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Marketing Automation and Business Analyst

We are looking for a data driven, programming ninja with a passion for marketing automation.

Responsibilities

Marketing Automation

  • Set-up efficient tracking on google analytics, google adwords, 3rd party analytics tools(like tableau), leads and sales data
  • Conceptualize and drive all marketing automation needs
    • Connect marketing channels to analytics inputs
    • have worked on automation using 3rd party APIs
      • integration using existing 3rd party APIs from Google adwords, Facebook ADs, Google analytics, Sales data, email tools, SMS tools etc
      • Extract data using 3rd party APIs


Business Analytics

  • Create and maintain dashboard for important marketing parameters on Google Analytics, Analytics Tools (tableau like)
  • Provide actionable insights from marketing campaigns
  • Bring in a data driven approach within the organization

Recommended skills

  • Bachelor’s Degree in Engineering (Preferred)
  • Have experience with Python/R & SQL Programming (Preferred)
  • Having understanding of Google Analytics, Marketing Automation Tools such as Moenage,Clevertap,PushEngage,WebEngage or similar ( Preferred
  • Worked alongside Marketing for Campaign Optimization (Preferred)
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