I hope you have understood the business model of let’s discuss it.

I have some doubts too, drop us a message!

Let’s get it rolling!

Become the next Uber of Everything: Diversify your On-Demand Business

Disruption of on demand economy can be majorly seen in three industries: transportation, food and logistics. Transportation is predicted to touch $100 billion mark by 2020. The digital logistics is forecasted to be worth $12.96 billion by 2020 while online food delivery has an opportunity to hit the $210 billion market. In every on demand business vertical, leading companies claim to be the Uber of their niche. Establishing itself as the Taxi king, Uber has already conquered ride-hailing niche. With a vision to Uberize the world, Uber is not just focusing on transporting humans but online food ordering as well as logistics management.

Realizing food industry as the next big disruption in on demand economy, Uber made its entry into online food delivery with UberEats. UberEats was first launched in 2014 covering 10 cities and has now expanded to 58 cities. Online food delivery model is completely different from ride hailing model. Chetan Narain, Product Manager, in one of his interviews mentioned “As we learned, we realized our ambitions for what UberEats could become was far larger than this app that we’d built for transportation”.

The Uber of Everything

The Uber of Everything

Understanding the psyche of customers of F&B industry, UberEats went through a lot of transitions. Their designer researched how customers in various cities used an app for food ordering. As an observation, she found out that people want quicker turn around in lunchtime whereas they are ready to wait longer for dinner.

Looking at the prevalent issues of online food industry, Allen Narcisse, General manager of UberEats said, said “What we found is that even if someone is willing to pay $45, $50, $60 for that delivery, they generally find it unsatisfactory. Restaurants are also unsatisfied with the fact that we’re taking a product that they put a lot of love into and delivering it in a way that’s just not satisfactory.”

Thus, Uber decided not to deliver food outside a certain proximity.

Evidently, Uber had been observing and learning to make UberEats what it is today.

Considering its late entry into online food delivery as an advantage, UberEats did it the right way

-Restricting restaurants to show up in a delivery radius in which it is feasible to deliver orders without compromising the quality.

-Focusing on pricing transparency more than round the clock availability of food.

-Rating food with simpler thumbs up or thumbs down because 3 star pizza or 4 star pizza does not make much sense.

With introduction of on demand deliveries provided by UberRush, it became Uber for everything.

Are you planning to diversify your on demand business? Learn the Uber way of doing it. Read more about UberEats!

The Uber Way to diversify On Demand Business

The Uber Way to diversify On Demand Business

Related Resources

No Comments »

Why Last-Mile Delivery Matters The Most For Your Business?

Ecommerce businesses saw a steep rise in orders during the pandemic due to massive lockdowns and restrictions over the physical presence in shops. The stress of faster deliveries and safer handling of products has increased due to high demand. The last-mile delivery is not just a marketing gimmick to attract customers but a real need for most eCommerce giants. 

Last-Mile Delivery Stats

According to Accenture, 89% of the retail, manufacturing, and logistics firms believe that eCommerce generates a higher need for faster deliveries. It is this demand for a quicker delivery that is boosting the last-mile delivery concept. If you are wondering what is last-mile delivery, and why you need it, here is a comprehensive take on its importance. 

What is Last-Mile Delivery?

Last-Mile Delivery

A parcel delivery begins from a manufacturing plant to the warehouse, this is referred to as the first mile of any delivery. Once the customer places the order, the specific product is transported from the warehouses to the different distribution centres, this is the middle mile delivery. 

Last-Mile Delivery Process

So, the last-mile delivery relates to bulk shipments broken down into smaller individual deliveries from a distribution centre. 

Each of these separate deliveries has its route, location, and schedule. A last-mile delivery system helps with the management, tracking, and scheduling of such deliveries. 

Here are some critical data that will help you understand the growing importance of last-mile delivery. 

  • 63% of consumers prefer online deliveries over physical store due to overcrowded space(Capgemini Report).
  • Courier Express Parcel market size reached $343 billion during the year 2020(Accenture).
Last-Mile Delivery_Courier Stats
  • 40% of consumers say that delivery services are a must-have for any food, and grocery business(Capgemini Report).
  • 90% of consumers track every order they place on an online eCommerce store and want deliveries to fit their lifestyle(Accenture).
  • 41% of consumers are willing to pay a little more for same-day deliveries of products(PWC).
  • 86% of consumers will continue to buy products online despite the social distancing restrictions (PWC).

Impact of Last-Mile Delivery on the Logistics Value Chain

Last-Mile Delivery Logistics

The logistics value chain refers to the streamlining and simplification of the supply chain operations to optimise deliveries. A value chain refers to how companies add value to their business through manufacturing and sales. At the same time, supply chain or logistics focus on the delivery side of these products.

Together with a logistics value chain ensures a competitive edge for firms over others in the market. Now, the question arises, what is last-mile delivery’s role in enhancing a logistics value chain? The answer is simple, last-mile delivery systems deal with the supply side of the value chain, which is the front face of a business.

Why is Last Mile Most Important?

Last-Mile Delivery

The entire process of manufacturing a product and making it available for your customers remains dependent on the last mile delivery.  Both first, and middle mile delivery are backend, and do not deal directly with consumers. The last-mile delivery system is your front face that engages with the customer.  

Now, if you take the last-mile delivery out of the picture, consumers need to either pick up their products physically from a store or distribution centre. So, a customer has to spend on the product, and even on the transport to bring it to their place. 

Apart from the cost, there are issues like delays, product handling, tracking of items, and damages during transit that a customer may bear. With last-mile delivery, customers can get the product delivered at the doorstep, and even track the entire transit activity. It empowers customers to choose between self-pickup of products and doorstep delivery. 

Let’s understand more about the last-mile delivery systems and the importance of their integration in your business. 

Benefits of Last-Mile Delivery

We have our answer for last-mile delivery, but do you need it, or should you spend on improving it? To understand the magnitude of last-mile delivery, let’s know some of the essential factors about the courier-express-parcel industry.

Quick Deliveries

Last-Mile Delivery

Consumers expect quicker deliveries. For example, you are working at home and need a faster internet speed. So, you browse on an eCommerce website to order one. What if there are delays to the delivery from the online store too? You are doomed, right?

