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Google Enters the On-Demand Grocery Space. Starts Fresh Grocery Delivery Through Google Express

By Guest User 1st March 2016

The on-demand grocery delivery space seems to be the next big thing after the on-demand taxi industry as not just budding entrepreneurs but giants like Google are eyeing a share out of this enormous market. Competing with players like Amazon Fresh & Instacart, Google (Alphabet Inc.) has recently started to deliver fresh groceries in major cities of the USA. After partnering with leading stores, Google has started same-day delivery service under the tag ‘Google Express’ which was earlier known as Google Shopping Express.

However, this does not come as a shock to many, because Google is always innovating and trying its hands in various growth sectors. In the transportation sector, along with self-drive cars, Google had started a car-sharing platform in Israel after acquiring Waze. The on-demand economy is surely a promising thing of the future but one point which needs some consideration over here is – Google’s entry into the on-demand grocery delivery sector. Although, it is a fact that this sector has very thin profit margins but Google seems to go overboard in exploring this space.

Apart from canned and non-perishable food items, Google announced that it will now be delivering fresh fruits and vegetables along with a range of other perishable grocery items that too within a matter of few hours. Although, “Google Express” – Google’s on-demand delivery service debuted in 2014, but it is after a year that it has extended its cart to fresh fruits and vegetables as a result of the huge consumer demand. According to Redcode, Google has started a grocery delivery service to select neighborhoods in San Francisco and Los Angeles. Some of the retail partners to have a tie-up with Google Grocery Delivery Service include Costco, Smart & Final, Whole Foods, and Vicente Foods.

On Demand Grocery Delivery Space:

According to a report published on CbInsights, the on-demand grocery space saw investments worth $1 Billion last year making it one of the hottest VC Investment sectors.

If we look at general trends then it is a fact that groceries are needed in every household. Online shopping and the era of the on-demand economy have made it easy for people to buy grocery items from their smartphones and get them delivered to their doorstep. Instacart was the first startup that made a big name for itself in the on-demand grocery sector. But the huge market potential has made many small and big enterprises enter this segment.

How Google is trying to take on Instacart and Amazon


Google is all set to tap into the enormous online grocery shopping market. It does not need seed or angel investors and can sustain well without any VC-backed fund. Google has offered exciting prices to consumers and even has annual plans in place to make a user a regular customer. The brand value, trust factor, and online marketing costs are surely in Google’s favor.

Google Express will deliver groceries for a minimum order value of $35 and the starting delivery fees have been kept at $2.99 per order. Membership for Google Express costs $95 per year for grocery deliveries. For non-Google Express members, orders start at $4.99, and the price ranges depending on how fast the user wants an order to be delivered.

Instacart’s fees for non-members start at $5.99 per delivery. Users can avail of annual membership of Instacart at $149 and access free two-hour and scheduled deliveries for orders above $35. On the other hand, Amazon Fresh costs users $299 per year.

Instacart has recently offered a 1-hour delivery window while Amazon’s Prime Now offers a 2-hour grocery delivery window. Google Express has also started with a two-hour window and they might reduce their delivery time in the future.

What this means for small online grocery shopping platforms?

With companies like Amazon and Google entering this market, the on-demand grocery shopping & delivery sector has become more strong. It gives everyone a strong message that this segment has huge potential in the future. If you are a small enterprise or an entrepreneur with an interest in the online grocery market, then this is the right time to launch your startup and gain some traction in your local area before scaling up to more geographies.

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Online food ordering has become a fad among customers all over the world. Nowadays, the customers prefer comfort, and thus, want their food, groceries, and almost everything delivered to their doorstep. This gives the home delivery service sector its own space. On the other hand, customers also prefer to have piping and sizzling food just came out of the kitchen. That can be picked up by themselves on their route or drive-through so that it can be consumed fresh. And here, the takeaway services come into play. At present, both these services of home delivery and takeaway are HOT! Let’s read about the Just Eat business model for Takeaways.

just eat business model

About Just Eat

Just Eat’s mission is to empower consumers to get the most out of their takeaway experience. The brand is also known by the name Just Eat Takeaway. It is a hyperlocal marketplace that is connecting customers to restaurants for online food ordering. In other words, it acts as an intermediary between independent takeaway food outlets and customers. It is headquartered in London, England.

Just Eat allows users to search for local takeaway restaurants, place orders, and pay online, and select whether to have their orders delivered or picked up. There are more than 580,000 local restaurants participating on the platform, which is present in 24 countries worldwide. 

History of Just Eat

Initially, Just Eat was incorporated in Kolding, Denmark. It was founded in 2000 by Jesper Buch, Laurens Groenendijk, Marc Wesselink, Martijn Rozendaal, and Per Meldgaard. Back then, the then 25-year-old Buch was completing a diplomatic internship in Norway. He was craving some old-fashioned Italian pizza one night. Buch had no knowledge of any local pizza places since he was new to the area. He discovered that most information about local restaurants is not readily available on the internet. And thus, it is extremely difficult for customers to order food online.

This frustration acted as the spark for what would turn out to become Just Eat. With over 10,000 employees worldwide, Just Eat Takeaway has multiple offices serving various parts of the globe. The UK’s biggest market belongs to Just Eat, with over 122 million orders processed alone in 2018. Canada is considered the second established market for Just Eat. With the contribution of 22.8% of the company’s revenues in 2018, it operates under the subsidiary brand ‘Skip the Dishes’.

just eat timeline

Peeping into Just Eat Money Earning Channels

With millions of monthly customers, Just Eat has grown quickly in recent years. By doing this, the company expanded into other cross-selling opportunities, such as selling advertising space on its highly frequented apps and offering business catering services.

  • Restaurant Commissions: In the United Kingdom, Just Eat charges restaurants £699 to get access to the service, and for each order placed through the website or mobile app, Just Eat charges a commission of 13-14%. Commissions account for over 90% of the company’s revenue.
  • Delivery & Service Fees: Delivery fees for the U.K. vary from zero to £4.50 per delivery, based on the distance of delivery. Just Eat also charges £1.99 for its service fee, which includes both the payment processing fees and other services.
  • Sponsored Placements: Just Eat Takeaway makes money via sponsored placements via a so-called Cost Per Click (CPC) model. This means the restaurant will pay a small fee for every click the customer makes on a promotional link.
  • Interchange Fees: When using a traditional debit card or credit card, an interchange charge is applied, which is paid by the merchant. Approximately one percent of the fee goes to interchange. The partnership between Adyen and Just Eat is likely to result in both companies sharing that income.

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Understanding the Just Eat Business Model

The company operates on a marketplace business model. In order to operate, there are two interdependent customer segments that are both needed:

  • Consumers: Users who want to be able to order takeout from local restaurants.
  • Restaurants: Businesses that offer takeout and wish to gain a larger customer base outside of traditional channels.

As the intermediary between the customer and restaurant, Just Eat manages the product discovery and sorting, the order and payment processing, and sometimes even the delivery.

Just Eat business model utilizes a hybrid model, meaning some of its restaurant partners utilize their own delivery fleets while with others, it works together with independent contractors to fulfill orders. Afterward, these couriers are paid a per-order fee (on top of the tips they receive). Orders are accepted and fulfilled by couriers using a separate app. On the Just Eat website, visitors can explore all the available menu items, or they can download one of the mobile apps, available on iOS and Android devices.

Just Eat Funding, Revenue & Valuation

  • According to Crunchbase, Just Eat and have raised a combined $2.9 billion across nine rounds of equity and debt funding. Leading investors include Rheingau Founders, Prime Ventures, Redpoint, Index Ventures, 83North, Venrex, and many more.
  • Upon the merger of the two companies, Just Eat Takeaway was worth roughly $10 billion. Currently, the business is valued at nearly $17 billion.
  • In fiscal year 2020, Just Eat Takeaway generated revenue of $2.85 billion, an increase of 54 percent over fiscal year 2019.
just eat takeaway

Competitors of Just Eat

  • UberEats: UberEats is an online food ordering and delivery platform launched by Uber in 2014. Users can browse menus, read reviews of restaurants, order, and pay for food from participating restaurants via an application on iOS or Android, or through their web browser.
  • DoorDash: DoorDash, Inc. operates an online food ordering and food delivery platform. It is based in San Francisco, California, United States. As the biggest food delivery service in the United States, it holds a 56% market share.
  • Zomato: Zomato is an Indian multinational restaurant aggregator and food delivery company founded by Deepinder Goyal, Pankaj Chaddah, and Gunjan Patidar in 2008. Zomato provides users with menus, reviews, and ordering systems for restaurants and food delivery services in select cities.
  • Swiggy: Swiggy is India’s largest online food ordering and delivery platform, founded in July 2014. The company is based in Bangalore, India, and operates in 100 Indian cities as of March 2019.
  • Grubhub: Grubhub Inc. is an American online and mobile prepared food ordering and delivery platform owned by Just Eat Takeaway that connects diners with local restaurants. Founded in 2004, the company is based in Chicago, Illinois.

