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Why Keep Burning Cash on Google Maps? Unlock Real Savings with Mappr.

By Wilfred Vivek 29th August 2023


Mapping solutions are a cornerstone in various industries, from delivery and logistics to ride-sharing and real estate. While Google Maps API has been the default choice for many, its cost can be a significant burden for businesses, especially those operating on thin margins. This is where Mappr comes in—a cost-effective, feature-rich alternative offering substantial savings without compromising quality.

The Importance of Cost in Thin-Margin Industries

In sectors like delivery, logistics, and ride-sharing, margins can be extremely tight—sometimes as low as 5-10%. Operational efficiency is not just a buzzword; it’s a necessity for staying profitable. Mapping solutions are a recurring expense, and their costs can quickly accumulate.

Let’s take a real-world example. If you’re making 20,000 orders a month, you’re looking at:

Google Maps: $1,058/month
Mappr: Just $180/month

That’s $878 back in your pocket every month. Over a year? A whopping $10,536. That’s 83% savings. No fluff, just facts.

The Real Cost Breakdown: Where Your Money Goes

Mapping FeaturesMappr’s Annual Pricing (per 1000)Google’s Pricing (per 1000)
Search Reverse$0.21$5.00
Static Map$0.21$2.00
Google Maps API VS Mappr API pricing

Understanding These Mapping Features

  • Tiles: These are the basic elements of your map. Think of them as the canvas you’re working on.
  • Search and Search Reverse: Costs for location searches and turning coordinates back into readable addresses.
  • Directions: The cost for plotting routes from Point A to Point B.
  • Distance: The cost for calculating the distance between multiple points.
  • Geocode: The cost of converting addresses into geographical coordinates.
  • Matrix: This feature calculates distances and times between multiple points, which is useful for route optimization.
  • Static Map: The cost for displaying non-interactive maps, useful for print or static displays.

When Do Costs Add Up? A Real-World Example

Let’s say you run a delivery service. You’re not just charged for the initial route planning; costs can accumulate at various stages of the delivery process. Here’s a breakdown:

  • Initial Route Planning: Every time a new delivery request comes in, you’re charged for calculating the optimal route.
  • Real-Time Tracking: As the delivery progresses, real-time tracking can result in multiple API calls to keep the customer and the dispatcher updated.
  • Geocoding: Another cost is translating addresses into geographical coordinates (and vice versa).
  • Search and Autocomplete: Every time a customer uses your app’s search or autocomplete feature, that’s another charge.
  • Static Maps: Displaying a map on the customer’s or dispatcher’s interface incurs additional costs.

These costs can add up to a significant amount in a single day, especially if you’re operating at scale. Now, imagine saving up to 10x on each of these operations with Mappr. The savings aren’t just substantial; they’re transformative for your business.

Additional Information

Even though Google Maps has been the de-facto locational map API, the increase in pricing and a drastic reduction in free API calls are pushing companies to seek alternatives. Companies that used to have 25,000 daily API requests for dynamic maps are now limited to 28,000/month. Going over this free limit generates a $7.00 charge for every 1,000 API calls.

Features You Shouldn’t Compromise On

While cost is a significant factor, ensuring you’re not compromising on features is essential. Here’s what Mappr offers:

  • High-Precision Mapping: Get accurate, up-to-date maps you can rely on for critical business decisions.
  • Real-Time Traffic Updates: Make dynamic route adjustments based on real-time traffic conditions.
  • Customization: Tailor the map to fit your brand’s aesthetics and provide additional information through custom markers and overlays.
  • Geocoding and Reverse Geocoding: Translate addresses to coordinates and vice versa accurately.
  • Robust APIs: Integrate Mappr seamlessly into your existing systems with our robust and well-documented APIs.

By choosing Mappr, you’re saving money and getting a feature-rich, reliable mapping solution that can scale with your business.

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