Last-mile delivery systems ensure that you don’t have to wait long. But, what if the last-mile delivery service is slow? According to Matthias Winkenbach from MIT(Massachusetts Institute of Technology), the urban areas have slow the last-mile deliveries. 

On average, there are 50-150 delivery stops per day for eCommerce deliveries in urban areas, which results in more fragmented and micro deliveries. This causes the last-mile deliveries to slow down.

Many eCommerce giants like Amazon, UberRush(Which is defunct now), Postmates, and others, now focus on individual deliveries to reduce the delays. 

Last-Mile Delivery Management

Last-Mile Delivery Management

Individual delivery management can become challenging without effective tools and infrastructure in place. For example, if you are to deliver a product in a newly developed area just outside the city, and it does not have proper mapping through GPS, the last-mile deliveries can be challenging.

Here, you will need smart delivery management software that can help with the automation of delivery allocations, order management, and others. Last-mile delivery solutions like Tookan helps with the automatic allocation of individual delivery orders to the delivery personnel based on location, schedules, and route. So the delivery delays can be minimised. 

Last Mile Courier Tracking

Last-Mile Delivery Tracking

When you decide to focus on the individual deliveries for quicker deliveries, last-mile courier tracking takes centre stage. Tracking enables businesses to optimise the route and ensure faster deliveries. Especially for urban areas, bypassing the peak traffic and reaching the customer location becomes quintessential. 

Take an example of food deliveries. If you are to serve hot and fresh food to your customers, last-mile courier tracking is vital for a better customer experience. 55% of customers stop buying products from an eCommerce store after two to three late deliveries. So, taking your delivery tracking seriously is the only way out. Here, last-mile delivery systems like Tookan help with useful tracking features. 

Special Logistics Requirements

Last-Mile Delivery logistics requirements

When you think about what is last-mile delivery services, you should not limit it to strictly eCommerce-centric. As it is an essential part of the logistics value chain, there are some special requirements that you need to take care of while handling the delivery fleet. 

Take the example of COVID19 vaccine delivery. Most of the vaccines need cryogenic temperatures to be efficient. For such deliveries, you will need constant monitoring of the temperature inside the delivery vehicle through your last-mile delivery system. Such deliveries require smart monitoring and last-mile courier tracking abilities. 

Now that we have an idea about what is last-mile delivery services and the factors that affect its optimisation, here is a list of things that will help you understand why it matters the most?

  • 93% of consumers want to track every detail regarding their product deliveries at every stage until the last-mile delivery, which shows the importance of last-mile tracking.
  • 47% of customers will not choose a company if they have lower last-mile delivery visibility.
  • 52% of consumers will pay for products or services only if they feel the company’s customer experience will be good. 
  • Smart delivery management software can help you integrate innovations like IoT(Internet of Things), Artificial Intelligence(AI), and Machine Learning.
  • Most eCommerce companies invest in technologies like drones, droids, robotics, smart door lock, trunk delivery, and even autonomous vans. 
  • ADVs or Autonomous Delivery Vehicles will need software or programming other than humans for last-mile delivery execution.
  • Urban cities like Paris, Mexico, and others will make the commercial transport zero-diesel, and for last-mile delivery services, it means more electric vehicles. 
  • ADVs for last-mile delivery systems can reduce the cost per-parcel than any other delivery approach through smart integrations. 
Last-Mile Delivery stats


As we discovered the answer to the question- what’s last-mile delivery, there are other dimensions to this complex solution that has a simple solution- “Smart Last-mile Solution.” It offers enterprises and eCommerce businesses to improve their logistics value chain and enhance the end-user experience. 

If you are an eCommerce business or even an on-demand delivery service, the last-mile approach is quintessential for scaling needs. You can break down the deliveries into smaller units, which makes management better than the bulk approach. However, there are challenges to a last-mile delivery system, which can be turned into opportunities with the right technology solution. 

If you have any doubts on what’s last-mile delivery or any other concerns that need guidance, please share with us by commenting below. 

Last-Mile Delivery Impact

Related Resources

No Comments »

Domino’s Pizza Chile optimizes daily operations

Related Resources

No Comments »

Domino’s Pizza Chile optimizes daily operations


Domino’s Pizza, Inc., is a multinational pizza restaurant chain and has become the world’s leading pizza delivery company. Domino’s is a hugely popular brand name and has high brand loyalty. It offers a diverse range of products apart from Pizzas, hygienic food and quick service, and best online and mobile ordering platform. Its renowned USP of “Home delivery under 30 minutes or else pizza free” is a challenging benchmark to maintain. 

Domino’s Pizza Chile aims to maintain all of the above USPs and provide the best home delivery services to its customers. Therefore, Domino’s Pizza Chile chose Tookan as its delivery management software. 

Tookan is a digital tool used to plan, schedule, manage, optimise, and execute increasingly complex dispatch activities. The delivery management system provides a centralised communication model that connects everyone in the delivery cycle to make deliveries as fast, transparent and efficient as possible.

Domino’s Pizza Chile wanted to streamline their daily delivery operations right from pickup to final delivery while also providing their customers with an option to track their orders. To fulfil all their requirements, Tookan assists Domino’s Pizza Chile by providing the following features:

Real-time Tracking

With the help of real-time tracking capabilities on the Tookan dashboard, Domino’s Pizza Chile has been able to track the exact location of all drivers performing assigned tasks and use them more efficiently thus reducing the idle capacity. They are now able to monitor the delivery agents and ensure timely delivery at the customer’s doorstep. 

Domino's_Real Time tracking

Real-time tracking has helped them to stay true to their promise of delivering orders under 30 minutes. 

API Integrations & Task Automation

Domino’s Pizza Chile has integrated its order management system with Tookan through its APIs. As soon as a request is placed on the app, the task is automatically created in Tookan and assigned to the most suitable delivery agent with the help of “Auto-Assignment” feature. This feature helps to manage multiple tasks in one go and with greater efficiency as well as to reduce the manual effort to a great extent. 

