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Become the next Uber of Everything: Diversify your On-Demand Business

Disruption of on demand economy can be majorly seen in three industries: transportation, food and logistics. Transportation is predicted to touch $100 billion mark by 2020. The digital logistics is forecasted to be worth $12.96 billion by 2020 while online food delivery has an opportunity to hit the $210 billion market. In every on demand business vertical, leading companies claim to be the Uber of their niche. Establishing itself as the Taxi king, Uber has already conquered ride-hailing niche. With a vision to Uberize the world, Uber is not just focusing on transporting humans but online food ordering as well as logistics management.

Realizing food industry as the next big disruption in on demand economy, Uber made its entry into online food delivery with UberEats. UberEats was first launched in 2014 covering 10 cities and has now expanded to 58 cities. Online food delivery model is completely different from ride hailing model. Chetan Narain, Product Manager, in one of his interviews mentioned “As we learned, we realized our ambitions for what UberEats could become was far larger than this app that we’d built for transportation”.

The Uber of Everything

The Uber of Everything

Understanding the psyche of customers of F&B industry, UberEats went through a lot of transitions. Their designer researched how customers in various cities used an app for food ordering. As an observation, she found out that people want quicker turn around in lunchtime whereas they are ready to wait longer for dinner.

Looking at the prevalent issues of online food industry, Allen Narcisse, General manager of UberEats said, said “What we found is that even if someone is willing to pay $45, $50, $60 for that delivery, they generally find it unsatisfactory. Restaurants are also unsatisfied with the fact that we’re taking a product that they put a lot of love into and delivering it in a way that’s just not satisfactory.”

Thus, Uber decided not to deliver food outside a certain proximity.

Evidently, Uber had been observing and learning to make UberEats what it is today.

Considering its late entry into online food delivery as an advantage, UberEats did it the right way

-Restricting restaurants to show up in a delivery radius in which it is feasible to deliver orders without compromising the quality.

-Focusing on pricing transparency more than round the clock availability of food.

-Rating food with simpler thumbs up or thumbs down because 3 star pizza or 4 star pizza does not make much sense.

With introduction of on demand deliveries provided by UberRush, it became Uber for everything.

Are you planning to diversify your on demand business? Learn the Uber way of doing it. Read more about UberEats!

The Uber Way to diversify On Demand Business

The Uber Way to diversify On Demand Business

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8 Reasons Why You Need an Online Ordering System

What’s the most important thing to run a successful restaurant business? Taste? Quality of ingredients? Quality of service?

Undoubtedly, these factors affect your business’s prosperity, but what matters most these days is convenience. The convenience of being able to order food from anywhere and anytime. The convenience of bringing your services to their doorstep. The convenience of relishing a fine dining experience from the comfort of their couch.

And what better way to add the element of convenience than a restaurant online ordering system? It’s the perfect way to eliminate all the physical barriers between your restaurant and the customers, and consequently, make it easier for them to order food from your business.

Online food delivery systems have grown by 300% in terms of penetration in the restaurant business, and one simply can’t afford to hop late on this bandwagon. The pandemic turned out to be a great boost for online food ordering systems, and there can’t be a better time to invest in a restaurant’s online ordering software.

However, FOMO shouldn’t be the only reason you need to get a food delivery system in place for your business. It brings a ton of benefits that help you nurture customer loyalty and improve the bottom line in the long run. This article will discuss the game-changing benefits brought to the table by restaurant delivery management software.

But before we get into any of that, let’s develop a better understanding of online ordering systems.

What’s an online ordering system?

Online ordering systems allow restaurants and food businesses to serve their customers through a mobile app or a website. Businesses can accept orders, offer discounts, accept payments, manage menu items, and take care of a whole bunch of other operations using these interfaces.

Source: Pexels

There are predominantly two kinds of online food ordering systems.

The first ones are marketplace offerings based on multi-restaurant delivery software. Uber Eats, Foodpanda, and Zomato are some of the examples of these offerings. They allow customers to order food from all or most of the nearby food outlets.

The obvious advantage of aggregator models is that they bring a lot of eyes to your business and give you a fair chance to compete with other food businesses, big and small, in your area. The cons would be that you won’t have personal branding, which is key to nurturing long-term customer relations, and you’ll have to share some of the profits with the service provider.

The second way is to build your own food delivery app. Unlike a multi-restaurant ordering system, you won’t have to part your profits with anyone. And you get to develop a brand image that gives you loyal returning customers.

While there are good reasons to hop on both of these models, we suggest you get your own online ordering system since it has a better ROI in the long run. Let’s now look at some of the key benefits of having one:

It Brings in Bigger Orders

When you build a restaurant website or an app, you get to present items in the most mouth watery way possible. And if you can get the hungry customers to drool over the images of the food you offer, you can easily get them to place bigger orders. In fact, 20% of customers confess that they spend more while placing orders online.

Apart from those savory images, the couch-comfort also has a role to play in this. With an online food ordering system, customers don’t need to think of the person next in line or care about any social dilemma they face while getting the food directly from outlets. They can take their own sweet time to decide what they feel like having.

Finally, since you can always let them know about the delicious add-ons you have before they get to the payment page, there is always an opportunity to boost the revenue with a restaurant online ordering platform.

Streamlined Operations

Who doesn’t like the hustle and bustle of a restaurant business doing well? The waiters and delivery guys shout orders from an end while chefs yell even louder on completing their orders. However, there is a very thin line between industriousness and chaos. As your business gets bigger and busier, things can easily get out of hand.

Source: Pexels

But you can prevent such situations by investing in food delivery app development. A food delivery dispatch software keeps everything organized and updated. Since it provides a central hub for all your operations, there won’t be instances of missing orders or having some customers wait unnecessarily long.

You’ll have a clear idea of how many orders are in the pipeline, which ones have been dispatched, how many have been delivered already, who’s been assigned the delivery, and everything else you need to know about operations.

Amplifies the Brand Voice

One of the biggest drawbacks of a multi restaurant ordering system is that you need to share the space with your competitors. Everything on the platform is dictated by someone else, and you don’t get to have much say in how others perceive your business.

Source: Pexels

On the other hand, if you get a personal restaurant online ordering system, you can let everyone know what your business is all about. You can showcase class and quality if you own a fine dining restaurant, or you can have a jollier brand appearance if your food outlet is all about having fun and good times.

The Profit is All Yours

At the end of the day, it’s all about making the bottom line meatier. All the efforts and traffic would mean nothing if your business doesn’t make money. When you get on aggregator food apps, you need to share some of the profit. Some aggregator apps even get the restaurant owners to lower the prices or give discounts on occasions.

But that’s not the case with an in-house food delivery system. You get to keep all the profits for yourself. So even if you make slightly fewer sales, you might end up with a heavier pocket.

