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Online Ordering Trends to Watch: What’s Changing in 2024!

By Minal Tayal 29th May 2024

The landscape of online ordering is evolving rapidly, driven by technological advancements, changing consumer behaviors, and new market dynamics. As we navigate through 2024, several key trends are shaping the future of online shopping. Let’s delve into these trends, backed by the latest statistics and insights.

1. Rise of Mobile Commerce

Mobile commerce, or m-commerce, continues to dominate the online shopping arena. In 2024, mobile devices will likely account for 73% of all e-commerce sales globally. This represents a substantial dominance in the e-commerce market. This change is mainly because more people are using smartphones, and shoppers are getting more comfortable with buying things on their phones.

– Statistics: In 2024, experts project that mobile commerce sales in the United States will reach $432.8 billion. This surpasses the $359.3 billion recorded in 2022.

Trend Insight: Retailers are optimizing their mobile platforms to provide seamless user experiences, including faster load times, simplified checkout processes, and personalized recommendations.

2. Voice Commerce Takes Off

Voice commerce is poised to revolutionize how people shop online. With the proliferation of smart speakers and voice-activated assistants like Amazon’s Alexa and Google Assistant, consumers are increasingly using voice commands to make purchases.

Statistics: By 2024, analysts expect voice commerce sales in the US to reach $40 billion. This marks a significant increase from the $22 billion recorded in 2020.

– Trend Insight: Brands are investing in voice search optimization and creating voice-friendly content to capture this growing market.

3. Expansion of Subscription Services

Subscription-based models are gaining traction as consumers appreciate the convenience and personalized experiences they offer. From meal kits to beauty products, subscription services cater to a wide array of needs and preferences.

– Statistics: The global subscription e-commerce market is anticipated to grow from $72.91 billion in 2021 to $120.04 billion by 2024.

– Trend Insight: Companies are focusing on enhancing customer loyalty and retention through curated experiences and exclusive benefits.

4. Sustainable and Ethical Shopping

Consumers are increasingly prioritizing sustainability and ethical considerations in their purchasing decisions. This trend is influencing online retailers to adopt eco-friendly practices and transparent supply chains.

– Statistics: 60% of consumers reported they are willing to pay more for sustainable products in 2024.

– Trend Insight: Retailers are incorporating sustainable materials, reducing packaging waste, and providing detailed product origin information to attract environmentally conscious shoppers.

5. Integration of Augmented Reality (AR)

Augmented Reality (AR) is transforming the online shopping experience by allowing customers to visualize products in their real-world environment. This technology is particularly impactful in industries like fashion and home decor.

– Statistics: By 2024, experts project the AR market in e-commerce to reach $21 billion, with 70% of consumers expecting retailers to provide AR experiences.

– Trend Insight: Retailers are implementing AR features to enhance customer engagement, reduce return rates, and increase conversion rates.

6. Social Commerce Boom

Social media platforms are becoming powerful sales channels as social commerce gains momentum. Features like shoppable posts and in-app checkout are making it easier for consumers to purchase directly through social media.

– Statistics: In 2025, experts anticipate social commerce sales in the US to reach $79.64 billion, marking a significant increase from $45.74 billion in 2021.

– Trend Insight: Brands are leveraging influencers, user-generated content, and social media advertising to drive sales and build brand loyalty.

Also read, https://jungleworks.com/the-rise-of-ghost-kitchens-how-online-ordering-software-supports-virtual-restaurants/

7. Growth of Buy Now, Pay Later (BNPL) Services

The Buy Now, Pay Later (BNPL) model is gaining popularity rapidly, providing consumers with flexible payment options and enhancing their purchasing power. This trend is especially attractive to younger consumers, who favor spreading out payments over time.

– Statistics: The BNPL market is expected to grow to $680 billion by 2025 from $100 billion in 2020.

– Trend Insight: Retailers are partnering with BNPL providers to attract more customers and increase average order values.

8. Enhanced Personalization with AI

Artificial Intelligence (AI) is playing a crucial role in delivering personalized shopping experiences. From personalized recommendations to dynamic pricing, AI is helping retailers better understand and meet customer needs.

– Statistics: By 2024, analysts expect the global AI in retail market to reach $19.9 billion, with a growth rate of 34.9% CAGR.

– Trend Insight: Companies are investing in AI technologies to analyze consumer behavior, predict trends, and offer tailored shopping experiences.


As we progress through 2024, dynamic trends are reshaping the online ordering landscape. Retailers who adapt to these changes and harness emerging technologies will position themselves well to thrive in the competitive market. Staying ahead of these trends is essential for businesses aiming to meet evolving consumer expectations and drive sustained growth.

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