Domino's_Task automation

Proof of Delivery

Maintaining proof of delivery becomes essential to ensure precise and correct delivery of each order. Domino’s Pizza Chile wanted to maintain a record of all their daily transactions for the same purpose. Tookan’s “Proof of Delivery” feature allows agents to scan barcodes, add notes, images and collect digital signatures upon completing a task. 

Tookan’s advanced technology allows Domino’s Pizza Chile to better coordinate, manage, and track its delivery personnel in the field. The seamless integration of Tookan with its existing order management system produced great results. Try Tookan for your Business today to build your success story.

Related Resources

No Comments »

Last-mile Delivery For Ecommerce in 2021: Importance, Trends, and Challenges

Imagine, you want to gift a brand new phone to your spouse tomorrow but have no electronic shop near you. 

A decade ago, this could have been the end to a fabulous gifting idea, but coming to the year 2021, we have seen a paradigm shift in eCommerce. Now you can just browse your favorite product on any eCommerce platform and expect same-day delivery. Due to speedy transit and features like last-mile delivery tracking, the entire user experience has become better. 

Ecommerce last-mile delivery stats

Last-mile delivery is an approach that deals with the last phase of delivery, where a product reaches your doorstep from the distribution center. The shift towards the last-mile delivery approach has pushed eCommerce businesses to cope with changing user demands for faster shipments. The result of this push showed in the rising number of parcel unit delivery worldwide. About 21 billion parcel unit deliveries were made in 2019 and these figures are still going strong even in the pandemic. 

Let’s see how eCommerce businesses have impacted the retail sector through some stats!

  • Online eCommerce shopping amounts to 21.3% of the total spending in retail for the year 2020 (DigitalCommerce360)
  • Pandemic boosted the sales of eCommerce to $861 billion, a triplefold increase from 2019’s sales estimates (DigitalCommerce360)
  • Total e-retail revenues are projected to reach $6.54 trillion by 2022 (Statista)
  • Turkey is the fastest growing eCommerce market with a compound annual growth rate of 20.2% (Statista)
  • US retail market expectedl grow at a CAGR of 9.4% during the forecast period 2020-2024(Grandviewresearch)
  • 60% of correspondence from consumers will be online due to the effects of pandemic(Chainstoreage)
  • 74% of consumers from all age groups feel comfortable buying products online due to the ongoing pandemic(BazaarVoice)
  • 83% of consumers expect flexible shipping, and fulfilment options from eCommerce businesses like curbside pickup or buy-online-pick-up-in-store(Chainstoreage)

What is Last-Mile Delivery?

last-mile delivery

When you place an order on any eCommerce platform, the product reaches your doorstep from the manufacturing plant in three different phases. 

  1. First Mile Delivery- Finished products are stored at single or multiple warehouses from the respective manufacturing plant. 
  2. Middle Mile Delivery- As you place the order, details are received by the store manager at the warehouse, and the product is dispatched to a distribution centre near you. 
  3. Last-Mile Delivery- Products are sorted according to the order details at the distribution centre and allotted to the delivery personnel or fleet of shipments that take it to third-party delivery providers. 

The last-mile delivery system ensures that the product reaches a consumer’s doorstep without having to visit a store. However, many last-mile delivery solutions offer consumers a choice between doorstep delivery and pick up from a location. 

But, if you are still wondering why is the last-mile delivery approach so important for your business, here are some reasons to consider!

Why Last-Mile Delivery?

Need For Speed

last-mile delivery

Delivery speeds are a big concern for many eCommerce businesses, and with 41% of consumers willing to pay more for the same-day delivery, the stakes are high! Last-mile delivery solutions help achieve better delivery speeds. As the entire system is designed to cater to faster deliveries, eCommerce businesses need to have a reliable logistic chain. 

Tracking Preference

last-mile delivery

Consumers expect efficient delivery tracking from eCommerce businesses. According to a report, 85% of consumers will choose a retailer that offers last-mile delivery tracking throughout the process. The last-mile approach of tracking the delivery process is straightforward, however, you will need software or an app to provide such features.

Logistic Value Chain

last-mile delivery logistics

A logistic value chain is the amount of value your supply chain offers to customers right from the manufacturing of the product to final delivery. If you look at the entire process, the first-mile and middle-mile delivery act as a backend. 

At the same time, last-mile delivery acts as the front-facing part of the business that interacts directly with consumers. So, the last-mile delivery phase is one of the most valuable aspects of any logistics value chain. 

Now that we know what last-mile delivery is and why you need it, let’s explore some of the latest trends in the last-mile delivery approach. 

Trends in Last-Mile Delivery

Real-Time Notifications

Real-time notification enhances last-mile delivery

With the advent of technologies like the Internet of Things(IoT), and Bluetooth Low Energy(BLE), the logistics landscape is getting smarter. BLE is a proximity-based technology that allows users to get real-time alerts regarding their product delivery. IoT is another intelligent technology that helps with remote access to transport vehicles and offers accurate last-mile delivery tracking to consumers. 

Voice Instructions

Voice instructions enhances last-mile delivery

Last-mile delivery software and apps are now offering features like voice instructions. It allows users to record real-time instructions for delivery personnel about any location-related issues or even asking them to leave the parcel with neighbours. 

The recent pandemic has pushed last-mile delivery solutions to offer users more options between in-person delivery and leave at the doorstep delivery. 

Insourcing Shipments

insource shipments enhances last-mile delivery

Outsourcing your shipments to 3PL or third-party logistics services makes sense due to low costing, but as the last-mile demand rises, insourcing becomes quintessential. The best practice can be a merger of 3PL and an in-house last-mile delivery system

For example, Amazon has its in-house fleet of last-mile delivery systems with Amazon Prime Air and others. At the same time, it partners with individual service providers and 3PL services through Amazon Flex. 


last-mile delivery automation

One of the most significant trends in last-mile delivery is automation. Automated vehicles(AV) or  EVs(Electrical Vehicles) are a more practical option for last-mile delivery due to their speed and fuel efficiency. Take an example of Amazon Prime Air’s drone fleet that got approval from the FAA(Federal Aviation Administration) in 2020 for flying deliveries and shipments. 

last-mile delivery

Knowing the trends and executing them are different things, and here are the challenges you will face with this approach. 