Easy to Customise

It might take some time before finding out what works best for your business. There might be many iterations before determining the perfect combination of layout, pricing, appearance, and everything around your business.

Source: Freepik

An in-house restaurant online ordering system gives you the opportunity to stay flexible and modify things quickly on the go. The aggregate app models don’t usually give you access to the backend limiting your ability for what you can do on the platform. So whether it be modifying the branding or changing the pricing of food items, online ordering systems bring many customization options to you.

Roll Out Personalised Offers and Discounts

Customer data is precious. People who have already ordered food from your restaurant are highly likely to return if they had a pleasant experience the first time. But the marketplace is highly competitive, and sometimes you need to give customers a little nudge.

If you have the customer data, you can roll out personalised offers to gain some loyal customers. You can let customers know that their favourite meal is available at a discount or give them suggestions based on their history.

Customers always appreciate it when you take care of their preferences. Personalization to such an extent is impossible on anything but an in-house online food ordering system.

Better Customer Support

Since the restaurant delivery system gives you more control over the operations, you find yourself in a much better position to deal with customer grievances. It gives you access to all the information you need to find out what went wrong and address the issues.

Source: Freepik

Customer support is a key element of the industry. Happy customers can bring your business into the limelight overnight. On the other hand, a few grumpy customers can make a big dent in your bottom line, a lot bigger than you expect. So leverage the capabilities of a restaurant’s online ordering software and surround your business with happy customers.

Gives You an Edge Over Competitors

The pandemic turned out to be a great proponent for online food ordering systems. Restaurants and food businesses worldwide showed a lot of interest in going online, and it has now become almost a necessity.

However, a lot of businesses still don’t have an in-house online food ordering software. They might be on an aggregator platform to keep up but haven’t gone the extra mile. By creating a food ordering app for your business, you can put yourself ahead of most of the competition out there.

There is no doubt that you need to deploy a food delivery dispatch software as soon as possible. But how? Developing such a solution from scratch can be a costly affair and doesn’t make much sense.

But worry not. Yelo has got you covered. It’s an online marketplace software from Jungle Works that can get you started in no time. From automated dispatch to payment gateways, it takes care of all your needs. And if you aren’t much sure of it, then there is a free 2-week trial available. Can it get any better? We don’t think so.

So get started with setting up your online food ordering system, and experience these benefits yourself.

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Delivery management software for lockdown 2.0

Organisations, while still trying to get a grip on the virus, have established the fundamentals of the new normal. This new normal entails an entirely different academic and work approach followed by a rapid transition from conventional to digital business models. 

With a new world order in place, industries everywhere are scrambling to find the right technology to serve customers from all places at all times. They now need the best remote-working technology to keep the operations running, right from retail, food, groceries, home services, healthcare, telecom, fitness to everything that concerns us today. 

Covid-proof dispatch technology steps up to the crisis

Dispatch technology, as we know, has extensively helped businesses from witnessing a complete downfall in the past few months. The best part about the on-demand industry is its assimilation of covid-proof features that gave businesses a way ahead amidst the pandemic fears. 

Contactless delivery solutions, excellent tracking and communication channels along with instant on-demand service apps became a haven for industries, worldwide. The dispatch technology was not only a huge relief during the first lockdown, but it also seems to have the right functionalities to battle the second wave of coronavirus that has recently hit the European borders. 

In this article, we will talk about one excellent covid-proof technology that qualifies all sorts of business requirements- Tookan. Business survival in the second wave can only be possible if you have a system with impeccable functionalities at your disposal. 

So, if you own any business that requires advanced scheduling and monitoring, here’s why this is the perfect time to make a switch. 

Top reasons why Tookan should power your business model in Lockdown 2.0

Contactless Delivery 

The pandemic called for strict social distancing norms. With a contactless delivery model, customers can get everything delivered at their doorstep. 

Tookan, in addition to contactless delivery options, lets customers use third party money apps for making payments online. This eliminates the need to get in direct human contact. By promoting contactless deliveries, Tookan has effectively kept people from venturing out of their houses for supplies. 

  • Advanced Home Delivery 

We’ve certainly heard of contactless delivery options, but getting a drone to deliver essentials at your doorstep is something completely out of the box. Junglework’s response to the home quarantine measures was quite astounding. The TIDA drone delivery system offers a comprehensive drone solution that serves multiple industries, globally. 

The art of scheduling like no other 

The efficacy of any business depends on how well it is organised, scheduled and monitored. Instead of random sampling, Tookan takes multiple factors into account to assign the right person for the right job. 

Everything is handled with the touch of a few buttons. It integrates driver schedules and manages shifts as per the employees’ availability and skills. 

Customer Wallet 

Tookan makes the payment process way easier with its e-wallet, to which customers can simply add money once and settle all payments easily. The app also extends credit to its customers via the money wallet. 

However, customers who are selected for an extended limit need to clear the outstanding amount on every billing cycle. Money wallet eases the usability factor, gives you control over your payment system and replaces the need for entering credit card details on every purchase.

50+ Payment Gateways 

Tookan lets its customers pay in the way they want. It has integrated some of the best payment gateways around the world. So if customers don’t wish to add money in the wallet, they can simply pick any payment gateway such as Paytm, Paypal etc. The swift and convenient payment options for business transactions have minimized the use of cash for safety purposes. 

Launch your online business in a day

It’s surprising to see how businesses that took forever to open up or services that we never thought could reach our doorstep, everything started during the pandemic. The global lockdowns and pandemic fears kept people from reaching the physical store. 

The alarming need to go online convinced business owners to search for instant online business apps. Tookan promises to set up your online presence in a day. It’s simple to use and even easier to set up, the two things that we need the most right now. 

Tookan Logistics 

The delivery management app without a live tracking feature is a definite no-no for today’s customers and business owners. Tookan Logistics lets you automate, live-track and monitor deliveries from one place to another. 

It aims at efficient hub management which maximizes speed, enhances the quality and minimizes cost. In times of complete shutdown, we needed a system to monitor the end-to-end journey of the task to ensure that everyone in the delivery cycle is well-informed on every action. 

Smart Capacity Management 

The need for on-demand services has seen an upward trend in recent months, which means more employees and complexed logistics. Smart capacity management has numerous benefits for your business in times like these. 

Tookan assigns jobs based on the capacity of every agent. This means that tasks will only be assigned to a particular agent if he meets the sufficient capacity criteria. 

This also prevents overhauling of transportation or allocating deliveries beyond the agent’s capacity. Every task completed or removed has to be updated on the Tookan software, based on which the available capacity against every agent is updated. 

Route Optimization 

The deliveries ever since the global lockdowns have become increasingly complex, given substantial growth in online orders from the same areas. The route optimization feature reduces operational cost and saves time by picking the most efficient route for drivers and agents. Multi-stop routes have also become manageable.

