

Content marketing is all about engaging, educating, and converting your audience through valuable content,  pivotal in customer acquisition for pick-up and delivery.

How to execute:

● Develop a content strategy that aligns with user interests and search behaviors in the pick-up and delivery sectors.

● Create and distribute diverse content forms, from blog posts to infographics.

● Engage with your audience by responding to comments and feedback.

Pros and cons: It builds long-term brand authority but requires a substantial investment of time and resources.

Budget and Timeline: This approach needs a medium investment and commitment to long-term strategy.

Success Measurement: Monitor increases in web traffic, user engagement, content shares, and search rankings.

Also Read: On demand delivery: All you need to know in 2023

6. Community Engagement and Events

Creating Real-World Connections

In-person events offer the opportunity to engage directly with your market,  an effective method in customer acquisition in pick-up and delivery.

How to execute:

● Identify local events where your target audience gathers.

● Participate in or sponsor these events to raise brand awareness in the pick-up and delivery industry.

● Collect feedback and interact with the community.

Pros and Cons: This strategy can create a strong local presence but may be limited in reach and is event-dependent.

Budget and Timeline: Costs and timelines are event-specific.

Success Measurement: Track attendance, follow-up engagement, and app sign-ups post-event.

7. Email Marketing Campaigns

Direct Inbox Engagement

Email marketing remains one of the most effective ways to reach and engage customers, crucial in customer acquisition for pick-up and delivery.

How to execute:

● Build a segmented email list based on user interests and behaviors  in the pick-up and delivery field.

● Design personalized email campaigns with clear calls to action.

● Analyze and optimize based on user engagement.

Pros and Cons: Highly cost-effective and personal, but can be perceived as intrusive if not executed properly.

Budget and Timeline: Expect a low-to-medium budget and ongoing campaign management.

Success Measurement: Evaluate based on open rates, click rates, and conversions.

In Conclusion

Expanding your pick-up and delivery app into new markets is an exciting venture. By deploying a mix of these strategic customer acquisition tactics, you can build a solid base of loyal users in the pick-up and delivery industry. Remember, each market is unique, so tailor your strategies, measure meticulously, and be ready to pivot based on performance data. Your customers are out there; it’s just a matter of reaching them with the right message at the right time in your journey of customer acquisition in pick-up and delivery.


Tookan is changing the game for pick-up and delivery businesses. Its easy-to-use tools help companies manage their operations smoothly and keep customers happy. Used by over 600 businesses in more than 120 countries, Tookan offers features like route planning and live tracking, making growing and scaling easier in the busy delivery world.

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