Challenges of Last-mile Delivery

Faster & Efficient Deliveries

last-mile delivery

When it comes to being fast and efficient, last-mile delivery needs smarter solutions. For example, if you consider an eCommerce platform delivering goods in a busy metropolitan like New York, there may be several stops along the route. Apart from stoppages, the issue of traffic in peak hour remains a challenge. 


Here, a smart last-mile delivery solution can help your eCommerce business optimise routes and break down shipments into smaller individual deliveries. It will make your deliveries faster and efficient. 

Problem of Visibility

last-mile delivery

Being visible throughout the delivery process is one of the most significant problems with eCommerce businesses. A simple last-mile delivery tracking link is not enough, and customers want to track every delivery process movement. 


A last-mile delivery software with smarter features can help you provide a comprehensive tracking option to your consumers. Not just the live movement of delivery shipment, but consumers can also track estimated time, distance and have an option to call the delivery personnel.

Fleet Management

fleet management enhances last-mile delivery

Managing your shipments and fleet is not easy, especially if you have an eCommerce business spread worldwide. Besides your in-house delivery services, you will need third-party delivery providers, crowd-sourced drivers, and independent service providers. Managing such heterogeneous services and personnel can be a massive challenge.


But, with cloud-based last-mile delivery software, fleet management can be more manageable. Due to cloud-based technology, collaborative management across different locations becomes efficient. It also helps with tracking and monitoring shipments for better accuracy. 

Cost Management

cost management of last-mile delivery

Costing can be a big issue if you take a micro-management approach like breaking down deliveries into smaller individual shipments. Especially, same-day deliveries or one-hour deliveries can be a massive strain on your workforce and budget. 

Apart from the cost of micro-management, there are other expenses like packaging cost, cost of building warehouses or distribution centres, licensing cost, driver’s training, and certification costs. 

These costs are operational expenses which are coupled with the technical costs of building a digital eCommerce platform. With digitisation, there are costs of tech-stack, IT infrastructure, POS(Point of Sale) devices, and many others. 


A smart last-mile delivery solution can help reduce the cost of operation by improving the accuracy of each delivery. So, the expenses around fuel and delays are deduced beforehand. Also, these solutions help reduce IT infrastructure spending through practical tools and optimisations. 

The last-mile delivery approach has several challenges, but smart solutions like Tookan help with automated features and tools. Let’s discuss how Tookan helps with last-mile delivery!

Tookan for Last-mile delivery

 Tookan for Last-mile delivery

Tookan | Enterprise Delivery Management System | JungleWorks

Tookan is a smart last-mile delivery solution that helps with the automation of delivery management. It removes the need for third-party aggregators for delivery management and reduces the cost of operation. But, most significantly, it helps deal with the challenges of last-mile delivery.

For example, Tookan helps automate the allocation of delivery to the individual delivery personnel with route optimisations and accuracy of the location. So, last-mile delivery is faster and efficient. Apart from these features, it helps with last-mile delivery tracking of the shipment to offer a rich user experience. 


Ecommerce last-mile delivery trends are shifting towards technological advancements, but with such innovation comes the high cost of integrations. Apart from the challenge of integrating innovative technology, last-mile delivery tracking is another aspect that needs more practical solutions. 

While avoiding the last-mile delivery for your eCommerce platform is not an option, you will need a smarter last-mile delivery system. So, if you are looking to enhance your eCommerce business with a last-mile delivery approach, Tookan can be the right solution for you. 

Related Resources

No Comments »

How Amazon Leverages Last-mile Delivery for its Logistics?

Amazon last-mile delivery

What is the biggest challenge for any eCommerce business today?- “Keeping up with delivery demands”! Even an eCommerce giant like Amazon has been struggling with lack of control on their deliveries for years, when finally, Jeff Bezos, the brain behind Amazon, decided to tap into a last-mile delivery approach. 

The demand for delivery services and whole foods was all-time high during the recent pandemic, which led to Amazon exploring the last-mile delivery system for their logistics. 

They went beyond just adding a last-mile approach by allowing delivery services to be partners. So, if you are also struggling with control over your eCommerce deliveries and want to know what is last-mile delivery, here is a comprehensive take on the last-mile delivery- the Amazon way!

History of In-house Logistics of Amazon

2009: Same-Day Deliveries

To understand the magnitude of Amazon’s in-house logistics evolution, let’s get back in time to 2009. When the world was not even introduced to today’s express delivery concept, Amazon announced the same-day deliveries in the name of Local Express Delivery. 

Initially, the delivery service was only available for metros like Seattle(Headquarters of Amazon), New York, Philadelphia, Boston, Washington D.C., Baltimore, and Las Vegas. 

From 2009 to 2013, Amazon continued its incremental improvements in the logistics and delivery services through acquisitions like KEVA robotics(2012). 

2013: Operation Dragon Boat

In 2013, Amazon’s senior management decided to take their in-house logistics capabilities and last-mile expertise worldwide through “Operation Dragon Boat.” In the December month of the same year, Jeff Bezos announced that Amazon Prime Air- a fleet of 30 drones for last-mile deliveries was under development. 

Amazon Last-Mile Delivery

Amazon Air’s fleet expansion is a bid for logistics domination | Supply Chain Dive.

The idea behind Amazon Prime Air was to enhance the last-mile delivery system of in-house logistics. But, regulatory issues and air traffic guidelines have been an obstacle for Amazon in starting the Amazon Prime Air service. 

2014: Raising the Stakes

So, Amazon needed last-mile delivery systems for its expansion, and they decided to own one. In 2014, Amazon bought 25% stakes in two shipping companies Yodel, and Colis Prive’.

2015: Amazon Prime Now

2015 was when Amazon launched one of their Operation Dragon Boat’s essential parts, named Amazon Prime Now. The eCommerce giant created 58 delivery hubs across the US for 1-2 hours delivery. It was an attempt by Amazon to create a last-mile delivery system that is cost-efficient and lean. 

How Does Amazon Prime Now Work? | Digital Trends

After the massive success of Amazon Prime Now, it was time to enter the on-demand scene. Unlike Uber and Postmates, Amazon had the infrastructure already in place for an on-demand service. Enter Amazon Flex, which is an on-demand delivery service for goods to customers from Amazon’s warehouses. 