Summing Up

If you are thinking of getting into a business similar to Just Eat business model, then Yelo can be the ultimate solution! Yelo can help you create a hyperlocal marketplace platform. With the aid of its all-encompassing range of features, Yelo can help you cater to your wide and varied customers in the easiest and most efficient manner possible.

Start your own online food delivery business with home delivery or takeaway or even both, and cater to the hunger of your customers with exotic delicacies!
Would the trial of the platform give you more confidence? We know you better. Hop on Yelo’s free 14-day trial and get started today!

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In 2013, Will Shu and Greg Orlowski launched Roofoods Ltd. (Deliveroo), a British online food delivery company. The company began in the U.S. with only a few listings and modest revenues, before expanding internationally. That’s when the company began to grow dramatically, with revenues reaching about £18 million in the third year. We’ll dive into the Deliveroo business model in this article.

In 2016, revenues reached £128 million, making it one of Europe’s fastest-growing businesses.

Deliveroo doubled its revenue in 2017 to £227 million, an increase of 116 percent since the beginning of the company. Their first driver was William Shu. To get to Chelsea in Central London, Mr. Shu drove about for around six hours.

Deliveroo business model

The aim was simply to deliver excellent local eateries to everyone’s doorstep, right at their doorstep. When it comes to food, Deliveroo has you covered whether you want milkshakes for breakfast, a fresh salad for lunch, or an Italian main food for the evening.

Deliveroo business model

Using Deliveroo, customers can order food from nearby restaurants and have it delivered directly to their homes or office. Those who use Deliveroo’s services can order food via their website or through their mobile apps, which are available on both Android and iOS.

To establish a new hyperlocal on-demand business model, they integrated the aggregator strategy with the marketplace and logistics model. Disrupting previous business models where ordering partners like Just Eat operated separately from delivery partners like Onfleet.

Under this strategy, it tries to tackle both the problem of bad restaurants and poor delivery. 

Restaurant Partners

Restaurant partners are high-end restaurants in the area that may or may not provide doorstep delivery but are eager to grow their audience by partnering with them. These premium restaurants are some of the most well-known eateries in the world, and their companies have grown significantly since partnering with them. 

Deliveroo’s revenues have grown at a pace of about 30% every year, according to the company. Some of the fantastic prospects that they offer that other food delivery companies in the UK have failed to provide to these restaurants include:

  • Brand promotion: These restaurants’ brands are constantly promoted through their channels and various growth programs.
  • Service: In addition to extremely effective 24×7 Customer support and specialized account management. Deliveroo gives its restaurants and gourmet kitchen partners constant help in terms of performance analytics to evaluate the health of their companies.
  • Tech support: Deliveroo has strived to equip these businesses with fully automated procedures that are simple to understand and use. Further allowing them to receive and deliver orders in the most efficient manner possible.
  • POS Integration: It has also created a Restaurant Partner API, which enables integration between Deliveroo and restaurants’ POS systems. This allows restaurants to see all Deliveroo orders in real-time in their POS system.
  • Growth: Deliveroo business model also has an Editions program, where it helps restaurants launch new locations in new areas. Based on their algorithm and technology-driven market research into people’s food preferences and eating habits in that region.

Delivery Partners

Deliveroo’s delivery channel consists of a fleet of over 30,000 riders that pick up freshly prepared food from restaurants. Further to bring it to consumers within 30 minutes on their bicycles, motorcycles, and scooters. 

These hustling riders are one of the most famous elements of Deliveroo’s successful business model. It gives them a lot of credit for helping Will Shu achieve his goal of altering the food delivery platform situation. 


These riders not only make a good living, but they also get a lot of bonuses and help. This is why they choose Deliveroo over other food delivery services. Some of these are:

  • Insurance: Deliveroo business model makes sure that its riders are safe on the roadways. Their cars are offered pay-on-go Insurance with the aid of the Zego app which is connected to this platform.
  • Tips & Referrals: These riders make about £7-8 per hour depending on how many hours they work. They also get to keep all of the tips that the customer provides during the order process on the app. On average, an everyday rider makes £120 per week in this manner. In addition, they receive £250 for recommending riders to Deliveroo.
  • Other perks: High-quality safety equipment, Deliveroo necessities, free foreign money transfers, promotions, and savings for riders. They are also given access to free internet tools and are encouraged to establish social organizations, such as the Deliveroo riders’ network.
  • Flexible Work Hours: These riders have a lot of freedom in terms of working hours, and they may pick when they want to work. They can just log in and start riding whenever they want with the Deliveroo rider app, which allows them to organize their schedule properly.

Deliveroo business model: How does it work?

In the Deliveroo business model – The app and website platform is their primary operational channels. These platforms were selected through a technology-driven innovation and growth process, and food is ordered in the following manner:

  • Customers may choose from a variety of foods from a variety of cuisines by searching for them on Deliveroo’s website or mobile app. Customers may choose the nearby area where they want food delivered based on the postal code, and neighboring restaurants are listed on the app.
  • After that, customers may make their orders and pay for them using highly secure payment channels like credit cards, PayPal, Apple Pay, and others after selecting their food from the partner restaurants. The ordering procedure using the app takes less than a minute to complete.
  • When the order is completed, the restaurants are alerted of the food that will be cooked, along with any extra information provided by the customer. Those who place the order may also monitor their food using the Google Maps API, which is linked to Deliveroo’s app.

As the Deliveroo business model places a premium on quick delivery of great food. Riders are stationed within a 2.2-kilometer radius of the eateries they sign up for, making pickup and dispatch a breeze. Riders are informed on their individual apps to arrive at the pickup spot as soon as the customer places the order.

These riders ensure that hot, sizzling food is delivered to customers in under 30 minutes without compromising the food’s quality.

Deliveroo UK

Deliveroo: How does it earn money?

Deliveroo’s business strategy and revenue model, like many others, is built on a commission + fee system. Revenues are created by the combination of several businesses. APIs and channels that aid in the generation of the company’s major revenue streams.

The channels that Deliveroo uses to earn income are listed below.

Upfront Fees for Deliveroo Drivers / Riders

According to the most recent version, the commission charge structure is as follows:

£2 pickup charge + £1 delivery fee + variable distance fee determined by the software application system. The remaining balance is paid to Deliveroo. Individuals interested in working as a Deliveroo driver must submit a £150 security deposit in addition to downloading the Deliveroo Driver application.

Registered Restaurants that sell through Deliveroo

Deliveroo business model refuses to disclose the exact commission structures that they charge restaurants; nevertheless, a number of restaurant owners allege that they charge them a 20% commission fee for each completed order. Deliveroo now has over 35,000 establishments registered.

Shoppers / Buyers

Deliveroo has 45,000 daily users in the United Kingdom. 80 percent of a solid loyal user who will not move or transfer their services or apps (UK users are more likely to remain using Deliveroo’s services, boosting Deliveroo’s income streams).

The secret of Deliveroo’s success

  • Accessibility & Convenience: Ordering food online has never been easier than it is now with Deliveroo business model. Deliveroo ensures that every step of the procedure, from selecting the cuisine to delivering it to your home, is done in a professional manner. In the global food landscape, its popularity has skyrocketed by a wide margin.
  • Brand development: As a result of its vital services and dwindling numbers, this business has been able to develop its own brand. Since then, Deliveroo’s income has grown by about 650 percent a year. It’s no secret that Deliveroo’s high-profile restaurant partners have seen a significant increase in income. A robust customer base has been the focus of Deliveroo’s seasonal programming and advertising efforts.
  • Affordability: Customers are able to afford any food at a normal price with Deliveroo, while still enjoying the pleasure of dining in a restaurant for an affordable amount of money.
  • Technological Innovation: The company prides itself on its cutting-edge customer practices. Deliveroo has already been able to reduce delivery times by 20 percent thanks to its ‘Frank’ algorithm. Which uses strong predictive technology to determine the most effective way to distribute orders based on restaurant locations, riders, and consumers.

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The growing SaaS sector comes with its own set of risks and benefits. Business models are rapidly expanding, and these changes are reflecting on bigger priorities. As a result, SaaS’s dynamic nature has taken two paths: vertical SaaS and horizontal SaaS.

But, in terms of software solutions, what is the difference and how do each of these wings work? According to a recent press release, the SaaS industry is predicted to grow to almost $60 billion by 2023.

