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Ebook: 7 business models reshaping the healthcare marketplace


When I first saw this collection of words puddled together, I found myself wondering if any of this would make more sense if the arrows were directed? Only when I googled it, did I come to know that this was a hassle map.

From what I’ve understood, hassle maps are word clouds trying to map all existing challenges that impede a better customer experience in any industry. Above is a description of the problems that an average customer faces in making health care choices while s/he is already paying a whopping 60% of these expenses out of pocket!


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