Each driver is a part of the sharing economy that helps Amazon’s fulfilment of orders. If you ever wondered what last-mile delivery service’s perfect example is; Amazon Flex is the answer!

2016: Acquisition of Colis Prive’ 

In the year 2016, Amazon increased the confidence of experts in their delivery prowess with Colis Prive’s acquisition. It was a full-fledged shipping company that Amazon had invested in for 25% stacks a few years back. 

However, as the demand for seasonal deliveries like Christmas or thanksgiving was massive, Amazon needed to assert its control on the delivery schedules, so they acquired a shipping company. 

2018: Amazon Logistics

Amazon officially launches its last-mile delivery services with “Amazon Logistics” in 2018. This was a step to reduce the eCommerce giant’s fulfilment and shipping costs, which reached $34 billion and $27 billion respectively by 2018.


2019: Free On-Day Deliveries

The Amazon in-house logistics mechanism was now reaching its true potential, and to showcase its capacity, the eCommerce giant started offering free one-day deliveries. This step was an essential one as, by 2019, there was an increase of 92.8% in same-day or two delivery demand. 

2020: Amazon Robotics Program

Amazon introduced the Amazon Robotics Program for new delivery startups and innovators to develop last-mile delivery solutions for the eCommerce giant. A glimpse of the automated last-mile delivery services from Amazon can be seen here.

2021 And Beyond

  • The company plans to add 12 new Prime Aircrafts to take the total at 82 for their shipping requirements.
  • Amazon is developing an Air hub for last-mile delivery services at the Cincinnati/Northern Kentucky International Airport by the end of 2021.
  • Planning to create a fleet of more than 200 aircraft for the Prime Air program beyond 2021.

Need to Build In-house Logistics for Your Business

Amazon’s journey is inspiring and innovative for many entrepreneurs and startups. If you are wondering what is last-mile delivery, and why you should consider building in-house logistics for your business, here are the reasons.

Better Control

Taking the cue from Amazon’s in-house logistics strategy, the need for such a last-mile delivery system arose because Amazon wanted better control of their deliveries. 

A 3PL or Third Party Logistics can be frustrating as a business, especially in terms of control on deliveries. Outsourcing of the products’ delivery or shipping takes away the control of schedules, costs, and product handling control.

Amazon Last-Mile Delivery System

In-house logistics can help with last-mile courier tracking and controlling the entire process. This is essential, especially with the last-mile being the front of your business that interacts directly with the consumers. 

Ease of Management

Managing shipments and fleets are not easy with an outsourced service, as it is an external team you have to deal with. At the same time, in-house logistics has the entire team from your firm, making the management much easier. It also makes the decision-making process much faster. 


In-house logistics systems can make collaborations with delivery partners and merchants more flexible. The entire warehouse, shipping, and supply chain staff are well-versed with your business process to easily collaborate with merchants for the fulfilment of last-mile delivery services

Now that you know about the benefits of in-house logistics, let’s discuss the importance of last-mile delivery and why it is challenging to build one.

Last-Mile Delivery: Challenges, And Importance

Last-Mile Delivery

Importance of Last-Mile Delivery Services

Faster Deliveries

If you are wondering what’s a last-mile delivery service and how it impacts the delivery speeds, then Amazon is the best example to learn from. Take an example of the Amazon flex that uses the UberRush type model to make deliveries faster. Similarly, the last-mile approach reduces delivery delays by breaking down the shipments into different individual shipments. 

Amazon Last-Mile Delivery System

Delivery Management

With concepts like last-mile courier tracking, the management of deliveries become easy. The last-mile delivery system helps manage all the activities from a central dashboard, making the entire process efficient. You can easily track every order detail, allocate deliveries, optimise routes, and control the whole process through the last-mile approach. 

Logistics Chain

A last-mile approach is one of the most vital parts of the logistics chain. The chain begins from the manufacturing site, where the product is produced and sent to warehouses. 

Amazon Last-Mile Delivery System

From these storage facilities, goods are transferred to the distribution centre, and it is here that last-mile delivery services come into the picture. The journey of goods from the distribution centre to a customer’s location is your last-mile delivery. 

Challenges of Last-Mile Delivery Services

Higher Costs

One of the reasons why eCommerce giants like Amazon stress the last-mile delivery approach is its cost. The cost of fulfilment and shipping comes down to the execution of last-mile delivery services. Apart from the standard delivery costs, there are expenses of same-day deliveries which put extra strain on the budget. 

Need For Transparency

Modern-day consumers want every tiny detail about the order. Keeping up with the demand for last-mile courier tracking needs investments in infrastructure and technology. With the advent of on-demand services, customers like complete visibility of the product in transit, which is challenging for many eCommerce companies. 

Maintaining Efficacy

One of the most significant challenges is to maintain the efficacy of deliveries. The heterogeneity of locations and infrastructure issues often led to inefficient delivery schedules. This is one area where many eCommerce companies struggle to compete with giants like Amazon. But, the secret to Amazon’s last-mile efficacy is a smart delivery solution that enables greater user experience. 

How Tookan Helps With Last-Mile Delivery Solution?

Tookan Last-Mile Delivery

Tookan Software – 2021 Reviews, Pricing & Demo (softwareadvice.com)

Tookan is a smart last-mile delivery solution that helps automate many services. For example, the intelligent delivery solution enables auto-allocation of deliveries to the service provider for better efficacy. It also helps with the optimised route for delivery personnel to reduce the delivery delays. 

But, the best thing about Tookan is its ability to make the last-mile delivery services smarter. It will enable you to manage all the activity from a centralised dashboard with practical last-mile courier tracking features. 

Tookan provides complete order details, which are automatically added to your dashboard from the eCommerce store. There is a tracking link with each order for you to track every movement of the delivery. Customers also have complete tracking details and visibility of the orders. 


Amazon will not stop with just a few warehouses or distribution hubs. The eCommerce giant is eyeing dominance over the last-mile delivery landscape. So, if you are still stuck at what’s last-mile delivery and how to capitalise it for your business, it’s time to start building an in-house logistics system. 

