Festive season is here and every individual is in celebration mode. With Diwali coming in a few days, people are looking forward to enjoying the festival with full spirit and enthusiasm.
However, as the year end is ringing soon too, online businesses are looking forward to working on their revenue numbers as well.
In this write-up, we are going to discuss various progressive strategies and focused approaches to help businesses to create exclusive content to make more sales on Diwali.
Here we go!
- Know what other brands are doing
- Things to keep in mind while drafting the content
- Metrics to evaluate
- What and when to post
- What to expect
- Key takeaways
Know what other brands are doing !
Capturing your potential audience’s attention is an art. If you are a customer-centric business, you must be knowing and following the tactics of identifying and addressing your customer’s pain points in your business/ product pitch. If not, here are some tips!
Before making any concrete plan, it is always advisable to get a hold of what others are doing. This simple observation can help you learn from others’ mistakes and get an idea about your own to-do and to-skip work list.
Talking about content specifically, you can kick start by noticing how other local players are strategising content.
For instance, ecommerce big players such as Amazon, Flipkart are promoting their products by making them relevant to the upcoming Diwali festival. Be it push notifications, the website content, social media channels, all are inclined totally towards Diwali.
Even online marketplaces like Meesho, Myntra are tuning their brand communication and content strategy with the upcoming festive mood. These small yet effective strategies play a great role in instigating the potential buyers to visit their site.
Depending upon your products and your marketplace, you can look at some local players and know how they are geared up to promote their products among the audiences.
Still not sure, how to begin with it? Feel free to ask our experts and get your content mapping sorted for this festive season.
Things to keep in mind while creating content
Once you are done with your market research and have hands-on knowledge about what other local players are doing, you are all set to begin with your strategy.
However, to make it quick and impactful for your business, we have curated some must to-do points that should be a part of your content strategy.
Connect with your audiences
Any and every piece of content should be customer-focused. During the festive shopping, a buyer usually looks for the brighter side (utility component) of the product for his or her family. It is important to highlight and showcase the pros of the product through your writing.
For example, if you are into a clothing marketplace, make sure you choose to talk about the trend of wearing new clothes during the festive season. In this way, your customer will be able to relate more with the product and will make the purchase easy.
Add Festive mood to your content
It is important for you to bring the joy and happiness of the festival in your business’s content. This will help in immediately connecting with the customer and will be an add-on motivation to make the purchase.
Buyers have a high tendency to make a purchase after knowing about the product’s credibility and usage during and post the Diwali season.
Highlight on discounts and offers
Diwali is all about shopping and buying things that were always in the list of buyers. If a buyer is able to notice the ongoing offers or discounts, there are 50% more chances that he will make the informed decision instantly.
You can add those offers or discount coupons to your product. And to make sure that the customers or site visitors know about it, highlight them in your content. The promotional content should go viral and should reach all your potential buyers.
Add relevant search keywords to the content
The above mentioned steps are relevant to inbound marketing of the products. This means, they are mostly focused on connecting with existing customer base. But what if you want to go ahead and pitch the new ones? The best strategy is to optimize your content and stuff the relevant search keywords in it.
This can be helpful in ensuring that whenever there is a relevant search made on the internet, your content will come up. This will help you to be a part of any random yet relevant search in the market.
For this, you might need to sit and narrow down the relevant keywords with high search volume. Once you are able to shortlist them, you can go ahead and add them to your existing content as well as for future content too.
Metrics to Evaluate
Organic marketing is a mindful practice that can help individuals to promote their products and gain maximum visibility. If you are geared up to follow this high-rewarding practice and are looking forward to getting some noticeable results at the end, you need to check for the later section, where we have added metrics for the same.
Once you are inclined towards a prompt content strategy, you might be able to see visible results in terms of prolonged visitor duration. For instance, a visit of 3 seconds could be an alarming duration. If you are right with your content, you might be able to stretch the visit of the visitor on the site, from that 3 seconds to at least 10 seconds. These 10 seconds will be a useful metric that will further help you to establish an acquainted relationship with your random site visitor.
Organic Search Traffic
Again, if you are able to introduce relevant search keywords in your content, you might be able to gain the potential visibility on the various search engines. This can be quantified and measured by checking and counting on the traffic count of the visitors through the various organic searches.
Pro tip: If you are not happy with the organic search traffic count, feel free to revise your search keywords at any time to fetch the desirable results.
Keep a track of returning visitors
A returning visitor is a symbol that your content strategy is to the point and your site visitors are counting on you! Make sure you keep a close tab of the number of returning visitors and their source and channel too.
The bounce rate is a direct indicator of whether the site visitors are liking your content or not. A lesser bounce rate is a positive sign and shows that the incoming visitors are liking the content and are enjoying reading it. However, in case you see a negative inclination, you can again work on the content part.
Lead Closure Rate
A better driven content can help in escalating the lead closure rate. A higher lead closure rate justifies the same. However, sometimes content plays a strong role in adding to top and mid of the funnel leads to the sales cycle rather than playing a significant role for the bottom of the funnel.
A shorter lead cycle is a boon for every business. A good and focused content on Diwali can help in bringing a shorter sales cycle and can help in getting good revenue from them.
What to and When to Post
Now, when you are all done with the content creation, the very next step is to publish it on the right channels. The selection of the channels helps in outreaching and connecting to the individuals with similar interests.
We have already covered the section of what to post and what all components should be actively collaborated in the content. Now, if you are looking for when to post, here is your answer.
You should keep posting relevant and interesting content in a periodic manner. More the content, the more likely you are to be noticed by your potential customers.
This will help in making sure that relevant content goes to the relevant channels and your content is capturing the desired attention of the audiences.
What to expect
Here is the list of benefits that you can expect post creating and publishing the sales-driven content for this Diwali.
- Get more traffic to your website/ content with a clear top of funnel entry.
- Turn your site visitors to your loyal customers
- Bring more sales by offering Diwali oriented sale, coupon or discount offer
- Expect a shorter and quicker lead cycle.
- A better lead profiling with more relevant content at your side
- A better and more visible search engine presence.
And many more!
It is worth adding relevant and Diwali-driven content for your business. It not only helps you to establish a strong brand presence in the market but also gives you a privilege to connect with your potential clients.
With above mentioned strategies, you can easily plan and execute a festive season oriented content and can bring more sales to your table.
A very happy and prosperous Diwali to you and your loved ones!!
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