This category of SaaS products includes solutions that completely engulf and fill the needs of a specific industry. For example, food, pharmaceuticals, grocery, life sciences, etc.

Consumers usually prefer to buy from sellers who provide a specialized assortment of products and services. Commerce platform buyers shouldn’t expect anything less from their software vendors.

The vertical SaaS commerce solution is the amalgamation of core commerce competencies and industry-specific enhancements, leaving enough flexibility to build in the unique practices that make a business distinct and successful.

The true power of a vertical SaaS commerce comes from the fact that all of the commerce components have been trained, trimmed, and fashioned for a specific industry vertical – with all of the best practices built-in, such as guided selling, self-service options, specialized pricing, specialized bundling, and subscription billing, for example.

In the article

The business benefits of vertical SaaS

Over the previous decade, vertical SaaS software packages have grown in popularity and will continue to do so. Vertical SaaS holds a lot of promise for businesses of all sizes, especially as they grow more digitally savvy towards no-code and move away from on-premises, in-house IT and toward cloud-based IT.

  • Minimal deployment time

Customers receive their renters quickly, but commerce, like other SaaS goods, would come pre-installed and ready to use straight immediately. The benefit for a specific area is that molding or last-mile adjustments can begin much sooner. It enables worry-free infrastructure management while also cutting IT costs.

  • Scalability

The infrastructure of a vertical SaaS solution auto-scales to manage up-and-down cycles without wasting valuable resources on tracking, monitoring, and maintenance. It also means getting frequent, automated software updates with seamless advancements, enabling continuous, quick innovation.

  • Integration

From the beginning, vertical SaaS commerce would provide strong, tight, and native preset integrations with other goods. Consider how ERP, billing, governance systems, payment providers, and marketing could be integrated with some of the industry’s most vital commodities.

  • Benchmarking

Commerce entails a range of industry-specific regulatory and legal duties that can be addressed through strong governance systems. An industry-specific commerce solution provider can take on the burden of staying on top of these complex and frequently changing rules.

  • Governance and compliance

Commerce includes a number of industry-specific regulatory and legal obligations that effective governance procedures can address. An industry-specific commerce solution provider can take on the responsibility of staying on top of these constantly changing and complex regulations.

vertical saas | niche marketing | jungleworks

The demand for specialized solutions will grow as the imperative for digital transformation spreads to additional industries and commerce solutions become more of a mainstay and key source of revenue creation for businesses. Consumer products retail is the current focus, and there are already a number of tailored solutions on the market.

But, perhaps, at some time, vendors will pay attention to customer demand, recognize the income and customer loyalty opportunities, and jump in. When the road forks, vertical commerce (SaaS) will be the clear one to choose.

The best SaaS platform solution for food ordering and delivery marketplace

If you’re a fledgling entrepreneur with some fantastic ideas and concepts and want to create a food ordering and delivery app, Yelo can be your best solution.

Yelo is a pre-managed hyperlocal marketplace development platform that gives you access to ready-to-use elements for creating your food delivery app or website.

In technical terms, Yelo, a SaaS system allows users to create a food ordering and delivery app without writing even a single line of code, designing, and testing. 

The reasons why you should use Yelo to build a marketplace or take your food business online are manifold. For Instance –

  • Build without Coding
  • Proficient management abilities
  • Single-day launch
  • Extensive features and functions
  • Integrations
  • Design your marketplace
  • Multiple payment gateways
  • Marketing and SEO
  • Help and Support

Yelo comes with the most diversified features in the category and unlike our competitors, it has no hidden charges with the best pricing plans. We provide all the functionality of a SaaS commerce solution, including:

  • Covers niche markets that offer higher chances of lead conversion (Companies often have higher customer retention due to the level of niche expertise they offer)
  • Companies enjoy a lower customer acquisition cost and limited marketing spend
  • Is compliant with industry-specific standards and requirements
  • Product content management capabilities
  • A powerful, fast search engine supporting flexible navigation
  • Well-integrated web content management capabilities with omnichannel support
  • Streamlined cart and checkout capabilities and order management
  • Promotion, bundling, pricing
  • API extensibility features that support headless commerce scenarios
  • Real-time Analytics
  • Social logins

And many more….

Now go ahead and set up your online food business with Yelo and be a successful entrepreneur.

Don’t just wait and admire, start your business with our 14 days free trial now!

To read more refer to our resource page.


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Let’s Understand the “Why” First

Before getting into the “how”, let’s first understand the “why” of building the best mental health app. Don’t you think it’s a bit opportunistic to say that you should build an app for people struggling with mental health? Well, all businesses are opportunistic in nature. However, the most impactful ones do more than just topline and bottom line. They touch people’s lives and in one way or the other improve the social fabric of our society.

Mental health app

It’s a sad reality that the modern world has mind-numbing statistics when it comes to people suffering from mental health issues, big or small. Recently, a blog published in World Bank presents a gory picture of how severe it is.

“Today, nearly 1 billion people live with a mental disorder and in low-income countries, more than 75% of people with the disorder do not receive treatment. Every year, close to 3 million people die due to substance abuse.  Every 40 seconds, a person dies by suicide. About 50% of mental health disorders start by the age of 14.”

Now, I can imagine what you must be thinking. “Yes, yes it’s a worrisome thing and I get your point, but just like many other health issues, aren’t there medical consultants to help people out? Are you not blowing this out of proportion?

Are we?

The Stigma

Unlike many other health issues, talking about mental health is a taboo in our society, no matter how “progressive” or advanced it is. There are stereotypes that people with mental health issues are violent, dangerous, freaks, and what not. Media, over the period of time, has often portrayed them as unfit to lead “normal” lives. There is a long history of such discriminatory behavior towards people struggling with mental health problems, and that explains the inherent hesitation among its victims to come out and talk about it.

Okay, okay. I understood it’s a grave concern, but why build a mental health app? They could still go to doctors without telling anyone anything at all, right?

Well, not entirely true. You see, it’s one thing to sympathize with people and completely another to be one. This WHO article states

“Investment is required on all fronts: for mental health awareness to increase understanding and reduce stigma; for efforts to increase access to quality mental health care and effective treatments; and for research to identify new treatments and improve existing treatments for all mental disorders. In 2019, WHO launched the WHO Special Initiative for Mental Health (2019-2023): Universal Health Coverage for Mental Health to ensure access to quality and affordable care for mental health conditions in 12 priority countries to 100 million more people.”

To acknowledge that there is an issue, and to act on this, to do something about it, requires a hell lot of courage. And given how reclusive and “socially-distanced” our world has become recently (courtesy COVID-19), it is all the more difficult to identify the right avenues in order to address one’s mental health problems. However, recent developments (Yes, I’m referring to Covid), have also been a blessing-in-disguise of sorts.

Why Mental Health Consultants Need an Online Presence?

Mental health app

Many businesses have realized the importance of taking their practice online. Medical consultants, aka doctors too, have been able to diagnose their patients virtually without subjecting each other to unseen risks of going out. This is specially good for people suffering (or suspected of suffering) from mental health issues. They can comfortably choose the expert of their choice and, without having to confront them physically, seek the best help possible. This one single aspect of online consultation has dramatically instilled confidence (or at least the willingness) in people suffering from mental health problems to not just come out, but also get the issues resolved in the most effective way possible. In short, it’s-

  • Accessible
  • Affordable, and 
  • Convenient for both, the patient and the doctor.

How Big is the Opportunity?

Certain key factors such as, increase in aging population, fast-paced and stressful lifestyle and increased focus of governments all over the world on mental health issues are driving the mental health app industry. There are more than 300,000 health apps in the app stores all across the world, and mental health applications demonstrate the highest growth. According to an article published in MarketWatch, mental health apps industry will grow to USD 3.3Bn by 2027 with an annual average growth rate (CAGR) of 20.5%.

Also, this is not just one composite industry. It is further bifurcated into many sub categories (and hence separate app universe) depending upon the specific issues such as mental disorders, substance-abuse disorders, depression/anxiety, co-occuring disorders, and other peripheral mental issues. 

While high revenue numbers and unprecedented growth have been observed everywhere, the exact numbers are closely linked with demography, penetration of internet services and support initiatives from the government. That said, the scope is immense across all geographies’ viz, North America, South America, Europe, Asia-Pacific and the rest of the world. Quite expectedly, the apps are readily available and downloaded from across all platforms/devices, viz. iOS and Android. The apps, then, come with weekly/monthly/yearly subscription or with one time payment (need based) business models.