Though there are challenges to the last-mile delivery services, you can always choose a smart solution like Tookan and create a better user experience. 

Related Resources

No Comments »

Top Trends in Workforce Management You Need to Follow in 2021

As companies spectated a complete shift in the way they function, so did their workforce. Managing your human resource needs strategic involvement just like you do for your business decisions. The workforce ecosystem has evolved in the last year, making updated management protocols a need in today’s time; working with outdated frameworks just doesn’t cut it. The now digitized manpower has rendered the need for a mobile workforce management software essential.

To ensure your employees are happy and productive, you need to acquaint yourself with the latest workforce management trends. Working along with these trends becomes more imperative when handling a mobile workforce, which has now become a norm as we enter 2021. 

In this blog, we will be looking at the top trends to look out for in workforce management in 2021 to optimize your manpower. Let’s dig in!

Workforce Management

1. The gig economy boom has changed the employment landscape

What is a gig economy after all? This new buzzword has been the talk of the town with more businesses choosing to work under it every passing day. A gig economy works on freelancers. With businesses needing specific skills for specific timelines, professionals are choosing contract work and freelancing over a typical time-bound job. 

Businesses will need to factor in the changing employment trends to make the best out of the available workforce.

2. Traditional working hours are part of history

The classic 9 to 5 work shift is slowly becoming more redundant as people are responding to work requirements outside of the conventional window. Employees now attend to their work commitments past the set working hours – whether it’s during their commute or their break.

With millennials and younger people upping the national workforce, they are demanding flexibility with improved work-life equilibrium. A 2019 report shows that more than half of the surveyed companies reported their remote workers as more productive than their in-house employees. 

Likewise, your mobile workforce will be productive when they get to work at their discretion. For your business to thrive in the on-demand economy, you need to track the “actual hours worked” rather than just the limit set by your organization. 

A mobile workforce management software like Tookan can help you keep track of your employees’ productive minutes!

3. Employees prefer self-service platforms

Another flexibility enabler, self-service portals help employees plan and manage their work schedules seamlessly. Instead of clocking in and out of work every day at a specified time, which offers much rigidness, workers are looking for means to handle their work calendars as per their convenience.

Such self-service platforms let workers choose open shifts, control their availability, apply for leaves and benefits, and more with a few taps on their mobile application. This functionality not only benefits employees but helps their supervisors plan their time more strategically.

4. Encourage transparency with attendance tracking

While offering flexibility to workers is important, the need for accurate time tracking should not be overlooked. Every company has policies on work hours and allotted breaks and should be unambiguous for all employees.

To tackle attendance and time policies, you can choose to switch over to a mobile workforce management solution that can aid in dispelling miscommunication and fill in any inconsistencies.

Workforce Management

5. Time to leverage deep insights and analytics

With AI as an emerging technology applied in various domains, workforce managers can harness it to gain intuitive insights through comprehensive analytics. A mobile workforce management system can help you make data-driven decisions. From real-time tracking updates to the time taken to complete tasks, these insights can help you identify productivity gaps. 

Smart data analysis of your employees’ work schedules can help you streamline their performance. Intelligent analytics can process considerable amounts of data collected throughout the employee’s course of action to come up with actionable insights for improvement.

6. Smart scheduling for optimal manpower utilization

Your workforce consists of people with different competencies and skillsets. With every employee having unique capabilities, they are best suited to perform a certain task. How well do you determine that? Organizations can leverage AI once again to delegate tasks to employees who can work them the best. By differentiating between employee aptitudes and expertise, your business can increase productivity by manifolds. 

Scheduling isn’t just limited to allotting the right tasks to the right people but also finding out if you’re under or overstaffed. An AI-powered mobile workforce scheduling software can help you reduce overall costs and resources spent on manually managing delegated work.

7. Data integration on a unified platform will play in your favor

Data silos are an operational nightmare for every business. Whether it’s the delay of knowledge transfer or just an informational inconsistency, data silos can gravely affect your business workings. To stay ahead of your competition with an unclogged workflow, you need to focus on bringing all data to one unified portal.

With the majority of businesses shifting online in 2021, staying updated and connected in real-time across various divisions and stakeholders is important. A single integrated platform for your employees and vendors to access data makes processes open to modifications without a major impact.

Why is Tookan the only mobile workforce management solution you need for your business?

It can be onerous to handle a mobile workforce from one place, but with a workforce management software like Tookan, you can automate and supervise every step in real-time! Tookan is integrated with powerful features that can make managing your remote employees hassle-free! Here’s what you get out of Tookan:

Scheduling: Optimize your man-hours by smart job scheduling to the right people. Find out the underlying gaps and discrepancies to enhance productivity.

Real-time tracking: Know exactly where your workers are during business hours! With a GPS-enabled attendance system, you can track your workforce in real-time on your dashboard.

Integrations: Tookan is a one-man-army! Get rid of data inconsistencies and stay connected with your workforce at all times.

Administrative control: Tookan ensures everything is right before your eyes. You can manage and supervise your mobile workforce from a single point.

Reporting and smart analytics: Get perceptive insights on how well your management decisions are affecting your workforce output. Make strategic data-centered decisions with sharp analysis and visual reports.

Performance management: Worried how well your workforce is doing at their job? You can track your employees’ productivity with different KPIs and optimize them accordingly.

To get a real hands-on experience with how Tookan can be a gamechanger in managing your mobile workforce, avail of your free 14-day trial here. Reimagine mobile workforce management with Tookan today!

Related Resources

1 Comment »

Subway UK Franchise adopts new technology to overcome daily operational challenges

Related Resources

No Comments »

Subway UK Franchise adopts new technology to overcome daily operational challenges

Subway optimizes daily operations with Tookan

Tookan is an end-to-end solution for all delivery problems. For real-time tracking, task automation, behaviour monitoring with smart analytics, Tookan is the right delivery management software for your delivery business needs.

The Subway Franchise operation in the United Kingdom couldn’t agree more. Subway is an American fast-food restaurant franchise that sells the best submarine sandwiches, salads and beverages. This franchise was initially only a mall outlet; however, they aspired to start delivery services. In order to do so, they trusted Tookan with the technology to ensure smooth functioning of their daily operations. 

