The on demand economy is no longer a fad. It is here, there, everywhere! This is not a sudden change, but one that has happened, and still happening gradually, powered by the collusion of numerous factors that have all come together to make our life easier – one tap to get everything under the sun, at your door. Indeed, sounds like a genie!
While sometime ago this was a sole prerogative of the wealthy, many concurrent developments are democratizing services and enabling entrepreneurs to create marketplaces providing these services at an affordable cost. Some of these developments being mobilization of technology, ability to leverage excess and idle capacity to supply these services and venture capital infusion in the on demand and aggregation marketplace based startups.
Take maps for instance. Throughout human history, map-making had been a painstakingly detailed, human-intensive process. The advent of high-resolution satellite imagery, detailed public records, and increasingly accurate data from GPS and crowdsourced information has helped businesses offer a wide array of products & services that weren’t up for offer earlier. Truly, digital maps have changed how we perceive this world!