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How to set-up a craft marketplace to connect with craft lovers?

By Deepak Digwal 10th July 2020


Ever wondered how you can turn your love for crafts in a high earning business model? If you are a craft lover, you might be doing it for fun. Here is your chance to make an income from your hobby.

A craft marketplace is a platform to showcase your art. Sellers can use this platform to showcase handcrafted goods, vintage items, unique and artisanal products. On the other side, buyers can fulfil their wishes of owning such unique items. 

According to a study, the total global arts and crafts market was valued at approximately $35 billion USD in 2017 and was forecast to reach a value of $50.9 billion USD by 2024.

Unleashing the true potential of a craft marketplace

Craft marketplace is an untouched business idea that holds great potential. Unlike other commonly used marketplaces, this vertical is still to get its deserving position in the market. Here are a few reasons why you need to step-in with this exclusive idea:

Contribute to Cultural Importance – A craft marketplace is a substantial medium to show rich traditional art, heritage and culture, traditional skills and talents which are associated with people’s lifestyle and history. One can contribute by representing the culture and traditions of their own country or region through the rental marketplace platform or more popularly known as peer to peer marketplace.

Escalates Economic Development – It provides ample opportunities to start up your own business with low capital investments and can become a prominent medium for foreign earnings.

Opportunity for Rural and Small Towns – Peer to Peer marketplaces like these can be a major source of income for rural communities, as they can eliminate the middlemen and get a fair chance of displaying their product showroom to scale their businesses across the globe.

No Geographic Boundaries – A craft marketplace is a global platform on which anyone can sell or buy anything from anywhere. Any small-scale businesses can incline their business on this platform and manage the demand and supply with quality of work.

Quick Employment Generation – Many people in the world make a living from a job they hate. What if your job could be more than a paycheck? A peer to peer marketplace is the best opportunity for a craft lover to connect with like-minded people and make this as a profession for his living.

Tips to Begin with Easy setting-up of a craft marketplace

Heard about Etsy marketplace? You can also create an Etsy clone to make a good range of customers walk-in your marketplace. Here is what all should be there in your checklist.

Know the demand: Before stepping-in, you need to be very precise with the research part. Take your time and study the market. It will help you to understand the top-performing verticals in your upcoming marketplace.

Choose your marketplace: As mentioned earlier, you can go ahead with an Etsy clone marketplace or can think of setting up a customized marketplace. You can always talk with team Tiger for the same. A perfect marketplace helps in making your journey smooth.

Showcase your products wisely: Categorize your products into different sections. This will help in making it easy for your customers to scroll the list and find their desired product.

Market your presence: Again, you can choose a perfect marketing platform that can help you to set up your customer base. This will be a great booster to channelize your presence. 

Tiger – One stop solution for your online marketplace

With its highly personalized and fully customizable platform, Tiger is a perfect solution for starting an online marketplace. It helps you build a perfect peer to peer craft marketplace.

The exclusive features such as tracking the results via pre-built analytics, customizing the theme and products etc serve as a cherry on the top. You can also give powerful customer support to your valuable customers through the pre-built app chat support.  You can now own a marketplace, the way you always dreamt off with Tiger. Be the boss to decide and customize, every nook of your marketplace. 


An online marketplace platform helps people connect beyond geographical boundaries and especially when it comes to craft marketplaces, you get to choose from a diversified range of products from different cultures and traditions across the globe. 

Tiger with its gamut of features is certainly a delight for craft lovers and can be termed as a craft lovers platform. If you enjoyed reading this, we’re sure you will also love checking out what we have in store on our Youtube channel. You can also head to our home page for more info!

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