When one starts an online delivery service, it requires a structural base. While talking about requirements, the Subway UK franchise wanted a delivery management software that facilitated easy delivery tracking, daily and up-to-date notifications of each delivery task, automated alerts, defined operational delivery areas for each agent, and task and agent monitoring.

To fulfil all their requirements and go beyond, Tookan helped to overcome their day to day business challenges by providing the following features:

Real-time Tracking: 

Subway_Real time tracking

Real-time tracking plays a crucial role in the food delivery business. With Tookan, Subway determines the live location of each order. It keeps them as well as the customer updated if the cause of delay is traffic congestions, accidents, or bad weather conditions.

Behaviour Monitoring

Delivery agents are the key point of communication between a company and its customers. Subway monitors their agents’ behaviour in real-time as Tookan keeps track of your fleet’s end-to-end driving behaviour from idling vehicle time, rash driving & much more.

Easy Navigation

Subway_Behaviour Monitoring

The efficiency of delivery agents depends on how easily they reach their destinations, i.e., without any road obstacles. In order to increase this efficiency, Tookan aids the Subway delivery agents by providing the shortest and easy to travel routes.

Task Notification

With Tookan’s custom notifications, Subway can communicate directly with the managers, dispatch partners and customers. Instant notification updates help to keep the customer in the loop and gain their confidence. 

Subway_Task notification

Smart Analytics

Tookan generates graphical reports of tracking information so that managers can analyse all delivery orders’ performance and take corrective measures. Performance tracking based on statistical data allows Subway to enhance their operations and improve decision making. 


Subway wanted to define the operational delivery areas for each agent. For this purpose, Geofencing created multiple location clusters. This allowed delivery agents to deliver the maximum number of orders in minimal time and cost. Therefore, Subway UK franchise was able to increase its driver’s productivity.

Tookan team aims to make your business cycle highly efficient and productive. With Tookan features, this can definitely turn into reality. Try Tookan for your Business today to build your success story.

Related Resources

No Comments »

Why Do You Need Marketing Automation For Your Business?

Marketing automation implies to intensively market on a diverse channel online, thereby robotising sequential works with the software program and technologies schemed for marketing divisions & firms. This automation reduces human tensity that is usually involved in the workforce.

What is Marketing Automation Solution & What it Does?

Marketing automation is the methodology that automates the entire marketing process & versatile campaigns across various streams. Using it will help enterprises reach out to customers with automated messages, personalised offers, etc. Marketing automation aids you to 

  • Target leads to sales.
  • Deliver huge leads to marketing channels.
  • Revamp your marketing exhaust.
  • Upgrade your marketing performance.
  • Boost earnings.

It is found that nearly 80% of marketing automation users saw good raises in leads. Also, around 77% of marketing automation users look at the enhancement on the conversion rates. 

How Marketing Automation Works?

  • It starts with assigning a unique identifying trailing cookie to a prospect on visiting the website.
  • Concealed visitors take action on your website.
  • The marketing movements are well tracked and documented.
  • The visitor goes through various elements leaving a cookie trail and sometimes also shares their credentials.
  • The sightseer’s past tracking activity is then consigned to their new lead subsequently.
  • Finally, a qualified lead is approached to convert into a customer.

Components of Marketing Automation

Marketing automation has lots of beneficial characteristics, which permits marketers to furnish results that examine ROI. Let’s go through its different components to give you a better idea of what is marketing automation solution:

  •  Behavioural Tracking: A marketing automation tool helps you make better decisions by giving user behaviour insights. From broader information, such as a number of clicks to the finest of details like page time and topic preference, you can get it all using an efficient marketing automation tool.
  • Simple Interface: It’s imperative that you, the owner, can visualise marketing funnels while creating them. You would also want to be able to manage the various elements of the platform with ease rather than trying to figure out what goes where. With graphic workflows and simple interfaces, marketing automation tools make the job easier for you.
  • CRM Integration: Marketing automation tools are not just about lead generation but about upselling and customer retention as well. In this bid, you’d want to import valuable customer data from your existing CRM platform. Needless to say, CRM integration is necessary for smoother operations.
  • Email Marketing: This is perhaps the most sought-after feature of the tool. Some people even end up explaining this when asked what is marketing automation solution. Better tools come with advanced email marketing solutions such as split testing.
  • Lead Generation: Lead generation or collection is often the primary objective of owners using marketing automation tools. You can use various ways to collect and generate leads such as landing pages, gated content, email blasts, quiz, pop-ups and whatnot. The automation tool would simply help you collect, organise, and put that information to good use.
  • Lead Management/Nurturing: Once you get the lead, you would want to make sure it is converted as well. Based on your marketing strategy, you are going to have those leads go through different funnels and nurture them until they are ready for conversion. 
  • User On-boarding: Converting the lead is often just the first threshold you cross. The next challenge is to smoothly get the user onboard and give them ample reasons to stay, especially if you have a subscription-based model. An automation tool would facilitate user onboarding by taking them through all the carefully curated modules and communications planned by you.
  • Customer Retention: You also need to keep the old customers interested and do your best to reduce the percentage of those leaving. You can easily set up automatic offers, messages, and other perks for all the people using your services. Taking care of an existing client base can be challenging if it were not for efficient marketing automation tools.
  • Social Media Marketing: Social sites can be boon as well as bane for marketing executives based on how they manage them. An excellent marketing automation tool will simplify the social media maze for you and help you implement your strategies better across the different channels.
  • Analytics/Performance Monitoring: As much as you want to trust your intuition, numbers can be hard to beat. You don’t want yourself or your executives making decisions based on the gut-feeling. An automation tool provided you validated metrics to better gauge the performance and success of various campaigns.

Creation of Marketing Automation Workflows

A marketing automation flow is designed to facilitate the prospect’s journey down the funnel without having you to go through manual processes of sending out emails and offers. To start with, you should figure out the insights in the workflow. 

For instance, when a prospect enters your page for some valuable resource offered by you, it can be one of the ideal ways to have them join the workflow. You can then further submit suitable content and nurture the lead and take them down the sales funnel. 