Here are some recent headlines regarding mental health app industry

  • First-time downloads of the top 20 mental wellbeing apps in the US grew by 30% from January to April in 2020
  • Talkspace has recorded a 500% increase in requests from therapists to join the platform.
  • BetterHelp recorded nearly 2x the number of users seeking help with stress and anxiety over the last year.
  • US government has granted $5.5 billion for the Substance Abuse and Mental Health Services Administration (SAMHSA) in 2020.
  • FDA has eased entry for counseling apps during the COVID-19 pandemic
Mental health app

What All Services Can You Provide Through Your Mental Health App?

The mental health app, as an industry, is quite diverse owing to the fact that people face different varieties of mental health issues. Just like our physical health, mental health can vary in its type, severity and urgency with which it needs to be addressed. While they could vary a lot in its type, here is a list of some of the most commonly observable mental health issues that people struggle with.

  • Anxiety, Depression & Mood Control
  • Behavioral and emotional disorders in children
  • Bipolar affective disorder
  • Eating Disorder
  • Obsessive compulsive disorder
  • Paranoia
  • Psychosis
  • Dissociation and dissociative disorders
  • Post-traumatic stress disorders
  • Schizophrenia

This is obviously not an exhaustive list, but it does give an idea about how varied the issues could be. As a result of this, many consultation marketplaces offer very specific services which have experts pertaining to particular practices only. While others provide one-stop solution to all sorts of mental health issues. Needless to say, once such platforms gain traction i.e. build trust among its users, which includes both the practitioners and the patients, they expand their catalogue of services to other health issues too.

Top Features to Include in a Great Mental Health App

For Doctors/Consultants

Scheduling Tool : 

A scheduling tool becomes necessary for doctors. From where they can manage their workload and timetable conveniently. The feature should be integrated with a functional calendar which will manage appointments, leave notes, and so on.

Treatment Plans:

Every therapist and doctor have different charges for different treatments. So, this feature should allow the doctors to showcase their plans for the patients according to the various treatments offers.

Chat, Audio & Video Sessions with Patients

This is again a very crucial feature for both the doctor and the patient. Both should be able to talk to each other, be it via audio/video call or through normal chat. It will be also helpful to share files like lab results, documents etc., with each other within chats. 

Furthermore, many healthcare apps use a chatbot that asks users about their symptoms and concerns, so doctors can understand the problem from the beginning. 


It’s also important to provide specialists with different metrics to manage, track, and optimize various aspects of their counselling practice.

It can include:

  • Daily/weekly/monthly number of patients.
  • Total number of patients.
  • New patients (requests).
  • Total revenue
  • Revenue from each patient.
  • Satisfaction rate & reviews etc.

For Patients

User Profile

The basic of any healthcare app allows users to create their own user profiles.  It makes the process convenient for both the patient and the doctor. The point is to create your mental health app structure and design seamless.

Sign-up and Sign-in

The entire process should be short and easy. Our attention span is too short, and we usually get frustrated when we have to fill a long and tedious form. And if a common individual with no health issues can get irritated, then people who are suffering with any kind of mental health issues would get frustrated with too many steps. So the entire sign-up and sign-in process should make their life easier. 

Meditations & Mental Activities

Meditation feature may help patients understand their feelings better, understand the true reasons why they appear, and have a more aware lifestyle. Furthermore, it will engage them with your app in a more personal level. The idea is to get the patients to feel secure and connected with your app.

Apart from meditations, there are a bunch of different activities that can be added in your mental health app:

  • Breathing exercises.
  • Stretching & yoga
  • Sleep & lifestyle etc.
Chat, Audio & Video-calls

It is quite obvious that if the doctor has a chat, audio and video feature, the patient’s interface should also have the same. This is very important for mental health apps. A patient must be able to chat, call, or video call with the consultant from within the application.

Emergency Feature

This is one of the most important features to include in your mental health app. Patients with mental health issues can get anxiety attacks, panic attacks, and other such problems that require immediate solution. The app should provide them an option to send emergency messages to their doctor and caregivers with one click.


This feature is useful to remind patients about their activities, daily tasks, journaling, and so on. Moreover, it can also work as a confidence booster by sending motivational and encouraging notifications to remind people how strong and capable they are. So, you can help one realize what they are capable of with the help of such push notifications. Even though the end goal of the mental health app is to help people, we must not forget about the business part. Push notifications can be used to offer personalized offers, which eventually will help you to increase sales.


A successful idea not only requires merit, but right time and right partnerships too. Indeed, this is one of the most opportune times to build a mental health consultation app. Moreover, to build something that not only does good business, but also improve people’s lives is nothing short of public service. 

A mental health app, in that sense, brings accessibility, affordability and convenience to those seeking professional help to deal with their mental health issues without having to go through the societal pressure of opening up in front of everyone. In addition, it also helps professionals to be available for the people who are seeking help and not comfortable for a face to face consultation. The mental healthcare industry  is moving towards digitalization to start providing services remotely, and nobody wants to lag behind when it comes to running a successful business.

mental health app

If you’re thinking of making your own mental health app or growing your current mental health consultation business, Panther is a go-to platform for you. No coding required & launch within a day! And to get started, you don’t need to invest in a large customer support team. Panther offers a robust chatbot feature that doesn’t just help patients with basic queries, but does a lot more. 

Curious about how Panther can help you take your online mental health consultation practice to the heights of success?  Get in touch with our experts straightway. We’d be glad to help you on this journey towards success.

If you enjoyed reading this, we’re sure you will also love to check out what we have in store in our resources.

If you need any help with the development or have questions left, feel free to reach out to us. We’d be happy to help you on your journey to improving people’s mental state!

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Hyperlocal businesses are the ones where one wants to build a local ecosystem that enables customers to buy anything from their neighborhood stores.

Hyperlocal refers to all businesses in your vicinity, the nearby General merchant, Restaurant, Market, Mall and other products and service providers. Hyperlocal platforms solve the problem of matching immediate demand with the nearest available supply in the most optimized manner.

E-commerce business are brands that go “national” or  “international”, having large operations with economies of scale and branding to succeed. The appeal of these brands is strong and consumers are happy with both pay and wait for shipping.

Why go Hyperlocal?

The hyperlocal delivery industry was worth $1324 billion in 2019 and is expected to grow to $3634 billion by 2027, with a CAGR of 17.9% throughout that time.
Rapid improvements in the hyperlocal delivery sector have been spurred by rising customer demand, which has been fueled by increasing internet and smartphone penetration, urbanization, and changing customer behavior.
Consumer expectations are growing as a result of the proliferation of e-commerce platforms, online marketplaces, and delivery-based enterprises. Customers are drawn to firms who deliver things faster than their competitors, therefore the hyperlocal delivery model opens up a slew of possibilities for entrepreneurs.

The largest barriers to E-commerce players in the industry are

  • 1) The logistical challenges of getting deliveries on time
  • 2) The negative perception of fraud
  • 3) Huge technological cost
  • 4) High shipping cost

For a hyperlocal business to set up an online shop they both have to invest to overcome these barriers and then find the promised land of customer discovery.


Hyperlocal business has an extreme physical vicinity to the consumer. While a vast E-commerce retailer may expect you to order today so that they can deliver tomorrow, a hyperlocal grocery merchant would guarantee that you get the grocery with an hour.

The differentiating factor of a hyperlocal business is that their whole supply chain is found entirely near to the customer and also the vendor. Thus making the transactions trustworthy and easy.


Hyperlocal platforms resolve the problem of matching quick demand with the nearest available supply in the most optimized way. In short, if you require your air conditioner fixed, wish to order food from an excellent restaurant or need to get a haircut inside the comforts of your drawing room, just look towards a hyperlocal system for a solution.

hyperlocal delivery business model


Hyperlocal marketplace system is more helpful for both merchants and customers. The merchant can simply add the location where they can ship their products. The customers can enter their area, check the available products and merchants in that area. The Merchants/administrator can add their location according to their products are shown to the customer. They can also add shipping rate as per the location range thus making communication easier.


Though hyperlocal businesses usually do not have as strong a brand as a large online retailer, they often evoke a greater degree of trust. This can be explained by the fact that the customer feels quite in control of the entire supply chain, i.e., the customer knows where the product is being sourced from, in-case it is a furniture or any electronic device he knows he can get it assembled in case of a problem, he will also know where it’s present location is, and as a consequence when it will be delivered.    

Benefits of Hyperlocal eCommerce Businesses:

  • Scaling or expanding to a newer geography is harder as one needs to replicate a similar model frequently in various regions. But getting started is easy
  • Marketing spends are very effective given the little geographic spread of a hyperlocal business is limited
  • Controlling quality and inventory can be easy and one can focus on a customer-centric model

Bridging the offline vs online gap

As consumers, they need an instant gratification and ease to move between physical and online shopping experiences. However, the current online and offline shopping experience are disconnected and non-personalised.