Manage your deliveries from all places 

Tookan offers three different app interfaces for agents, managers and customers that minimizes the need for any direct orders. Everything can be seen or organised from the app itself. 

The agent app is responsible for automated dispatching and route optimization for delivery agents. The mobile workforce dashboard monitors the activities of on-field personnel that leads to better workforce productivity. 

Last, but the most important, the customer app that tracks orders for customers or provides consumer-centric facts and figures to improve the process efficiency. The three interfaces collectively build an impeccable delivery management system. 

Power your business model in days 

Whether you’re about to take a well-established business online or thinking about starting a new one, Tookan has some amazing on-demand technologies in store for you. The dispatch technology has saved every industry by helping them get an expansive online reach during the pandemic. 

The education and corporate sectors, for instance, exemplify a major paradigm shift. This makes us all the more confident in its abilities to power all business ideas in the future phases of coronavirus. 

While some of the popular use cases are food, retail, transportation, taxi service, healthcare, grocery etc, we’re certain that Tookan won’t fail to power any business idea.

Is it time to make a switch? 

With most people stuck at home, businesses worldwide at some point have had to strengthen their online presence. However, simply setting up the website with a payment mechanism will no longer suffice, unlike the pre-pandemic times. 

Customers are now expecting same-day or even same-hour delivery of supplies and food. To thrive in such challenging markets, industries have had no other option but to choose the right dispatching software.

Tookan, definitely sets a precedent for the on-demand industry and with a free 14-day trial and simple pricing, it is worth a shot. 

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Government Bans Lalamove India – An Opportunity For Delivery Businesses

The Government of India has hit a Ban-Hammer yet again extending this time to 43 more apps including giants like AliExpress, Lalamove & WeTV. 

This prohibition is a sequel to a previous ban on Chinese apps in June and September. 

Lalamove, which operated in 10 countries including China and India, was all set to capture a healthy chunk of market share from Indian On-Demand market. 

“We have been doing very well since we launched our service in India in Feb 2019 and we want to go deeper. Our company is known for innovation such as instant order matching, GPS vehicle tracking, transparent pricing and driver rating,” said Alan Tsang, director, Lalamove India.  

Mr Tsang said during the research phase in the Indian market they found out that drivers are underutilised and not doing a good business due to the lack of technology innovation.

With the Ban of Lalamove India, SME owners, distributors and small factories will be looking out for a perfect logistics partner with the focus on convenience, transparency and cost-saving. 

Tookan is a delivery management system that takes care of your complete logistics needs. With advanced features such as GPS tracking, route optimisation and agent scheduling, Tookan’s delivery software saves time and avoids hours spent on manually devising accurate logistics plans.

Know how to make an on-demand delivery app with Tookan today! We help you to overcome common challenges that might come while you begin to create your own delivery app.

Click here to know the cost of starting an end-to-end logistics business now!

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Payments made automatic with Paytm Payouts by Tookan

Making and managing payments to employees and third parties is time consuming, tedious but imperative task of your business. Considering the importance of timely payments, we at Tookan have developed a special feature to automate your payments: Paytm Payouts! Yes, you read it right, automated payouts to all the third parties at your fingertips.

Paytm Payout by Tookan
Paytm Payout by Tookan

For those who haven’t heard about Tookan, it is a SaaS-based technology which provides delivery management services with end-to-end planning, Route Optimization, Automatic Dispatch, Real-time tracking, Automatic dispatch…Phew! The list of features is pretty long. Check Tookan Out.

We are very excited to announce that Paytm has been integrated with Tookan which lets you automate all your payments and instantly pay your agents, drivers and merchants: Paytm Payouts Extension”

Paytm is one of the largest mobile commerce platforms in India, providing hassle-free transactions at your fingertips.

Paytm Payout for Automated Payments
Paytm Payout for Automated Payments

Paytm Payouts extension, once enabled in Tookan automatically transfers the payment to agents/merchants at the end of successful completion of an assigned task. The entire details of transactions are reflected in the admin dashboard along with the current amount available in his/her wallet for future transactions. Tookan team will create this wallet for you.

How do Paytm Payouts by Tookan works?

We care for your agents/merchants just like you do!  Tookan gives your agents/ merchants the flexibility to choose how they want to receive payments. While registering they can choose from following three payment reception methods: UPI, Bank account details and Paytm Wallet.

The comprehensive options of Paytm Payouts make it the best fit for your business. For starters, you can receive notifications from Tookan every time your wallet balance goes below a certain amount ( obviously, the amount will be decided by you). With filters, you can view transactions for a specific agent/ time period.

To chop off the repetitive task of adding money again and again to the wallet, we bring to you an “Auto-renewal” option which automatically adds money to your wallet as soon as you hit low balance !

Paytm Payout History
Paytm Payout History

With the Merchant commission option, you can transfer commission to your merchants just in a few clicks. Not just this, you can also automate merchant’s agent pay.

(What is merchant add-on? Here: Merchant Add-On

If you are wondering how Tookan will know what to pay your agents, then check out our Task Pricing & Agent Earning add-on. The amount is calculated as per the formula set in by you.  

How will Paytm and Tookan integration help your business?

  • Saves your time and effort of paying your agents/merchants physically
  • You don’t have to maintain a record of every payment because we will do it for you
  • Transaction records will be available at your fingertip anywhere and anytime
  • Instant timely payment transfer after every successful task which keeps agents/merchants motivated
  • Payout Analytics lets you apply filters and manage your transactions

So what are you waiting for? Let’s get started with a single click on Tookan.

Get Paytm Payouts for your business now!

If you still have any doubts, we are here to help you. Just let us know. 

Happy Transacting!

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Should a Restaurant have a Delivery app?

Over the past decade, the face of the F&B markets has changed exponentially owing to the inception and continuous rise of food delivery apps. Before the food delivery app made their presence known in the market, traditionally, only a few restaurants offered home delivery. There are two tiers to the online food delivery system: aggregators (Delivery Hero, Foodpanda, GrubHub, and Just Eat) and new-delivery (Deliveroo and Foodora); whereas both the players allow consumers to compare the restaurant’s offerings and leave a review for their peers to read, new-delivery agents also provides logistics for the company. New-delivery players’ growth is owed to two key sources: substitution to eating at a restaurant and substitution for preparing food at home, customers can now enjoy a Michelin star restaurant’s food at home. 

THE FOOD DELIVERY MARKET AS POTENTIAL FOR STURDY GROWTH 

Total Addressable classic food-delivery market (1)

VALUATIONS OF NEW DELIVERY COMPANIES ARE RISING RAPIDLY 

With the rise of the food delivery apps, the companies found that they had to cater to different behaviour patterns than those who used to order traditionally, some of the findings of the behavior were: 

Time was the priority: Speed was of the essence, companies that made sure the food was delivered to the customer under 60 minutes found that this was a key factor in satisfying their customers. 