Bumbl, with all its advanced features, can help you create an efficient automated workflow in no time.

By forming a visual representation of the workflow and integrating the relevant marketing tools wherever necessary, an efficient marketing automation tool takes much off of your plate. You can further set KPIs to qualify leads through the funnel and ensure that your resources are spent on the conversion of only the truly valuable prospects. In essence, a well-designed automated workflow also filters the leads and directs them to a suitable funnel.

The Omni Channel marketing automation tool, offered by platforms, is specifically designed to help you bind the advantages offered by various digital marketing channels such as social sites, newsletters, blogs, and more. It boosts user engagement and automates the marketing and sales activities along with lead generation. Thus, driving huge revenue and are perfect for marketers & business owners. 

Ideal Marketing Automation Features

  • Contoured Lead Management

Enhance engagement & sell fast by collecting the correct customer details at the desired time.

  • Smarter Lead Generation

Maintain your channelling efforts profitable with a stable ooze of high-grade leads.

  • Trouble-Free Email Marketing

Get established delightful email campaigns that deliver value and strengthen your relationship with customers.

  • Persistent Sales Configuration

With marketing & sales in sync, your bottom line grows over time.

  • Perceptive ROI Reporting

Have a clear idea of strategies that work and the ones that don’t.

  • Artificial Intelligence

Leverage the potency of AI in revolutionising the marketing & sales activities.

Are you prepared well to look at how marketing automation can assist you in growing at high speeds? Then seek a customised demo today!

Remember, customer participation begins with custom-designed occasions. Append hospitality to your communications using our Omnichannel tool. Construct everlasting relationships using tailored messaging & smart automation- throughout the grooves to which your customer gives priority.

What is Marketing Automation Solutions’ impact on your business?

Now that you know what is marketing automation solution, let’s now go through its business benefits.

  • Automated operations save time and resources
    Automation is not just a relief from manual processes but also frees up your workforce and resources to focus on other tasks involving complex business logic. Think of all the different ways you can utilise those available resources to grow your business.
  • Better decisions supported by metrics

You don’t want to be guessing when there’s a lot at stake. A marketing automation tool would help you make better decisions at all the stages. It would give you detailed reports, performance metrics, and even better data visualisation to improve your decision-making capabilities.

  • More flexibility with easier testing and multi-campaign support
    Most importantly, a marketing automation tool gives you the freedom to test out the various plans you come up with. You can always run a quick pilot program or leverage split testing to see if your strategy is actually able to generate some positive numbers. Without the tool, the collateral damage can always be too much.

Tools for Marketing Automation

Want to make your marketing efforts a lot more streamlined and efficient while having fewer processes to take care of at the same time? Check out Bumbl and leverage its advanced automation features to enhance engagement. It comes with tools such as:

  • Email automation- Use data drive email marketing to reach your prospect’s inbox and deliver value to them.
  • Web notification– Stay relevant to your leads and customers with powerful push notifications across platforms, devices, and browsers.
  • Segmentation- Don’t put all your clients in one basket. With meaningful segmentation based on metrics and behaviour, Bumbl adds potency to your marketing campaigns.
  • SMS marketing– Don’t rely just on the web to reach out to your customers. We give you advanced SMS marketing capabilities to connect with prospects even when they are offline.
  • Engagement- Don’t leave a channel unturned and bring leads from as many mediums as possible. Our engagement tool helps you act on an omnichannel marketing strategy with all its advanced features. 


From easy-to-setup visual workflows to efficient cross-channel campaigns, Bumbl lets you do it all. You can even take your services a notch higher with superb personalisation capabilities offered by the tool. Go ahead and book a demo now to experience the best of marketing automation.

Related Resources

No Comments »

How to Integrate Your Flipdish Account with Tookan for Smart Delivery Management

The pandemic created a massive surge in online food orders due to which restaurants had to improve their online food delivery services quickly and efficiently.

There are many different solutions available in the market; for example, Flipdish software is one of the best online ordering and food delivery platforms. 

The platform helps restaurant owners with order management and streamlining point-of-sale operations. It comes with an admin panel, which enables food businesses to manage deliveries and even automate functions through third-party integrations. 

Tookan is one such platform that you can integrate with GloriaFoods for smart delivery automation and order management. It enables restaurant businesses to manage online orders by automating different activities like streamlining the orders, allocating deliveries, centralizing delivery schedules, and many others. 

With Tookan you can inform your delivery personnel in real-time about changes in the Order, or location issues. Tookan helps you reduce the cost of developing an entire app for Order, and delivery management through its feature-rich dashboard. It allows restaurant owners to set up profiles, customize menus, and accept orders in a few minutes without paying exorbitant fees. 

So, here is a step-by-step guide on how to integrate Tookan with Flipdish platform for smart delivery management. 

Step 1: Log in to Flipdish Account

Step1:Tookan-Flipdish Integration

Step 2: Create an OAuth App

  1. Go to Developer Tools
  2. Select OAuth Apps
  3. Click on Add New (Right Bottom)
  4. Fill the Information and Click Create
Step2: Tookan-Flipdish Integration
Step2: Tookan-Flipdish Integration

3. Create the Webhook URL

Replace the API KEY with your v2/api_key from the Tookan Dashboard by following the below given steps:

  1. Go to Settings
  2. Select Api Keys 
  3. Replace it with v2/Api Keys in the under given URL.

URL : https://api.tookanapp.com/flipdish/createTask?api_key=API_KEY

4. Set the Webhook URL on your Flipdish App

1. Click on the Webhooks

2. Click on Add new

3. Paste the above URL (with your API Key ) in the Callback URL and Any data on Verify Token.  

Step4:Tookan-Flipdish Integration
Step4:Tookan-Flipdish Integration

5. Subscribe Event

1. Click on the dots in the right corner and select Event Names

2. Check Order.Accepted only.

Step5:Tookan-Flipdish Integration
Step5:Tookan-Flipdish Integration

Once all the Steps have been followed, The Delivery Task from Flipdish will flow to Tookan on Order Acceptance on Flipdish Platform.

Related Resources

No Comments »