The world is changing. Consumers are spending more time online. Thus, consuming more content online, giving birth to newer shopping touchpoints. Technologies such as voice search, IoT, Kiosks, etc, are becoming new touchpoints for online shopping. A new kind of technology known as headless commerce is becoming mainstream to enable brands/enterprises to sell products to these millennial consumers. There are many benefits of headless commerce, some of which we will discuss in the blog.
What is headless commerce and benefits of headless commerce?
Headless commerce is a decoupled approach where frontend and backend are separated and communicate using APIs. The front-end part makes up for the UI, UX, and everything else a customer interacts with. Whereas the backend system manages, stores data along with features of the platform.
So in simple terms, Headless commerce is a solution. The frontend and backend are separated and work independently of each other. Therefore, changes done on one end do not affect the other end, and everything works seamlessly.
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Though decoupled, both parts work with each other and interact via APIs, enabling headless commerce solutions to be more interactive, user-centric, and flexible. Developers can fully utilize any frontend technology to supply personalized content to the customers on any channel while using APIs to communicate with a backend solution and maintain all the necessary features and functionalities.
Key benefits of headless commerce:
- Complete ownership of UI and UX of your platform
- Improved conversion optimization
- Faster to market
- Cost savings
- Seamless Integration
Complete ownership of UI and UX of your platform
With headless, the front end, .i.e. content management layer, and the back end, .i.e. content delivery layer, are decoupled for greater control over content delivery.
The main reason businesses go headless is they’ve outgrown their platform’s consumer side technology. While their backend provides support to their business, they need more out of their front-end system. The benefit of headless commerce is that it enables them to have an independent front-end which allows the brand to tailor their UI according to their consumer behavior.
Improved conversion optimization
Headless commerce enables you to test out various frontend templates with customers.
For example, you can have different UI and UX for one region and a completely separate UI and UX for another region to test, providing better conversions.
Thus, a headless commerce solution allows you to perform rapid testing, which increases your learning rate compared to your competitors.
Faster to market
If you manage to build a customized multi-channel solution for your brand in a traditional setting such as fork ( where the frontend and backend solution is customized according to your needs ), the time to market will become slower, and scaling will become a more tedious process.
Whereas, headless commerce solution enables you to build different frontend experiences at the same time while creating new touchpoints. Since the content and functionalities are housed in the backend, it can be controlled using APIs to deliver anywhere. This reduces the time to market while entering new markets and adopting the latest technologies.
These days brands have to become more flexible and provide outstanding personalized product offerings to the customers. In a headless commerce solution, the decoupled architecture allows brands to make changes on the fly, deploy rapid updates, and stay ahead of the competition.
Headless commerce enables the brands to make rapid changes in their UI and UX to keep up with the consumer side technology without using the bandwidth of the backend IT team. Generally, brands using a traditional platform, such as SaaS solutions, roll out UI updates every couple of weeks. In contrast, businesses using headless commerce can adapt to the latest trends more quickly. Since your backend is robust you can scale easily with tweaking the UI and UX.
Brands that go for headless commerce solutions are usually the ones who have outgrown the UI and UX capabilities of their standard or SaaS solution. While the backend fully satisfies their functional requirements, developing a customized frontend experience in a traditional commerce environment is usually very expensive.
Headless commerce enables them to have a flexible frontend while enjoying the same backend engine, which reduces the load on the backend. Thus, it reduces the overall cost of development and maintenance.
The decoupled architecture of headless commerce enables seamless integration of different platforms or technologies using APIs, which makes it easier to communicate with other platforms.
Yelo is the headless commerce CMS your business needs. It is suitable for small to large businesses. The omnichannel capabilities and the flexibility of the platform enables you to integrate it with any API or SDK your business needs.