Customer Loyalty: Customers rarely jumped from one app to another and usually stuck to the app they had signed up for, creating a strong winner-take-all dynamic, in which the reward goes to the player who can sign up the most customers in the shortest amount of time.

Orders were spiked during the weekends: Highest amount of orders were placed during Friday, Saturday, and Sunday, 

And most orders were placed from home and rarely from workplaces. 

Businesses are finding that by using third-party delivery apps, most of their revenues are being channelled towards paying the delivery companies’ commission. But they still have to opt for these companies because it’s a customer preference and is quite helpful with the outside weather turns foul. Customers now increasingly turn to their phones when their stomachs grumble and this proves that these apps are not going anywhere, anytime soon. 

Insights: 

  1. On average there has been a sharp decline in the revenue for the restaurant playing only in offline mode.
  2. In a Survey by OyeLabs, 22% of the customers said they order more when ordering from an app.

UNAVOIDABLE STEPS

Businesses have found that using third-party apps for delivery means they don’t have control over the delivery experience; if the food arrives cold or poorly presented at a customers’ place, there is very little the business can do to rectify this mistake because it is just not in their control. 

There are usually smaller profit margins for the business if they tie-up with a food delivery app as most of the big players in the industry take up to 60% of the revenue made from the deliveries which usually means the businesses have to take up a high volume of orders to gain any real profit Third-party delivery apps have been widely criticized for their high fees and because there are only a few big players that are dominating the field of food delivery, smaller restaurants have no choice but to opt to sign up with them to expand their customer base. 

There are simply many points of contact when it comes to tying up services with third-party delivery apps and the business owner cannot personally be there to ensure that his/her customer gets the experience the owner would have envisioned if the customer had chosen to dine in the restaurant. 

The food delivery apps are constantly fluctuating its price models to appease the customers and this usually ends up giving small restaurants and eateries a very small margin of profit. But there is no guarantee if the price models will promise better revenues as it is unpredictable to assess customers’ behaviour fully. 

THE HUNGER GAMES

According to Forbes, Online Food Delivery market is going to be a whopping $200 Billion by 2025. With Millennials shifting their inclinations from conventional eat out to various on-demand food delivery services, it is clear that this industry is here to stay, and now everyone wants to start their own online food delivery business. 

From a wide variety of restaurants, unlimited cuisines, and the option to pay at a single click, undoubtedly, on-demand means delivery apps have made lives less complicated. Food delivery apps more than convey convenience as a specific service characteristic; they bring comfort to each customer at every point.

FUTURE AHEAD

Revenue of Online Food Delivery Industry 

The future of the food delivery industry ever-growing and doesn’t seem like it is going to stop anytime soon, given that the pandemic is raging worldwide and people are staying home, they look to food delivery apps almost every day. With the big names dominating the market, they are also guzzling the life and revenue out of small restaurants and eateries but it is a ‘necessary evil’ for the restaurants to tie up with delivery partners to expand their customer base. 

Click Here to see how much does it cost to build a food delivery app.

To download a free e-book on this topic, please click here.

Source: The finding are a sample of the report by McKinsey & Company- Source: https://www.mckinsey.com/industries/retail/our-insights/how-restaurants-can-thrive-in-the-next-normal

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Benefits of starting online marketplace for an existing business

What is an Online Marketplace?

An online marketplace is a website where businesses and third-party sellers list their products and services for buyers to choose from and purchase. A classic example of an online marketplace would be Amazon, Zomato, etc. This allows you to take your business online by allowing you to target and sell products and services directly to your customers . In today’s age of the internet, having an online presence is the easiest way to reach your customers since there is no geographical barrier when you’re online.

There is no better time to build an online marketplace. Your existing business, depending on its vertical, can easily make the transition to an online marketplace thanks to the different tools and online marketplace software available.

Before we discuss how to create an online marketplace, let’s look at some of the benefits of an online marketplace for existing businesses:

  • Low Cost of Investment
  • Reach Booster
  • Minimal Personnel
  • Easy Marketing Opportunities
  • Limitless Growth
  1. Low Cost of Investment

One of the biggest benefits of starting an online marketplace is the cost involved. You can set up your marketplace with assistance from an online marketplace platform like Yelo and not overspend on hiring coders and designers to create it from scratch. When compared to setting up a brick and mortar business, an online marketplace works out to be much cheaper. There’s no substantial investment involved and all you need to set up your online marketplace is a computer/laptop and a decent internet connection. With an online marketplace builder like Yelo to support you in your online marketplace transition, you don’t even need to spend too much time on the process. Yelo can create a fully functional online marketplace for you in a day without any coding or setup fees.

2. Reach Booster

It goes without saying that an online marketplace can give products or services a reach unlike anything else. If you have a physical store selling goods, your customers will most likely be people who’re physically close to the store and in some odd cases tourists or other random customers who chance upon your store. But when you have an online store, you don’t have to be restricted by your physical location. Your online business in New Delhi can have customers from Mumbai, Shimla, Dispur, and even outside the country if your logistics support allows for that. The possibilities are endless when it comes to an online marketplace so long as people on the internet are aware of your business. That can happen only with robust search engine optimization practices and a stellar marketing initiative.

3. Minimal Personnel

The great thing about an online marketplace is that you don’t need a team of 100 to run the show. If you get your online marketplace built by Yelo, you can take over all by yourself. Yelo offers a dedicated admin dashboard using which you can manage every aspect of your business without needing any support staff. From onboarding new vendors to accepting or rejecting incoming orders, the admin dashboard allows you to do everything you need to run a successful online marketplace. Since you don’t need to employ or partner with others, you can save a lot of money on operational costs and earn more profits.

4. Easy Marketing Opportunities

It’s much easier to market something that is online when compared to an offline business or marketplace. The powerful world of the Internet allows for inexpensive and effective marketing opportunities using which you can reach your target audience and get actionable leads. Some ways you can promote your online marketplace include ad campaigns on social media platforms, display advertising on relevant websites, focused SEO practices, and even paid search ads if your budget allows for it. If your marketing efforts pay off, you’ll not only introduce your online marketplace to a lot of potential customers but also convent a decent chunk of these visitors into paying customers.

5. Limitless Growth

One of the biggest advantages of starting an online marketplace is the possibility of exponential growth. Lower operational cost, wider reach, ease of operation, and seamless marketing all come together to propel your online marketplace to great heights. The best part is that your return on investment can be tenfold if your idea is unique and your execution is flawless. By harnessing the power of technology and utilizing the expertise of an online marketplace builder like Yelo, you can run a successful online marketplace without much effort.

