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Send email to (a part of) your users to communicate

By jwork 16th April 2019

There are many instances where you, as a marketplace operator, might want to communicate directly with all, or part, of your community. There might be important news you need to share, special offers that you want to make, or simply (but perhaps most importantly) you want to ask them for feedback on their experience on your marketplace.

If you wish to send messages to individual users we offer a messaging feature that you can use for this.

Tiger offers a way to do that directly from the Admin Panel. You can find this feature, called Send email to users, underneath the Users & Transactions section.

The feature itself is pretty straightforward:

  • select who you want to email
  • write the body
  • Click Send an email


Note that, to improve email deliverability, it isn’t possible to edit the Email subject or the first row of the email (First Name is automatically replaced by the actual user first name).

Remember that emails are not sent to users who have unsubscribed from all emails from admins, or who have been banned from your marketplace.


The selection part might warrant some explanation, and some example use cases:

  • All users:
    The name says it all. All users.
  • Users who are allowed to post listings:
    This segment is only available when you have enabled the option to allow only certain users to post listings. You can then send emails only to those users who have posting rights.
  • Users who have posted at least one listing:
    You can use this e.g. when you want to contact all of your providers who posted a listing so far, even if the listing is now closed.
  • Users who have posted at least one listing but haven’t added their payment details:
    If you are running a marketplace where you have enabled online payments, and you earn a commission, you want to contact these people to make sure that the transaction can actually take place.
  • Users who have added their payment details but haven’t posted a listing:
    Your so-called “sleeping” providers. They have gone through the trouble of setting up the payments, but something is stopping them from posting a listing.

Users who haven’t posted a listing and haven’t added their payment details:
This group consists most likely of buyers only. There isn’t much to indicate that they would-be providers. Contact them to revamp their interest.

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