Yelo act as a personal shopper to help customers to find what they need in the store and helps the retailer to understand more about customers creating a holistic view of the customer profiles, allowing retailers to extend services to enhance offline experiences with digital enhancements.

Location-based technology is here, and we’re currently witnessing the emergence of the missing piece of the puzzle—a shift in the consumer mindset. For this reason, retailers need to be considering the use of location-based technology to improve their customers’ experiences, drive revenue and increase operational efficiency.

Due to shift in consumer mindset, hyperlocal business needs to be considering the use of location-based technology to interact with customers’ in proximity to enrich their experiences, drive revenue and increase operational efficiency.

Wrapping up

Prior to starting a business Think ahead, not just for the present, but also for the future, and ask yourself Is Hyperlocal The Future Of E-Commerce?

People want faster delivery and they trust local, eCommerce will soon be replaced with Qcommerce (quick commerce: delivery within 45 minutes).

If you are planning to start a hyperlocal business, you have come to a right place. we can provide you a cloud-based on-demand ordering platform where hyperlocal businesses can offer direct-to-consumer and multi-vendor services to consumers. Sign up with Yelo today and hop on a free 14-day trial.

Want more information read: 5 Reasons Why Hyperlocal Business Is a Growth Opportunity

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On-Demand apps are gaining popularity, particularly food delivery apps. With millennials turning online to order food from the local restaurants rather than traditional eating, the focus is shifting to hyperlocal on-demand food delivery. Talabat is one of MENA’s on-demand food delivery apps giants, which provides a wide range of limitless cuisines from its restaurants.

What you’ll learn ahead:


Talabat – The Origin

Talabat started in 2004 with the vision to make food delivery an effortless experience for both the customers and restaurant owners. It has revolutionized the concept of food delivery in the MENA region. From the time of modems advancing to seamless technology, it provides its customers with easy and fast delivery, accurate tracking, and two communication channels between customer and delivery agent.

According to CrunchBase, Talabat acquired Zomato in 2019 for 172 Mn, which helped them gain the majority market share, forcing UberEats to close their operations in these regions.

Talabat, which started as a food delivery app, now also delivers groceries, pharmaceuticals, etc., and has been venturing into qcommerce by providing deliveries to its customers in 30 mins or less.

Now Talabat is the largest food delivery and grocery delivery platform in the MENA region. It operates in 7 countries through GCC, namely, Kuwait, United Arab Emirates, Qatar, Egypt, Oman, Bahrain, and Jordan.  

The business model of Talabat

Talabat’s business model is based on-demand hyperlocal delivery service with a majority focus on the food delivery sector. Talabat uses best-in-class technology to bridge the gap between the restaurant owner and the customer, thereby providing customers a smooth purchase experience. 

Talabat has both a website and a mobile application. Customers can order food or groceries using either of them. Apart from ordering food from the nearby restaurants, it also shows the menu of the restaurants to the customers to help them choose from a variety of dishes.

The general flow of how every on-demand hyperlocal service works is very similar to other aggregator platforms. A restaurant partners with Talabat and gets listed on the app. The customer registers on the app and selects a restaurant for ordering. Once the order is placed, it is sent to the restaurant. The restaurant starts preparing the order, and a delivery agent is assigned to pick up the order from the restaurant and deliver it to the customer. During all this, the customer gets a notification about each step of the process and can track their order.

How does Talabat make money?

Talabat has a three-pronged approach to its revenue model, where the revenue comes from 3 sources:

  1. Commissions on orders
  2. Delivery Charge
  3. Advertisements 


Talabat takes 15% – 25% commission from the restaurant’s order bill. It also offers restaurants a reduction of 5% to 10% on commission if they opt for exclusivity. This helps them with getting exclusive restaurants and decreases competition in the market. 

Delivery Charge:

Talabat has no minimum order size for delivery requirements, which helps them get orders of all sizes. The delivery charge decreases as the order size increases. 


Talabat monetizes advertisements in two ways:

  1. Banner Ads:
    This involves showing the restaurant ads on the banner, which provides restaurants more coverage.
  2. Priority Listings:
    This helps restaurants to get listed in the top 5 listings, which helps them gain visibility in front of customers. Customers generally order from the topmost listings, thus, allowing the restaurant to gain more customers.

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Features of Talabat

Features of the Talabat app fall into three categories:

  • Customer App/Panel
  • Restaurant App/Panel
  • Delivery Agent App/Panel

Features of Talabat’s Customer App/Panel

  • Login: Talabat provides customers with an option to login or register using social logins, email, phone number, and OTP.
  • Location Selection: Talabat Customers have an option to select their location to see all the restaurants in their location.
  • Menu: Once the customer selects a restaurant to place an order. He/She has the ability to go through the restaurant menu. Each restaurant menu can have multiple theme-based categories for different products.
  • Online Payment: With changing customer preference towards online payment. Talabat provides its customers with the option of online payment using UPI, Credit/Debit cards, etc.
  • Reviews: Ability for customers to write a review for restaurants.
  • Order History: It provides customers with their order history, enabling them to reorder.
  • Product Search: It can be a cumbersome task to find a product when you don’t know which merchant provides it. Talabat solved this problem by giving customers a feature to search products and bringing up merchants that supply the product in the search results.
  • Tracking delivery agents: Talabat’s customer app/panel gives customers the ability to track the delivery agent delivering their order.

Features of Talabat’s Restaurant App/Panel

  • Dashboard: Each merchant has its own merchant panel. The merchant dashboard enables them to set up their profile, keep track of their revenue, order status, etc.
  • Accept/ Reject Orders: One of the major difficulties in an on-demand business is about keeping the supply in check. In the food delivery or grocery delivery business, there can be a certain time when a particular food item or grocery item is not available. In order to resolve this issue, Talabat provides its merchants with an option to accept or reject the orders.
  • Manage Restaurant’s profile: It gives the restaurants the ability to set up their own menus, promotional offers, banners, etc. It enables the restaurant to function independently with full efficiency.
  • Online payments and commission settlement: Talabat’s merchants get their payment at regular intervals after deducting the commission. They have the ability to see their daily revenue report on their app/panel.

Features of Talabat’s Delivery Agent App/Panel

  • Login: The drivers can log in through social channels, email, and phone numbers using OTP.
  • Calls/Chat with the customer:  There can be a certain time when the delivery agent might need to have a word with the customer or vice versa. To help with this, Talabat provides its delivery agents with 2-way communication with their customers so that they can connect to resolve any concerns they might have.
  • Wallet: The wallet gives the ability to the drivers to store their daily earnings and tips, which can then be transferred into their bank account.
  • Accepting/ Rejecting Deliveries: Delivery agents have the ability to accept or reject the delivery task based upon their preference.

Learn more about the top features you need to create the best-in-class on-demand grocery delivery or food delivery app.

Cost of creating an app like Talabat

Yelo helps you achieve the technological know-how for creating an app like Talabat. Yelo is a no-code saas-based ordering platform that enables you to automate your ordering management flow while managing vendors on your platform. 

Yes, you read it right. Yelo promises you an app like Talabat with all the necessary features to help you grow exponentially on a budget. You can choose from different plans and get a jumpstart on your business. Check out the different plans we have: Yelo Subscription.

Want to try Yelo for free?

Here’s a link to a free Yelo account for 15 days.

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Foodpanda is an online food delivery platform that connects users to thousands of local food points i.e catering to the hyperlocal delivery model. It is one of the most widely used apps for ordering food from restaurants. Users can choose from a variety of menus and place orders for home delivery or pick-up at the most competitive prices. It only takes a few clicks. Foodpanda provides menus, customer ratings, and other information for over 115000+ restaurants in over 12 countries.

Foodpanda began operations in March 2012 in Singapore.

In this article-

The business model of Foodpanda

Foodpanda maintains a website and a mobile app that allows its customers to order food from listed restaurants.

How does an online food ordering platform work? 

There are 4 types of stakeholders involved in the working process of an online food ordering marketplace: Marketplace Owner/Admin, Merchant, Customer, and Delivery Management. Here is the breakdown of how things work in an online food ordering marketplace: 

The administrator forms partnerships with merchants from various regions and adds a number of restaurants to the platform.

Merchants include information such as the restaurant’s name, menu items, operating hours, working days, and packaging information, among other things.

Customers can sign up for the platform using their email address or a social media account.

Customers use an advanced search tool provided on the platform to find their favorite restaurants and select food items after completing the registration process.

Customers confirm their orders by paying via their preferred payment method.