Sold on starting a local online marketplace? Allow Yelo to lead you through the transition flawlessly. With our powerful suite of features designed to make your online marketplace a success, you can chart new heights of success. Our online marketplace platform is armed with features like an ordering dashboard, customer mobile apps, real-time order tracking, and much more. Have questions about how Yelo can help you create an online marketplace? Reach out to our experts today and get started on your online journey.

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Tookan Customer Wallet for delivery businesses

Customer wallet provides an e-wallet for your customers, to which they can add money and pay for successive transactions. The entire hassle to add details again and again while making the payment is now saved. Just add details once and make all successive payments very easily. And the biggest advantage is that it saves all your transactional costs. With Tookan’s customer wallet, enable your customers to pay for orders using wallet balance.

Digital wallet for delivery

Customer Wallet is designed primarily to provide two major functionalities: 

1. E-wallet for successive Transactions

Customer Wallet best serves customers who place frequent orders. Adding money and details each time a customer places an order is tiring. With Tookan’s customer wallet, money can be just added once and all subsequent transactions can be made from it. Saving customers time and effort on every transaction.

2. Extending credit to customers 

Extending credit to business customers allows them to purchase goods and services on credit and pay for them later on. Offering credit is often a win-win for both merchants and buyers. Customers have more purchasing power and tend to buy more if they are not limited to the cash they have at the time of the sale.

Owing to the importance of extending credit, customer wallet gives you the flexibility to offer Credit Limit to your on-demand business customers. You can select the customers whom you want to extend credit and set the limit value called as Customer Wallet Amount outstanding Limit. Once this limit is reached, customer won’t be able to do further transactions on credit until previous due is cleared. 

Customer Wallet Functionalities 

Export Wallet Transactions

You can now export all the required transaction details in the form of a pdf with just one click and share it for better communication.

Customer Wallet  by Tookan
Customer Wallet by Tookan

Total Outstanding Amount 

It is highly imperative for business owners to keep track of total credit extended to all customers. With Tookan’s customer wallet, you can easily see and track the credit extended. 

Billing Cycle

When it comes to extending credit, it’s necessary to set the Billing Cycle. This ensures that customer is notified to pay the previous dues irrespective of the Credit limit used till that moment.

Recording Cash Payments

What if the user pays the admin manually for the credit extended and not through the wallet? Well, worry not because we have also got this covered for you all. Admin can easily record a cash transaction from the Tookan dashboard. The same will be reflected in the wallet of the user.

Tracking Customer Wallets

Admin can very easily track outstanding limit and wallet balance of any customer using Wallet filter. Makes it very easy to keep an eye on important wallets or accounts.

Block User Wallet

Users not paying their dues will be notified on the first billing date but if they fail to make payment by the second billing date, then the Tookan system will automatically bar any further transactions from the wallet until the due has been cleared. Otherwise, the admin has the full authority to block any wallet anytime.

Why do you need a Customer Wallet for your business clients?

  • Ease of usability and enhanced user experience for your business customers
  • Provides you with the flexibility to extend credit to your customers 
  • Gives you control over your payment system
  • Keeps your business ahead of the curve 
  • Reduces transactional charge for your business
  • Provides real-time data export for analytics and proof sharing
  • Replaces credit card and is more secure

So, what’s the hold-up? Get Tookan’s Customer Wallet now!

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How to select intelligent Dispatch Software for your business.

The burgeoning demand for online retail and same-day intelligent dispatching of deliveries has introduced sellers to a whole new world of intelligent dispatching. Online buyers now demand unprecedented speed in deliveries for little to no added cost. While 50% of the sellers are offering the desired services, the remaining are not yet ready to concede to their competitors. The tough markets and challenges have consequently led these sellers to make technology their sole proprietors. Here’s how! 

Well, the era of running from here and there for orders has apparently come to an end. In a bid to lower the delivery cost and time, businesses now rely on intelligent dispatch management systems. This means that an entire workforce responsible for allocating jobs, settling payments, making calls, optimizing routes and coordination has now been replaced by an automated intelligent dispatch system. Here’s how businesses leverage from intelligent dispatching.

 Real-Time Optimization

The delivery dispatch software accommodates last-minute orders or cancellations by re-aligning resources without leaving any significant impact on end deliveries. Real-time optimization reduces delay, improves services and re-ignites consumer’s faith into the business. 

Accurate Schedules

In addition to assigning the right workforce for the right job, the software makes use of stored or historical data for creating accurate schedules. For example, ruling out a particular route because of predictive traffic patterns. Precise schedules minimize cost and errors, boosts productivity and leads to better business.

Complete automation

Instead of hiring more employees for logistics, more jobs can be created in the management and business development departments. Complete automation minimizes errors, reduces cost, saves labor and most importantly, helps in business diversification.

Customer Satisfaction

Intelligent dispatch management drives on-time dispatching and excellent communication which results in satisfactory deliveries. Customers value honest communication, therefore pre-informing the customers about anticipated delays is always appreciated. Real-time alerts, electronic proof of delivery, an efficient two-way communication channel and intelligent dashboards also improves customer satisfaction.

Revolutionize Dispatch Brand Experience
Revolutionize Dispatch Brand Experience

Top 10 attributes of a intelligent Dispatch Software

In order for any software to qualify for your business, it is imperative to streamline the dispatching needs based on your business requirements. Picking a smart software that is cost-effective and has the right functionality will maximize gains and customer satisfaction, the two most important performance indicators for any industry. Here are some attributes to look for in intelligent dispatch software.

Must have features in Dispatch Software
Must have features in Dispatch Software

Automated Scheduling

When will the order reach its customers? Has it been packaged or shipped? What is the delivery window? Automated scheduling determines which agent should visit which customer site at what time and with what information/tools/packages. By enabling communication between service providers, agents and customers, the scheduling software with the help of automated messages save thousands of hours each month, which leads to increased productivity. An intelligent dispatch software strengthens the delivery cycle by keeping everyone involved in the dispatching process well informed and prepared. Besides, complete automation has minimized human intervention which means the workforce dedicated only towards logistics can now look into managerial activities. Better superior roles will invite more ideas that will ultimately lead to business expansion. 

Customized Intelligent dispatching 

Agent’s or driver’s availability, driver’s cost, vehicle volume and weight capacity, delivery requirements, estimated time on site, loading time are some of the factors that need to be taken into consideration for courier dispatching. The dispatch software optimizes deliveries based on the unique business requirement. For instance, the best trucking dispatch software customizes deliveries based on the vehicle’s availability, volume and weight capacity which will save both time and extra cost. Customization leads to smart business. It streamlines the right resources for a particular service which increases efficiency, maximizes profits and minimizes errors. 

