What is the first thing that comes to mind when you consider alternative marketing platforms for communicating and engaging with your ideal customers?
Facebook, with its 2.89 billion active users, is most likely. Perhaps Instagram, with 900 million active users? Consider Twitter, which has 330 million active users, or LinkedIn, which has 700 million active users. You’re definitely doing some marketing on there as well.
But what if we told you there’s another platform out there, one that’s text-based and has more users than Instagram and LinkedIn combined? And we’re quite certain you’re not using this platform for engagements yet.
It’s called WhatsApp.
And, while email marketing is important, with an open rate of approximately 30% (if you’re doing a good job), that 30% is already far higher than you’d ever receive organically on Facebook. An average text message is opened roughly 99% of the time. That is the reason why chatbots work so well too. And that is precisely the reason that makes WhatsApp the most engaging marketing channel on the planet.
In a recent study among young adults, 88% of the participants said WhatsApp is the most important mobile app for them. An active user checks WhatsApp over 23 times a day and spends over 250 minutes.
The average response time for a WhatsApp message is less than 15 seconds. Crazy, right?
In short, Whatsapp is the best messaging app in the world thus a perfect platform for customer engagements.
You probably never considered using it as an engagement channel because there was never a meaningful tool to assist you to manage your account and start communicating with your “followers” unless you have that one mobile phone with the customer with your business number installed.
Furthermore, there is no advertising on WhatsApp, so the natural and lazy route of simply purchasing some ads would get you nowhere.
With Hippo, you can employ WhatsApp for broadcasting and engagements.
Numerous businesses are already utilising Hippo’s engagement automation and are using WhatsApp as part of their omnichannel campaigns. They are broadcasting new offerings, promotions and vouchers in a more personalised manner.
Hippo has introduced the latest WhatsApp feature at 0 additional costs. With this feature. You can either eliminate your chatbot/chat support and replace it with a WhatsApp widget, which will direct anyone clicking and messaging to your WhatsApp, or you can add the widget on your chatbot/chat support, thus providing your customers with an option to choose from either.
By using WhatsApp, You can communicate with your customers the way you want with their full attention.