Merchants take the order and begin preparing the food according to the suggestions of the customers.

After receiving order requests, delivery boys go to the merchant’s location to pick up the order.

Customers may follow the status of their orders as well as the position of the delivery team in real-time.

When the food is ready, the delivery team picks it up and delivers it to the consumers. The platform/app owner or the merchant is in charge of the order delivery.

Every order placed through the platform earns the marketplace owner a portion of the commission, with the remainder going to the merchant’s account.

Benefits Foodpanda has been reaping through its hyperlocal business model

1. Increasing demand for hyperlocal online food delivery services

Due to the Coronavirus epidemic, SMBs and conglomerates in the online food delivery sector have seen a large increase in demand for their food delivery services over the previous year. During the second and third quarters of 2020, revenue for Foodpanda, DoorDash, Grubhub, Uber Eats, and Postmates increased by 3 billion dollars.

According to a recent estimate by Statista, the total number of users in the food delivery market is predicted to reach 1589.3 million by 2024. According to Business Wire, the worldwide internet food delivery business is expected to reach $192.16 billion by 2025.

Factors like the increasing demand and future predictions make it a very sound case for entrepreneurs to start an online food ordering marketplace for their business growth.                

2. User engagement

Restaurant owners might consider launching an online food ordering platform in order to attract a larger audience and increase revenue. It would be simple to serve people in remote areas with online food delivery services. Customers could be notified of discounts and holiday deals offered on food goods via push notifications sent by an online food delivery company.

3. Improved logistics control

Starting an online food ordering platform can help restaurateurs manage their logistics operations more efficiently. They can keep track of their delivery personnel’s whereabouts in real-time and monitor their progress in real-time. Restaurant operators may handle several orders from a specific area and dispatch the appropriate number of vehicles to delivery locations. Restaurant proprietors may benefit from an online food delivery platform that includes capabilities like BOPIS, geofencing, location tracking, and more.

4. Supporting local restaurants

The COVID-19 pandemic has wreaked havoc on the restaurant business. Local restaurants have struggled to thrive in the food business as a result of the severe limitations implemented by various governments on a timely basis during the last year. In these difficult times, entrepreneurs must invest in the online food ordering industry to assist small and mid-sized restaurant operators. Restaurants can advertise their establishments on the marketplace to sell food online and increase brand awareness.

Seeking to set up the hyperlocal business, exactly like Foodpanda? Check here.

The revenue model of Foodpanda

Registration fee for restaurants

To list a restaurant on Foodpanda’s website/app, the establishment must pay a registration fee. Customers looking for local eateries will be able to see the eatery once it has been added by Foodpanda. The cost of registration varies between $100 and $150. It’s a one-time payment.

From the restaurant Commission 

Restaurants pay Foodpanda a commission on every food order they get through their platform. In most cases, the commission is between 15% and 25%, including all taxes. The commission is determined by the restaurant’s location, its reliance on Foodpanda, and the volume and kind of orders it receives.

Customers Pay a Delivery Fee 

Each order a consumer puts on the Foodpanda app is subject to a delivery cost. Customers must also pay various taxes in addition to this price.


Many eateries, particularly newcomers, use Foodpanda as a marketing platform. By enrolling with Foodpanda, restaurants may boost their visibility. They can also pay a fee to have their brand advertised on the app.

Affiliate Earnings

Foodpanda also makes money by making recommendations on various banks’ credit cards. Furthermore, to stimulate transactions, banks give out discounts and special offers on their cards. For affiliate marketing, Foodpanda works with these banks.

SWOT analysis of Foodpanda

swot analysis of foodpanda | yelo


  • Hyperlocal Model hence quick deliveries
  • Well designed platform
  • Built-up brand name
  • Global operations
  • Good investments


  • Tap on free deliveries
  • Coverage


  • Growing potential market
  • Customer Expansions
  • Loyalty Programms


  • Increasing competitions
  • Change in economic policies
  • Ease of reaching restraunts

The cost channels of Foodpanda

  • Development and maintenance cost of its online ordering system. The system comprises Foodpanda’s website, merchant app, customer app, delivery partner app, and the backend setup for managing everything.
  • Salaries and provisions for full-time employees.
  • Salaries and incentives for distribution partners.
  • Administrative costs.
  • Customers are given benefits in the form of offers.
  • Returns and refunds.
  • Miscellaneous expenses.

The best solution to build an online food ordering app/website

Online food ordering platforms like Foodpanda, Swiggy, Grubhub, UberEats compete for a long time. To compete with them, choose the right food ordering platform and the best app development company.

Enthusiastic entrepreneurs must capitalize on the current dynamics to give customers what they want; and also commence a thriving startup in the process. To accelerate the growth of this potential sector, Yelo by Jungleworks offers a no-code cloud-based on-demand ordering platform where hyperlocal businesses can offer direct-to-consumer and multi-vendor services to consumers.

Yelo helps you to build a highly efficient and technologically sound hyperlocal ordering platform without the need for coding. You don’t have to create your whole store from scratch, as Yelo offers pre-built modules for all the essential features you need for your business.

It offers inbuilt themes and other pre-created aesthetic elements to help you craft your own brand image. With access to several advanced features such as 100+ payment gateways, 500 integrations, availability in 50+ languages, and many more, you can make your brand highly personalized, thus enhancing their shopping experience.

Start with Yelo’s 14 days free trial now!

To read more about successful business models, follow our resource section


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In the wake of the COVID-19 crisis, everything changed overnight. Customers want to stay away from the contagion. And, that’s why online food ordering platforms have become valuable. With online food delivery, customers can order online and have their food delivered right to their doorstep from the comfort of their homes. And that’s fantastic! Online food ordering and delivery platforms have enhanced the convenience level of the customers as well as driven the restaurants’ sales in the market through their strong online presence.

Why invest in the online food ordering & delivery business?

  • Recently, the online food industry has boomed, and the sudden increase has created an enormous opportunity for food delivery startups. The global revenue of this industry is expected to show a growth rate of 7.5% resulting in a projected volume of US$182,327M by 2024.
  • 60% of U.S. consumers order delivery or takeout once a week.
  • Online food ordering and delivery have increased by 300% when compared to dine-in traffic since 2014.
  • The on-demand food delivery business recorded unprecedented growth worldwide, with over 14% CAGR from 2018 to 2020.
  • On-demand delivery apps like Instarcart, Walmart Grocery, Shipt, and Target, have recorded a surge in daily downloads of 218%, 160%, 124%, and 98% respectively recently.
  • According to Statista, in 2024, the revenue of the Online Food Delivery segment worldwide would be around 96,864.4 million USD.

How to make money out of your online food business?

The ease of ordering food online and a shift in customer preferences have boosted the online food delivery industry. To meet changing customer demands, restaurants and local food joints have launched their online food delivery software. ​​Here are some of the most lucrative sources of revenue for your food delivery business:

  • Advertisements: Online platforms rely on advertising as a major revenue source. Businesses add discount and promotional banners within their marketplace to enjoy high traffic and escalate sales. It’s a great way to increase revenue and visibility.
  • Premium memberships: Repeat customers are indispensable to businesses that aim to earn balanced revenue through repeat purchases. For that reason, a premium membership is a good option for both customers and vendors. Premium memberships can entail numerous benefits such as zero transaction fees, free delivery, some percentage off on all orders, etc.
  • Commission on every transaction: Charging a commission on each transaction is the most important source of revenue. The admin provides a platform for food via which transactions can be completed. For every transaction that is processed, the business earns a commission.
revenue model for food

What components are included in an online food ordering and delivery system?

Ordering system components:

  • Customer website and applications
  • Restaurant/Store dashboard and applications
  • Admin Dashboard – Order Management

Delivery system components:

  • Delivery driver applications
  • Admin Dashboard – Delivery Management

Have a quick look at the working of the online food ordering & delivery platform through the combination of all the above components:

working of food platform

Which are the key features an online food business must have on its platform?