Route optimization

By picking the fastest and shortest routes for field agents, an intelligent dispatch software aims to reduce delivery cost. The objective of any business or service provider is to deliver more and in much less time. The intelligent dispatch system takes multiple factors into account to calculate an optimal route for faster and flexible deliveries. For grocers and restaurants, identifying the same delivery windows are important in order to reduce the overall costs. The software optimizes routes for its agents to meet the unprecedented demand for services. In addition to picking the shortest routes, it also makes use of stored or historical data to anticipate delays. It might rule out certain routes based on the predictive traffic patterns. 

Integration capabilities

For any delivery to be successful, it is important to identify and address the issues concerning all departments involved in a delivery cycle. Therefore, real-time data sync provides dispatchers and customers complete visibility and control on the delivery dispatch. The integration capabilities of intelligent dispatch software determine dispatch efficiency and delivery performance. The software should interact well with the internal systems for optimal dispatching. The biggest on-demand taxi service providers Uber and Ola rely heavily on real-time data sync. The rides are only confirmed after knowing the driver’s location or vehicle’s availability. The same software is also used by major retailers and restaurant owners. 

Business Mobility

A smart dispatch management software is compatible for all types of devices which means that the intelligent dispatch orders can also be placed or accepted via mobile devices. The on-the-go orders ensure better communication and faster results, thereby increasing productivity and overall efficiency. Exceptional mobility undoubtedly makes the delivery process simpler, cost-effective and flexible. Mobile apps such as Uber have gained prominence for their on-the-go services and user-friendly dashboards.

Coordination & Communication 

Intelligent delivery dispatching needs excellent communication and coordination amongst all departments in a delivery cycle. Each team should be notified on the previous set of actions in order to take the next step, therefore lack of coordination between intelligent dispatchers, field agents and customers can weigh heavily on the end deliveries. The drivers need to know the location and time for the next unloading, the vehicle to be used and the agents need to know the delivery location along with the receiver’s name and contact details. For seamless coordination, it is important to look for the dispatch software that enables in-app and mobile communication along with other tracking tools. 

Intelligent Dispatch Management System
Intelligent Dispatch Management System

Intelligent Dashboard

For flexible intelligent dispatching, it is important for business owners and industries to adopt systems that are not too complex for its employees and customers. Intelligent dashboards are easy to use and enable seamless communication. Businesses need an interface that displays both upcoming and in-progress deliveries. Smart dashboards usually have three interfaces, for the dispatcher, agents and customers, and the activities of all three are communicated to one another. This keeps everyone in the loop, minimizes time and cost, boosts productivity and eliminates the chances of errors. Apps like Uber and Ola are examples of excellent dashboards at all three levels. The customers are able to track the driver’s location and book rides on the basis of pre-estimated ride fares, the drivers on their end are able to see the passenger’s information and the shortest routes and the managers have their own interface to keep visibility on the drivers, vehicles and other resources. 

Real-time Alerts 

No matter how structured your delivery plan is, exceptions happen and so, there should always be enough room for such contingencies. Greater visibility into available resources helps accommodate last-minute changes that ensure on-time deliveries. Therefore, it is important to look for a intelligent dispatch system that offers real-time alerts and great visibility. The availability of accurate data helps dispatchers cater to the last minute requests, orders or cancellations, which leads to enhanced agent’s performance and customer satisfaction. 

Digital Proof of Delivery 

Digital Proof of Delivery
Digital Proof of Delivery

The electronic proof of delivery has eliminated the need for manual signatures and time-consuming on-ground formalities. In the times of contactless deliveries, ePOD has become more of a mandate for service providers and is one of the most important features of intelligent delivery dispatch software. It improves real-time visibility and on-site service, enhances customer satisfaction, improves the accuracy of proof of delivery, reduces communication time and stores data for future improvement.

Robustness and Agility 

An intelligent dispatch system optimizes dispatch deliveries based on changing business environments. With a rapid increase in online deliveries with the onset of COVID-19, the need for intelligent dispatching has also risen extensively. Online retailers are hiring more agents, buying more vehicles along with other delivery resources. With this unprecedented expansion, the logistics have also become increasingly complex which necessitates the need for having a smart delivery dispatch system. Business goals can only be achieved if they choose the delivery dispatch software that meets the current requirements while also preparing for future needs. Future expansion should be taken into consideration while choosing the dispatch software. 

Intelligent Dispatch management has become indispensable for businesses globally. However, we understand that picking the right technology isn’t always simple. So, if you’re a beginner or if you are experiencing loss of business due to unsatisfactory delivery services, Tookan might be a one-stop solution for all your business needs. With the best-in-class features such as service apps, extensions, advanced fleet tracker and an intelligent delivery dispatch dashboard, Tookan offers a complete toolkit for all your delivery management needs. And here’s the catch. It does not charge its customers a single penny for the first 14 days which gives businesses a chance to test and decide. Trusted by some of the best brands till date, we are confident that Tookan will live upto your delivery commitments. Sign up for the 14 days free trial now

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11 Reasons Why Your Business Needs a Dispatch Scheduling Software

A dispatch Scheduling software makes infinitely more sense compared to traditional means of dispatch management, irrespective of the nature of your delivery needs. It’s a digital tool that takes care of end to end needs of field service businesses. It can automatically assign resources and personnel to tasks, provide you detailed reports of operations, assist in predictive maintenance, send out alerts, and much more.

In this article, we’ll take you through some of the key benefits of using dispatch scheduling software, and tell you why this is the perfect time to make the switch from legacy systems to one of these.

Key Benefits of Using Dispatch Scheduling Software

1. Smoother operations

Trucking dispatch Scheduling software has gotten quite popular in recent years because of the ease it imparts to fleet management. With intuitive dashboards showcasing relevant information on one screen, fleet managers get equipped to plan better. They can coordinate the movement of cargo across hubs, cities, and borders, without breaking a sweat. The live chat feature makes communication ever so convenient for end-users.

Field service dispatch scheduling software is often equipped with AI and ML capabilities, as well. Therefore, it can help find the most efficient routes, plan the loading scheme for vehicles, map out a courier delivery plan, and plan maintenance. With such tasks taken care of by the transportation dispatch scheduling software, your business cruises through all the roadblocks.

2. Improved scalability

A growing business comes with its own set of challenges. Managers end up in unfamiliar territory in case of having to manage more resources and personnel than anticipated. The situation gets a lot grimmer if you’ve been using manual methods for dispatch management. 

A field service dispatch Scheduling software, on the other hand, makes growth the second nature of your business. You can easily scale the size of your fleet, area of operations, team size, and even the nature of services you provide. 

3. Quicker response

Unforeseen circumstances are a usual event if you are running field operations. There is no way you can control external circumstances. It can be terrible weather conditions, vehicle breakdown, blocked roads, and tons of other possibilities affecting your operations. There are only two ways you go from such situations: either you let it affect your entire business like a domino, or you are well prepared to tackle the tricky situations. 

The latter is possible only with an advanced dispatch management system. It can quickly come up with an alternative route in case of roadblocks, send out a rescue unit in case of vehicle breakdown, use live chat functionality for quick assistance, and plan with weather into consideration. The flexibility of an emergency medical dispatch scheduling system is one example of how these tools are ideal for a quick response.

4. Increased reliability and customer satisfaction

Fogginess in delivery dates is unacceptable. Customers now want an exact time window for cargo delivery. It requires tedious planning from your side to work with such low tolerances. Advanced dispatch scheduling systems let you monitor vehicles and resources in real-time, providing you reliable data for accurate predictions.

Customer satisfaction from dispatch software
Customer satisfaction from dispatch scheduling software

You can keep the end-user updated with the live status of the product, and stick to your side of the bargain with accurate ETAs using a dispatch scheduling track app. You can also use the live chat feature to put customers in touch with drivers. The reliability helps your internal operations, as well. You’d know when a resource would be available for the next task. Delivery dispatch scheduling systems leave you with more satisfied customers, which in turn amplifies the bottom line of your business.

5. Higher transparency

One challenge you frequently encounter as a field service business owner is that you don’t have concrete information about what’s happening on the field at a given time. When you deploy a team of workers on the field, there is no way of knowing if they are doing their jobs properly other than sending a supervisor along with them. Now that can’t be an effective way to tackle such situations.

A field service dispatch scheduling software comes with functionalities that let you manage dispersed teams with ease. Remote time stamps, resource monitoring, and workflow tracking give you a much clearer idea of what’s being accomplished regularly. Even the in-house teams are easier to manage with the tool. Leverage this improved transparency to take care of any chinks in your armour.

6. Lesser time spent on back-office operations

Invoices, bills, contracts, payslips, etc. take up a lot of your human resource capabilities that could otherwise be utilized in more productive tasks. On top of that, humans are more likely to make errors in the case of monotonous tasks such as these.

The delivery dispatch scheduling software can take care of back-office operations for you and do a much better job of it. It can generate invoices based on the resources used and the time consumed in a task, initiate payments to vendors, generate payslips for workers based on the hours of service, and even analyze contracts in some cases. 

7. Predictive maintenance

Field service businesses rely heavily on vehicles and equipment they use for different operations. They are regularly serviced to maintain them in top-notch conditions and extend their life. However, mere regular service isn’t enough at times. 

The vehicle or the equipment almost always starts showing signs of wear and tear before the failure. A dispatch fleet management system uses sensors to identify such signs of failure beforehand and suggests repair before any heavy damage occurs. Predictive maintenance is one of the advanced features of a delivery dispatch scheduling system and highly popular among large fleet owners with expensive equipment.

8. Resource optimization

The highly competitive landscape has pushed field service businesses to stretch thin. They have no option but to use all their resources to the fullest of capabilities. The goal is always to eliminate redundancy, and dispatch scheduling software lets you deploy resources for the maximum output. 

Whether it be making sure that trucks don’t make trips while they are empty, or to come up with cargo loading patterns to move higher volumes, the delivery dispatch scheduling tool does it all. And the byproduct of this increased efficiency is that you spend less per operation and generate more revenue.

9. Streamlined data flow facilitating efficient communication

A truck and a field service business have a lot in common. They both need the internal components to work in synergy for the best performance. All the departments under your business need to be on the same page to avoid conflicts and deliver the optimum service to customers.

Dispatch Scheduling Software
Dispatch Scheduling Software

A dispatch scheduling software acts as the central hub for all your operations showcasing all the necessary data needed to move forward. Since the system makes sure all the relevant information reaches all the relevant people promptly, everyone finds it easier to excel at their jobs. You no longer have to sit down, making phone calls to tons of people to update them about the next step of the process. The software sends out notifications instead, whether it be to the driver’s dashboard or an email to the inventory manager.

10. Flawless decision making


The more moving elements you have under the umbrella of your business, the more ways there are to get the job done, and the more difficult it becomes to identify the correct path to move forward. Thankfully, moving company dispatch scheduling software comes with advanced analytics and relieves you of much of the mental stress.

It makes some of the calculation-based decisions for you, such as planning the last-mile delivery strategy and optimizing routes. It provides data-rich dashboards organized with graphs and charts so that you can work on improving the productivity and efficiency of tasks at hand. 

11. Automate tasks

Automation is getting increasingly common among businesses, and field services aren’t any different. There are plenty of tasks that courier software can and should take care of. 

For instance, if we talk about a business delivering orders for an eCommerce website, barcode scanning can be automated. Dispatch scheduling is another key task that can be automated. The software would consider the due dates of packages sitting in the hub and then dispatch scheduling courier accordingly.

Similarly, if you are overseeing a construction business, then you can automate equipment inspections and task allocation to keep things moving smoothly. The extent of automation would also depend on the capabilities of the tool you use. 

The Wrap-up

An advanced delivery system leverages various technologies such as telematics, big data, and IoT to provide you superior control over day to day courier dispatch scheduling. You can easily control the extent of features you wish to have on the delivery dispatch scheduling system, and customize it to serve your specific business needs. 

It doesn’t matter if you manage 20 or 200 vehicles, or if you cater your services to 10 or 100 cities, a delivery dispatch scheduling system is non-negotiable for any field service business. As you can see, the perks of using such a tool are plenty, and most dispatch software pays for themselves in the long run.

The sooner you move from manual and legacy systems to advanced software, the better it would reflect on your bottom line. Tookan is the perfect platform to get you started. It comes with a wide range of features right from tracking to dispatching, and we don’t even charge you a penny for the first 14 days. So get started right away and harness the power of our platform to make delivery management a breeze for your business.

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Zomato Business Model Explained

“Unlocking happiness by discovering more places to eat around you!”

The brand that envisages shaping the future of food. The brand aims to change what people eat by improving how they eat. The brand that was earlier famously called Foodiebay because it is solace for those who are foodie to the core. The brand realizes that food has a distinguished existence and an important connotation with happiness in people’s lives, and it continually strives to package and parcel happiness to people. That brand is Zomato. From tiniest eateries to swankiest restaurants, Zomato brings all to you. Zomato brings convenience and gratification to you! We have explained the Zomato business model to make it simpler for you!

Genesis of Zomato

The seed of Zomato was sown approximately 12 years ago. Back in 2008, the thought was conceived in the minds of three passionate foodies who despised waiting for so long in colossal queues. It was the need to have access to all restaurant menus digitally at one place and the passion to make it available for all that gave birth to Zomato. That idea was their baby, and now that baby has grown into a vision that drives a team of 5000+ people every day. 