Introducing the 8 key features below:

  1. Independent Marketplace Setup
  2. Browsing and Listings
  3. Restaurant & Catalog Management
  4. Fulfilment and Delivery
  5. Marketing and SEO
  6. Payments & Checkout
  7. Chat & Notifications
  8. Real Time Analytics
  • Independent Marketplace Setup
    1. No-code technology: No-code, as clearly states, means no coding or zero coding. Restaurants can easily set up food delivery platforms without any technical knowledge.
    2. Theme and layouts: To beatify the marketplace, a variety of themes can be browsed and layouts can be applied. This enhances the look and feel of the food delivery platform.
    3. Multi-lingual: When operating globally, the restaurants may have customers speaking different languages, so the food ordering system should definitely have a set of languages from which the desired ones can be selected.
  • Browsing and Listings
    1. Search and navigation: The customers can search and browse the restaurants on the food ordering app & website and view their details.
    2. Geo fencing: By fetching their current location, the customers can even view their nearby restaurants or food stores and order food locally for themselves. These can be viewed both in map & list view.
    3. Sorting and filtering: Searching can be made simpler through the options of sorting and filtering for restaurants and products.
    4. Ratings and reviews: For every order, the customers can rate the restaurant and the delivery driver and also, write reviews for them.
    5. Schedule orders: What if the customer is not planning to order something immediately? Not an issue, with the schedule feature, the customers can have it delivered anytime.
    6. Social media sharing: The options to share the food experience can be achieved through social media like Facebook or WhatsApp, where customers can share the links to the products directly from the food ordering app.
    7. Favorite Restaurants: The access to the favorite restaurants is much more easier when customers mark a restaurant as favorite and just browse the favorites list to place an order from a restaurant.
yelo customer website
  • Restaurant & Catalog Management
    1. Business Categories: No need to be limited to one variety of food. Give your customers the food experience they can get nowhere and offer a variety of food categories ranging from Chinese, Italian to Indian.
    2. Import/Export Catalogue: Have a big list of catalogs to feed in? The feature to import the catalog into the food delivery platform through CSVs can be a big help. Importing of thousands of entries only in a few seconds.
    3. Add-ons and Variants: Supplement the food items through an option of add-ons along with the product so that the customers can choose to enhance their food.
    4. Availability and Schedule: Restaurants can easily setup their opening and closing hours and enable option for Preorder as well, so that the online ordering never stops.
    5. Inventory management: Inventories of food items can be efficiently and accurately managed without any manual interference.
yelo catalog management
  • Fulfilment and Delivery
    1. Real-time Tracking: The customers can never be lost and uninformed if they get real-time updates of their order along with ETAs. This is the most important feature of an online food ordering and delivery platform.
    2. Notifications & Alerts: The customers can easily get notifications and triggers based on the events set on the platform through which they can be updated time-to-time.
    3. Optimized Routes: Multiple orders delivery is no more a trouble now. With the route optimization feature available in the online food ordering and delivery platforms, the drivers can follow an optimized route and do deliveries faster.
    4. Auto Allocation: No human involvement is needed when it comes to the allocation of delivery drivers to the orders, when there is an intelligent feature of auto-allocation that automatically assigns tasks to the delivery drivers based on certain parameters.
    5. Proof of delivery: As a business owner or restaurant, you can verify the orders completed by the delivery drivers by checking the details like Proof of delivery and e-signature.
tookan driver app
  • Marketing and SEO
    1. Search Engine Optimization: Easily control the marketplace’s meta tags, visible sitemap and robots.txt files through SEO.
    2. Gift Cards: Gift card feature can be enabled for customers to send and receive money from their friends and relatives.
    3. Discounts: The restaurants can set discounts on specific products or for the entire product catalogue occasionally to increase sales and consumer traffic.
    4. Social Logins: Help the customers to register and sign in with Facebook, Google or Instagram accounts which is a simpler way to get them connected to the food delivery app.
    5. Promotional Banners: Let the customers know what’s new and exclusive in the food marketplace through the ad banners that can be set based on city or restaurant.
    6. Loyalty Points: Reward loyal customers by offering loyalty points that can be accumulated by placing orders and which in turn, can be redeemed against the next order values.

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  • Payments & Checkout
    1. Guest checkout: Convert your customers towards ordering through Guest Order functionality by which they can browse the catalog first and then complete the checkout.
    2. Delivery modes: Restaurants can offer both types of delivery modes at checkout: Home Delivery and Takeaway. Accordingly, delivery charges can be imposed on the orders.
    3. Cancellation and refunds: The food ordering and delivery software gets completed only if it is providing a feature to cancel the order and have refunds for the same as it is directly connected to consumer behaviour on the platform.
    4. Commission: Business owners can provide the restaurants with their share or commission through the online platform itself and get the settlement done in real-time.
    5. Payment methods: The customers can get the ability to pay online or contactless through the integrations of a plethora of payment gateways, according to their choice.
    6. Wallet: The online food ordering and delivery platform should be able to provide wallet functionality to both the customers and the delivery drivers to smoothen the payments and earning processes.
  • Chat & Notifications
    1. Custom Bots: The custom bots can be used for the food marketplace to engage with the customers and maintain consistency.
    2. Live Chat: Restaurants need to listen to their customers, identify pain points and solve the queries, therefore a feature to chat on every order is mandatory.
  • Real Time Analytics
    1. Google Analytics: With the integration of Google Analytics with the food delivery platform, the access to analytics has no limits. Track sales, visits, and referrals through the GA dashboard directly.
    2. Reports: View and download the analytical reports for the sales, customers and orders and filter them on the basis of date.
food delivery

You would surely be impressed with such a feature-rich platform, right? Now, no more hunting when Yelo is right beside you. Yelo is a no-code platform powering direct-to-consumer and hyperlocal businesses to get digital in the market.
Experiencing fewer walk-in customers? Your next order could be just around the corner and be ready to process it through a vast online food ordering and delivery platform having intelligent technology. Sign up with Yelo today and hop on a free 14-day trial.

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A Beginner's Guide to Building an Online Food Ordering & Delivery Marketplace Learn the benefits of an online food ordering and delivery marketplace and how you can setup your own food business.. Download Free E-book
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Because most consumers are stranded at home owing to the coronavirus pandemic, they have turned to on-demand delivery apps for necessary goods and services. To meet this demand, logistics companies are striving to develop an on-demand hyperlocal delivery business model.

Retailers’ attitudes about on-demand delivery apps have shifted as a result of the COVID-19 epidemic. 

Retailers who do not offer on-demand delivery services are losing a lot of money and looking for other ways to keep their firms afloat. On-demand services are desperately needed in many places since they are hyperlocal in nature and cater to immediate requirements. 

In a hyperlocal on-demand firm, the entire transaction is completed in a matter of hours.

challenges and opportunities to create a delivery app: Tookan

The actual presence is another reason why consumers trust hyperlocal on-demand deliveries over non-hyperlocal deliveries. Stores’ physical presence enables them to respond to customer complaints. 

For hyperlocal and non-hyperlocal enterprises, delivery and logistics are not the same. Warehousing, long-distance transportation, and other logistical legs are not a concern for hyperlocal enterprises.

Clearly, a lot is going on under the surface when it comes to on-demand delivery apps. Let’s look at some of the challenges and opportunities to create a delivery app and how you can overcome them.

Challenges for the Delivery App Business

challenges delivery app business: Tookan
  1. Evolving Consumer Perceptions

Any on-demand delivery service’s ultimate goal is to expand its market share by providing the highest possible value to clients at the lowest feasible cost. 

Even as competition intensifies, on-demand delivery market participants have upgraded the marketing game to the point that clients are spoiled for choice. This destabilizes the client base and undermines brand loyalty. 

On-demand delivery companies are using marketing strategies and tactics to increase interaction to reduce client churn.

  1. Maintaining Quality Standards

Due to the high demand for online orders, delivery partners are finding it difficult to deliver orders far away from the customer’s location while keeping the highest level of quality. 

The contrast between items available at the store premises and those delivered to one’s home creates a major gap that on-demand delivery companies should work hard to close.

  1. The Prospect of Larger Players

A well-known on-demand delivery business takes up a larger market share, leaving less room for other businesses to compete. 

This is one of the most difficult obstacles for small and new businesses in the industry to overcome to build a huge customer base with a greater value.

Also Read: On demand Delivery: Strategies to Grow Your Business

  1. Handling Customer Expectations

Regardless of how large the market acquired is, if the businesses are unable to meet client needs, it is an unsuccessful endeavor. 

Customers’ pleasure is not solely the duty of delivery partners, but also of those working at the point of origin, the restaurant personnel. 

As a result, closing the gap between delivery partners and vendors to collaborate and satisfy customer expectations proactively is a difficulty.

  1. The Transportation Conundrum

On-demand delivery firms confront enormous logistical obstacles. 

The scope of receiving higher orders from a given location, allocating the proper number of vehicles, maintaining the quality, and other important logistics-related difficulties are some of the critical logistics-related issues that on-demand delivery companies face. 

When choosing a last-mile logistics approach, on-demand delivery services must consider all of these factors.

Opportunities for the Delivery App Business

opportunities for the delivery app business: Tookan
  • Food Delivery: Food delivery allows people to order their favorite cuisine via an app and have it delivered to them in no time. You can start your food delivery business with a specific customer base that includes a wide range of cuisines. Always start small and with a limited delivery range. You can gradually develop your delivery business by expanding your delivery range once you’ve established yourself.
challenges and opportunities to create a delivery app: Tookan
  • Laundry and dry cleaning services: Working people benefit from laundry and dry cleaning services since they only have the weekend to enjoy their lives, and this service prevents them from having to spend their valuable weekend time doing laundry. On-site, in-site, and marketplace laundry delivery services are all viable options.
  • Courier service via bicycle: Bicycle courier services have grown in popularity because they can easily avoid heavy traffic and move messengers from point A to point B within the city in less time than any other method of transportation. To start this business, you’ll need a courier license in the area where you’ll be operating.
  • Delivery of groceries: Grocery delivery resembles food delivery in many ways. It is, however, easier because you are not required to bring groceries immediately. Grocery deliveries have a longer delivery window because they are rarely needed outside of normal business hours. To establish a grocery delivery service, you’ll need coolers to keep your inventory fresh, a delivery van, and a website or mobile app where clients can place orders.

Solutions for the Delivery App business

  1. Make your Clients are Engaged

It’s critical for your brand’s image to keep people interested. Throughout the journey, you must keep your consumers updated about their package. 

You can keep your consumers informed by providing them with an expected arrival time as well as real-time tracking. Additionally, you can use live chat to keep customers informed and interested. 

Sending SMS is another approach to keep customers informed.

  1. Invest in Technology 

If you’re still running your delivery business in an old-fashioned manner, you’ll never be able to compete with on-demand delivery goliaths. 

To do so, you’ll need to first construct an on-demand delivery app, which will turn your standard delivery service into an on-demand service. 

The app should have powerful features like route-optimization, automated resource allocation, real-time tracking.

challenges and opportunities to create a delivery app: Tracking: Tookan
  1. Better Packaging

In the delivery industry, the packaging is extremely crucial. Your package will be safe throughout the voyage if it is packaged properly. 

Packaging that is of high quality and attractive can also leave a lasting impression on buyers, as it can serve as a differentiator and a USP.

  1. Management of Delivery Costs

There are numerous phases to the delivery industry and there’s a cost associated with each of these legs that adds up to the total cost of your delivery service. These legs can be optimized by utilizing cutting-edge technologies that can uncover cost-cutting options across the board.


Most of the challenges to create a delivery app can be overcome spectacularly if you have the right tools and solutions at your disposal. 

Tookan, a delivery management software, helps you to create a delivery service app boasting incredible features designed to uplift your delivery operations. 

Get in touch with us today to learn more about how we can help you create a delivery app equipped with all the tools and features needed to run successfully.

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Consumer expectations have shifted dramatically as a result of big giants like Uber and Amazon offering their customers unparalleled services. Businesses are now rushing to catch up to the on-demand delivery concept

To meet their daily demands, consumers in metropolitan areas rely on on-demand delivery services. 

More than half of these customers expect one-hour delivery of their purchases. 

Consumers are so drawn to quick deliveries, according to one survey, that 65% of them are willing to pay more for convenience. 

This demonstrates the shift in consumer behavior. 

It’s difficult to compete with industry giants that provide thousands of on-demand delivery jobs. 

Top 5 Ways to Improve Your Delivery: Tookan

As a result, if businesses want to stay competitive in the industry, they must learn how to establish a delivery service that can compete with industry leaders.

On-demand apps have exploded in popularity in recent years, and they may help consumers engage with businesses more simply. 

From cabs to groceries, meal delivery to laundry, long-distance auto rentals to electrician services, and personal health services, these apps can assist in a variety of service industries. 

Many online firms have realized the value of having an app that can help them grow their business while also building a strong brand name. 

As a result, the need for high-quality on-demand delivery service apps has risen.

Importance of Creating a Delivery App

Importance of Creating a Delivery App: Tookan
  1. Attract Investors: 

Many firms begin small and require the assistance of angel investors who provide financial assistance for their growth and expansion. 

These enterprises eventually grow and deliver tremendous returns to their investors. However, it is critical to developing apps that can drive businesses to gain the trust of investors and pique their interest in investment opportunities. 

It is feasible to attract investors with a strong interest in seeing the business expand and succeed by investing in the design and development of on-demand delivery apps.

  1. Multi Utilitarian

The fact that these applications may be utilized by virtually any type of company is one of the key reasons for their enormous popularity. 

This is why these on-demand service apps have become so popular all over the world. They may be easily adjusted to meet the needs of any type of organization, regardless of sector, scale, or size. 

Also, you do not need to worry about whether or not your company is well-established enough to gain the benefits of having an on-demand delivery app.

  1. Exceed Expectations 

Another excellent incentive to invest in on-demand apps is that they can help you match your clients’ expectations when you want to make a powerful appeal to them. 

You can build a stable and satisfying connection with your clients by investing in on-demand apps, and they will utilize your services and products for many years to come. 

These apps can be extremely useful when it comes to increasing the amount of automation in your company’s business processes. 

When you have sophisticated on-demand delivery software to support your business, you can also meet particular criteria of your consumers, such as providing same-day deliveries.

  1. Business Possibilities

On-demand service apps have opened up a lot of fantastic options to build your business, as any mobile app development firm will tell you. 

These apps assist you in providing customized services to your target customers and establishing yourself as a niche market leader. 

There are many app development companies that can help you enhance your business, whether you want a custom-built mobile app for booking cabs, healthcare services, or food delivery services.

5 Ways to Improve Your Delivery

ways to improve your delivery: Tookan
  1. Automation Prowess

Automate everything. When an order enters your system, it should generate an address label automatically. 

The program should keep track of the delivery as it moves through your fulfillment process, checking boxes as it goes. You’ll know where the problem is if something goes wrong or delivery goes missing this way. 

That software should be able to track the package from start to finish. 

You always know where things stand with your delivery operations when you utilize powerful delivery management software.

  1. Use GPS and telematics

Monitoring and measuring every aspect of your delivery operations is the most essential part of the delivery process. 

Every parcel that leaves your warehouse should be tracked and you should know where it is at all times. If there are any issues, you can pinpoint the location of the last check-in. 

It’s also worth it to equip delivery trucks with GPS trackers and telematics. This allows you to keep track of their progress. 

How quickly are the deliveries made? Is it possible that they may be even faster or more dependable? Using GPS and telematics allows you to answer these questions.

  1. Outperform Expectations
improve your delivery: Create a Delivery App

It’s your job to go above and beyond the standard delivery service when it comes to customer delight. 

Customers have a set of expectations that they anticipate from you. In other words, they expect timely delivery and they anticipate the product being well packed. All you have to do is add some flair. 

On-the-spot client service will exceed their expectations. An innovative or one-of-a-kind package will do the same. 

Alternatively, a thank-you note for their service works wonders for winning customer loyalty.

  1. Select a reliable logistics company

As your company expands, you’ll have to deal with more orders. 

Your small business won’t be able to handle everything at some point. If this happens, you might think about outsourcing your distribution system. 

A dependable delivery supplier should be the final component of your supply chain solutions. 

Logistics firms have the financial means to travel internationally with ease, and their deliveries are well-timed.

  1. Keep your customers informed

When it comes to deliveries, there’s nothing worse than keeping your consumers in the dark. 

To keep your consumers informed, use top-class automated software and tracking features. Notify them when it’s ready for delivery and when they should expect their driver. 

Also, notify them when the package has been delivered. 

Remember, at the end of the day, customer happiness is the driving force behind your entire delivery process.

How Can Tookan Help

Creating a Delivery App: Tookan

Instead of outsourcing every function of your delivery operations, you can utilize Tookan, a delivery management software that can help you make your delivery services better. When you choose Tookan for your delivery app development, you enjoy the following benefits:

  • Elegant marketplace templates that you can customise to match your needs. Your online store’s look and feel are completely under your control.
  • To engage customers and maintain consistency, create personalized bots for your marketplace with only a few clicks.
  • Mobile apps that are fully customizable and responsive ensuring customers can use them no matter where they are.
  • Entice customers to buy, provide discounts on individual products or the entire catalogue, and reward loyal customers with loyalty points.
  • Inventory management that ensures you will never run out of on-demand products and keep your regular customers happy.
  • Give your customers a safe and secure payment process with over 100 external payment gateways from around the world.
  • Analytics that provide exact facts and conclusions to help guide your organization’s direction.
  • Set up shipping charges that are set, tiered, weight-based, and location-based.
  • Create visually appealing and informative reports and dashboards using a simple drag-and-drop interface to uncover business information.

Excited about partnering with Tookan to improve your delivery operations? Get in touch with us right away to learn more about how we can help you make your delivery app the best in the business.

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