Zomato wasn’t Zomato from the beginning. It started as ‘Foodiebay,’ which was an online restaurant directory. CEO Deepender Goyal felt the need to change this name as it resembled ‘eBay’ and he visioned to create a unique identity of own. Hence the christening ceremonies happened, and since then, it’s known as Zomato. From a home project, it has lengthened into a large food aggregator that operates globally. With its footprint in almost 24 countries and over 10000 cities, it is constantly working towards its vision of better food for more people. In addition to discovery and delivery, Zomato has also entered various segments like restaurant reservations, loyalty programs, and live events. Zomato not only functions as the connecting link between food and people in every context, instead it sets an example by cooperating and working with restaurants closely to enable a sustainable ecosystem.

Business Model

The success of Zomato lies in its robust Business Model. Essentially Zomato is an application whose business model encircles the provision of food delivery services, provision of information, user reviews, and menus of partner restaurants. Zomato stands as the pioneer for other online food-based applications. Following are the critical elements of Zomato’s business model:

  1. Customer Segments: The customer segment of Zomato has been divided into three parts:
  • Local restaurants: Zomato enables restaurants to make themselves visible to their target audience
  • Users: Zomato is dedicated to users who aspire to locate restaurants or specific cuisines nearby. Zomato is the panacea for users who are fond of home delivery
  • Reviewers: They are content contributors of Zomato. They actively review food and places and provide relevant information to the users in textual and graphical form
  1. Zomato Provisions: Zomato acts as the connecting bridge between customers and partner restaurants. Zomato has crafted a well-designed pricing model for their only delivery services. The inclusion of Zomato Gold & Piggybank has improved the quality of services provided by Zomato
  1. Alliances of Zomato: Recent partnerships with various big names like Uber Taxi, Visa, PayPal has enhanced the business model of Zomato. The partners have aided Zomato in various aspects, for instance, finding a location to set-up, hiring and other procedures, work placements, market research, handling operational, accounting, political and legal issues, etc.

Value propositions of Zomato

Zomato is immensely loved for the way it works. Zomato is premised on the QAAA model, i.e., it promises and delivers Quality, Accessibility, Affordability, and Assortment to its customers and partners. Following are the value propositions of Zomato, which makes Zomato unique and admirable:

  1. Improving food quality: Zomato is wholly dedicated to nurturing a neutral platform. It consistently aids food establishments in maintaining high standards through Hyper pure. Hyperpure is an innovative initiative by Zomato to bring fresh, squeaky clean, and high-quality ingredients and kitchen supplies to its partner restaurants. Food Hygiene rating is the most yearned for a symbol of quality well known among its partner restaurants.
  2. Boosting accessibility for customers: Zomato delivery is increasing since its inception and expanding its reach to more and more cities. They are vigorously growing their services. Now they offer table reservations, perform corporate catering, and feeding India.
  3. Ensuring affordability: The success of Zomato gold speaks volumes for Zomato’s efficiency in providing an array of exciting choices. Zomato continually strives and leaves no stone unturned in delivering the best. They ensure affordability without compromising on their profits.
  4. Aid in the assortment: Zomato believes in enabling its customers in unearthing band new tastes and experiences transcending geographical borders. They present the best information in the most legible manner for their customers and help them in making an informed choice.

Key activities of Zomato

Following are the prime activities undertaken by Zomato:

  1. Managing network effects: Zomato is the linking chain between restaurants and customers
  2. Managing to advertise: Zomato holds a reservoir of the user database, which it further uses for advertisement. The company posts advertisements for various restaurants, thereby generating handsome revenue for itself.
  3. Enhancing customer experience: Zomato undertakes myriads of activities to continue to improve customer experience. It keeps its features updated in synch with emerging trends.
  4. Keeping up the brand image: Zomato tries to hold its dignity as the provider of information for the foodie community by ensuring the flow of authentic information that helps its customer to address two essential questions, i.e., what to eat and where to eat.
  5. Online food delivery and subscription: Initiated for food discovery solutions, Zomato ventured into the food delivery segment as well and introduced a subscription feature later on
  6. Consultant for partners: Zomato holds a massive repository of user databases and uses various analytical tools to unearth vital pieces of information. That becomes the food for customized consultancy services provided to partner restaurants and eateries. 
  7. Zomato Whitelabel: Zomato also helps restaurants in developing their own robust app with the aid of a platform known as plug and play.

Revenue streams for Zomato

  1. Commission on Delivery services: These commissions formed about 75% of the total revenue of Zomato for FY2019. This amounted to $155M, which was four times what they made previously.
  2. Zomato Gold: This is a freemium model based idea. The concept aims at providing premium services to subscribers. This system helps the customer in enjoying complimentary food and beverage services offered they have gold memberships. This service alone generated a whopping $49M in FY19 and $30M in FY20.
  3. Ticket sales: The ticket sales for various events held in restaurants in partnership with Zomato generate a colossal revenue for Zomato in the disguise of commissions. Zomato also charges for the consultation services provided to their partners.
  4. Promotions: Zomato continually engages in the promotion of various restaurants. Partners get higher exposure and visibility via banner promotions, and they are charged by Zomato for the same.

Analysis of Zomato Revenue

A big share of 72% of total revenue comes from restaurant advertising and marketing. Approximately 12% of the revenue comes from ticket sales. Even advertising contributes about 4% of the total revenue. 3% and 2% comes from consulting and food delivery services, respectively. Zomato Gold and other analytical services contribute around 7% to the total sum of revenue.

Key Resources

Top-notch database, dedicated employees, talented community of content contributors and reviewers, the aura of the Zomato brand, and huge pipeline of funding partners including famous investors like Ant Financial, Sequoia Capital, Info Edge etc; these are the key resources that enable Zomato to stand tall in the food industry.

What’s in the future for the food industry & Zomato?

Zomato recently published Mid-COVID Report for India. In their report, they shared this finding that the Food delivery sector has recovered with some regional flavors to it and in fact, grown beyond pre-COVID levels in myriads of large pockets of the country, with some affluent residential areas being the forerunners in this recovery. Due to the advent of lockdown and everything moving back at the home trend, many premium restaurants are being receptive to the idea of online delivery, and that is attracting a lot of affluent customers. In fact, during the lockdown, it was observed that customers started to rely more on online deliveries. As people are indulging in taking up more quality time with their families and loved ones, group ordering is becoming a frequent reality. Ongoing IPL and the festive season has bolstered the growth in the food delivery sector. Hence good times are ahead for Zomato.

Zomato has revolutionized the entire food industry by turning the concept of universal access into reality. If you’re envisaging to create an online marketplace just like Zomato, you can fearlessly trust our tool Yelo. No coding, no setup fee & launch within a day! And the surprises don’t just end there. Yelo is an industry-leading product with features crafted perfectly to run a full-blown online marketplace globally. From browsing to making payments and all the technical nitty-gritty that goes inside, Yelo takes care of it all. 

If you enjoyed reading this, we’re sure you will also love checking out what we have in store on our Youtube channel. You can also head to our home page for more information!

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